Does Pharmaceutical Tele-detailing really work
Each healthcare provider has their own preference for how they receive communications from pharmaceutical companies. We don’t claim that every physician is receptive to pharmaceutical teledetailing phone calls. However, our real-world experience shows us that across many campaigns and therapeutic areas many healthcare providers are very receptive to teledetailing. More importantly, as part of a systematized profiling and multi-channel marketing approach we are able to zero in on your targets who prefer teledetails to learn about pharmaceuticals and to receive samples. For targets that prefer other communication methods we customize our message delivery to best meet their needs. It is also important to keep in mind, each year more and more physicians are being classified as "no-see" by face-to-face pharmaceutical sales representatives. Many of these physicians have a high-target value. Pharmaceutical tele detailing and other multichannel marketing tools allow brand managers to cost -effectively extend reach and frequency with a high return on investment (ROI). Read Original Source