New Summary Report - 05 March 2015
1. In which country do you work? Colombia 7.1% India 7.1%
Mexico 7.1%
United States 50%
Turkey 7.1%
Ukraine 7.1%
United Kingdom 14.3%
Afghanistan
0.0%
0
Albania
0.0%
0
Algeria
0.0%
0
Andorra
0.0%
0
Angola
0.0%
0
Antigua and Barbuda
0.0%
0
Argentina
0.0%
0
Armenia
0.0%
0
Australia
0.0%
0
Austria
0.0%
0
Azerbaijan
0.0%
0
Bahamas, The
0.0%
0
Bahrain
0.0%
0
Bangladesh
0.0%
0
Barbados
0.0%
0
Belarus
0.0%
0 Total
14
1
Belgium
0.0%
0
Belize
0.0%
0
Benin
0.0%
0
Bhutan
0.0%
0
Bolivia
0.0%
0
Bosnia and Herzegovina
0.0%
0
Botswana
0.0%
0
Brazil
0.0%
0
Brunei
0.0%
0
Bulgaria
0.0%
0
Burkina Faso
0.0%
0
Burundi
0.0%
0
Cambodia
0.0%
0
Cameroon
0.0%
0
Canada
0.0%
0
Cape Verde
0.0%
0
Central African Republic
0.0%
0
Chad
0.0%
0
Chile
0.0%
0
China
0.0%
0
Colombia
7.1%
1
Comoros
0.0%
0
Congo, Democratic Republic of the
0.0%
0
Congo, Republic of the
0.0%
0
Costa Rica
0.0%
0
Cote d'Ivoire
0.0%
0
Croatia
0.0%
0
Cuba
0.0%
0
Curacao
0.0%
0
Cyprus
0.0%
0 Total
14
2
Czech Republic
0.0%
0
Denmark
0.0%
0
Djibouti
0.0%
0
Dominica
0.0%
0
Dominican Republic
0.0%
0
East Timor (see Timor-Leste)
0.0%
0
Ecuador
0.0%
0
Egypt
0.0%
0
El Salvador
0.0%
0
Equatorial Guinea
0.0%
0
Eritrea
0.0%
0
Estonia
0.0%
0
Ethiopia
0.0%
0
Fiji
0.0%
0
Finland
0.0%
0
France
0.0%
0
Gabon
0.0%
0
Gambia, The
0.0%
0
Georgia
0.0%
0
Germany
0.0%
0
Ghana
0.0%
0
Greece
0.0%
0
Grenada
0.0%
0
Guatemala
0.0%
0
Guinea
0.0%
0
Guinea-Bissau
0.0%
0
Guyana
0.0%
0
Haiti
0.0%
0
Holy See
0.0%
0
Honduras
0.0%
0 Total
14
3
Hong Kong
0.0%
0
Hungary
0.0%
0
Iceland
0.0%
0
India
7.1%
1
Indonesia
0.0%
0
Iran
0.0%
0
Iraq
0.0%
0
Ireland
0.0%
0
Israel
0.0%
0
Italy
0.0%
0
Jamaica
0.0%
0
Japan
0.0%
0
Jordan
0.0%
0
Kazakhstan
0.0%
0
Kenya
0.0%
0
Kiribati
0.0%
0
Kosovo
0.0%
0
Kuwait
0.0%
0
Kyrgyzstan
0.0%
0
Laos
0.0%
0
Latvia
0.0%
0
Lebanon
0.0%
0
Lesotho
0.0%
0
Liberia
0.0%
0
Libya
0.0%
0
Liechtenstein
0.0%
0
Lithuania
0.0%
0
Luxembourg
0.0%
0
Macau
0.0%
0
Macedonia
0.0%
0 Total
14
4
Madagascar
0.0%
0
Malawi
0.0%
0
Malaysia
0.0%
0
Maldives
0.0%
0
Mali
0.0%
0
Malta
0.0%
0
Marshall Islands
0.0%
0
Mauritania
0.0%
0
Mauritius
0.0%
0
Mexico
7.1%
1
Micronesia
0.0%
0
Moldova
0.0%
0
Monaco
0.0%
0
Mongolia
0.0%
0
Montenegro
0.0%
0
Morocco
0.0%
0
Mozambique
0.0%
0
Myanmar
0.0%
0
Namibia
0.0%
0
Nauru
0.0%
0
Nepal
0.0%
0
Netherlands
0.0%
0
Netherlands Antilles
0.0%
0
New Zealand
0.0%
0
Nicaragua
0.0%
0
Niger
0.0%
0
Nigeria
0.0%
0
North Korea
0.0%
0
Norway
0.0%
0
Oman
0.0%
0 Total
14
5
Pakistan
0.0%
0
Palau
0.0%
0
Palestinian Territories
0.0%
0
Panama
0.0%
0
Papua New Guinea
0.0%
0
Paraguay
0.0%
0
Peru
0.0%
0
Philippines
0.0%
0
Poland
0.0%
0
Portugal
0.0%
0
Qatar
0.0%
0
Romania
0.0%
0
Russia
0.0%
0
Rwanda
0.0%
0
Saint Kitts and Nevis
0.0%
0
Saint Lucia
0.0%
0
Saint Vincent and the Grenadines
0.0%
0
Samoa
0.0%
0
San Marino
0.0%
0
Sao Tome and Principe
0.0%
0
Saudi Arabia
0.0%
0
Senegal
0.0%
0
Serbia
0.0%
0
Seychelles
0.0%
0
Sierra Leone
0.0%
0
Singapore
0.0%
0
Slovakia
0.0%
0
Slovenia
0.0%
0
Solomon Islands
0.0%
0
Somalia
0.0%
0 Total
14
6
South Africa
0.0%
0
South Korea
0.0%
0
South Sudan
0.0%
0
Spain
0.0%
0
Sri Lanka
0.0%
0
Sudan
0.0%
0
Suriname
0.0%
0
Swaziland
0.0%
0
Sweden
0.0%
0
Switzerland
0.0%
0
Syria
0.0%
0
Taiwan
0.0%
0
Tajikistan
0.0%
0
Tanzania
0.0%
0
Thailand
0.0%
0
Timor-Leste
0.0%
0
Togo
0.0%
0
Tonga
0.0%
0
Trinidad and Tobago
0.0%
0
Tunisia
0.0%
0
Turkey
7.1%
1
Turkmenistan
0.0%
0
Tuvalu
0.0%
0
Uganda
0.0%
0
Ukraine
7.1%
1
United Arab Emirates
0.0%
0
United Kingdom
14.3%
2
United States
50.0%
7
Uruguay
0.0%
0
Uzbekistan
0.0%
0 Total
14
7
Vanuatu
0.0%
0
Venezuela
0.0%
0
Vietnam
0.0%
0
Yemen
0.0%
0
Zambia
0.0%
0
Zimbabwe
0.0%
0 Total
14
8
2. Current relation to ABB Motion (Baldor Motion) Enthusiast 7.1% Prospect 7.1%
Customer 85.7%
Customer
85.7%
12
Prospect
7.1%
1
Enthusiast
7.1%
1 Total
14
9
3. Please select the closest option which matches your job function Sales 7.1% Management 7.1%
Maintenance 7.1%
Engineering 78.6%
Customer Support
0.0%
0
Engineering
78.6%
11
Maintenance
7.1%
1
Management
7.1%
1
Marketing
0.0%
0
Purchasing
0.0%
0
Sales
7.1%
1 Total
14
10
4. Your age 20-30 7.1%
31-40 14.3%
young at heart 42.9%
41-50 35.7%
Statistics 20-30
7.1%
1
Sum
287.0
31-40
14.3%
2
Average
35.9
41-50
35.7%
5
StdDev
7.3
young at heart
42.9%
6
Max
41.0
Total
14
11
5. What type of business are you employed with
Original Equipment Manufacturer (OEM) 28.6%
End User/Manufacturer 42.9%
Supplier 7.1%
Integrator 21.4%
Distributor
0.0%
0
End User/Manufacturer
42.9%
6
Integrator
21.4%
3
Supplier
7.1%
1
Original Equipment Manufacturer (OEM)
28.6%
4 Total
14
12
6. How would you rank your influence on a buying decision NPS Score
85.7 Promoters
92.9%
13
Passives
0.0%
0
Detractors
7.1%
1 Total
14
7. Please rank the following contents on their ability to grab your attention! (1 being the least and 4 being the most) There can be only one content ranked 1., 2., etc. Score*
Overall Rank
Pretty pictures
45
1
A strong headline
41
2
Videos
29
3
Informative text
25
4 Total Respondents 14
*Score
is a weighted calculation. Items ranked first are valued higher than the following ranks, the score is the sum of all weighted rank counts.
8. Print media such as Catalogues, Magazines, Flyer, etc. NPS Score
0.0 Promoters
42.9%
6
Passives
14.3%
2
Detractors
42.9%
6 Total
14
9. Social media such as YouTube, LinkedIn, Twitter, Facebook NPS Score
-85.7 Promoters
7.1%
1
Passives
0.0%
0
Detractors
92.9%
13 Total
14
13
10. Website such as www.abbmotion.com, www.abb.com, www.automation.com NPS Score
42.9 Promoters
57.1%
8
Passives
28.6%
4
Detractors
14.3%
2 Total
14
11. E-Mail updates such as E-Newsletter, etc. NPS Score
7.1 Promoters
35.7%
5
Passives
35.7%
5
Detractors
28.6%
4 Total
14
12. If you had to pick one of these what one would it be? E-Mail Updates 14.3% Print media 21.4%
Website 64.3%
Print media
21.4%
3
Social media
0.0%
0
Website
64.3%
9
E-Mail Updates
14.3%
2 Total
14
14
13. Please select all social media you currently use 100
80
60%
60%
60
40% 40
20% 20
0
YouTube
60.0%
3
40.0%
2
YouTube
60.0%
3
20.0%
1 Total
5
15
14. How frequently do you use above media sources? Monthly 16.7%
Weekly 33.3%
Daily 16.7%
2/3 times a week 33.3%
Statistics Daily
16.7%
1
Sum
4.0
2/3 times a week
33.3%
2
Average
2.0
Weekly
33.3%
2
Max
2.0
Monthly
16.7%
1 Total
6
16
15. Which social media can you access from work
100%
100
80
66.7%
66.7%
60
50%
40
20
0
YouTube
66.7%
4
66.7%
4
YouTube
100.0%
6
50.0%
3
None
0.0%
0 Total
6
17
16. Which one of the following social media do you use the most Twitter 16.7%
Facebook 33.3%
YouTube 33.3%
LinkedIn 16.7%
33.3%
2
16.7%
1
YouTube
33.3%
2
16.7%
1 Total
6
18
17. What content appeals to you in social media? 100
80
66.7% 60
40
33.3%
20
0
Pictures
16.7%
16.7%
Videos
Success stories
Technical reports
Pictures
33.3%
2
Videos
16.7%
1
Success stories
16.7%
1
Technical reports
66.7%
4
Other
0.0%
0 Total
6
Responses "Other"
Count
Left Blank
14
19
18. Please rank the following content according to your interest (1 being the least of interest and 3 being the highest) There can be only one content ranked 1., 2., etc. Score*
Overall Rank
Case Studies
29
1
Fact sheets
27
2
Product Information
16
3 Total Respondents 12
*Score
is a weighted calculation. Items ranked first are valued higher than the following ranks, the score is the sum of all weighted rank counts.
19. Which professional magazines do you read? Count
Response
1
Automation World, Design World
1
Control Engineering, Automation World, The Journal, etc.
1
Manufacturing Engineering
1
None
1
ONLINE ASME, DESIGN WORLD, MOTION INTELLIGENCE NEWSLETTER, CONTROL ENGINEERING.
1
RIM (Reportero Industrial Mexicano)
1
Uzeikstan Automation today
20
20. What form of print media do you prefer? 100
80
60
41.7%
41.7%
41.7%
41.7%
Brochure
Company newsletter / magazine
Trade magazines
40
20
8.3% 0
Catalogues
Flyer
Catalogues
41.7%
5
Flyer
8.3%
1
Brochure
41.7%
5
Company newsletter / magazine
41.7%
5
Trade magazines
41.7%
5 Total
12
21
21. Do you prefer newsletters via post or E-Mail? Post 16.7%
E-Mail 83.3%
Post
16.7%
2
83.3%
10 Total
12
22
22. Which of our websites do you use?
www.abb.com/motion 33.3%
www.abbmotion.com (former www.baldormotion.com) 66.7%
www.abbmotion.com (former www.baldormotion.com)
66.7%
8
www.abb.com/motion
33.3%
4 Total
12
23
23. How easy is it for you to navigate around our website? It couldn't be easier 7.7%
Very hard 7.7% Hard 7.7%
OK 76.9%
Very hard
7.7%
1
Hard
7.7%
1
OK
76.9%
10
It couldn't be easier
7.7%
1 Total
13
24
24. Do you use any of the following websites to gather information about automation or motion control? 100
80
60
50%
40
33.3%
33.3%
www.automationworld.com
Other
20
0
www.automation.com
www.drivesncontrols.com
0.0%
0
www.automation.com
50.0%
3
www.automationworld.com
33.3%
2
Other
33.3%
2 Total
6
Responses "Other"
Count
Left Blank
12
NONE
1
no
1
25
25. How often would you like to receive our E-Newsletter?
Quarterly 25% Weekly 33.3%
Once a month 41.7%
Weekly
33.3%
4
Every two weeks
0.0%
0
Once a month
41.7%
5
Quarterly
25.0%
3 Total
12
26
26. Please rank the following content according to your interest (1 being the least interesting and 5 being the most interesting) There can be only one content ranked 1., 2., etc. Score*
Overall Rank
Product Images
45
1
Videos
41
2
Case Studies
37
3
Product Updates
32
4
Downloadable Content
25
5 Total Respondents 12
*Score
is a weighted calculation. Items ranked first are valued higher than the following ranks, the score is the sum of all weighted rank counts.
27. What other content can we add to our E-newsletter to make it more interesting for you? Count
Response
1
How to actually use it because your engineers havnt a clue !
1
It's pretty solid, perhaps some more "hard" information.
1
Programing tips
1
WEBINARS FOR SELECTING AND COMMISSIONING SERVO APPLICATIONS
1
more applications.
27
28. Five years from now how would you rank the influence of the following media on your buying decision? Low
Medium
High
Responses
Print Media
5 35.7%
5 35.7%
4 28.6%
14
Social Media
10 71.4%
2 14.3%
2 14.3%
14
1 7.1%
1 7.1%
12 85.7%
14
3 21.4%
9 64.3%
2 14.3%
14
Website
28
29. Please rate ABB Motion marketing from your point of view Very Satisfied 14.3%
Very Dissatisfied 14.3%
Dissatisfied 7.1%
Satisfied 21.4%
Neutral 42.9%
Very Dissatisfied
14.3%
2
Dissatisfied
7.1%
1
Neutral
42.9%
6
Satisfied
21.4%
3
Very Satisfied
14.3%
2 Total
14
29
30. How can we communicate with you better in the future? Count
Response
1
1
More surveys.
1
More technical content.
1
Get me an engineer who knows how it works. Give me a phone number that someone answers and make sure an engineer is available.
1
I want more pretty pictures. I don't care how they work, it's really all pictures. And yeah, the email headline doesn't matter either. Are you really asking your customers these things and charging your company for a survey about it? wow...
1
Communication is not your issue. Your current marketing efforts can generate more leads than you can handle. How are we supposed to sell an ABB Motion product when your US support is almost non-existent? How are we supposed to sell a motion solution where if a end user blows out a digital output and the only repair path is to return it to Bristol...and wait 3 months to get it back? As a company you'd be better off investing in support now so that you are in a position to deliver on your marketing promises. Your support needs to come out of the dark ages.
30
URL Variable: utm_campaign Count
Response
13
21914660cf-Motion_Intelligence_eNewsFEB_20153_2_2015
31
URL Variable: utm_medium Count
Response
13
32
URL Variable: utm_source Count
Response
13
ABB Motion Intelligence eNewsletter
33
URL Variable: utm_term Count
Response
1
0_a5984509be-21914660cf-18599381
1
0_a5984509be-21914660cf-18601589
1
0_a5984509be-21914660cf-18622257
1
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1
0_a5984509be-21914660cf-18637325
1
0_a5984509be-21914660cf-18645685
1
0_a5984509be-21914660cf-18651957
1
0_a5984509be-21914660cf-18655109
1
0_a5984509be-21914660cf-18655409
1
0_a5984509be-21914660cf-18670209
1
0_a5984509be-21914660cf-34871365
1
0_a5984509be-21914660cf-64406241
1
0_a5984509be-21914660cf-64419881
34
Source Countries 100
80
58.3%
60
40
16.7%
20
0
8.3%
8.3%
8.3%
Colombia
Mexico
Turkey
United Kingdom
Colombia
8.3%
1
Mexico
8.3%
1
Turkey
8.3%
1
United Kingdom
16.7%
2
United States
58.3%
7 Total
United States
12
35
Source Cities 100
80
60
41.5% 40
20
0
8.3%
8.3%
8.3%
8.3%
8.3%
8.3%
8.3%
Broken Arrow
Chesterfield
Clementon
Istanbul
MedellĂn
Mexico
Milwaukee
Broken Arrow
8.3%
1
Chesterfield
8.3%
1
Clementon
8.3%
1
Istanbul
8.3%
1
MedellĂn
8.3%
1
Mexico
8.3%
1
Milwaukee
8.3%
1
Rialto
8.3%
1
Rochester
8.3%
1
Rotherham
8.3%
1
South Boston
8.3%
1
Stroud
8.3%
1 Total
All Others
12
36
37