PetGroomer.com Magazine eGroomer Journal January / March 2014
74 75
July / September 2022 PetGroomer.com Publications
Members Only Grooming Businesses You may have heard of grooming businesses offering programs, often bathing-related. Spend so many dollars a month and receive “x” amount of baths for your pets. These programs are different, and not indicative of “members only” businesses discussed in this article. In fact, there are no programs to describe here, just membership access. “Members Only” means there is a membership (fee-based) required to access the grooming services of a grooming business. You become a member to shop at Costco, similarly you become a member to use the services of a members only grooming business. If you are new to the grooming industry know that this modus operandi is uncommon. Yet these businesses do exist and as management consultants
None (of the businesses we interviewed) advertise for new customers. Yes, I did say none advertise, at all. Only one had a Facebook page but not for her business. She only has a personal page. they surely interest us. We interviewed three separate membership-based business owners and by their request their names will remain anonymous. None are spokespersons suggesting their methods to others. All are very pleased with their choices, and emanate a sense of exclusivity that works for them. They do not desire to be objects of curiosity to groomers. Are they “name” groomers known in professional circles, the competition rings and in trade publications? No.
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