SDL Customer Journey Analytics gives you insights to optimize your marketing and inform your entire business strategy.
SDL Customer Journey Analytics Today, customer acquisition and retention plays a major role in the success of any business. More pressure is being placed on marketing to drive activities to accelerate sales. Every campaign and product launch must deliver higher ROI than ever before. Attracting and acquiring customers is the preeminent issue for marketers. Faced with flat budgets, a faster-paced global economy, and better informed consumer’s, marketers have to make smarter decisions and build better strategies. By understanding what consumers care about, the reasons behind their actions, and their attitudes and triggers for their behaviors, marketers can translate their audiences’ experiences into strategic opportunities. When you listen, analyze and react to customer needs in real time, you shorten the purchase cycle, ensure continued relevance and drive action. Successful businesses are those who understand where their customers are on the journey toward purchase, and know how and when to act to remove barriers and accelerate the decision to buy.
Customer Journey Analytics
Be more competitive and gain a strategic advantage with data-driven analytics around product sales, market share, competitors, return on marketing investment and key drivers to sales.
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Data-driven decision making to enhance the customer experience SDL Customer Journey Analytics provides strategists and business decision makers with the market knowledge that enables them to raise awareness, convert shoppers into customers and customers into advocates. The solution delivers actionable insights to impact marketing’s ability to drive the business forward and acquire customers. This helps you to know how to better invest your resources so you can increase customer acquisition by improving targeting, impact ROI, and deliver better products and experiences. Powerful social intelligence delivers information on a consumer’s likelihood to purchase a product, share content and advocate or evangelize on behalf of a brand through scores created using industry standard research practices validated through statistical analysis. By leveraging social media, we provides timely insights into the customer experience and journey that previously could only be obtained through traditional research techniques that require lengthy timeframes and large-scale budgets. Taken together, the underlying data and analysis give organizations an understanding of which parts in the customer journey are driving favorable behaviors allowing for effective planning and coursecorrection. Armed with this information, businesses can implement improvements to a potential underlying issue before it causes a failed release, campaign or offering.
Key solution benefits •
Understand consumer behavior Leverage a proven, structured approach to social intelligence that shows you the journey path your customers are on, as well as their likely next steps
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Capture more buyers Proactively develop the best strategy for product launches or digital campaigns, and actively monitor and adapt to the market response to maximize customer acquisition
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Create engaging content Understand the most important content attributes to drive engagement and amplify the reach of your message by leveraging your customers’ voices
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Enable brand advocates Foster loyalty and commitment among your customer base to create passionate advocates and evangelists that will help maximize your marketing efforts
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Solution components SDL combines SaaS-based technology with professional services to provide a holistic, fully contextual view of the customer. We enable a deeper understanding of the customer journey by delivering a measurement framework of key performance indicators (KPIs) as scores, determined by patent-pending algorithms, along with a set of diagnostics to both understand and positively impact a customer’s experience and commitment to the organization’s products and brands.
Software The SDL Customer Journey Analytics dashboard represents next-generation customer experience analytics and delivers a comprehensive view into those experiences that make up the journeys to buying, sharing and advocating. SDL customizes the social dataset to your company, competitors and industry, and provides data-driven analytics and scores that impact your customers’ experiences and journeys. It visualizes the KPI scores, journey trends, competitive benchmarking, and more.
Find out more For more information about Customer Journey Analytics and how you can deliver improved customer experiences, drive better digital marketing campaigns and product launches please visit
Services To address a specific business challenge or question, our team of highly skilled market researchers perform deep-dive analysis on the data and customer journey. These reports provide a comprehensive view of the customer, surface personas for segmentation, inform key moments of opportunity in the customer lifecycle, identify key drivers and messages for engagement, and provide a deeper analysis of the competitive landscape.