Q&A

BLUE CRYSTAL SUKIRI JOINS HANDS IN SUPPORT ING FNB KAZUNGULA BRIDGE MARAT HON QUEST IONS AND ANSWERS

WI T H HEAD OF MARKET ING SALES AND DIST RIBUT ION, T HAPELO MFOSI ABOUT HOW T HEY GO ABOUT SPONSORSHIPS

Give us reasons why Blue Crystals Sukiri has been successful in sponsoring some community events such as marathons and cancer awareness, how do you manage to do this all?

Its about Blue Crystal Sukiri bringing its purpose to live. Our purpose is “Inspiring Sweet future For All” Its guided by the United Nation Sustainable goals of Health, Wellness and Education. When Blue Crystal Sukiri sponsor a wellness event like Kazungula its provides platform for Batswana to take part in wellness activities resulting in healthier living that has been proven to reduce cases of NCDs

Usually, who is your target audience and what type of activities are most appealing to you when sponsoring events of this magnitude?

Primary target ismainly the broader population but its worth noting that 18 to 45 years old are normally the group that takes part in the marathons and other wellness activities. The activities that we engage in should have signif icant and positive impact to the society we operate in and in line with Blue Crystal Sukiri brand purpose as indicated earlier.

What role are you playing in empowering sportsmen hence they are faced with diff iculties?

Blue Crystal Sukiri is also in partnership with Lobatse Cycling Team assisting the team in their mandate and also sponsors Lobatse Mountain Walk with proceeds going to Lobatse Ladies Soccer Team. All these initiatives are meant to empower local sports teams to navigate through their daily challenges and opportunities

What is the overall plan for Blue Crystal Sukiri in Sports and where do you think your

sponsorship f its in local Sports?

The plan centres around marathons, wellness, athleticism, that is, Kazungula Bridge marathon, Diacore Marothon, Salt Pans 100km marathon, Lobatse Mountain Walk. These are notable local events that have international appeal. By being involved we are taking the local sports fraternity to another level because some of these events are now recognised in the international athletics calendar

What is your expected return on investment based on sponsorship objectives?

These efforts are all about the community we operate in, they are also about relevance of the organisation, in fact Deloitte Global Marketing Trends report of 2022 indicated that brands are struggling with relevance and one way of closing that gap is engaging on ESG initiatives which is a topical issue internationally. So, we start f irst by taking part part in these ESG Initiatives to build relevance and ROI will follow

So far what is your impression about the response you get from your sponsorships?

Its been beyond expectation, the feedback about our execution has been excellent and we hope to keep on improving for execution. That is the only way you can pull it through, ensuring maximum awareness and participation.

How do you manage to pull together events of this magnitude?

Your last words to aspiring sporting women and men?

Its Fun, good for our bodies, networking platforms also, you can make a living out of it as we see it in other developing countries. From ordinary man out there who is not an athlete remember 10,000 steps everyday prevent chances of NCDs

Should the nation expect more support from you

Def initely, we are where we are because of Batswana therefore we will do anything possible and in line with the brand to give back to our community thereby inspiring a sweet future for all.