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Gaming Academy guide 2022

The Gaming Academy Guide 2022

The Gaming Academy is a training and consultancy agency made up of a fun team of diverse gaming professionals that work in all areas of the gaming space

he organisation helps every operator

Tregardless of where they are on their journey...from startups to established organisations searching for operational excellence, the Gaming Academy provides accredited training courses.

All courses are currently live streamed via ZOOM and are available in three formats:

1. Free, one-hour, sample workshops

2. Open courses – up to 25 people from all over the industry

3. Private in-house training for 10 people from one company. Included in the full-course enrollment fee:

4. Course materials

5. CPD points, accreditation, and certificate from the

CPD standards office

6. Post-course, private, one-on-one consultation with our trainer

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Calendar of Courses

Sportsbook Academy: Online Fundamentals 26th & 27th April

The evolution in customer habits over the past year has created some challenges for sportsbook operators. While live sports coverage was down, clients found alternative products to feed their hunger, such as eSports and virtual sports. This has caught many operators by surprise and sent them scrambling to mitigate this risk.

Sportsbook Academy: Retail & Online Trading, Tools & Promotion 24th 25th & 26th May

One thing the last year has shown us is that the sportsbook sector globally is vulnerable and the market has been forced to adapt. As the industry attempts to get back on track and navigate operations through the market’s transition into the new normal, there are some key operational aspects that must be benchmarked and improved.

Whether you are an established sportsbook or just entering the market, this course will help you to create more future-proof, efficient processes, allowing your sportsbook to sustain healthy growth well into the future.

Lottery Modernisation Academy: 24th & 25th May

Regardless of what has happened over the past 12 months, lotteries globally and inherently suffer from an unwillingness to change and innovate.

Lotteries must find new ways to engage and excite their customers in this evolving sector.

The three main challenges facing lottery leaders and product managers right now are:

• Poor-performing digital product that’s not capitalizing on its potential

• Failing to understand consumer needs

• Changing regulation in the face of increased competition

Table Games Academy: June 21st & 22nd

Table games going forward are certain to save that sector of the casino operation. Slots and electronic table games are encroaching from every angle and taking space away from traditional table games. The challenge is what can table games executives do to preserve their space in casinos and maybe even increase it.

Three core challenges for table games operations are:

1. How to readapt to the current and future Covid situation. Are some changes we made during

Covid beneficial as well to post-Covid table games operations? What else did we learn during this time?

2. How to use analytics that can help casinos make table games more appealing to younger crowds who are flocking to slots and ETGs.

3. What more can marketing and player-development executives contribute to the expansion of table games?

Who is this course for? Land-based operators.

Role function ideas: General managers, Gaming managers, table games managers, table games assistants, marketing managers, customer experience managers, casino managers, finance managers CEOs, CFOs and CMOs.

Slot Academy: September 12th, 19th & 26th

Electronic gaming products are a vital and still growing part of land-based gaming operational revenues. Most of those operations face a similar problem; they know how to connect with their current electronic-gaming player base, but they struggle when trying to attract, retain and connect with new types of visitor profile in a meaningful way.

Responsible Gaming Academy: October 18th & 19th Three licensing objectives support the whole basis of gambling regulation:

• That crime should be kept out of gambling. • It should be conducted in a fair and open way. • Children and other vulnerable persons should be protected from harm or exploitation from gambling.

Most people who gamble do so safely most of the time. But gambling can be harmful for some. Excessive play due to inexperience or binge gambling, periods of loss of control and more serious gambling addiction. The harm suffered is not restricted to the gambler, but also felt by families, friends, communities and employers.

Proactively interacting early enough and in the right way can help someone keep control of their gambling and you will retain them as a customer, instead of them choosing to opt for a self-exclusion or closing their account entirely. In the long term, this approach is more sustainable for your business.

Anti-Money-Laundering in Gaming Academy TBC

For far too long, opportunities for intervention to protect your players and business have passed under the radar due to business silos.

Since the pandemic, online traffic has skyrocketed, causing the AML risks to rise also.

To avoid prosecution and remain competitive, operators must be careful not to place too much reliance on automated solutions but be sure to equip their staff with the knowledge and processes needed to effectively combat money laundering.

The challenge our industry is now facing is how do you balance protecting your players, whilst remaining commercially successful? This course will take a deep dive into AML and its causes, whilst equipping you the most relevant knowledge needed to create a robust AML strategy in a postpandemic market.

Join our LinkedIn group for the latest course updates and offers! https://www.linkedin.com/company/gamingoperations-academy

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