Showers & Enclosures Why wetroom sales continue to rise

The market for wetroom installations has increased significantly in recent years, so what are the key features that appeal to consumers? James Abrams from The Roxor Group highlights some of the reasons for their popularity.

There are many reasons why wetrooms are appealing to homeowners.

Primarily, this is due to the impact it can make to your overall bathroom aesthetic. A wetroom design offers a sleek and modern finish and is becoming increasingly recognisable as a desirable, luxury feature as they help to create a ‘wow factor’ in the bathroom. Additionally, wetrooms are ideal for maximising the usable space in a bathroom, especially for small or irregularly shaped rooms.

Increase value

While it can be a big investment, a wetroom can also increase the value of a property due to its functionality and luxury aesthetic appeal. Plus, even if the property owner isn’t looking to sell just yet, with so many design options available they’re guaranteed to find a style that suits their needs.

Wetrooms also have the added advantage of being a multigeneration friendly room. They are incredibly accessible for

Multi-fit mixer model offers an easy shower upgrade

all ages, for example, limited obstructions means potential trip hazards are reduced to a minimum, perfect for elderly users, people with mobility issues and young children.

As well as being ideal for busy families, wetrooms are also much easier to clean than a traditional shower enclosure due to fewer surfaces, grooves and crevices.

Big demand

At The Roxor Group we have certainly seen an increased demand for inclusive bathroom designs and a wetroom offers the perfect solution. We continue to expand our wetroom portfolio across our leading nuie and Hudson Reed brands with a range of new outer framed screens, now available in a variety of finishes.

The Rene collection from nuie was also updated last spring, now boasting a wide range of satin black and chrome enclosures – ensuring we can meet all needs and have something to suit every bathroom style. While wetrooms increase accessibility, we would also recommend installing a slip resistant tray, especially for homeowners who suffer from mobility issues.

Our slip-resistant shower trays have a stylish, slimline design and are available in over 40 sizes meaning no-one needs to compromise on style over safety. Whether you are looking for a square, rectangular, quadrant or offset quadrant tray, there is a style and shape to suit everyone’s bathroom needs.

Wetrooms are a significant investment and do take longer to install than a standard bathroom, as the entire room needs waterproofing and therefore we would always recommend hiring a professional to install any wetroom.

If installed incorrectly a wetroom could cause serious issues in the future, potentially damaging a property and leading to expensive repairs. Retailers and merchants therefore need to ensure customers are aware of the potential complications that can arise when installing a wetroom before they commit to the investment.

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Up to speed on colour trends

To support customers who want to tap into the current trend for black bathroom accessories, Bristan has introduced new black finishes across its taps and showers range. Bristan launched the option of black finishes across its popular taps and bathroom accessories earlier this year, and now four black showers have been introduced to the collection: Prism, Cobalt, Buzz and Craze.

The Mira Form is the latest addition to the Mira Showers range. Claimed to be the only multi-fit concentric mixer shower on the market, it is described as a true problem-solving product, allowing installers to easily upgrade to a dual outlet, whether replacing an existing concentric mixer shower or fitting a new one. Installer-friendly features include 110-153mm adjustable inlets, a telescopic deluge system with 200mm height adjustability, push fit fittings and an over shroud that covers up all previous connections and fixing holes.

The Mira Form offers two statement showerheads across the two outlets. The single outlet is equipped with a large, push button 110mm hand showerhead boasting four spray experiences, while the dual outlet model offers users the addition of a 250mm deluge head for greater water coverage.

With easy-to-use controls, the shower is designed with Mira’s intelligent thermostatic technology

– which helps to control the shower temperature, preventing the risk of scalding to provide a safer shower experience.

Installers that choose the Mira Form can take advantage of points and rewards when registered as a Mira InstallerPRO member. The free membership service offers priority technical support, business development tools, the latest professional training – plus a range of merchandise and retail vouchers.

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As well as offering a bold design, the Buzz and Craze bar showers are thermostatic and feature Bristan’s Wallmount 12 fast fix bracketing system. Thanks to its isolation valves on the inlet feeds, the system makes installing bar showers even easier and enables pipework to be accessed without removing the shower.

Chris Tranter, senior product manager at Bristan, comments: “At Bristan, we are always looking for brilliantly simple ways to fulfil the everyday needs of our customers and our new black finishes are perfect for merchants looking to offer a wider choice of taps and showers across contemporary finishes. Alongside creating products which meet the latest trends and innovative designs, our products are versatile and easy to fit so they are often a popular choice for our customers.”

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