IGT: Local People, Local Products for Ukraine

Lasha Gogiberidze, IGT Sales Manager Ukraine

hen global gaming leader IGT touts

Wits mantra for the Ukraine, “The best is back” that does not just apply to its products and services, but also its people. The multi-national Company is firmly committed to driving growth for its customers throughout the Ukraine and realizes that effort requires experienced professionals who can help drive its customers’ success. This requires a team that is intimately familiar with the local market, its opportunities and its challenges.

Like others within the industry, IGT has been patiently awaiting the opening of the Ukrainian market. Although the timeline is not what most had envisioned, the Company has been working to ensure that it is well-positioned for success when the market opens. Most notably, IGT established a Kiev-based office equipped with a dazzling showroom full of market-attuned IGT solutions and staffed with knowledgeable and experienced team members. One such individual is IGT’s regional sales manager, Lasha Gogiberidze, who brings with him more than 20 years of business experience with top-tier brands and a passion for driving results and accelerating growth. Gogiberidze joined IGT earlier this year and quickly started making an impact.

“I am extremely proud to be a member of the IGT team and to support its promise of delivering unrivaled gaming experiences that engage players and drive growth,” commented

Gogiberidze. “The Ukrainian market holds tremendous opportunity for IGT, its customers and their players. When the market opens, IGT will be ready.” Gogiberidze’s confidence in IGT’s position is fortified by the tremendous groundwork that he and the IGT team have invested over the last year. “The entire IGT value chain is invested in and excited for the Ukrainian market. Our studio teams have been hard at work perfecting our solutions to meet the unique business requirements and player preferences of the region, while the sales team continues to meet with operators to deepen its insights into their short, mid and longterm goals,” noted Gogiberidze. IGT’s Kiev Showroom opened in May, and displays a range of IGT’s standout products for Ukraine, including PeakSlant32 and Cobalt 27 cabinets and content.

These form factors are among IGT’s most modern cabinets, and underwent tremendous internal and external performance testing to ensure they deliver comfortable and compelling player experiences. Each

According to global gaming leader IGT, when it comes to the Ukrainian market, “The best isn’t just back, it’s better.” The long-time category leader is ready for Ukraine market re-entry with a highly entertaining, market-attuned portfolio that is fortified with many of the top-performing games that were offered in the Ukraine when it was previously regulated. Among IGT’s most-anticipated solutions for the market are its USwitch multi-game bundles, including the Red, Green, and Yellow game packs, each of which is available on the IGT Cobalt™ 27 and PeakSlant32™ cabinets.

IGT’s 40-game USwitch™ Red multi-game pack for Ukraine offers performance-driving content with an emphasis on fruit games. Themes include Red Hot Joker™ 10L, a 5X3 reel game offering the chance of frequent large wins and payouts of more than 3,000 times the bet. The Red Hot Joker symbol is both a wild as well as a win multiplier that doubles any win passing through it. Red Hot Joker is based on a game mechanic proven in the Eastern European market and engages players with rich visuals and immersive sound.

IGT’s Green 40-game USwitch multi-game bundle was developed exclusively for the Ukrainian market and offers Ukrainian players’ classic favorites all in one machine. Proven, longtime performers in the pack include Mystical Mermaid™, Coyote Moon™, Cleopatra™, and Wolf Run™. Another offering, the market-attuned USwitch Yellow 40-game pack, was developed to significantly expand a property’s fruit game offering.

In terms of hardware, the expertly crafted Cobalt™ 27 gaming machine illustrates IGT’s commitment to playerdriven design that enhances the gaming experience. Clad with two high-definition 27-inch screens, a 24-inch video topper, integrated cabinet lighting, and extensive button panel flexibility, this cabinet is designed to fit operators’ unique needs. Cobalt offers superior serviceability and durability, thus freeing up staff resources and minimizing downtime for increased return on investment.

In addition, IGT’s PeakSlant32 cabinet features three seamlessly integrated, 32-inch, full-HD displays that deliver an immersive player experience. It includes IGT’s most advanced lighting and audio technology, offering dynamic attract and celebration sequences, as well as synchronization to the game experience, music, and sounds. It includes a standard inductive wireless charger and USB charging port for player convenience, and additional ergonomic features.

For more information on IGT’s player-tested portfolio of solutions for the Ukrainian market, contact Sales Manager Lasha Gogiberidze by phone at +380 50 446 6582, by email at Lasha.Gogiberidze@igt.com. For general information, visit www.igt.com.

PeakSlant32™ cabinet with USwitch™ Green 40-game pack

piece of hardware in IGT’s Kiev showroom features localized content, including the Company’s highly anticipated USwitch multi-game packs for the region, featuring a mix of classic and innovative IGT games.

“I’d like to invite all our customers to IGT’s game showroom in Kiev to experience first-hand the quality and excitement of the solutions portfolio that we’ve created for the Ukraine. We have plenty of digital resources available to familiarize our customers with

our games and cabinets, but nothing can replace the opportunity to play these games. I know that our customers will be impressed,” shared Gogiberidze.

Gogiberidze’s more than two decades of business experience spans the gaming, private and government sectors.

For more information on IGT’s extensive, playertested portfolio of solutions for the Ukrainian market, contact Sales Manager Lasha Gogiberidze by phone at +380 50 446 6582, or by email at Lasha.Gogiberidze@igt.com. For general information visit igt.com.