Business Advice
12
www.thepeterboroughhub.co.uk
March 2020
Work smarter and master your emotion to take your business to the next level The author of eight books and one of the UK’s top non-fiction writers, Rob Moore has made his mark by building a brand as The Disruptive Entrepreneur. As well as being an author, he has also built the UK’s largest property training company, broken three public speaking records as an international keynote speaker and co-owns or manages 850 tenants in his property portfolio and Progressive Lets agency. That’s not all - he’s also one of the UK’s top influencers. Not bad for a boy from Peterborough who fought back from being £50,000 in debt at the age of 25 to become a millionaire aged just 30. From offices based on Cygnet Park, Hampton, Rob now helps other business owners leverage their own passions and skills to make their businesses a success. Here he shares his top ten ways to break through your business-related income ceilings.
1. leads
Create multiple streams of
If you have one lead source, just like, if you have one supplier or one client, you risk disruption. You risk them going bust. If you have multiple streams of leads, you have multiple streams of income. The more leads you have, the more clients you have, and the more income you have.
2.
Focus on marketing
Marketing is the single most important function of any business. If you don’t focus on marketing at least half of your time, you’re not going to grow your leads. You’re not growing your clients. You’re not going to grow your revenue. You’re not going to grow your reach, you’re not going to grow your impact.
Many people who are coaches, consultants, trainers, product and service providers, their problem isn’t their product. Their problem isn’t their skill or their experience, or their ability to sell. Their problem is volume of leads.
Not enough people focus enough on marketing. They focus on everything else, product, service, admin, systems, software, HR, recruitment.
And I always say to those people who say it’s not going very well, that they are not converting or that they are not selling very well, what if you have 100 times as many leads, what would happen?
No marketing, no leads, no revenue. It’s like a shop. You might have good stock. You might have good salesperson. You might have good software. But if you can’t get anyone in the shop, you don’t have a business. And getting people in the shop is marketing.
Now, as long as they’re not selling zero out of 10, because they might then sell zero out of 100, usually their problem is volume of leads. You need to leverage everything you can to get those leads, such as social media, Facebook ads, Amazon ads, Spotify ads, Google ads, CPA listening tools, joint-ventures, collaborations, Instagram organic, Instagram paid ads, LinkedIn paid ads. You could test YouTube, YouTube paid ads. You name it. There are loads of different exhibitions, shows, being a public speaker, ads on your podcast, ads on your YouTube Channel. There are so many ways to generate leads and income.
These are all important, but not as important as marketing.
3.
Hire more revenue generating staff.
That might be sales people, marketing people. That might be affiliates and ambassadors. But the more revenue generating staff you have, the more revenue you have. I have a rule that between 2.5 and 5 times a salary should be what a revenue generating person in your team brings in. So, if you’re paying 50 grand, they should be bringing in 125 to 250 grand. If you’re paying them 20 grand, they should be
