Emergence MFA Portfolio by Perin Rambhia

m fa p o r t f o l i o P e r i n r A m b h i a

Âť I believe that every message emerges by means of good design. When a design looks right, it simply follows that it also feels right. A design should be a thoughtful interplay between patterns, colors, shapes, and sizes that makes an emotional bond with the viewer and pulls him in to further interpret the message. I believe in creating designs through the interplay between elements and different design styles since a living and alluring composition truly emerges only when the elements themselves are inseparable from the message.

» Po r t folio Emergence

» A c a d e m y o f A r t Un i v e r i s t y

S ch o ol of G raphi c D e s ig n 7 9 Ne w Motgo m e r y , S an F ran c i sco , C A 9 4 1 58

» C o urse

P o r t f o l i o S e m i na r ( g r a d )

In st r u c t o r

Ma r y S c o t t

» P e r i n Ra m b h i a

4 1 3 6 27 14 2 3 20 0 0 Wa lnut Ave nu e , apt # J3 0 6 , F re m o nt C A 9 4 5 38

» e m ail

perinr a mbhia@gm ail .com

Webs it e

perinr a mbhia .com

» B o ok b in d e r y P r int e r

T h e K e y, 5 8 51 O c e an v i e w D r i v e , Oak l an d

G o l d e n Gat e L i t h o , 1114 4 G o l f L i nk s R o a d , Oak l an d

» T itl e of B o ok

Emergence

Ph otog raphy

P e r i n Ra m b h i a

Tex t st o ck

N e e na h C r e s t 8 0 p o u n d S o l a r w h i t e

T y pe fa ce s S e n t i nn e l , A v e n i r , G o t h a m S of t ware : Ad obe C re at ive S uit e 5 . 5

CO N T EN T s

Emergence

Portfolio P e r i n R a m b h i a

Project

O n T h i s d ay i n h i s to r y

A n c i e n t m a d e Mo d e r n

Project: 365+1 Calendar

Project: Earthen Cookware

Pag e s 12— 27

Pag e s 102—115

F l av o r s of t h e A m a z o n

Journe y

Project: Eden by Veev

Project: Travel with me

Pag e s 28 — 4 3

Pag e s 116 —127

Happ i ly e v e r A ft e r ?

w atc h .t h i n k . r e act.

Project: Wedding Survival guide

Project: Green Spot Intiative

Pag e s 4 4 — 61

Pag e s 128 —141

C a u g h t i n May h e m

P h i l i pp e B e c k e r

Project: Partners in Chaos

Internship

Pag e s 62— 85

Pag e s 142—151

U n fo l d i n g fo r m s of w i s d o m

Wat e r r e p u b l i c

Project: Evolution of Knowledge

MFA Graduate Thesis

Pag e s 86 —101

Pag e s 152—187

â&#x20AC;&#x153;Emergence is the Way Complex systems and patterns arise out of The multiplicity of relatively simple interactions.â&#x20AC;?

» P ro ject 3 6 5 +1 C a l e n d a r

Emergence

D at e

D urat io n

Catego r y

Spr ing 2 010

15 W e e k s

In st r u cto r

T ype fa ces

C o urse

Lian NG

K n o c k o u t, J e n s o n

T ype Experiments

Portfolio P e r i n R a m b h i a

Project

Titl e 3 6 5 +1 C a l e n d a r D e s i g n

Category P r i n T

Pages

1 2 – 1 3

» 3 6 5 +1

Calendar Design

Exploring and celebrating twelve important dates in our history through type, Calendar 365+1 is an exercise in experimental typography played to express the theme, idea and concept for every month as a hero. »

The Brief

T h e C o n c e pt

Create calendar posters where each month has a different

A play on the thread of leap year and one special day,

theme. Typography must be heroic and it must show a

each calendar month was themed and designed on a

student’s ability to experiment with grid and typography.

unique event that occured in the month and this theme

Students should explore existing modern typographical

was explored and conceptualized through artwork that is

ideas and techniques and attempt to expand on typo-

purely type, either hand-done or modified.

graphical and imagery range.

» T h e C o l o r Pa l e tt e

Emergence

17 ” x 2 2”

Posters

P o s t e r C o n ta i n e r

Portfolio P e r i n R a m b h i a

Project

Titl e 3 6 5 +1 C a l e n d a r D e s i g n

Category P r i n T

Pages

1 5 – 1 5

R GB

Emergence

IS I N TO W

JUN

APR

RIN

N GLI

Portfolio P e r i n R a m b h i a

Project

Titl e 3 6 5 +1 C a l e n d a r D e s i g n

Category P r i n T

Pages

1 7– 1 7

Emergence

Portfolio P e r i n R a m b h i a

Project

Titl e 3 6 5 +1 C a l e n d a r D e s i g n

Category P r i n T

Pages

1 8 – 1 9

Emergence

Portfolio P e r i n R a m b h i a

Project

Titl e 3 6 5 +1 C a l e n d a r D e s i g n

Category P r i n T

Pages

2 1– 2 1

Emergence

Portfolio P e r i n R a m b h i a

Project

Titl e 3 6 5 +1 C a l e n d a r D e s i g n

Category P r i n T

Pages

2 2– 2 3

Em m eerrggeenncce e

Po hb i ah i a P orrttfoli f o loi oP eP re irni nR aRmabm

P ro r oje j ecct t 0011 0022

0033

0044

00 55

0 66

0 77

0 88

11 0

Titl e 3 6 5 +1 C a l e n d a r D e s i g n

Category P r i n T

Pages

2 4 – 2 5

Emergence

Portfolio P e r i n R a m b h i a

Project

photoelectric effect.

power. He was awarded the 1921 Nobel Prize in Physics for his explanation of the

general theories of relativity that set the foundation for the development of nuclear

widely regarded as one the most influential scientists of all time. He is known as the father of modern physics for his ground-breaking work on the special and

Albert Einstein was born March 14, 1879 in Germany and he died April 18, 1955 in United States. This German-born Swiss-American theoritical physicist is

ALBERT EINSTEIN

Titl e 3 6 5 +1 C a l e n d a r D e s i g n

Category P r i n T

Pages

2 7– 2 7

03. 2012

21 29

14 30

01 08

m 06 13 20 27

s 05 12 19 26

07 14 21 28

w 01 08 15 22 29

t 02 09 16 23

f 03 10 17 24

s 04 11 18 25

APR

FEB

s 01 08 15 22 29

m 02 09 16 23 30

t 03 10 17 24

w 04 11 18 25

t 05 12 19 26

f 06 13 20 27

s 07 14 21 28

» Project Eden By Veev

Emergence

Date

D urat io n

Catego r y

S p r i n g 2 0 11

7 Weeks

pa c k a g i n g & I d e n t i t y

In st r u cto r

T ype fa ces

C o urse

Paul k agiwada

N eu t r a fac e

Pa c k a g i n g III

Portfolio P e r i n R a m b h i a

Project

T i t l e E d e n b y V eev

Category Pa c k a g i n g

Pages

28 â&#x20AC;&#x201C;29

» Eden by VeeV

Acai Ready to Drink Cocktail

Perfect for the hidden wild side of the environmentally conscious lady, Eden is a ‘ready to drink’ line of alcoholic bevarages by Veev made from sustainably grown Acai berries in the Amazon Rainforest. »

The Brief

The Concept

Choose an existing malt or spirit alcohol brand and extend

Veev is an exotic spirit made from acai berry from amazon

its brand for a new range of

(ready-to-drink) alcoholic

rainforest. The juxtaposition of vibrant water colors

beverages. Create a sub-brand for a 4 pack and one large

against a plain background represents the essence of

bottle. Executional mandatories to be designed on a cylin-

Veev Eden, creating the exotic flavors for acai cocktails

der and should have consistency throughout its branding,

from ingredients native only to the Amazon and preserving

packaging and its extensions.

the ecosystem.

rtd

» T h e C o l o r Pa l e tt e

Emergence

20 0 m l x 4

750 m l x 1

4 pa ck X 1

750 m l x 1

b o tt l e s

b o tt l e

c a . Bag

b o tt l e c a r r i e r

Portfolio P e r i n R a m b h i a

Project

Title E d e n b y V e e v

Category Pa c k a g i n g

Pages

3 0 – 3 1

Emergence

Portfolio P e r i n R a m b h i a

Project

T i t l e E d e n b y V eev

Category Pa c k a g i n g

Pages

32â&#x20AC;&#x201C;33

Emergence

Portfolio P e r i n R a m b h i a

Project

Title E d e n b y V e e v

Category Pa c k a g i n g

Pages

3 4 – 3 5

Emergence

Portfolio P e r i n R a m b h i a

Project

Title E d e n b y V e e v

Category Pa c k a g i n g

Pages

3 6 – 3 7

Emergence

Portfolio P e r i n R a m b h i a

Project

T i t l e E d e n b y V eev

Category Pa c k a g i n g

Pages

3 8 – 3 9

Emergence

Portfolio P e r i n R a m b h i a

Project

T i t l e E d e n b y V eev

Category Pa c k a g i n g

Pages

4 0– 4 1

Emergence

Portfolio P e r i n R a m b h i a

Project

Title E d e n b y V e e v

Category Pa c k a g i n g

Pages

4 2– 4 3

» P ro ject W e d d i n g S u r v i va l g u i d e

Emergence

D at e

D urat io n

Catego r y

Summer 2009

7 Weeks

In st r u cto r

T ype fa ces

C o urse

Jerme y S tout

Un i v e r s , D i d o t

T ype System

Portfolio P e r i n R a m b h i a

Project

Title W e d d i n g s u r v i va l G u i d e

Category P r i n t

Pages

4 4 – 4 5

» W e d d i n g S u r v i va l g u i d e

Manual for to be Bride and Groom

What’s a gal to do when her Big Day threatens to go down with more drama than a boatload of wedding crashers? Have no fear, ‘Wedding Survival Guide’ book covers every disaster topic you need to know. »

The Brief

T h e C o n c e pt

Design and expand on the basic principles of typography

The book was designed as a ‘one of a kind’ hand-made

by conveying clear typographic hierarchy and applying

souvenir for the bride planning her big day. The design

careful typographic sensibility to the topic. Students

was inspired by memories associated with weddings:

are encouraged to challenge their typography skills and

delicate wedding gowns, white lace and satin ribbons,

explore new innovative ways to communicate the topic of

formal dinners, and elaborate decorations. White being

“survival” with text and image.

the symbol of purity and love became the theme.

» T h e C o l o r Pa l e tt e

Emergence

6 ”x 8 ”

6. 2 5” x 8 . 2 5”

Boo k

S l i pca s e

Portfolio P e r i n R a m b h i a

Project

Title W e d d i n g s u r v i va l G u i d e

Category P r i n t

Pages

4 6– 4 7

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W e d d i n g s u r v i va l G u i d e

Category P r i n t

Pages

4 8 – 4 9

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W e d d i n g s u r v i va l G u i d e

Category P r i n t

Pages

5 0 â&#x20AC;&#x201C; 51

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W e d d i n g s u r v i va l G u i d e

Category P r i n t

Pages

5 2– 5 3

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W e d d i n g s u r v i va l G u i d e

Category P r i n t

Pages

5 4 – 5 5

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W e d d i n g s u r v i va l G u i d e

Category P r i n t

Pages

5 6 – 5 7

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W e d d i n g s u r v i va l G u i d e

Category P r i n t

Pages

5 8 – 5 9

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W e d d i n g s u r v i va l G u i d e

Category P r i n t

Pages

6 0 – 6 1

» P ro ject Pa r t n e r s i n c h a o s

Emergence

D at e

D urat io n

Catego r y

Spr ing 2 010

15 W e e k s

P r i n t, M e d i a , pa c k a g i n g

In st r u cto r

T ype fa ces

C o urse

Hunter Wimmer

K n o c k o u t, S e r i f a

In t e g r at e d c o m m u n i c at i o n

Portfolio P e r i n R a m b h i a

Project

Title Pa r t n e r s I n C h a o s

Category P r i n t, Pa c k a g i n g , M e d i a

Pages

6 2 – 6 1

» Pa r t n e r s I n C h ao s

Guy Ritchie Film Festival

The film festival, Partners In Chaos, is a celebration of Guy Ritchie’s insanely stylish dark capers about blue collar thugs engaged in absurd plots that intersect and assist in each other’s payoffs and failures. »

The Brief

T h e C o n c e pt

Choose a film director and design elements for promoting

In organizing a film festival around Guy Ritchie, I created

a director’s film festival. Studenets are challenged more

an experience through type, images, and colors that is rem-

than ever to cross disciplines and explore the necessity

niscent of his directorial sensibilities. Back alleys, shadows,

and purpose for developing fully integrated messaging

rough-and-tumble life of crooks, colorful British slang,

across all mediums created for the festival.

and intersecting plots.

» T h e C o l o r Pa l e tt e

Emergence

30”x 40”

7. 5” x 10. 5”

4 co unt

2 . 5” x 6 ” x 8 co unt

102 4px x 7 6 8 px

Poster

C ata l o g

DVD pac k

T i c k e ct s

Website

Portfolio P e r i n R a m b h i a

Project

Title Pa r t n e r s I n C h a o s

Category P r i n t, Pa c k a g i n g , M e d i a

Pages

6 5 – 6 5

Emergence

Portfolio P e r i n R a m b h i a

Project

Title Pa r t n e r s I n C h a o s

Category P r i n t, Pa c k a g i n g , M e d i a

Pages

6 6 – 6 7

Em m eerrggeenncce e

Po hb i ah i a P orrttfoli f o loi oP eP re irni nR aRmabm

P ro r oje j ecct t 0011

0 0 22

0 44

00 6

00 7

00 88

0099

1100

Title Pa r t n e r s I n C h a o s

Category P r i n t, Pa c k a g i n g , M e d i a

Pages

6 8 – 6 9

Emergence

Portfolio P e r i n R a m b h i a

Project

Title Pa r t n e r s I n C h a o s

Category P r i n t, Pa c k a g i n g , M e d i a

Pages

7 0 – 7 1

Emergence

Portfolio P e r i n R a m b h i a

Project

Title Pa r t n e r s I n C h a o s

Category P r i n t, Pa c k a g i n g , M e d i a

Pages

7 2– 7 3

Emergence

Portfolio P e r i n R a m b h i a

Project

Title Pa r t n e r s I n C h a o s

Category P r i n t, Pa c k a g i n g , M e d i a

Pages

7 4 – 7 5

CHAO S INFESTIVAL M FIL ARTNER 012 P Y RITCHIE 2 , A GU 23OUNGEton H C R OADs LSt, Bos MRAOSSReacon C 5B 49

lla

‘n’ro

ock er | r

v evol

o d tw

an ock k, St

rels

g bar

kin smo

r tch | | sna

oc ng: L

uri Feat

Emergence

Portfolio P e r i n R a m b h i a

Project

Title Pa r t n e r s I n C h a o s

Category P r i n t, Pa c k a g i n g , M e d i a

Pages

7 6 – 7 7

Emergence

Portfolio P e r i n R a m b h i a

Project

Title Pa r t n e r s I n C h a o s

Category P r i n t, Pa c k a g i n g , M e d i a

Pages

78 â&#x20AC;&#x201C;79

Emergence

Portfolio P e r i n R a m b h i a

Project

Title Pa r t n e r s I n C h a o s

Category P r i n t, Pa c k a g i n g , M e d i a

Pages

8 0 – 8 1

Emergence

Portfolio P e r i n R a m b h i a

Project

Title Pa r t n e r s I n C h a o s

Category P r i n t, Pa c k a g i n g , M e d i a

Pages

8 2– 8 3

Home

Festival

Films

EVENTS

BOOKING

LOCK, STOCK

SNATCH

REVOLVER

ROCK‘N’ROLLA

AND TWO SMOKING BARRELS

Guy Ritchie has directed some of the most stylish caper comedies about blue collar thugs and other lower class misfits ever to emerge from his native land. Starting with “Lock, Stock and Two Smoking Barrels”, the director arrived onto the filmmaking landscape with a unique twist on an old genre that gainfully employed flashy camera moves, punchy dialogue tinged with thick Cockney accents, and a seemingly endless series of double-crosses that landed a motley crew of East End thugs in more trouble than they ever wanted.

Home

LOCK, STOCK // Release Year 1998

Starring Nick Moran as Eddy Jason Statham as Bacon Jason Flemyng as Tom Dexter Fletcher as Soap

Emergence

Festival

Films

EVENTS

BOOKING

SYNOPSIS A brutally comic tale about a group of London friends who find themselves deep in debt to an East End tough, Lock, Stock and Two Smoking Barrels is quick-paced, stylized, and highly entertaining. In his debut feature film, director — writer Guy Ritchie weaves a tangled web of shady, blithely eccentric characters and several story lines, all of them coming together in a gleeful explosion of murder and mayhem. When streetwise charmer Eddy, the son of steely bar owner JD, botches a gambling scheme with his dad’s nemesis, porn king Hatchet Harry, he’s got one week to come up with 500,000 pounds or he loses his fingers — and so do his friends Tom, Bacon, and Soap. While the pals scheme to make the money, Harry indulges his penchant for valuable antique shot guns, stolen for him by a couple of inept burglars.

Portfolio P e r i n R a m b h i a

BACK

Project

Title Pa r t n e r s I n C h a o s

Category P r i n t, Pa c k a g i n g , M e d i a

Pages

8 4 – 8 5

» P ro ject The E volution Of Knowledge

Emergence

D at e

D urat io n

Catego r y

Fa l l 2 010

15 W e e k s

P r i n t, M e d i a

In st r u cto r

T ype fa ces

C o urse

Hunter Wimmer

Sentinel , Verl ag

N at u r e O f I d e n t i t y

Portfolio P e r i n R a m b h i a

Project

Title B r i ta n n i c a

Category P r i n t, M e d i a

Pages

8 6 – 8 7

» T h e E v o l u t i o n of K n o w l e d g e

Re-Branding of Encylopaedia Britannica

It is time for ‘Encyclopaedia Britannica’, the venerable byword for knowledge, to regain relevancy for a society in which knowledge is more dynamic, personalized and fluid than it was at any instant in the past. »

The Brief

T h e C o n c e pt

Visually and verbally understand identity and branding as

Britannica takes me back to a time in my childhood when

it relates to a variety of businesses and their organizational

I was curious about everything and the only place to get

structures. Students will investigate what defines the

answers was in its eponymous encyclopedias. The brand

personality, identity and substance of these businesses

refresh is based on the tenets that information is infinite,

through the creation and execution of brand and identity

we are becoming more knowledgeable with every passing

programs by choosing a dead brand and re-designing it.

day, and delivery mediums have become more personal than ever before.

» T h e C o l o r Pa l e tt e

Emergence

7 ”x 8 . 5”

102 4px x 7 6 8 px

Boo k

S l i p ca s e

Website

Portfolio P e r i n R a m b h i a

Project

Title B r i ta n n i c a

Category P r i n t, M e d i a

Pages

8 8– 8 9

Formerly called EncyclopĂŚdia Britannica, It was Knowledge Through Books

Emergence

Portfolio P e r i n R a m b h i a

Project

x + -

Sterling building Location: New York, USA Build in 1998 15 story building Filled with corporate offices Opposite Citi Group In front of HSBC Bank

Now called Britannica, It is Enlightenment Through Experience

Title B r i ta n n i c a

Category P r i n t, M e d i a

Pages

9 0 – 9 1

Emergence

Portfolio P e r i n R a m b h i a

Project

Title B r i ta n n i c a

Category P r i n t, M e d i a

Pages

92â&#x20AC;&#x201C;93

Emergence

Portfolio P e r i n R a m b h i a

Project

Britannica

The word Britannica is synonymous with knowledge and immensely large book collections filled with information on any conceivable topic. My desire, while designing the new Signature, was to incorporate the elements of knowledge and infinite information within the Signature and tie them to Britannica

Title B r i ta n n i c a

Category P r i n t, M e d i a

Pages

9 4 – 9 5

Emergence

Portfolio P e r i n R a m b h i a

Project

Title B r i ta n n i c a

Category P r i n t, M e d i a

Pages

9 6 – 9 7

Emergence

Portfolio P e r i n R a m b h i a

Project

Title B r i ta n n i c a

Category P r i n t, M e d i a

Pages

9 8 – 9 9

Emergence

Portfolio P e r i n R a m b h i a

Project

Britannica

Title B r i ta n n i c a

Category P r i n t, M e d i a

Pages

1 0 0 – 1 0 1

» P ro ject E a r then Co ok wa r e

Emergence

D at e

D urat io n

Catego r y

S p r i n g 2 0 11

7 Weeks

pa c k a g i n g & I d e n t i t y

In st r u cto r

T ype fa ces

C o urse

Pa u l k a g i w a d a

Tungsten

Pa c k a g i n g III

Portfolio P e r i n R a m b h i a

Project

Title E a r t h e n C o o k w a r e

Category Pa c k a g i n g , P r i n t, M e d i a

Pages

1 0 2– 1 0 3

» Ea r t h e n coo k w a r e

Sustainable Clay Cooking Pots

Cookware for discerning and environmentally conscious family, Earthen is a range of hand-crafted clay culinary pottery that is made from all-natural and fully recyclable materials in a minimalist package. »

The Brief

T h e C o n c e pt

Picking a product that is sustainible in nature and examine

The packaging was designed around the theme of “form

the marketing and branding of a product line through

follows function” and in keeping with the hand-made and

packaging. Students will cover topics that include market

eco-conscious credentials. The inspiration for my brand-

analysis, logotype development, symbols, photography

ing and label design is the rotating potter’s wheel trans-

and illustration. Students learn to evaluate existing

forms clay in to pottery. To keep prints natural, type was

packaging systems as they relate to the target audience

used as the primary element and form imagery, and use of

and marketplace.

colors was kept to three.

» T h e C o l o r Pa l e tt e

Emergence

Var io u s S i z es

Var io u s s i z es

18 ” x 4 5” x 5 C o unt

La b e l s

C a r r i e r Bo x

Posters

Portfolio P e r i n R a m b h i a

» 2 . 5” x 2 . 5” Ma n u a l

Project

Title E a r t h e n C o o k w a r e

Category Pa c k a g i n g , P r i n t, M e d i a

Pages

1 0 4 – 1 0 5

Earthen Cookware No toxics

Earthen Cookware

Recyclable

Hand crafted

Microwave Safe Oven Safe

Stovetop Safe

Healthy cook ing

local made

Eco- Efficient

Earthen Cookware

6 QT Earthen pot

Earthen CLAY cookware

Emergence

Portfolio P e r i n R a m b h i a

Project

100

o or ju s t dep o s i t i n do s to for heath and for the yo od n F r a n c i s c o , E a ns t | Un

e Se nd i t t o u ecycl s t o r a l s | no l e a d | n w e w sy O me t o c | N y cook ware g cl a d f or | M t he Goo

with water kyard | bac t | 100% Or Ea u r ir onm e n gan v n ed states | 100 i % it tu % Na r al |

r yo ycle fo u and pay rec y ill e | Cookware that is G ou o locally |Made a de v i r o n m i en laz

Title E a r t h e n C o o k w a r e

Category Pa c k a g i n g , P r i n t, M e d i a

Pages

10 6 â&#x20AC;&#x201C;107

Emergence

Portfolio P e r i n R a m b h i a

Project

Earthen

CLAY cookware

Title E a r t h e n C o o k w a r e

Category Pa c k a g i n g , P r i n t, M e d i a

Pages

1 0 8 – 1 0 9

Emergence

Portfolio P e r i n R a m b h i a

Project

Title E a r t h e n C o o k w a r e

Category Pa c k a g i n g , P r i n t, M e d i a

Pages

1 1 0 – 1 1 1

Emergence

Portfolio P e r i n R a m b h i a

Project

Cookware that is

Locally Made

Cookware that is

100% Clay

sUSTAINABLE COOKWARE BY

www.cb2/earthen.com | 34 ELLIS ST, SAN FRANCISCO

Title E a r t h e n C o o k w a r e

Category Pa c k a g i n g , P r i n t, M e d i a

Pages

11 2 – 113

Emergence

Portfolio P e r i n R a m b h i a

Project

Title E a r t h e n C o o k w a r e

Category Pa c k a g i n g , P r i n t, M e d i a

Pages

1 1 4 – 1 1 5

» P ro ject T r av e l w i t h m e

Emergence

D at e

D urat io n

Catego r y

Spring 2009

3 Weeks

P r i n t, pa c k a g i n g

In st r u cto r

T ype fa ces

C o urse

Mac y Cha dwick

Un i v e r s , J e n s o n

book Arts

Portfolio P e r i n R a m b h i a

Project

Title T r av e l w i t h m e

Category P r i n t

Pages

1 1 6 – 1 1 7

» T r av e l w i t h m e

Adventures of Beautiful Places in India

Come, seek, and discover. A coffee table book that pays homage to India, the land of mysterious paradoxes where civilizations and times intermix, and contemporary technologies contrast with ancient historical monuments, languages, cultures, and traditions. »

The Brief

T h e C o n c e pt

Create a hand-made book for a topic that is personal.

India is as diverse culturally as it is ecologically. The

Students are encoraged to dive deeper into the technical

design of the coffee table book and its elements was

and conceptual aspects of the book form. In addition

inspired by different Indian regions and the concept of

to advanced bindings, students will explore editioning,

discovery and boxes-in-boxes. Each book was designed

Artist’s books, and complex box making with an emphasis

around a particular destination and its culture and its

on more fully developed individual projects.

form took inspiration from its unique sights.

» T h e C o l o r Pa l e tt e

Emergence

9” x 1 2”

2 . 5” x 3” x 4 p ieces

Bo x

Boo k s

Portfolio P e r i n R a m b h i a

Project

Title T r av e l w i t h m e

Category P r i n t

Pages

1 1 8 – 1 1 9

Emergence

Portfolio P e r i n R a m b h i a

Project

Title T r av e l w i t h m e

Category P r i n t

Pages

1 2 0 – 1 2 1

Emergence

Portfolio P e r i n R a m b h i a

Project

Title T r av e l w i t h m e

Category P r i n t

Pages

1 2 2 – 1 2 3

Emergence

Portfolio P e r i n R a m b h i a

Project

Title T r av e l w i t h m e

Category P r i n t

Pages

1 2 4 – 1 2 5

Emergence

Portfolio P e r i n R a m b h i a

Project

Title T r av e l w i t h m e

Category P r i n t

Pages

1 2 6 – 1 2 7

» P ro ject Green spot

Emergence

D at e

D urat io n

Catego r y

S p r i n g 2 0 11

15 W e e k s

p r i n t, M e d i a , a p p

In st r u cto r

T ype fa ces

C o urse

Phil Hamlet t

PM N CAE c IL l IA

S u s ta i n a b i l i t y

Portfolio P e r i n R a m b h i a

Project

Title G r e e n S p o t

Category P r i n t, M e d i a

Pages

1 2 8 – 1 2 9

» G r e e n Spot I n i t i at i v e

Transforming Unsed Lands In San Francisco

Green Spot is an interactive initiative based on the proverb “It takes a village” to transform dead or unused concrete spaces in San Francisco in to green and active zones for the community, by the community. »

The Brief

T h e C o n c e pt

Good Magazine challanged us to find a problem local to the

Solutions to dead spaces benefit the community and

Bay Area and find a potential sustainable solution with the

the surrounding. Therefore, we designed our campaign

help of living princles. Students are encouraged to examine

to be neighborhood-driven with a view of involving the

the topic across a wide range of possibilities: from the nuts

community in planning and transformation to green

and bolts of daily design activity to the larger marketplace

spaces. Every deliverable was designed to shock, intrigue,

dynamics within which designers operate.

and then invite people to convey their ideas on what an unused space should look like.

» Team Members

Perin Rambhia Yen Yeh Zainab Rupawalla

» T h e C o l o r Pa l e tt e

» T h e F o r m at

Emergence

1 1” x 17 ”

102 4px x 7 6 8 px

5” x &”

9 60 px x 6 40 px

Posters

Website

P o s tca r d s

A pp

Portfolio P e r i n R a m b h i a

Project

T i t l e G r e e n Sp o t

Category P r i n t, M e d i a

Pages

1 3 0 – 1 3 1

Emergence

Portfolio P e r i n R a m b h i a

Project

IT IS A NEIGHBORHOOD INITIATIVE THAT PROMOTES COMMUNITY SOLUTIONS

T i t l e G r e e n Sp o t

Category P r i n t, M e d i a

Pages

1 3 2 – 1 3 3

Emergence

Portfolio P e r i n R a m b h i a

Project

WHAT DO YOU SEE HERE INSTEAD OF AN ABANDONED LOT? SHARE YOUR VISION

Green Spot is an initiative that reclaims the under-utilized or abandoned public spaces of San Francisco and converts them in to community-friendly areas. It uses a neighborhood-driven approach while redeveloping an abandoned or under-utilized space. The type of green, interactive solution to be implemented at a location is driven by the community and its needs. The goal is to transform a junkyard-like abandoned space in to a green space that adds value to the community and the environment.

Title G r e e n S p o t

Category P r i n t, M e d i a

Pages

1 3 4 – 1 3 5

Emergence

Portfolio P e r i n R a m b h i a

Project

T i t l e G r e e n Sp o t

Category P r i n t, M e d i a

Pages

1 3 6 – 1 3 7

Fort Point

Fort Mason

Marina Green

Crissy Field

Fisherma nâ&#x20AC;&#x2122;s Whar f

North Beach

arca

b Em

Baker Beach

Marina Presidio

Russia n Hill

der

Cow Holl ow

Presidio H eights

Lower Pacific Height s

Tenderno b

Lower Height s Outer Richmond

FilmoreJ

Tenderloin

Western Addition

UCSF Forest Hill

Forest Knol ls LH Midtown Terrace

Calrendon Height s Uppe r Sutro Market Peaks

West Portal Mt Davidson Stern Grove

Stones town

Fort Funston

St. Franci s Woods

Park Merced

Hayes Valley

Sout h of Market

Civic Center

Mission Bay

Lower Haight

Dubo ce Triangle

Cast ro

Mission

Potrero Hill

Noe Valley

Glen Canyon

Islais Landing Glen Park

Westwood

Balbo a Park

Merced Heights

Inglesid e Height s

Oceansid e

Indi a Basin

Bernal

Sunn yside

Hunters Point

Inglesid e Terrace Inglesid e

SF State

Diamon d Height s

Canyon Terrace

Lake Merced

Alam o Squa re

Twin

Parkside

Zoo

Corona Height s

Pornossu s

Miraloma

Ocean Beach

Inne r Sunset

Outer Sunset

Bueno Vista

Ashbur y Height s

Dolores Pa rk

Panhandl e (Nopa) Parnassu s Uppe r Haight

Cole Valley

Sout h Beach

apan town

Lone Mountai n

Golden Gate Park

Financia l Distri ct

Unio n Squa re

Anza Vista

Inne r Richmond

Telegrap h Hill

Chin a Basin

Sea Cliff

Dogpatch

spot finder

Chinat own

Nob Hill

Pacific Height s Lincoln Park

Outer Mission

Portola

Excelsior

Mission Terrace

Crocker Amazon

McLaren Park

Silver Terrace

Bayview

Visitacio n Valley

Emergence

Portfolio P e r i n R a m b h i a

Project

TRANSFORMING UNUSED AND ABANDONED PUBLIC SPACES

Title G r e e n S p o t

Category P r i n t, M e d i a

Pages

1 3 8 – 1 3 9

Emergence

Portfolio P e r i n R a m b h i a

Project

Life size chess board

Title G r e e n S p o t

Category P r i n t, M e d i a

Pages

1 4 0 – 1 4 1

» Int e rship Philippe Becker

Emergence

D at e

D urat io n

Ar t D irecto r

S u m m e r , F a l l 2 0 11

6 Months

J ay C a b a l q u i n t o

Portfolio P e r i n R a m b h i a

Project

C o m p a n y P h i l i pp e B e c k e r

Category Pa c k a g i n g , P r i n t

Pages

1 4 2 – 1 4 3

» P h i l i pp e B e c k e r

internship

An internship is like a baby’s first steps. You start knowing that there will some bumps and bruises on the way, but eventually you will be able to walk, run, and explore. »

A b o u t P h i l i pp e B e c k e r d e s i g n

T h e R e s po n s i b i l i t i e s

PhilippeBecker is a creative agency that develops and

At PhilippeBecker, I had the opportunity to work at an

designs brands that people connect with, understand,

integrated creative organization and create designs that

pick up, talk about, and love. Over the past 10 years,

are equal parts message and curiosity. I worked on proj-

PhilippeBecker has worked with renowned brands such as

ects of all sizes, from individual creations to group collab-

T-Mobile, Safeway, HP, Whole Foods, Williams-Sonoma,

orations. During my stint, I created identities, brochures,

Microsoft, Gap, Starbucks, and Disney.

and packaging in multiple form factors for clients such as Haas Brothers, Petco Essentials, Safeway Mom to Mom, Michaels Arts & Craft, and T-Mobile.

» The Clients

Emergence

Pa ck a gin g

P e tco

T- m o b i l e

Portfolio P e r i n R a m b h i a

B rochure

Pa ck a gin g

Haa s B r ot h e r s

M i c h a e l s A r t & C r aft

Project

C o m p a n y P h i l i pp e B e c k e r

Category Pa c k a g i n g , P r i n t

Pages

1 4 4 – 1 4 5

C lie nt

Ar t D irecto r

P e tco

J ay C a b a l q u i n t o

VAL

Bed ble Dogine washa Ma

Emergence

1x s (6 che n i x 14

Portfolio P e r i n R a m b h i a

m) 36 c

Project

C o m p a n y P h i l i pp e B e c k e r

Category Pa c k a g i n g , P r i n t

Pages

1 4 6 – 1 4 7

Em m eerrggeenncce e

Po hb i ah i a P orrttfoli f o loi oP eP re irni nR aRmabm

P ro r oje j ecct t 0011

0 0 22

00 5

00 6

0077

0088

0099

1100

C o m p a n y P h i l i pp e B e c k e r

C lie nt

Ar t D irecto r

Haa s B r ot h e r s

J ay C a b a l q u i n t o , An d r e w O t t o

Category Pa c k a g i n g , P r i n t

Pages

1 4 8 – 1 4 9

C lie nt

Ar t D irecto r

T- m o b i l e

J ay C a b a l q u i n t o

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 5 0 – 1 5 1

» T h es i s WATER REPUBLIC

Emergence

D at e

D urat io n

Catego r y

Adv i so rs

S p r i n g 2 0 12

1 8 MO N THS

p r i n t, M e d i a , a p p

C h r i s R i g g s , b e n dav i s

In st r u cto r

T ype fa ces

C o urse

Phil Hamlet t

Ak i d e n z , s e r i f a

MFA THESIS

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 5 2 – 1 5 3

Emergence

Portfolio P e r i n R a m b h i a

Project

Water is li f e

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

15 4 5 – 1 5 5

Emergence

Portfolio P e r i n R a m b h i a

Project

Cor porations are steali ng ou r water

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

PPaa ggeess 1 1 55 67– 1 5 7

» P r oj e ct Wat e r R e p u b l i c

Building Communities for Water Common

Seventy percent of our body is water, but who owns it? This question gets asked more frequently now that one in six people around the world can get water only from private sources. » T h e C o n c e pt

Decades of ‘behind-the-scenes’ push to privatize our

Republic is a grassroots movement that educates and, in

shared water resources, coupled with the fact that citizens

turn, encourages people, communities and governments to

are mis/uninformed, has led to an increasing share of our

resist the unsustainable privatization trend and keep water

water resources being commoditized to be bought and

as part of the global commons under public control, and

sold on the open market without consideration of the grave

seek to protect water for nature and resonable human use.

environmental, human, and socio-economic impact. Water

» T h e C o l o r Pa l e tt e

Emergence

Var io u s

102 4px x 7 6 8 px

Var io u s

P o s t e r s & B a nn e r s

c ata l o g s

Website

App

Pa c k a g i n g

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

15 8 9 – 1 5 9

Em Ee mregr egne c nec e

P oPr ot fr ot lf iool i Po ePrei rni nR aRm ab mhbihai a

P rPo rj eo cj et c t0 10 1 0 20 2 0 30 3 0 40 4 0 50 5 0 60 6 0 70 7 0 80 8 0 90 9 1 01 0

Building communities for water commons

Title W at e r r e p u b l i c

Water Republic is a grassroots movement

the principles that water is a human right

that educates and, in turn, also encourages

belonging to no one and water a natural

individuals and communities to collectively

resource is the responsibility of all, and that

resist water privatization and demand that

water privatization, including bottled water,

governments keep water as a part of the

should be banned as it violates the goals of

global commons under public control and

equal distribution and preservation of water

stewardship. Water Republic is founded on

for future generations.

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 6 0 ÂÂâ&#x20AC;&#x201C; 1 6 1

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 6 2 – 1 6 3

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 6 4 – 1 6 5

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 6 6 – 1 6 7

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 6 8 – 1 6 9

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

120°

2.5

110°

3.5

10 0°

5.5

9.5

9 0°

10.5

8 0°

70°

20.5

60°

50°

14.5

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 7 0 – 1 7 1

Emergence

Portfolio P e r i n R a m b h i a

Project

Fr ance

Belgium Canada

Germany

Italy China United Kingdom Turkey United States

Fiji

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 7 2 – 1 7 3

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 7 4 – 1 7 5

241

price hike in Media, PA

after Water Privatization

of human body is water

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 7 6 – 1 7 7

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 7 8 – 1 7 9

Emergence

Portfolio P e r i n R a m b h i a

Project

“ Water is li fe's m ater a n d m atrix , m oth er a n d m edi u m. Th er e is n o li fe w ith ou t water .” — Albert Szent- G yorgyi

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 8 0 – 1 8 1

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

18 2â&#x20AC;&#x201C;18 3

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 8 4 – 1 8 5

Emergence

Portfolio P e r i n R a m b h i a

Project

Title W at e r r e p u b l i c

Category P r i n t, M e d i a , Pa c k a g i n g

Pages

1 8 6 – 1 8 7

Acknowledgements »

Special thanks to

T o m y b e l o v e d f a m i ly

Phil Hamlett and Mary Scott. I truly appreciate your mentoring

I dedicate my portfolio to my parents Pravin and Ranjan

and guidance. I am a better designer today because you saw

Rambhia, Bhailal and Sushila Chheda, my siblings Heeral

one in me.

Rambhia, Pinkal Rambhia and Vitasta Chheda-Menon and last but not least my niece and nephew Zoe, and Sidharth Menon. Your belief and support gave me the courage to dream and pursue what I love. I hope my portfolio makes you proud. I love you all.

» To my advisors

Thank you Hunter Wimmer, Jeremy Stout, Paul Kagiwada, Ng Lian, Michael Kilgore, Machy Chadwick, Michael Sainato, Jay Cabalquinto, Chris Riggs, Ben Davis. I truly appreciate your mentoring and guidance. You encouraged me to experiment, pushed me to achieve perfection, and at times, restrained my wild side. Thanks you for all your mentoring.

» To m y d e a r f r i e n d s, n e a r a n d fa r

Pankti Gada, Ankita Rambhia, Kavita Saney, Tessa Fish, Rutu Upadhyaya, Zainab Rupawalla, Melanie Torigoe, Hemali Chheda, Erin Canoy, Darshita Mistry and Stephanie Shelar. Thanks for all the help, laughs and fun moments. They kept me sane through the entire program.

» To my hubby

Thank you Saurabh without you I wouldn’t be where I am. You came through for me in my thick and thin. I dedicate this book specially to you, my sucess would be incomplete without you.

Titl e 3 6 5 +1 C a l e n d a r D e s i g n

Category P r i n T

Pages

1 9 1 – 1 9 1