Digital Storytelling Workshop for COLTT 2011

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Digital Storytelling “Engaging Our Students (and Ourselves) Through Digital Storytelling” Workshop for COLTT 2011 Amy Goodloe Program for Writing and Rhetoric, CU Boulder

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Workshop Goals ì  discover the rela.ve ease of composing with digital media ì  experience the feeling of personal investment inspired by

telling personal stories with mul.ple media

ì  iden.fy the ways digital narra.ves might reinforce some of

the same cri=cal thinking and communica=on skills as wri9en projects

ì  explore their poten.al to equip students with the wri=ng

skills of the future, which extend beyond the scope of text-­‐ based wri.ng


Workshop Schedule ì  Intro to Digital Storytelling (15 min) ì  Digital Storytelling in the Classroom (20 min) ì  Hands-­‐on Workshop: iMovie basics (1 hr) ì  Discussion (20 min) ì  Share Stories ì  Assignment Design & Assessment


Intro to Digital Storytelling

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What is “storytelling”? ì  Conveying ideas or values using a

narra.ve framework

ì  ancient and intui.ve human prac.ce ì  how we make sense of the world

ì  Grounding ideas in everyday lived

experience rather than abstrac.ons

ì  key players are people, not ideas ì  desire to understand behavior and find

coherence and meaning drive story forward


Stories can be... ì  imagina.ve or crea.ve ì  fic.on, comics, TV shows, movies ì  informa.onal ì  news stories, documentaries ì  educa.onal ì  persuasive ì  call to ac.on, poli.cal, ac.vism ì  and more...


We like stories because... ì  They hold our a9en.on ì  John Medina’s Brain Rule #4: “We don’t

pay a9en.on to boring things” ì  Stories are (usually) more interes.ng than other kinds of informa.on

ì  They move us


What makes a story “digital”? ì  composed with mul.ple forms of digital media ì  photos, graphics, video, anima.on, sound effects, audio

narra.on, music, text

ì  viewable only on digital devices ì  computers, tablets, smartphones ì  typically video or presenta.on

ì  shareable across social networks ì  easily distributed to friends and family ì  poten.al for global audience


More than the sum of its parts ì  These are digital storytelling projects: ì  photo essay documen.ng an immigrant’s adjustment to American life ì  interviews with community members impacted by Prop 8 ì  video reflec.on on overcoming a learning disability ì  mul.media presenta.on on the slippery nature of gender iden.ty ì  This is not: ì  CNN story on the “Sissy Boy Experiment”


Why not? ì  Stories published by CNN and other major news

outlets are:

ì  produced by teams of professionals with expensive

equipment and advanced media edi.ng skills ì  designed to avoid poten.al conflicts of interest with adver.sers and other stakeholders

ì  The “Digital Storytelling” movement is powered by

the rest of us

ì  amateurs using consumer-­‐end tools, not pros ì  telling stories to move people, not to sell a product


From consumers to producers ì  We’ve always known that mul.media messages are

rhetorically powerful

ì  But most of us lacked access to the tools to produce

them as well as the means to distribute them

ì  Un.l now ì  Basic video, audio, and image edi.ng apps come

standard on all computers (also available online) ì  Social networking sites provide publishing placorm


Who’s using digital storytelling? ì  Public Health

ì  Environmental Supporters

ì  Social Services

ì  Ac.vist Groups

ì  Community Organiza.ons

ì  Museums and Libraries

ì  Business

ì  K-­‐12 Schools

ì  Local Governments

ì  Colleges & Universi.es






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Digital Storytelling in the Classroom


Digital Storytelling in Education ì  All levels ì  K-­‐12 schools ì  undergraduate and graduate classes ì  research projects ì  student services ì  Across all disciplines ì  Composed by students, faculty, and staff ì  For a variety of audiences and purposes


Popularity Â


Potential Uses by Faculty ì  Convey course material using a wider array

of communica.on tools than text alone ì  Demonstrate an ac.vity ì  Illustrate a concept ì  Present content in engaging way

ì  Offer students a sample project ì  Share research insights with broader

audience


Potential Uses by Students ì  Research projects

ì  historical: archival footage ì  contemporary: using interviews and other primary data

ì  Reflec.ons on learning and engagement ì  literacy narra.ve ì  self-­‐reflec.ve essay

ì  Personal narra.ves rela.ng to class topics ì  Service learning projects ì  raising awareness, encouraging ac.on ì  clarifying organiza.onal mission


Paper Supplement or Replacement? ì  Consider: why do we assign papers in the first place? ì  what do we want students to learn? ì  can that be learned through a digital storytelling

project instead of a paper?

ì  Some.mes the answer is no ì  Sustained inquiry or argument across mul.ple pages

has educa.onal value

ì  Perhaps we should reserve paper assignments for the kinds

of learning they’re best suited to ì  might reduce paper burnout (and grading burnout!)


Benefits to Students: Overview ì  Greater engagement ì  Reinforces tradi.onal wri.ng skills ì  Encourages seeing wri.ng as a process ì  Improves cri.cal analysis skills ì  Improves digital literacy skills ì  Provides prepara.on for the future of wri.ng


Main Benefit to Students Engagement! ì  Projects have real and las.ng value ì  con.nue to work on projects even beyond semester

ì  Real audiences and purposes ì  friends, family, prospec.ve employers ì  service learning partners


Benefit: Improves Student Engagement Digital Storytelling allows students to ì  work on authen4c assignments ì  develop their personal and academic voice ì  represent knowledge to a community of learners ì  receive situated feedback from their peers.

Due to their affec4ve involvement with this process and the novelty effect of the medium, students are more engaged than in tradi/onal assignments. (Oppermann and Coventry, 2011)


Benefit: Reinforces Traditional Writing Skills ì  Being asked to communicate in the ‘new

language’ of mul4media brings students a greater awareness of the component parts of tradi4onal wri4ng.

ì  Digital storytelling helps students develop a

stronger voice and

ì  helps students more accurately and firmly place

themselves in rela/onship to the arguments of others. (Oppermann and Coventry, 2011)


Benefit: Encourages Seeing Writing as a Process ì  Makes clear the value of approaching all

acts of communica.on as a process

ì  Can’t produce a rhetorically powerful digital

storytelling project the night before! ì  Requires planning, research, collabora.on, problem-­‐solving, draking, feedback, revising ì  Helps students experience how effec.ve communica.on evolves over .me


Benefit: Improves Critical Analysis Skills ì  We teach students to cri.cally analyze the

mul.media messages they view

ì  But asking them to compose these messages leads

to a much deeper understanding of their rhetorical func.on ì  how the elements of digital media messages work

together to persuade, using appeals to logic, evidence, and emo.on ì  how producers of digital media a9empt to establish their credibility


Benefit: Validates MultimodalCommunication ì  Mul.modal: a combina.on text, images, and

sound designed to have emo.onal and intellectual impact

ì  Students know that mul.ple modes convey

meaning, not just text

ì  John Medina’s Rule #10: “Vision trumps all other

senses.” ì  Ira Glass might say hearing is a close second

ì  Digital storytelling projects validate a mul.modal

approach to communica.on


Benefit: Improves Digital Literacy Skills ì  Today’s college students don’t have the digital

literacy skills they need to compete against today’s high school students ì  But many don’t realize it, as they’ve been told

they’re “digital na.ves”

ì  Digital storytelling projects enable students to: ì  iden.fy deficiencies in their digital literacy skills ì  remedy them while working on a project they find

meaningful


Benefit: Preparation for the Future of Writing ì  Today, 3rd and 4th graders are producing

mini-­‐documentaries on civil rights leaders and famous authors ì  What kind of research projects will they expect

to do in college? ì  What kind of projects will employers expect all college graduates to be capable of producing?

ì  What is the future of wri.ng?


What about drawbacks? Fairly Easy to Address ì  Privacy ì  Access to tools and

equipment

ì  Technology as poten.al

distrac.on

ì  Availability of tech

support

Not as Easy ì  Intellectual honesty

(copyright, plagiarism)

ì  Student resistance ì  Assignment design &

assessment


Digital Storytelling Process

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Overview of Composing Process 1.  Brainstorm Topics 5.  Apply Effects 2.  Gather Assets

6.  Export Rough Cut*

3.  Build Storyboard* 7.  Revise &Polish 4.  Assemble Assets

8.  Export & Share*

* Get Feedback (recommended)


Tips for Story Design ì  Experiment with plot ì  chronological is not always the most interes.ng ì  start in the middle, not at the beginning ì  follow a narra.ve arc, not an outline ì  Offer details of place and sepng ì  Use dialogue to convey conversa.ons ì  Build in drama.c tension with foreshadowing ì  Frame with key ques.on or unifying theme ì  Show, don’t tell


STEP 1: BRAINSTORMING

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Planning Brainstorming Strategies ì  Freewri.ng

ì  Dialogue

ì  Lis.ng

ì  Interviewing

ì  Cluster mapping

ì  Reviewing old photos

Rhetorical Situa.on ì

Audience

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Timing

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Purpose

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Target publica.on

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Occasion


Types of Stories by Purpose Inform/Analyze ì  history or biography ì  documentary ì  reflect on personal

experience

ì  demonstrate ac.vity ì  illustrate concept ì  analyze sources

Persuade ì  Public Service

Announcement

ì  docudrama ì  call to ac.on ì  parody


Types of Stories by Content Important People

Important...

ì  Character

ì  Places

ì  Memorial

ì  Events

ì  Adventure

ì  Ac.vi.es

ì  Accomplishment

ì  Discoveries

ì  Rela.onships

Joe Lambert, Digital Storytelling Cookbook


Topics for Faculty Stories ì  why you chose your field of study or profession ì  memories of: ì  learning to read and write ì  learning to use a computer or go on the web for the first .me ì  learning how to become a good student ì  an “embarrassing moment” that was par.cularly educa.onal ì  an event that changed your aptudes about an issue or inspired

you to fight for a cause

ì  an incident from your personal experience that illustrates a key

concept in your field of study

ì  an incident that illustrates the value of something you learned in

college that you thought at the .me would have no prac.cal value


Approaches Most common: ì  photo or video essay ì  your own images, footage, and audio ì  remix of exis.ng material (with proper licensing)

ì  video interviews

Other: ì  mul.media presenta.on ì  anima.on ì  Xtranormal and GoAnimate ì  “machinima” (recording performance in virtual reality or

game)

ì  comic strips


Xtranormal Â


Comic Life


Cartoon app for iPhone


X-­‐Ray effect in iMovie


Remix of archival footage


Photo Essay on Gender Socialization


A word about expectations ì  We spend most of our grade school and college

years learning how to write well, and yet very few master the skill well enough to be published, much less widely read

ì  The digital stories most of us make are not likely to

ever be nominated for Academy Awards!

ì  One benefit of the workshop is to help you develop

reasonable expecta.ons for student projects


ì  Brainstorm a few possible

topic ideas for a prac.ce digital story

ì  Consider what would give you

the most hands-­‐on experience (with a variety of media)

Workshop Step

TIP: use Word, PowerPoint, GoogleDocs, or TextEdit – or even an email to yourself


STEP 2: GATHERING ASSETS

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Types of Assets Digital Media

Sources

ì  photos & other images

ì  archival footage

ì  video clips

ì  media labeled for reuse

ì  audio clips

ì  media used with

ì  narra.on ì  music & sound effects ì  anima.ons ì  text

permission

ì  self-­‐produced


File Formats ì  File format needed depends on which app you use

to assemble the story

ì  such as iMovie, MovieMaker, PowerPoint

ì  Common digital media file formats: ì  Images: jpg, png, gif, .f ì  Video: wmv, mov, m4v, mp4 ì  Audio: wma, wav, mp3, m4a


Tips for Working with Assets ì  Download, scan, or create images in highest quality

possible

ì  Work with images in .f or image app format, not

jpg

ì  Name (or re-­‐name) with helpful file names ì  don’t change file extensions (like .jpg) ì  For video, choose what works best with assembly

app

ì  may not be highest quality op.on


Asset Management PLANNING TIP: Think ahead to develop a strategy for managing your assets, but remain flexible and experiment. ì  Mac users: put assets into appropriate iLife

apps:

ì  iPhoto, iMovie, iTunes, and GarageBand

ì  Windows users: put assets into WindowsLive

apps


ì  Brought your own assets? ì  Access them now ì  If on a lab Mac: ì  create a new folder on the desktop ì  give it an appropriate name ì  save your files there Workshop Step


Finding Assets ì  Search for images with crea.ve commons licenses

or otherwise marked as copyright-­‐free

ì  Images ì  Google Images, Flickr, many others

ì  Videos ì  YouTube, Vimeo, Archive.org

ì  Audio ì  DigCCMixter.org, Freesound.org


Tips for Downloading ì  Find the highest quality available ì  depending on your bandwidth limits ì  Use a browser tool like Download Helper (for

Firefox) to access embedded videos

ì  also offers conversion and audio stripping

ì  Rename files for clarity, as needed ì  x&4lxp8w.jpg is not a helpful file name ì  Right-­‐click or control-­‐click on image or file to

download


ì  Downloading mp3 from dig.ccmixter.org


ì  Downloading movie file from archive.org


ì  Search for some usable media ì  download 2-­‐4 images ì  download at least one mp3 audio file ì  download a video clip (op4onal) ì  Put files in assets folder ì  rename as needed Workshop Step


Managing Assets ì  Recommended on Mac: Import into iLife apps

(iTunes, iPhoto, GarageBand)

ì  Also possible to drag and drop images from folder

into iMovie

ì  dragging audio is not recommended ì  If needed: ì  Use media converters to change file formats and extract

audio from video ì  Use QuickTime X to trim audio or video or extract audio


For Later: Creating Assets ì  Record your own video with QuickTime X or iMovie

(Mac) or MovieMaker (PC)

ì  or digital camcorder or smartphone

ì  Record audio narra.on with QuickTime X, iMovie,

or GarageBand (Mac) or Sound Recorder or Audacity (PC) ì  or smartphone

ì  Take your own photos with a digital point-­‐and-­‐

shoot, SLR, or smartphone camera


STEP 3: STORYBOARDING

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What is a Storyboard? ì  Method of planning a visual composi.on by

mapping out scene by scene

ì  Describe digital media clip, narra.on, effects,

soundtrack, transi.on out, etc.

ì  Tools: PowerPoint, Word tables, Comic Life,

S.ckies, print or “virtual” index cards, etc.

ì  lots of Word and PDF storyboard templates

available online


Storyboard Elements ì  Digital media clips ì  Narra.on or script ì  Effects applied to clip ì  Music or sound effects ì  Transi.on out to next scene


Storyboard Using Tables


Storyboard Using PowerPoint


Storyboard Using Pen & Paper


Two Approaches to Photo Essays ì  Story first, then images ì  Write a story ì  Gather and assemble visuals to accompany story ì  Record audio narra.on

ì  Images first, then story ì  Assemble visuals ì  Prepare a script to accompany visuals ì  Record audio narra.on


Multimedia Composing Tips ì  Let the pictures do (some of) the talking ì  Make use of the different channels of

communica.on available through mul.ple media ì  each element contributes to meaning: images,

narra.on, music, text, effects, etc. ì  elements can complement or contradict, depending on the desired effect ì  Go easy on the effects and transi.ons


ì  Sketch a few scenes for a

storyboard

ì  in Word or PowerPoint ì  in S.ckies ì  on sheet of paper

Storyboard contents: ì  Digital media clips

Workshop Step

ì  Narra.on or script ì  Effects applied to clip ì  Music or sound effects ì  Transi.on out to next scene


STEP 4: ASSEMBLING

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ì Launch iMovie ì  Op.onal: ì  Launch iPhoto and import

photos ì  Launch iTunes and import audio Workshop Step


iMovie Interface ì  Event browser ì  for video clips recorded or imported ì  Media browser ì  access to iPhoto, iTunes, GarageBand, etc. ì  Project library ì  individual movie projects ì  Menu sepngs ì  Keyboard shortucts ì  press space to play and stop


Create a new project ì  Give it a name ì  Choose an appropriate aspect ra.o: ì  standard 4:3 (good for archival footage) ì  wide screen 16:9 (good for new footage)

ì  Do NOT check the automa.c transi.ons box ì  May click on themes to preview, but leave “no

theme” selected

ì  Can switch to a theme later


Adjust properties ì  Go to the File menu and then to Project Proper.es ì  Change Ini.al Photo Placement and Ini.al Video

Placement to Fit

ì  you can apply cropping or Ken Burns’ Effect later, to

individual clips

ì  Adjust default photo and transi.on dura.ons, if

desired

ì  you can adjust dura.ons for each clip later



Import Photos ì  Finding photos: ì  iPhoto library in Media Browser ì  folder on desktop ì  Drag and drop onto your new project

.meline

ì  Drag to change order


Import Video ì  Videos in iPhoto available in Media Browser ì  Go to File menu, select Import, and then

Import Movies

ì  Will go into Event Browser

ì  Drag whole clips or selec.on onto Project


Adding Title Cards ì  Browse through .tle card selec.on ì  Drag a card and release in appropriate spot, when

green + appears

ì  Cards can go between or on clips

ì  Choose background ì  Type text ì  Adjust fonts if desired ì  Click Done when finished


Adding Transitions ì  Browse through transi.on op.ons ì  Drag a card and release in appropriate spot

between clips, when green + appears

ì  Preview transi.on: ì  move playhead before transi.on ì  press space bar to play

ì  Can adjust dura.on and overlap, as needed


Photo Effects: Ken Burns ì  Click on the gear to access the Cropping, Ken Burns,

and Rota.on menu

ì  Ken Burns Effect: ì  panning and zooming on photos ì  set the “start” and “end” points as well as dura.on ì  Tips: ì  Never let key person’s head go off screen ì  Slower is be9er ì  Vary effect (including not using it in some cases)

ì  Preview and then click Done when finished


Working with Video Clips ì  Click on gear to access video op.ons ì  apply video effects ì  trim clips ì  separate out audio track (perhaps to delete) ì  “Non-­‐destruc.ve edi.ng” ì  whatever you “destroy” in the project space will not impact the original in the Event Browser


Photo Effects: Duration TIP: When working on a project, don’t fiddle with dura.on for photos, video clips, transi.ons, and .tle cards un.l AFTER you’ve assembled all your assets But go ahead and fiddle with it now! ì  Double-­‐click to access Clip Adjustments ì  Set dura.on in seconds ì  bet you never knew how long 4 seconds could be!


Add Audio ì  Browse audio op.ons ì  iMovie Sound Effects ì  iLife Sound Effects ì  GarageBand ì  iTunes

ì  Drag and drop audio file when green + appears ì  TIP: Don’t release while background is green or the

clip will become an embedded soundtrack with no op.on for adjustment


Audio Adjustments ì  Click gear to access clip adjustments ì  Set dura.on ì  Advanced audio op.ons ì  Click and drag audio ribbons to move ì  Use Clip Trimmer to trim


Preview Your Cacophony J ì  Click the “play project full screen”

bu9on

ì  Go back and play around some more


STEP 5: SHARING

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ì  Go to the Share menu ì  Select Export Movie ì  Specify file name and loca.on ì  Choose medium ì  Click OK Workshop Step

... and wait!


Export Options ì  Can’t share original movie project file, so must

export a compressed version

ì  Format depends on intended use for video ì  Uploading to YouTube, Vimeo, etc. ì  Embedding or offering as download on CMS

ì  iMovie file formats: m4v and mov ì  Choose m4v in most cases ì  Windows Movie Maker: wmv


Sharing Options ì  Upload to video hos.ng site like YouTube or

Vimeo

ì  provide URL to video on site ì  use embed code on blog or web page ì  enable privacy op.ons, if applicable

ì  Upload to CMS or web space ì  Make file available for download ì  Use custom-­‐installed player


ì  Log into account on Vimeo or

YouTube (or elsewhere)

ì  Click Upload ì  While video uploads, add

relevant info

Workshop Step

ì  Restrict viewing: ì  YouTube: unlisted ì  Vimeo: password


Saving Your Project File ì  A9ach external thumb drive or HD and make copy

of Project files in Project Library browser

ì  Do the same for Events ì  Also save all downloaded files, if applicable ì  Or, if you were really just goofing around, never

mind!

ì  All files will be wiped on reboot


DISCUSSION

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Sharing Samples & Ideas ì  Want to share what you made with someone else? ì  How might you use digital storytelling to enhance

your teaching?

ì  How might you use it to assess student learning

and/or inspire engagement?

ì  Now that you’re more familiar with the process of

composing a digital story, how have your ideas about assessing student projects changed?


Take Home Tips ì  Future of wri.ng is digital ì  Wide variety of free and rela.vely easy tools

available to compose digital stories

ì  Keep your expecta.ons realis.c, for yourself and

for students

ì  Experiment, play, have fun ì  Need more help? Ask Google!


Further Resources See the Digital Storytelling category on:

digitalrhetoric101.com (feel free to email with ques4ons!)


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