6 minute read
Processing Solutions Development at Cash Processing Solutions, chats with Peter White
Jim Goodwin, Vice President of Casino & Entertainment Development at Cash Processing Solutions
PROCESSING SOLUTIONS
Jim Goodwin, Vice President of Casino & Entertainment Development at Cash Processing Solutions, chats with Peter White
Can we commence this interview with a brief introduction along with an update on your new role involved with this new partnership between companies? JCM Global selected Cash Processing Solutions (CPS) as their partner for its cash management software solution and advanced high-speed count/ sort equipment. This partnership will boost efficiencies and provide advanced technology to casinos of all sizes in the Americas region. The first X Edge installation in the California market marks an exciting start to the partnership. JCM and CPS have more than 125 years of combined experience in cash management solutions, and together, they now offer an end-toend cash handling solution for casino gaming.
The JCM Coupon Xpress Desktop TITO/coupon printer has proven a popular choice. What in your opinion are amongst the main reasons for this success? It has the reliability of JCM’s core products, including the GEN5 Thermal Printer, that has made JCM a trusted supplier in the gaming industry. The CouponXpress can be connected to Cage software systems to print TITO tickets, promotional vouchers, and other documents. It can also be used with JCM’s ICB, PromoNet, and FUZION systems. Lastly, the shell casing provides security to the unit to ensure that no one can access the paper or the software inside.
Sports Books and Casinos are installing ever more impressive Digital Signage. What are the options now provided by JCM? JCM offers flat, curved, and cube digital signage, and the applications are only limited by your imagination. Some recent installations include Desert Diamond West Valley, where JCM installed digital signage solutions in the sports bar, poker room, bingo room, and stage; MotorCity, with an 80+ foot curved ceiling above the promenade; Resort World New York, with a 21 foot diameter (67 foot circumference) double-sided 2.5mm seamless LED digital signage above the recently expanded electronic table games area; and the new immersive digital art installation at Choctaw Casino – Durant around one of the high limit areas. Each of these unique installations required JCM to collaborate with a range of contractors to meet the customer’s unique goals for their digital signage experience.
What are the main benefits for major Resort Casinos provided for customers of the V Edge which is JCM’s high-speed processing solution for large volumes of banknotes and TITO Tickets? CPS’s V Edge is versatility at its core. Its modular design makes it a futureproof, long-term investment that will change as your operation changes. The V Edge can also be used with CPS’s ECM Edge software and JCM’s ICB system. When used with ECM Edge software, the V Edge accurately tracks and reports both 2D barcodes and standard TITO tickets. With JCM’s ICB, it allows the operator to do a realtime audit as assets are processed. Data from JCM’s bill validators are matched with the physical count and can be paused to evaluate any discrepancies.
Can you tell us about the key features of the ECM Edge Software ultimate cash management solution for Casinos? ECM Edge software integrates all areas of your casino that handle cash. It connects to any currency sorter and
to your casino accounting software, giving you full visibility, control, and traceability. From total asset management to transparent inventory and secure user management, ECM Edge is the complete cash management solution.
What are the advantages Gaming and Sports Betting Operators gain with PromoNet JCM’s behavioural-based promotional couponing system? PromoNet gives operators the ability to reward players with customized direct promotions as they play their favorite machine. Using real time data provided by the slot machine, players are given promotional vouchers when they meet reward thresholds that are set in advance by the operator. This means players are motivated to earn their rewards, instead of waiting to be given them. With PromoNet, player behavior can be modified as they try to win rewards for the buffet, a show, hotel room, free play, etc.
How would you compare the landbased casino market of today to the one you first joined? The gaming market today is catching up in terms of technology. Casinos are closing the technology gap that existed between gaming and other
industries when I first started. For example, networking servers have made great strides in efficiency and innovation over the years. I also think gaming regulators are becoming more comfortable with new solutions like mobile wallet and contactless technology.
Can you provide us any insights into new products and developments at JCM / CPS Total Solution? The partnership between CPS and JCM is focused on bringing new benefits to JCM’s long-term customers. JCM’s recently completed its first installation of the X Edge count-sort machine in the California market, increasing operational intelligence and efficiency at Coyote Valley Casino. CPS and JCM are working together to provide an end-to-end solution for casinos’ cash management operation. From the moment a player puts their bank note into a JCM bill validator to the time the money is packaged and put into a vault, CPS’s ECM Edge software and JCM’s ICB give the operator visibility like no other cash management system. This revolutionizing combination of technology allows operators to conduct live auditing and
access one cohesive database of all areas of the casino that handle cash.
What are your most popular contactless systems? JCM’s TITA table game solution reduces touchpoints in the casino. TITA allows players to cash in with a TITO ticket scan or debit card transaction at live table games, decreasing contact between the player and staff. Players can also cash out their chips for TITO tickets at the table game. By keeping chips at the table game, TITA limits the movements of chips around the casino and contact between the chips and staff members for fills and at the cashier’s cage. customers a complete count room solution. CPS and JCM not only benefit from each other’s expertise, but it also saves time and money for the operator.
Websites are an important shop window into an organisations products and services. How will this collaboration between companies be provided on the Web? On JCM’s website, customers can find product brochures, videos, and additional information on CPS’s software solution and count sort equipment. On CPS’s website, JCM is listed as a partner, and there is a link to JCM’s website.
How is the organisation assisting the gaming industry with the various health and safety practices that have been introduced on the Casino and Sports Book floors? JCM’s ICB uses system data to make the drop process more efficient by identifying which slot machines need to be dropped and which ones can be skipped. With ICB, the operator can also modify their drop schedule to keep only necessary personnel on the floor, reducing exposure risk, and making it easier to follow social distancing guidelines.
What do you think the secret of good collaboration is? The secret of good collaboration is capitalizing on each other’s strengths. Combining CPS’s software and count sort machines with JCM’s ICB and FUZION systems, we now offer our What are amongst the main aims and ambitions for both companies through this collaboration JCM / CPS Total Solution over the next 6 to 18 months? The primary goal of JCM and CPS coming together is to bring new technology solutions to casinos that can have a significant, positive impact to their operations. Each company is bringing several, new patented technology solutions to the market in 2021 that build on the proprietary technologies both companies have invested in through our advanced research and development teams.
Is there anything else in your plans in the year ahead? At CPS and JCM, we will continue to connect with our customers, listen to their needs, and partner with them to provide solutions that fit their operation.
