* Just the basics
Name and Strap Line The official name for the organisation is “The National Student Television Association” abbreviated to NaSTA. NaSTA is case locked and must always have a lower-case a, with the rest being upper-case.
Brand Colours Union Purple c86 m98 y0 k30 Pantone® 7627 C White c0 m0 y0 k0 Pantone® # FFFFFF Black c0 m0 y0 k100 Pantone® Black C # 2D2926
Union brand colour consists of Red Black and White. Red is to be used as the primary colour. The logo in this colour will be used in all forms of communication from email, invoices, ID cards and all printed material (Where possible). A white logo on a red background is equally acceptable. Black and white can be used in combination with any colour background. And red can be where appropriate.
NB. Grey area exists to reveal white logo example
Logo - Usage and Limitations
The NaSTA logo consists of the rounded television shape. The two dots which make up the ‘buttons’ the bored around the words NaSTA and the NaSTA text are all transparent, allowing whatever colour would naturally be behind it. The text within the logo is the Coolvetica, The font inside the logo should not be altered or change in anyway. The logo must be visible on all NaSTA art work, displayed against a contrasting background or centred depending on the design. Nothing must overlap or obscure the logo. The logo has a safe space which must be observed at all times. The clear space is based on the height of the lower-case “a” taken from the word NaSTA. This applied in all directions from On any given page the horizontal logo’s width should be 20% of the shortest edge of the page.
25mm
The logo in ‘NaSTA’ red is the preferred colour of the logo when used on a white or pale background. When the background is too dark or does not offer the necessary contrast to either red or black, the logo must be white.
When used on black and white photos, vignette or a 80% transparency must be applied to create additional contrast. The same vignette can be used over the base red or white. Watermarked photos where the vignette isn’t possible, such as on social media albums, should be watermarked with the landscape logo, in either black or white or red depending on the photo. Drop shadow may be added.
Logo - Do’s and Dont’s The logo must not be altered in any way from the guidelines. The logo must also be predominant in all Union artwork and documentation, in either the Union Purple, Union red, black or white as outlined in this document.
Do not distort height
Do not distort width Hit ipid ut aut estrum que cuptis sam et dolenimin reprepe rchicidera volestrum rempore voluptate nonsequi odioriam, sunt harupti onsequos eat volumquo corest, coresto isquae volupienture mod eseque aceptur, suntis ex escidel ium qui si qui quo et unt utem quosa volorporio molende lessum nis dolecus dus.Necate verovidem aut quae non reheniet magnimostrum aut veliatur, sequo iminvelessum sam exces sinverum seniam faccabore nos.
Do not change colours to Non-pallet colours.
Do not encroach on logo
Ensure there is sufficient contrast between the logo and the background colour
Drop shadow can be used with a maximum transparency of 20% to create additional contrast where needed in design work.
Never outline the logo even in pallet colours
Fonts Font for use in External Communication;
Century Gothic Century Gothic Bold Century Gothic Italic Century Gothic Bold Italic Century Gothic is the main font for all NaSTA communications, including the website, email and printed guides. Recommended size is 14pt. Bold is to be used for headlines and sub headings and italic to emphasize points within a body of text. Font for use in design work
REVOLUTION Revolution can be used for headings and subheadings within NaSTA branded design work.
Freestyle Script This calligraphic font can be used for text which is being used as a tag lines. e.g. “the one true home of student television” or “50 years strong”. Typiccaly for use in social media or website. cover images.
Coolvectia For use in the logo only.
Other fonts can be used in design work but it is always reccomnded that Century Gothic be used in the main bulk of text for consistancy and clarity across all mediums.