Responsible Gaming Education For All

It’s about people when it comes to responsible gaming. By: Damien Connelly

one (mostly) are the ‘grind joints’ from

Gour industry. There are always competing interests for what budgets operators have. A lot of an operator’s available budget is dependent on intelligent laws, regulations and, most importantly, tax rates. If governments, politicians and public agencies themselves regulate the gaming products in their jurisdictions today on the same ‘squeeze until you’re dry’ principle that the grind joints of old ran on, then it’s a thankless task for operators to earn enough to properly invest in RG best practices.

September 2022 saw the American Gaming Association run its first Responsible Gaming Education Month – although the preceding Responsible Gaming Education Week started back in 1998. The AGA’s involvement in, and support of, RG has been extended in parallel with the expansion of legal gaming products and jurisdictions across the U.S. As the AGA noted in its supporting literature, RG is about empowering customers to play responsibly. In doing that, and getting customers to enjoy gaming/ gambling as a form of entertainment, we’ll all do a better job of maintaining a sustainable gaming industry.

Trust In People And People Will Entrust You

In our service industry, it’s people that count. Gaming products and hotel rooms, eateries and bars, retail outlets and spas, even to a certain extent live entertainment shows – these are either identical or pretty darned similar in every gambling property around the world. But the people in each property, be they employees or patrons? The people are always unique. It’s the people who are always the single big differentiator.

Empowered employees serve as the front line for responsible gaming and it is vitally important that employees are engaged and trained in proper RG techniques. If employees are engaged and trained, they will be better able to deliver the levels of RG service every day that they’re on the job. Alongside that, and at leat as important, is excellent communications. Educating and engaging the public and all important stakeholders about responsible gaming and what RG support is available across your organisation is something we all need to be focused on – from floor staff to c-suite.

For our casino gaming industry, it is a daily commitment to elevate and ensure customers enjoy a responsibly entertaining experience when visiting our properties and when legally engaging with our licensed products online. Responsibility is at the core of our business.

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