wedding upmarket GUIDE FOR EXHIBITORS
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2017
50+ WA'S MOST CREATIVE DESIGNERS AND SUPPLIERS Helping brides curate a bespoke wedding
Dress: Meeting Grace Flowers: A Little Bohemia Photographer: Lola Images
ty Socie Hire itor: Exhib
hy grap hoto Tey P n o s Ja her: grap Photo
contents About us... 3 The details... 4 Who we're looking for... 5 Wedding Upmarket
Sister business to Perth Upmarket
call
Why choose Wedding Upmarket?... 8
0432 897 516
contactus@perthupmarket.com.au
Levels of involvement... 9
www .weddingupmarket.com.au
PO Box 1073
How to apply... 11
West Leederville, WA 6901
Questions?... 12 Partners... 13
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Exhibitor: Emily from The Little Press
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Photographer: Jason Tey Photography
about wedding upmarket Wedding Upmarket is a platform for WA's most creative wedding designers and suppliers that want to connect with Upmarket brides-to-be who are looking to create a personal, meaningful and unique wedding experience.
The Wedding Upmarket was founded in 2011
on the day , we help you maximise your day
and has grown into a biannual free entry
by providing you with tools and support to
event, showcasing over 50 creative West
help you get the best value for your money.
Australian products and services, and attracting between 4000-6000 brides-to-be
If you're an independent creative wedding
and their key decision makers annually.
designer/supplier who cares about the details and loves to think outside the box,
We’re a local business and we’re all about
we'd love to hear from you.
helping local creatives to run successful, thriving businesses. Not only will we attract JUSTINE BARSLEY
loads of the right kind of customers to you
FOUNDER WEDDING UPMARKET
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the details EVENT DATES
• Saturday 6th May 2017 • Saturday 26th August 2017
Location: Winthrop Hall Undercroft at
The University of Western Australia Time: 10am - 3pm Exhibitors: approx 55 Expected numbers: 2000-3000 brides-to-be Entry: Free to public
KEY DATES FOR EXHIBITORS May 2017 event
Applications open: mid Jan 2017 Applications close: mid Feb 2017 Exhibitor offers: end Feb 2017 Invoices due: mid Mar 2017 Market map content due early April 2017
August 2017 event
Applications open: May 8, 2017 Applications close: early June 2017 Exhibitor offers: emid June 2017 Invoices due: mid July 2017 Market map content due end July 2017 Exhibitor: Cupcake Cravers
Photographer: Jason Tey Photography
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who we're looking for The Wedding Upmarket is a curated event which means we handpick the best and most creative wedding suppliers and designers that we feel are a good fit for the Wedding Upmarket brand.
More specifically, we are looking for creatives that: > appeal to brides wanting a custom and
stylish wedding that stands out from the crowd.
We're looking for creatives that can help our brides to bring their Pinterest boards to life!
>
are friendly and happy to collaborate with
other designers and suppliers on they day and in between events through styled shoots etc. (There's plenty of business to go around right?) >
offer a boutique product/service. (No mass
produced produced or off the shelf) >
have excellent styling, attention to detail
and can think outside the box. This includes stall presence on the day where the expectations are high. Exhibitors are expected to curate a visually appealing space that reflects both their brand and the Upmarket aesthetic - we can provide support to do this. >
are looking to generate leads and gain
more bookings to grow their business. >
are active on social media and will help to
promote the event. >
have professional images that we can use
to promote their presence at the event.
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Dress: Meeting Grace, Cakes: Cupcake Cravers, Table: Heart Strings Hire and Style, Building: UWA, Dress: Cleo Borello, Musician: Riley Pearce. Photography: Lola Images and Jason Tey Photography or exhibitor supplied.
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Photos: Sarah Tonkin Photography, Table: Pretty Willow, Styling Flights of Fancy by Kristy, Jane and Jones Flower Co, Cocktails with Pops by La Paleta , Drink station: Hire Society, Vintage Kombi- Marley's Kombi Co Photography: Lola Images and Jason Tey Photography or exhibitor supplied.
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why choose wedding upmarket? Wedding Upmarket is a West Australian
We spend hundreds of hours and
business and our vision is to help
thousands of dollars in executing our highly
creative small businesses, like yourself,
targeted marketing plan in order to
to thrive. We want to provide you with
attract the right people who are your
tools and support to help you before, on
target market are ready to do business
the day and well past the event.
with you. Wedding Upmarket has previously been featured in white Magazine, Hello
Here is what we think sets us apart from
May, Nouba and Polka dot bride... to name
other bridal fairs:
a few. We have options for you to get involved in
Our events are FREE to attend, so brides
can bring all their key decision makers Wedding Upmarket is held on the picturesque grounds of The University of Western Australia - centrally located between the north and south of Perth and boasting loads of free parking. We attract high quality sponsors that help elevate our event to extend our reach. We have a private Facebook group community where you build ongoing
business relationships with other exhibitors and where we share information and tips to help you maximise your day.
roaming models, info sessions and other marketing opportunities on the day. We hire a professional photographer and we give you access to the photos from the day. We are a professional events team and pride ourselves on being highly organised. Our aim is to make your day stress free and generate lots of leads to convert to bookings. Our events are curated - we hand pick
the 50 best vendors, limiting the numbers in each category, to give customers choice and variety while minimising competition between exhibitors.
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levels of involvement E X H I B I T O R
As a Wedding Upmarket exhibitor, you will
STALL SIZES
receive: Large inside 3m x 3m (4 spots avail) $825
Your own space to showcase your
Medium inside 3m x 1.5m
$595
Small inside 2m x 1.5m
$535
Verandah outside 1.8m x. 1.5m
$400
Food or vehicle outside
$400
Ceremony set up outside 6m x 10m
$400
offering and talk to customers. You are expected to be present at the event at all times to talk to customers. Website listing in our exhibitors’
directory with a picture and link to your website. An image and description about your business in our market map which is hosted online and given away on the day. Insurance cover for public liability at no
extra cost. Access to professional photos of the day. (These are taken at the photographers discretion.) Tools and support to help you drive
traffic to your stall, be successful on the day and after. Option for roaming models to wear accessories and dresses. Option to participate in our informative Wedding Insider sessions. Option for additional paid promotion through our digital channels.
More info on our website.
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levels of involvement F R I E N D S
P A R T N E R / S P O N S O R
This is suitable for people who do not have
We have a handful of opportunities for
a space a the event on the day either
aligning businesses to join us as event
because they are not available or we cant
partners/sponsors. You will provide
fit them in.
services to the event in return for either a space at the event and/or other
As a friend of Wedding Upmarket, you will
promotional services to our customer and
receive:
retailer database.
Website listing in our exhibitors’
Specifically, we are looking for partners for
directory with a picture and link to your
limited opportunities as:
website.
• event photographer
An image and description about your
• event videographer
business in our market map which is
• prize giveaways
hosted online and given away on the day.
• event stylist and consulting stylist to exhibitors • media sponsor
COST
Advertising only Supplier contributor
$165 No cost
A supplier contributor is someone who contributes to a stall ie flowers, signage, styling or hire, as long as you are providing items to our exhibitors for free or at a discount rate. We will also give you access to our photos and tag you on social media.
• structure sponsor • music sponsor
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Exhibitor: Off the Market Wedding Photographs
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Photographer: Jason Tey Photography
how to apply Joining Wedding Upmarket is a two step process:
Step 1: Register to see if you qualify to go on our eligible exhibitors list.
Please note that not
Please note that we receive many more applications for the event than
everyone that registers is deemed the right fit for this
spots available and we limit the
event and may not be accepted. You can register at
number of retailers in each
any time.
category.
Step 2: If you are approved for the eligible
To increase your chance of securing
exhibitors list, including past exhibitors, please go to
a spot please:
our website www.weddingupmarket.com.au,
• complete all questions on the
log in with your username and password and then click on the application form to apply for the event. Applications are only open for a fixed time so
please check dates and apply during these times.
application form. • provide professional photos to showcase your work. • include a photo of a past stall set up or sketch of what you are proposing.
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questions? Do I need my own insurance?
When will I find out where my space is?
We will cover you for public liability under
You will receive a floor plan and bump in
our policy for the day of the event. You don't
info the week prior to the event. If you have
need to get your own policy, although all
a specific request please include it on your
businesses should consider this to protect
application. We will do our best to
themselves.
accommodate.
Do you provide any walls or structures for
Can I share a space?
my space?
We will consider the sharing of spaces with
No, we will mark out your space and it's up
aligning businesses. Please complete an
to you to bring all structures and equipment
application form for each. More info is on
to make it look amazing! You will be able to
our website about the cost of this.
unload near the venue but please let us know if you are using an external hire company or bringing a trailer in order for us to accomodate your set up.
Exhibitor: Lola Images
Photographer: Lola Images
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partners We work to attract high profile sponsors to extend your exposure. We’re in discussions
right now to partner with some great brands. If this interests you please get in touch.
Some of our past sponsors include:
Glamping Co - Sponsor 2016
y l p p a ! w o n