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NOVAK BROS GEYSER ICE CO DEVELOPMENT
by PGAL
location: waco, texas
The Geyser Hotel Development is an entire city block located in the old industrial district two blocks from the Silos at Magnolia in Waco, Texas. The Geyser Ice Factory, with half the structure dating back to 1892, is used as an anchor; aesthetically as a backdrop for a public plaza at the core of the site, functionally as a renovated factory being re-purposed as an entertainment venue to complement the hotel and surrounding amenities..
The development includes 200-room hotel sitting above a 380-car garage, 25,000 square feet of retail and restaurant space, 10,000 square feet of banquet and events center, and a 3rd level pool deck above the lobby and interior mezzanine. An open pedestrian path through the center of the site connects the hotel drop-off, interior retail storefronts, parking garage, then continues through the existing Geyser Factory. The path then culminates at a newly planned pedestrian zone reclaiming the roadway which will be shared space with a neighboring development.