Covid-19 Special
14
www.thepeterboroughhub.co.uk
May 2020
Harness the power of Google ads Dez Calton runs an agency called Optimyzd, which among other things, is a Google Premier Partner Agency. Optimyzd manages a multi-million pound ad budget on Google, Facebook, Instagram, Bing and more.
account. You will get to the penny reporting, the exact number of impressions and clicks your ads have had.
Here, Dez introduces, explains and goes over the basics and best practices for getting the best out of Google Ads for your business.
Set up conversion tracking on your website and you get information on exactly which keywords, ads and landing pages are working best, allowing you to focus on the positives and learn from any negatives.
Before getting into the how, it is important to find out the why. Why are Google Ads important for your business? Why should you invest precious ad revenue into Google Ads? Why take the time to learn about the platform? etc
You can also advertise on YouTube through your Google Ads account. YouTube is the second most popular website in the world, after Google. On average, over 500 hours of video are uploaded to YouTube every minute and users are watching over a billion hours of video every day.
Now we know the why, now it’s time for the how.
Google Shopping offers retail and ecommerce businesses the opportunity to add their products directly into the search results on Google.
But slow down a little. Whilst it is incredibly easy to get started, it is also incredibly easy to spend your ad budget with little to show for it if you’re not careful.
1.
Google Is HUGE!
As obvious as it seems, Google is a big deal, bigger than you can probably imagine. Every day, on average there are 3.5 billion searches performed on Google, 3.5 billion, every day! The number is so large, it’s difficult to even comprehend it. That calculates to around 40,000 searches per second. You simply cannot afford to miss out on the potential. In the UK, Google dominates the search market with almost 90 percent of searches performed on Google, with the remaining percentage shared between the likes of Bing, Yahoo, DuckDuckGo etc.
2.
Google Is More Than Just Search
We’ve already seen that Google dominates search, but that’s only one part of Google Ads. The Google Display Network reaches around 90 percent of worldwide internet traffic and has far and away the largest display inventory in the world, more than two million websites.
3.
Google Is (Can be) Targeted
By following some simple rules, you can make sure your ad budgets are targeted to your specific target audience. By targeting specific keywords, demographics, locations, times of day etc, you can make sure that your ads are only seen by the right people. It takes some knowledge of the Google Ads platform to be set up properly, but once you follow a few simple rules and spend some time optimising your campaigns, you can continually fine tune and laser target your ads.
4.
Google Is Transparent There is a wealth of data and information in your Google Ads
You can sign up for a free Google Ads account by going to ads.google.com, enter your contact and billing information and you’re ready to go.
As with any form of marketing, the most important first step is to set your goal. What are you looking to achieve from running ads on Google. Be specific, the more specific you are about your goals, the better you can set up your campaigns for success. Do you want to sell a certain product online, are you looking to get phone calls, do you want people to subscribe to a mailing list, visit your physical shop etc? With a clearly defined goal, you then are in a much better position to succeed.
Optimyzd 0203 4881663 www.optimyzd.co.uk
