C REAT I V E
PORT F OL I O
peter alden rodgers
20+ years
C ONNE C T I ON
Peter Alden Rodgers cell: 415.713.0235 peterrodgers@mac.com peteraldenrodgers@gmail.com facebook.com/peteraldenrodgers twitter.com/peterrodgers
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WHO
C ONA C T
linkedin.com/in/peteraldenrodgers
C O M M U N I C AT I ON
ID STRATEGY AD V ERT I S I NG WEB PRESENTAT I ON V I DEO
ART
P H OTOGRAP H Y
M I SS I ON
C ONTA C T
C REAT I V E PORT F OL I O I NDEX
Personal & professional background
n o n p r o fi t & v o l u n t e e r w o r k
s o f t wa r e , s o ci a l & c o mmu n ic at i o n t o o l s
r e s um e / w o r k e x p e r i e n c e
t e s t im o n i a l s
events
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Clear Objectives Making a challenging mission possible, begins with an intelligent, innovative and practical plan. Inspiration comes from the wealth of expertise and talent applied, and is driven by the demands of time. The individualized plan is wellinformed, responsive to specific needs and goals, the dynamics unique to the organization and business climate, and crafted to leverage the possibilities of technology and the power of creative tools.
LOOK
c r e at iv e p o r t f o l i o i n d e x
Brand Strategy Prior to launching creative, it’s essential to carefully listen first—assessing the organization’s brand and market position to understand its current and potential power. The team can then collaboratively develop the right voice, look and execution needed to achieve optimal success.
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p o s s ib l e
s t r at e g y
advertising
web
marketing
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vi d e o
photography
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Imaginative Solutions Inventing cohesive customized campaigns that deliver a singular brand experience—unified strategies that work across mulitple media types—is the magic that can happen. From the creation of an identity, to the design of a website, collateral, advertisements and beyond‚ the goal is always to present a consistent voice and image, and generate tangible demand for an entity’s products or services. Powerful Collaboration Successfully achieving goals articulated in the plan demands close communication and tight team collaboration. The combined talent and experience of each member and experts in the field of focus, are the vital ingredients that inspire truly extraordinary and effective designed solutions.
BIO
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Montara Creative’s roster of clients and experience covers a wide range of arts, music, business and industries. Technology: Apple Computer, E-LOAN, E*TRADE Financial, Shutterfly.com, LiveCapital, NextCard, Pantone, Enfocus, Digital Fountain and SERENA Software. Music: ZOOM, Alesis, Dolby Labs, Opcode Systems, Universal Audio, Macromedia, Keith McMillen Instruments and Euphonix. Arts: the San Francisco Art Institute and Marin Symphony. Legal and finance: Hanson Bridgett, Dun & Bradstreet, Costello and Sons Insurance, Capital Recovery Group and Rabin Worldwide. Publishing, hospitality and real estate: SONOMA Magazine, MIX and Electronic Musician Magazines, Cox & Kings, Cattlemens Restaurants, Jollibee, McGuire Real Estate, Frank Howard Allen Realtors and Portico West. Today, Peter and the Montara Creative team continue to use highlycollaborative working processes that integrate the art of design with the priorities of business—creating and implementing comprehensive and effective marketing programs that range from brand positioning and identity design to print collateral, websites, social networking, videos and broadcast advertising. The agency has been honored with multiple awards in the real estate industry and hospitality field for its creative work.
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personal & professional background
Peter Rodgers is an accomplished artist, media, and brand expert with a keen eye for original creative and business strategy. He is the sole proprietor of Montara Creative, a branding and integrated marketing agency that specializes in designing identities and campaigns for clients in art, music, technology, financial, real estate, legal, travel, hospitality, nonprofit and business markets.
J O U RNEY Peter grew up in the Wisconsin and now lives in the San Francisco Bay Area. He graduated from the University of Wisconsin-Madison in 1984—BFA, School of Education—painting and printmaking focus. Fine arts, music, design, photography and writing are his life-long creative pursuits.
Kathakali dancer, India © Peter Alden Rodgers
His work and passion for art and culture has led to travel throughout America and the world to destinations including, Japan, India, Africa, Peru, Argentina, Brazil, Central America, Germany, France, Italy, the Netherlands, and French Polynesia.
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The Buck Institute, Bread and Roses, The Center for Volunteer and Nonprofit Leadership/The Marin Human Race, Youth in Arts/The Italian Street Painting Festival, Pets Lifeline and is a founding member of the Sonoma County Mariachi Festival Organizing Committee. Peter has also served on industry advisory boards including The Realty Alliance Conference/ Marketing Task Force and CVNL Business Volunteer Council. Featured speaker engagements include RealTrends Gathering of Eagles and Leading Real Estate Companies of the World™/ Luxury Portfolio™ annual conferences. Peter serves as Youth in Arts Board of Directors President and VP of the Marketing Committee. Peter’s focus on community centers around helping foster the impact of arts in education, culture and organizations that support at-risk youth.
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n o n p r o fi t & V o l u t e e r w o r k
In addition to his work, Peter volunteers time and resources to multiple San Francisco Bay Area organizations including;
EXPERT t o o l s Progressively through his work history, Peter has embraced and adopted multiple advanced creative technologies.
Apple: Final Cut Pro, Quicktime, Keynote, iTunes, iPhoto, iMovie, iWeb, iDisk, Mail, Address Book, Calendar, Mobile Me, iOS, MacBook Pro, iPad, iPhone
Microsoft: PowerPoint, Word, Excel
Web blogs, CMS: WordPress, TypePad, SquareSpace, Posterous, Tumblr
Web presentation: Issuu, SlideRocket, TopSpin, YouTube, Vimeo, Animoto, Smugmug
Email news, surveys: MailChimp, Constant Contact, SurveyMonkey
Web communication: Safari, Chrome, Firefox, join me, Skype, RSS
Social, communication applications: Facebook, Google+, Twitter, Tumbler, Evernote, TweetDeck, MyPad
ACT
Others: Pandora, Spotify, Shopify, Transmit, Dropbox, Episode, Omni Outliner, Stuffit, Google AdWords and Analytics
s o f t wa r e , s o ci a l & c o mmu n ic at i o n t o o l s
Adobe: InDesign, Photoshop, Illustrator, Acrobat
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EXPER I EN C E Youth in Arts, Board of Directors, Chair/President, VP Marketing & Development Committee San Rafael, California September 2007 – Present
Montara Creative, the art of design applied to the priorities of business — owner/creative director San Francisco Bay Area, California December 1993 – Present Montara Creative is a branding and integrated marketing agency that specializes in designing identities and campaigns for clients in art, music, financial, legal and hospitality markets. We apply a highly collaborative process to generate imaginative and effective solutions for our customers—engaging in a wide range of creative work to accomplish their goals. From brand positioning and identity design to print collateral, websites and broadcast advertising‚ we work closely with our clients as a team to achieve extraordinary results.
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San Francisco, California January 2008 – May 2009 Accomplishments • Identity design/refinement, logo, new tag line • Brand messaging development • Modular laptop presentation template designs for agents and company • Event design, production and keynote presentations • Company brand and agent videos (youtube.com/mcguirerealestate) • Print and web advertising campaigns and designs • Luxury marketing support materials • New website architecture and design Awards McGuire Real Estate, Company Luxury Marketing Award winner at Luxury Portfolio Fine Property Collection™ conference, March 2009
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RES U M E / W ORK EXPER I EN C E
McGuirechallenge Real Estate, Brand Strategist
Frank Howard Allen Realtors, Director of Marketing San Francisco Bay Area, California August 2003 – January 2008 Served as a member of the senior management team—leading multiple brand, advertising, marketing, web and pr initiatives. • Focus groups, brand vision • Logo refinement and new tag line • Brand and property print and outdoor advertising design • Listing presentation system design • On-demand property brochure and postcard system • E-mail newsletter template system design • Five consecutive annual company kick-off events, design, production, videos • Multiple public relations campaigns • Community service and diversity marketing programs and campaigns • New company website creative direction, writing and support documentation
Zoom Corporation of America, National Sales and Marketing Manager San Francisco Bay Area, California & Tokyo, Japan, 1989 – 1993 General management of Zoom Corporation of America. Oversaw the launch of the new company brand and premiere product launch into the US market. Directly reported to the parent company president of Zoom Corporation of Japan. Built the sales force, marketing and operations systems from the ground up. Acted as a key member of the management team in the successful negotiations to secure a large US distribution deal with a leading music products player. • Successful Zoom company and brand introduction to the US market • Directed multiple product introductions and ad campaigns, including the revolutionary award-winning Zoom 9002 Advanced Guitar Effects Processor • Participated in product development and design as a member of Zoom Corporation of Japan’s international Special Product Development team • Managed US-based staff and operations, collaborating with directors of the Company, and reporting directly to the president of Zoom Corporation of Japan • Managed 13 independent sales representative organizations serving the US music products dealer network • Created and produced multiple successful trade show presentations, including NAMM (National Association of Music Merchants) and AES (Audio Engineering Society) events • Creative direction for award-winning advertising, marketing and PR campaigns— including photographers, writers and public relations talent • Managed artist relations (artist roster included Richie Sambora, Brian May, Dweezil Zappa, Billy Gibbons, The Edge/U2, Eric Struthers, Ben Mink and many more)
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v o ic e s “Montara Creative takes an approach to creative consultation that all businesses would be wise to emulate. In my experience, this approach can be summed up in three sentences. Strive to understand their needs, goals and constraints. Work in harmony with them to arrive at the best approach for their specific circumstances. Finally, communicate the progress of their project right up to delivering the finished piece to their doorstep.” —Frank Lopez Marketing Director, Hanson Bridgett Vlahos Marcus Rudy LLC “When I managed large corporations and before I met Montara Creative, I regularly purchased design services and mostly received conventional thinking from the largest and best known firms. When I started my own company, I knew I didn’t want that again. I found Montara Creative and they have delivered a keen sense of creativity and an uncanny ability to translate my approach into a crisp media presentation both on the web and in print.” —Doug Pinter CEO, Portico West Inc.
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“Their team was terrific—always responsive, and able to come up with surprising ways to get the job done. Our company needed to prepare for our entrée into the content delivery arena this year and Montara Creative provided us with the unified corporate identity system to support our emerging brand.” —Maria Patitucci Director of Marketing, Digital Fountain “Under promise and over deliver could not summarize the Montera Creative team more precisely. They not only brought creative solutions and a stellar team to the project but a level of enthusiasm that inspired us all.” —Desiree Stinson Executive Director, Pets Lifeline
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“We trust Montara Creative to speedily turn around great design solutions. They have helped us over the years to maintain a strong and consistent visual image through a number of evolutions of our company.” —Dave Grossman Chief Technology Officer, LiveCapital
“Working with Montara Creative is like working with yourself after you have suddenly acquired expert skills in design, web page construction, editing, writing, artistry— they possess the technical skills AND the passion and understanding of your unique business.” —Nathaniel Waring President, Cox & Kings USA “The perfect client-vendor relationship. Peter Rodgers and the Montara Creative team as a whole were able to catch on to my ideas and translate them into artwork I could relate to. I’d recommend to anyone shopping for a media consultant to have a meeting with Montara Creative and check it out.” —Mikail Graham VP of Product Strategy and Marketing, Universal Audio “Working with Monatara Creative is always a pleasure. We have maintained a strong relationship with them for a number of years. Their design work will help us to communicate our services to key decision makers all over the world who need to manage and move their real assets.” —Jerry Beach Marketing Director, Rabin Worldwide “The NAMM audience is the perfect niche for us to publicize our launch, and Montara’s knowledge of this industry was vital in capturing the right spirit for these ads. We’re very pleased with the results.” —Christen Pocock Marketing Director, Electronic Musician, Onstage and Remix Magazines “We’ve been very successful working with Peter over the years. I like how he takes chances, then brings his great ideas right back down to earth. There’s always a lot of participation. It’s more like collaborating than hiring an agency to go away and come back with the work.” —Paul de Benedictis Director of Marketing Communications, Euphonix “Montara Creative combines state-of-the-art design and production techniques with increasingly rare old-school traits: a collaborative attitude, attention to detail, and most important, a genuine desire to make sure their work meets and exceeds the business objectives for the project. They are true partners.” —Marvin Sanders Director, Marvster Media
PRESENTAT I ONS Zoom Corporation of Japan Brand/company debut and product launch at multiple major music industry trade shows. Subsequent new product launches and major trade show management, four consecutive years.
Opcode Systems, music software innovator Music industry trade show presentations, including custom booth design and fabrication. Coordination of live performances and presenters (including design and production support of visuals). Designed and produced main VIP/Press party. Produced press product launch event at the Palace Theater, Los Angeles. Included decor, food, audio/visual presantations. Trade show booth presentation management at NAMM show and at Music Messe (Frankfurt, Germany). Responsible for all shipping and logistics, on-site build, give-aways, all booth personnel and presentations, including technical/audio/visual.
Music Industry Event Produced large event at Westin Bonaventure, Los Angeles for music industry insiders and public at NAMM show. Sponsored by Apple Computer and major music publications including Electronic Musician, MIX, and Keyboard Magazines. Keith Emerson headlined main stage with ten additional bands. Private VIP press event for 200 top industry influencrs featuring a buffet with give-aways, followed by a concert for 3,000 people.
Frank Howard Allen Realtors Responsible for management of company re-branding and launch of new identity, and production of four subsequent yearly kick-off events, including audio/visual presentations/presenter scripts/coaching, and motivational speakers, plus multiple appreciation events throughout the years.
Sonoma County Mariachi Festival, non-profit cultural festival
Ev e n t s
One of the founding members and Festival launch team member. Participation included, strategic planning, event management, photography, video and promotion.
Youth in Arts, arts education non-profit
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McGuire Real Estate
Volunteer for the Italian Street Painting Festival / Children’s Avenue for 7 years. Board member for 4 years, president of the Board for 3 years.
Strategic consulting for company re-branding initiative. Two consecutive years annual kick-off event creative and production management, including logistics, audio and video.
PetsLifeline, non-profit animal shelter Strategic advisory role for sold out Black Cat Cabaret Galas (main fundraiser; two years, three performances/shows). Part of development team to create the concept; production direction and guidance prior to events. Produced three fund-a-need-videos, background visuals and auction presentation slides. Provided photos and videos of both events.
inFormed Space Jollibee Keith McMillen Instruments LiveCapital Mackie Macromedia Marin Symphony McGuire Real Esatate NextCard Opcode Systems Pantone Pets Lifeline Sonoma Portico West PulseFactors Rabin Worldwide Reunion Blues San Francisco Art Institute SERENA Software Seybold Seminars Shutterfly.com SONOMA Magazine Universal Audio Youth in Arts Zoom Corporation of Japan
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Alesis Apple Computer Beatnik Bob Hodas Acoustic Analysis Budda Amplification Capital Recovery Group Cattlemens Restaurants Costello & Sons Insurance Cox & Kings Digidesign Digital Fountain Dolby Labs D&B (Dun & Bradstreet) Dustone Enertainment E-LOAN Electronic Musician, REMIX, Onstage & MIX Magazine eLocal 16 E*TRADE Financial Enfocus Software Euphonix Frank Howard Allen Realtors Hanson Bridgett Houlihan Lawrence Real Estate
select clients
c o l l a b o r at i o n
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ID
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Peter Alden Rodgers creative/design director, writer/editor, illustrations
portfolio
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ID Logos, tag lines, standards guides, art, illustrations, brand vision and messages.
Brand identity
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s t r at e g y
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Peter Alden Rodgers board chair/director
portfolio
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youth in arts Strategic planning, partnerships and stakeholder survey.
s t r at e g y
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Peter Alden Rodgers creative/design director, designer/writer/editor
portfolio
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r a bi n w o r l d wi d e Select presentation slides. Social networking program research, development, guidelines and training.
s t r at e g y
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Peter Alden Rodgers creative/design director, designer/writer/editor, public relations
portfolio
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Marin Symphony Planning schedule/worksheet. Strategic marketing and public relations strategy.
s t r at e g y
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Peter Alden Rodgers brand strategist, creative/design director, designer/writer/editor
portfolio
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mc g ui r e r e a l e s tat e Website development strategic planning and architecture.
s t r at e g y
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Peter Alden Rodgers creative/design director, designer/writer/editor
portfolio
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hanson bridgett Select inquiry slides. Brand campaign, advance focus group interviews.
s t r at e g y
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advertising
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Select magazine placements: Departures, AFAR, ELITE TRAVELER, Travel + Leisure, Executive Traveler, Rolls Royce, Food & Wine, Worth, LA Confidential
Peter Alden Rodgers creative/design director, designer/writer/editor
portfolio
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cox & kings ‘We live for exceptional moments’ destination campaign.
print advertising
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Select magazine placements: Departures, ELITE TRAVELER, Travel + Leisure, Food & Wine
Peter Alden Rodgers creative/design director, designer/writer/editor, (photographer, taj mahal)
portfolio
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cox & kings Maharajas’ Express Luxury Train and India campaign.
print advertising
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Placement: International Travel News (ITN)
Peter Alden Rodgers creative/design director, designer/writer/editor (africa & india photographs)
portfolio
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cox & kings Fractional ad campaign focused on authentic experiences.
print advertising
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Peter Alden Rodgers creative/design director, designer/writer/editor
portfolio
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cox & kings International world-wide, multi-destination ad campaign.
print advertising
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Peter Alden Rodgers creative/design director, identity/designer/writer/editor, illustration, packaging
portfolio
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E - l o a n / e n f o cu s s o f t wa r e Company and product launch campaigns.
print advertising
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Select magazine placements: Marin, Carmel, Diablo, NAPA/SONOMA Gentry
Peter Alden Rodgers creative/design director, designer/writer/editor
portfolio
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b o b h o d a s a c o u s t ic a n a ly s i s Professional audio consultant product/services campaign.
print advertising
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Peter Alden Rodgers creative/design director, designer/writer/editor, identity, illustrations
portfolio
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m o n ta g e / bu d d a Music software and guitar amplifier product campaigns.
print advertising
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Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations
portfolio
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E l e c t r o n ic mu s ici a n / e u p h o n i x Personal Studio Buyer’s Guide, entire publication design and layout. High-end digital audio mixing console ad campaign.
p r i n t p ub l ic at i o n / a d v e r t i s i n g
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Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations
portfolio
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PR I M ED I A ENTERTA I N M ENT Advertising campaign supporting the lauch of two music consumer magazines.
print advertising
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Peter Alden Rodgers creative/design director, designer/writer/editor, identity, illustrations, packaging
portfolio
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SO U NDOGS / U N I V ERSAL A U D I O Music software and hardware product launch campaigns.
print advertising
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Peter Alden Rodgers national sales & marketing manager, creative/design director, designer/writer/editor
portfolio
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Z OO M Artist / product launch campaign.
print advertising
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Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations
portfolio
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macromedia DECK software product re-launch campaign.
print advertising
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Peter Alden Rodgers brand strategist, creative/design director, designer/writer/editor, identity, videos, illustrations
portfolio
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mc g ui r e r e a l e s tat e Company re-branding; strategy, identity, advertising, marketing materials videos, website and presentations.
p r i n t a d v e r t i s i n g / vi d e o s
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Peter Alden Rodgers brand strategist, creative/design director, designer/writer/editor, identity, videos, illustrations
portfolio
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mc g ui r e r e a l e s tat e Company re-branding; strategy, identity, advertising, marketing materials videos, website and presentations.
print advertising
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Peter Alden Rodgers brand strategist, creative/design director, designer/writer/editor, identity, videos, illustrations
portfolio
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mc g ui r e r e a l e s tat e Bus shelter outdoor ads, newspaper print ads and direct mail. Localized marketing and advertising campaign.
a d v e r t i s i n g / m a r k e t i n g c a m pa i g n
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Peter Alden Rodgers creative/design director, designer/writer/editor
portfolio
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youth in arts Newspaper ads. Italian Street Painting Festival and program campaigns.
print advertising
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Peter Alden Rodgers creative/design director, designer/writer/editor, photography
portfolio
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hanson bridgett HB&ME client-focused testimonial ad campaign. Business Journals and magazine placements.
print advertising
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Peter Alden Rodgers director of marketing, creative/design director, designer/writer/editor
portfolio
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f r a n k h o wa r d a l l e n Award-winning new website and company ads. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
print advertising
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Peter Alden Rodgers director of marketing, creative/design director, designer/writer/editor, (select photography)
portfolio
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f r a n k h o wa r d a l l e n Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
print advertising
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Peter Alden Rodgers director of marketing, creative/design director, designer/writer/editor, (select photography)
portfolio
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f r a n k h o wa r d a l l e n Customer and community testimonial ads. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
print advertising
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Peter Alden Rodgers director of marketing, creative/design director, designer/writer/editor, (select photography)
portfolio
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f r a n k h o wa r d a l l e n New website introduction ads. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
print advertising
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Peter Alden Rodgers director of marketing, creative/design director, designer/writer/editor, (select photography)
portfolio
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f r a n k h o wa r d a l l e n Appreciation and property ads. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
print advertising
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Peter Alden Rodgers director of marketing, creative/design director, designer/writer/editor, (select photography)
portfolio
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f r a n k h o wa r d a l l e n Newspaper ads featuring community involvement and special events. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
print advertising
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Peter Alden Rodgers director of marketing, creative/design director, designer/writer/editor
portfolio
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f r a n k h o wa r d a l l e n Newspaper ads for properties, promotions and agent appreciation. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
print advertising
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Peter Alden Rodgers director of marketing, creative/design director, designer/writer/editor
portfolio
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f r a n k h o wa r d a l l e n Newspaper ads for properties, promotions and agent appreciation. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
print advertising
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Peter Alden Rodgers director of marketing, creative/design director, designer/writer/editor
portfolio
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f r a n k h o wa r d a l l e n Newspaper ads for properties, promotions and agent appreciation. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
print advertising
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Peter Alden Rodgers director of marketing, creative/design director, designer/writer/editor (select photography)
portfolio
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f r a n k h o wa r d a l l e n Newspaper ads highlighting community events and giving. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
print advertising
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Peter Alden Rodgers director of marketing, creative/design director, designer/writer/editor
portfolio
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f r a n k h o wa r d a l l e n Bus backs, billboards and web ads. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
O U TDOOR / w e b a d v e r t i s i n g
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Peter Alden Rodgers creative/design director, designer/writer/editor
portfolio
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s o n o m a m a g a zi n e Newspaper ads leading up to the premiere issue publication. Identity / masthead design, tease ad campaign.
O U TDOOR / w e b a d v e r t i s i n g
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web
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations, photos
portfolio
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cox & kings Home web page and instant access fly-out menus. Website strategy, architecture, UI design, art and code.
web design
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations, photos (africa, europe, india)
portfolio
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cox & kings Destination web page views. Website strategy, architecture, UI design, art and code.
web design
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations
portfolio
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cox & kings Travel Journeys Blog and Press Release library page views. Website strategy, architecture, UI design, art, code.
w e b / s o ci a l d e s i g n
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations
portfolio
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cox & kings Maharajas’ Express Luxury Train website and Travel Journeys Blog views. Website strategy, architecture, UI design, art, code.
w e b / s o ci a l d e s i g n
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations
portfolio
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cox & kings Facebook and Twitter social media page views. Social network strategy, story development and writing/editing.
w e b / s o ci a l d e s i g n
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations, photos, video
portfolio
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k e i t h mcmi l l e n i n s t r um e n t s / i n f o r m e d s pa c e Web page views. Product launch websites, content development and art.
web design
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations, photos
portfolio
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D U STONE ENTERTA I N M ENT Web page views. Logo/identity, site design, writing/ editing, Topspin e-commerce integration.
web design
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, video, photos
portfolio
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p o r t ic o w e s t Web page views. Identity creation, website design, videos and photos.
web design
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations
portfolio
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B O B h o d a s a c o u s t ic a n a ly s i s Web page views. Site design, writing/editing.
web design
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Peter Alden Rodgers brand strategist, creative/design director, website architecture, designer/writer/editor, illustrations, photos, video
portfolio
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mc g ui r e r e a l e s tat e Web page views. Company re-branding; strategy, identity, advertising, marketing materials videos, website and presentations.
web design
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Peter Alden Rodgers brand strategist, creative/design director, website architecture, designer/writer/editor, illustrations, photos, video
portfolio
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mc g ui r e r e a l e s tat e Company re-branding; strategy, identity, advertising, marketing materials videos, website and presentations.
web design
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Peter Alden Rodgers brand strategist, creative/design director, website architecture, designer/writer/editor, illustrations, photos, video
portfolio
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mc g ui r e r e a l e s tat e Company re-branding; strategy, identity, advertising, marketing materials videos, website and presentations.
web design
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations
portfolio
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mc g ui r e r e a l e s tat e Home and search web page views.
web design
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations, photos
portfolio
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s o t h e b y ’ s i n t e r n at i o n a l , t i n a s h o n e Home, property, photographs and video web page views.
w e b d e s i g n / p h o t o s / vi d e o
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations, photos, videos
portfolio
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r a bi n w o r l d wi d e Home page and video page views.
w e b d e s i g n / vi d e o s
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations, photos
portfolio
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R a bi n w o r l d wi d e Auction items and detail page views.
website design
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations, UI design
portfolio
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r a bi n w o r l d wi d e Real-time auction user interface web page views.
w e b s i t e ui / d e s i g n
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Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations, photos
portfolio
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r a bi n w o r l d wi d e Blog page views.
w e b / s o ci a l d e s i g n
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Peter Alden Rodgers director of marketing, creative/design director, website architecture, designer/writer/editor
portfolio
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f r a n k h o wa r d a l l e n Home and multiple web page views. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
web design
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Peter Alden Rodgers director of marketing, creative/design director, website architecture, designer/writer/editor
portfolio
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f r a n k h o wa r d a l l e n Multiple web page views. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
web design
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Peter Alden Rodgers director of marketing, creative/design director, website architecture, designer/writer/editor
portfolio
135
f r a n k h o wa r d a l l e n Online support material/PDFs. Brand re-invention; identity, messaging, advertising, marketing, presentations, website, events — campaigns.
web design
136
Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations, photos
portfolio
137
youth in arts Italian Street Painting event website and kidstreetart. com website page views.
web design
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marketing
139
140
Peter Alden Rodgers creative/design director, designer/writer/editor, photographs, illustrations (africa, central america, india)
portfolio
141
cox & kings 180+ page luxury travel journeys — collection catalog.
marketing
142
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations
portfolio
143
cox & kings Luxury travel destination catalogs.
marketing
144
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations
portfolio
145
cox & kings Luxury travel destination catalogs.
marketing
146
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, photos (india)
portfolio
147
cox & kings Luxury travel journeys — collection catalog.
marketing
148
Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor, illustrations, photos (india, central america)
portfolio
149
cox & kings Accordian-fold travel destination print brochures.
marketing
150
Peter Alden Rodgers creative/design director, website architecture, designer/writer/editor
portfolio
151
cox & kings Email newsletter (PDF online, Constant Contact template/distribution).
marketing / E-Newsletter
152
Peter Alden Rodgers creative/design director, designer/writer/editor
portfolio
153
cox & kings Web Marketing Partner Media Guide and interactive Agreement form.
marketing
154
Peter Alden Rodgers creative/design director, designer/writer/editor
portfolio
155
cox & kings Single page, front/back, travel agent sales brochure.
marketing
156
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations
portfolio
157
cox & kings Partner Marketing and Advertising Media Guides.
marketing
158
Peter Alden Rodgers public relations materials collaboration and support, photography (india, taj mahal, jain temple)
portfolio
159
cox & kings Public relations story, ELITE TRAVELER.
m a r k e t i n g / PR
160
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, photos
portfolio
161
r a bi n w o r l d wi d e Two-page, front/back, company print brochure.
marketing
162
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, photos
portfolio
163
hanson bridgett Law firm print brochure.
marketing
164
Peter Alden Rodgers advertising photography
portfolio
165
hanson bridgett HB&ME advertising campaign series photographs.
marketing / photography
166
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, photos
portfolio
167
hanson bridgett Sports attorney promotional photos and print campaign material.
marketing / photography
168
Peter Alden Rodgers creative/design director, designer/writer/editor, identity, photos
portfolio
169
i n f o r m e d s pa c e Accordian-fold product launch print brochure.
marketing
170
Peter Alden Rodgers creative/design director, designer/writer/editor, master design grid, logo/masthead, illustrations
portfolio
171
s o n o m a m a g a zi n e Premiere issue, cover view and layout architecture.
marketing
172
Peter Alden Rodgers creative/design director, designer/writer/editor, master design grid, logo/masthead, illustrations
portfolio
173
s o n o m a m a g a zi n e Premiere issue, sample page views.
marketing
174
Peter Alden Rodgers creative/design director, designer/writer/editor, master design grid, logo/masthead, illustrations
portfolio
175
s o n o m a m a g a zi n e Premiere issue, sample page views.
marketing
176
Peter Alden Rodgers creative/design director, designer/writer/editor, master design grid, logo/masthead, illustrations
portfolio
177
s o n o m a m a g a zi n e Premiere issue, Media Kit.
marketing
178
Peter Alden Rodgers creative/design director, designer/writer/editor, identity, icons, illustrations, photos
portfolio
179
EN F O C U S / bu d d a Graphics software and music product print brochures.
marketing
180
Peter Alden Rodgers creative/design director, website architecture/design, designer/writer/editor, identity, illustrations
portfolio
181
E - LOAN Company and website/product launch print brochure.
marketing
182
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, photo direction
portfolio
183
c at t l e m e n s r e s ta u r a n t s Award-winning dinner menu.
marketing
184
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, photo direction
portfolio
185
c at t l e m e n s r e s ta u r a n t s Saloon menu.
marketing
186
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, games development
portfolio
187
c at t l e m e n s r e s ta u r a n t s Kids menu layouts and games.
marketing
188
Peter Alden Rodgers writing, public relations
portfolio
189
marin symphony Press releases.
marketing
190
Peter Alden Rodgers writing, public relations
portfolio
191
marin symphony Writing samples integrated into brochures, outdoor, web and print advertising.
marketing
192
Peter Alden Rodgers creative/design director, editor
portfolio
193
s e r e n a s o f t wa r e Annual report.
marketing
>
p r e s e n tat i o n
195
196
Peter Alden Rodgers creative/design director, designer/writer/editor, public relations
portfolio
197
marin symphony Concert promotion online presentation/slideshow (PDF, SlideShare).
p r e s e n tat i o n
198
Peter Alden Rodgers creative/design director, designer/writer/editor, public relations
portfolio
199
marin symphony Concert promotion online presentation/slideshow (PDF, SlideShare).
p r e s e n tat i o n
200
Peter Alden Rodgers creative/design director, designer/writer/editor, public relations
portfolio
201
marin symphony Concert promotion online presentation/slideshow (PDF, SlideShare).
p r e s e n tat i o n
202
Peter Alden Rodgers creative/design director, designer, writer/editor
portfolio
203
c a p i ta l r e c o v e r y g r o u p Company presentation (Keynote, PowerPoint, PDF, SlideRocket, Issuu).
p r e s e n tat i o n
204
Peter Alden Rodgers creative/design director, designer
portfolio
205
c a p i ta l r e c o v e r y g r o u p Auction history presentations (Keynote, PowerPoint, PDF, SlideRocket, Issuu).
p r e s e n tat i o n
206
Peter Alden Rodgers creative/design director, designer/writer/editor, website architecture/design, illustrations, photos
portfolio
207
mc g ui r e r e a l e s tat e Company presentation slides (Keynote, PowerPoint, PDF).
p r e s e n tat i o n
208
Peter Alden Rodgers brand strategist, creative/design director, designer, illustration
portfolio
209
mc g ui r e r e a l e s tat e Property presentation signage system.
p r e s e n tat i o n
210
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, photos
portfolio
211
r a bi n w o r l d wi d e Company presentation (Keynote, PowerPoint, PDF, SlideRocket).
p r e s e n tat i o n
212
Peter Alden Rodgers director of marketing, creative/design director, designer/writer/editor, illustrations, photos
portfolio
213
f r a n k h o wa r d a l l e n Company presentation (Keynote, PowerPoint, PDF).
p r e s e n tat i o n
214
Peter Alden Rodgers board chair/director creative/design director, designer/writer/editor
portfolio
215
youth in arts Italian Street Painting presentation (Keynote, PowerPoint, PDF, SlideRocket).
p r e s e n tat i o n
216
Peter Alden Rodgers board chair/director creative/design director, designer/writer/editor
portfolio
217
youth in arts About us presentation (Keynote, PowerPoint, PDF, SlideShare).
p r e s e n tat i o n
218
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations
portfolio
219
p e t s l if e l i n e Nonprofit gala event auction presentation (Keynote, PowerPoint, PDF).
p r e s e n tat i o n
220
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations
portfolio
221
p e t s l if e l i n e Nonprofit gala event auction presentation (Keynote, PowerPoint, PDF).
marketing
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vi d e o
223
224
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, photos
portfolio
225
mc g ui r e r e a l e s tat e Florian McGuire Moore video storyboards and script writing.
p r e s e n tat i o n
226
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, photos
portfolio
227
mc g ui r e r e a l e s tat e Florian McGuire Moore video storyboards and script writing.
p r e s e n tat i o n
228
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, photos, video
portfolio
229
C o l l i n s & c o m pa n y / M c g ui r e r e a l e s tat e / p e t s l if e l i n e Still captures.
vi d e o
230
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, photos, video
portfolio
231
R a bi n W o r l d wi d e / V i s ib l e l i g h t s o l a r / p o r t ic o w e s t Still captures.
vi d e o
232
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations
portfolio
233
c o l l i n s & c o m pa n y Video illustrations/graphics.
vi d e o
234
Peter Alden Rodgers creative/design director, designer/writer/editor, illustrations, photos, video
portfolio
235
p e t s l if e l i n e Video stills. Fund-a-need video composed for gala nonprofit event and community education.
vi d e o
>
photography
237
Š Peter Alden Rodgers
239
black cat cabaret, pets lifeline gala, cirque performers
photography
Š Peter Alden Rodgers
241
africa, tanzania
photography
Š Peter Alden Rodgers
243
africa, massai, kenya
photography
Š Peter Alden Rodgers
245
panama (left), guatemala, tikal (right)
photography
Š Peter Alden Rodgers
247
guatemala
photography
Š Peter Alden Rodgers
249
india, taj mahal (left), jain temple (right)
photography
Š Peter Alden Rodgers
251
india, delhi (left), kerala, kathakali dancer (right)
photography
Š Peter Alden Rodgers
253
italy, rome
photography
Š Peter Alden Rodgers
255
italy, florence
photography
Š Peter Alden Rodgers
257
paris, tahiti
photography
peterrodgers@MAC.com • 415.713.0235