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New Marketing for Pharma& Healthcare?
Have you ever envied the quality of the Social Media marketing of your competitor? Or you wish you had the same quality photo documentation of the events you organize? Or maybe you need scientifically documented articles for doctors, pharmacists or the general public or efficient and interesting content for your online presence?
Content Marketing is the key word in today's online presence of companies and brands. But what exactly is it?
Content Marketing THE TREND
The trend is impressive: Photos/ illustrations were used by 69% of companies, in 2015 by 76% and in 2016. 93% of companies use Social Media content.
The trends 82% of companies use case studies, 81% of them exploit blogging to make their B2B marketing more effective. 81% use newsletters or in- person events
The trends 79% of firms use articles and/or videos on their websites. 76% use photos/ illustrations in their online brand presence.