Where does this road go?

That’s the question that separates “are we there yet?” tourists from explorers.

Tourists want to be “there” and resent the journey as a waste of their precious time. Explorers strike out for new locations and destinations embracing the uncertainty of when, how and even if they’ll get there as part of the adventure.

Fortunately, central and northern B.C. has so much to offer visitors that both tourists and explorers are easily satisfied.

The journey, whether driving on area highways, snowmobiling or quadding on narrow trails through the bush or boating on gorgeous lakes, is fascinating enough to keep both explorers and tourists interested in where they are and curious about what’s around the next corner.

By the time anyone taking the time to Explore The North gets to their final destination, they realize they’ve been “there” the whole time. The highways that cross continental divides and so many fascinating geographical features. The small towns and regional hub cities, with their friendly, interesting people and fascinating histories. The forests, the rivers, the lakes and the mountains, whether they’re outside the front door, out of cell service or out of sight and sound of any human life whatsoever, are both the journey and the destination.

That’s why people come here, that’s why people live here and that’s why people stay here.

For visitors to our region, welcome to our little piece of heaven. You’ve made a smart choice and you won’t be disappointed with your stay.

For residents, whether you’ve lived here for one year or since you were born, you know there’s always somewhere you haven’t been, some place you haven’t seen, a trail you haven’t gone down, a lake you haven’t crossed.

Have fun and be safe as you Explore The North. You’ve arrived and your journey is just getting started. The road beckons, summoning you to adventure.

So what are you waiting for?