BOOK SHELF

Nanopharmaceuticals: Volume 1: Expectations and Realities of Multifunctional Drug Delivery Systems

Edited by: Ranjita Shegokar Price: ` 12,073.27 About the Book: (Paraphrasing Required)

In this book, the author talks about the advancement in the drug delivery field with a niche focus on nano-vehicles and nano-carriers. The series expectations and realities of Multifunctional Drug Delivery Systems covers the fabrication, optimization, biological aspects, and regulatory & clinical success of wide range of drug delivery carriers. This series reviews multifunctionality and applications of drug delivery systems, industrial trends, regulatory challenges and in vivo success stories. Throughout the volumes discussions on diverse aspects of drug delivery carriers, such as clinical, engineering, and regulatory, facilitate insight sharing across expertise area and form a link for collaborations between industry-academic scientists and clinical researchers. Expectations and Realities of Multifunctional Drug Delivery Systems connects formulation scientists, regulatory experts, engineers, clinical experts and regulatory stake holders. The wide scope of the book ensures it as a valuable reference resource for researchers in both academia and the pharmaceutical industry who want to learn more about drug delivery systems.

MEDICAL INDUSTRIAL COMPLEX: The $ickness Industry, Big Pharma and Suppressed Cures (The Underground Knowledge Series Book 3)

Authors: James Morcan and Lance Morcan, forwarded by Denis Toovey Publisher: Sterling Gate Books Price: ` 116.82 (Kindle Edition) About the Book: This book addresses the corrosive influence of Big-Pharma Corruption through a broad and insightful overview of the corrupting practices of Corporate Medicines. Being a part of the Underground Knowledge Series of James & Lance Morcan, the book raises very pertinent questions concerning the state of modern medicines and the major players in the highly profitable medical sector. The authors cover the following topic: the sickness industry, the political impatience that kills patients, do drug companies make drugs or money, so how much is too much, dangerous drugs big pharma doesn’t want you to know about, and many more associated topics. The objective of the book is to guide the patients for not falling through the cracks of health system as a direct result of healthcare solution providers focusing on high-patient-turnover on a free-for-service basis with no guarantee of results.

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Author: Brian Smith Publisher: Practical Inspiration Price: ` 499.00 (Kindle Edition) About the Book: The book acts as the 21 century strategic marketing bible for pharma and med-tech brand leaders and their teams.

This book is for the readers who work with a Brand Team catering to pharmaceutical, medical technology, or other life science companies. Competing successfully in the life science market is difficult and require a range of expertise, from medical and technological to marketing and other commercials. The book addresses such problem arenas.

The book covers various topics, viz. strong brand strategies using the right tools, customer-centric market definition to frame analysis & brand strategy, Drucker’s Definition to clarify brand strategy, Using SWOT alignment to guide brand strategy, using reality filters to gain strategic objectivity, and many other associated topics.