CHEATS

EVERYONE, at some time, looks at themselves in the mirror and panics because of all those winter pounds they’ve added to their waistline.

Some sign up to the gym, others begin a jogging regime. Or some may decide diet pills are the best answer

Beware, according to Which? some adverts for keto diet pills - one of the most populat dieting aids - falsely imply they're endorsed by Mumset, Dragons ' Den and TV presenter Holly Willoughby.

Malicious investment and cryptocurrency adverts will often pretend to be backed by famous faces to lure you in, but promotions for health products such as diet pills are equally plagued by bogus endorsement.

Which? found a messy trail of dodgy adverts for keto diet pills making misleading claims all over the internet, posted via search engines, online news outlets and various social media platforms.

In October 2019, they reported that a rogue Facebook advertiser called [ketopurediet.com] had pretended to be backed by celebrity Anne Hegerty from ITV game show The Chase

Shoppers reported that the company took additional card payments without permission and then refused refunds. Shortly afterwards, the website disappeared entirely. They have now found similar deceptive adverts all over the internet

A Facebook page for @ketoburndxdragonsdenuk, created on 12 February 2022, falsely claimed to be connected to the BBC TV show 'Dragons' Den'.

This page initially linked to a website called [store.ketoburndx.com] but has recently switched to promoting a website called [ketolife.fit].

BBC Studios told Which? 'there is no link between Dragons' Den and this advertiser'. When we searched for other promotions for 'Keto Burn DX' we found multiple news outlets hosting promotions for similar products.

One example is an advert published on 21 February 2022 in The Jerusalem Post, entitled 'Holly Willoughby Keto UK (United Kingdom) - Is Keto Burn DX Boots Holly Willoughby Scam Or Legit?'

Is

Tel: 01268 566743

Mob: 07958 475392

Email: peterfau67@ gmail.com

Editor: Peter Faulkner

Website communitywatchpublishing.co.uk

The content repeatedly invited readers to buy 'Holly Willoughby Keto'yet the agent for Holly Willoughby told Which? she has never endorsed this product.

Who is behind these fake ads?

The advert hosted on The Jerusalem Post for 'Holly Willoughby Keto' was supplied by an agency called Reckonsoft Ltd The Jerusalem Post said it was 'against any kind of scam or phishing', and has 'blocked the customer.

Reckonsoft Ltd took down all articles once Which? reported them.

If you ' ve seen a product that you ' ve found advertised on social media or a search engine, think carefully about the offer