INNOVATION FOR THE MODERN ATHLETE
DEMAND
PERFECTION ISSUE 8 SPRING/SUMMER 2012
PHIL LEARNEY
THE MOST IMPORTANT
MEAL OF THE DAY
NEW WHEY ZERO DRINK
MAXIMUM WHEY
ZERO COMPROMISE - CHARGED +
SUPER CONVENIENT
PRE-WORKOUT GEL
BOBBY PARKER
READ ABOUT HIS JOURNEY TO BECOME A PhD COVER MODEL CHAMP! NEW PRODUCTS & PhD @ BODYPOWER 2012
INVESTMENT IN DELIVERING QUALITY PhD Nutrition are now the brand of choice for all serious minded athletes seeking quality sports nutrition that tastes great and delivers proven results. PhD Nutrition utilise premium ingredients within all their signature product ranges and demand quality when delivering a product to the market and to the consumer. PhD have an extensive team of drug-free, brand ambassadors who can be seen throughout the UK at store promotional days, free taster sessions and at trade and public exhibitions. All our brand ambassadors live life the PhD way and are testament to our innovation, quality and reliability. Visit www.phd-supplements.com to meet all the PhD ambassadors.
DEMAND PERFECTION ISSUE 8
CONTENTS
04 COVER MODEL WINNER 2011
PhD Cover Model winner Bobby Parker shares his experience
08 THE MOST IMPORTANT MEAL OF THE DAY Phil Learney talks to us about the importance of eating breakfast
10 PhD LATEST NEWS
We give you the low-down on PhD in 2012 - including some new products!
12 THE PhD PRODUCT RANGE View all the products in the PhD range
15 - CHARGED +
The new ultra convenient pre-workout gel hits the shelves
Watch our videos www.youtube.com/ phdnutrition
Follow @phdnutritionuk on Twitter
Friend PhD Nutrition Facebook.com/phdnutrition
ORDER ONLINE
WWW.PHD-SUPPLEMENTS.COM
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EXPERT ADVICE
INFO@PHD-SUPPLEMENTS.COM
MONEY BACK GUARANTEE
WE ARE SO CONFIDENT IN OUR PRODUCT QUALITY, WE OFFER A FREE REFUND SHOULD YOU NOT BE HAPPY WITH YOUR PRODUCT.
BATCH TESTING FOR YOUR SAFETY SELECTED BATCHES OF PhD PRODUCTS ARE TESTED FOR WADA BANNED SUBSTANCES BY HFL SPORT SCIENCE, A WORLD CLASS SPORTS DOPING CONTROL LABORATORY
WORKING WITH & SUPPORTING RETAIL STORES PhD PRODUCTS ARE AVAILABLE AT SELECTED NATIONAL RETAILERS, HEALTH FOOD CHAINS, INDEPENDENT HEALTH STORES AND ALL GOOD HEALTH CLUBS AND GYMS.
AVAILABLE AT ALL GOOD WEB STORES FOR A LIST OF OFFICIAL PhD WEB PARTNERS, LOG ON TO WWW.PHD-SUPPLEMENTS.COM AND VIEW THEIR AMAZING PhD MONTHLY OFFERS, FREE SAMPLES AND INCENTIVES.
COVER MODEL WINNER
COVER MODEL WINNER 2011 BOBBY PARKER TALKS TO US ABOUT HIS ROAD TO VICTORY
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was diagnosed with Crohn’s disease when I was 12. Due to the awful disease I was always underweight and small for my age, so I have always wanted to be bigger. At first I was clueless; I had no kind of structure to my diet. Guess what? I didn’t see results.
When I was 16 I decided to get a bit more serious, I began joining forums such as Bodybuilding.com and most recently fitforum.co.uk, reading articles and soaking up as much information as I could. I then knew what I had to do to see results. But even though I knew, I was lazy and never stuck to a strict diet. Earlier this year I saw that PhD Nutrition were running a cover model competition. An opportunity of a life time, the winner was to receive £1,000 of supplements (PhD were always a brand I had used and believed in), an athlete’s contract with PhD and also to be featured in various men’s health/fitness magazines! It was the perfect opportunity, a goal I can aim for. I decided to enter. The competition was very tough, everybody made a huge transformation, but I was fortunate to win even amongst some very worthy contenders.
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I stayed strict for the full 12 weeks and also cut out alcohol. I let myself have a cheat meal each week which could be anything I wanted. I usually opted for a huge grill, with 2 starters and a massive calorie-filled dessert. I looked forward to my cheat meal and I suggest anyone who does a period of “cutting” to treat themselves to one each week. Not only is it thought to help improve your metabolism and take you out of a plateau, it’s also great for you mentally as it’s a nice treat each week!
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It was a 12-week competition. The before and after pictures were taken 12 weeks apart (with date proof) My supplement usage (outlined in this article) will give you an idea of the supplements I used. BCAA’s were something new which I added. As I was cutting, I wanted to preserve as much muscle as possible and with all of the studies about the advantages of BCAA’s and that they contain zero calories, it was a great addition to my stack.
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My training changed hugely, not necessarily the exercises but the way I lifted. I always had good form but I never connected with the muscle. I counted the reps, instead of making the reps count. Don’t just focus on getting from A to B on a lift, really feel it and connect with your muscle to make the rep count.
BOBBY’S SUPPLEMENT STACK PHD PHARMA WHEY HT+ - I’d take this upon waking and also whenever I needed to boost my protein intake. I’d recommend Banana or Strawberry.
PHD RECOVERY 2:1 -this is probably the supplement I most look forward to. I take this after every workout, it’s a great source of protein, carbohydrates and recovery agents.
PHD BCAA’S - I’d take 5 before, during and after my workout.
PHD PHARMA BLEND 6HR - I would mostly take this before bed...but I would occasionally take it when I knew I may be going without a meal for more than a few hours
PHD SYNERGY ISO-7 - I take this as a pre-workout meal. It has everything you need to fuel you for the workout ahead!
V-MAX PUMP - I do love training. But you’re always going to get that day where you don’t always feel like it. Taking V-Max gets me fired up, not to mention the crazy pumps. One of the only pre-workouts where I don’t get a ‘crash’ afterwards too! 5
SPORTS NUTRITION COVER MODEL WINNER
Nutrition is the one thing which I changed the most. And I can guarantee that if I hadn’t done, I would not have got results, nor won the competition. Having a solid diet is what really separates the dedicated from the undedicated. It is the hardest component, but the most important and ultimately the most rewarding. Here’s what an average days meals looks like for me:
BOBBY’S DAILY MEAL PLAN TIME
TYPICAL DIET & SUPPLEMENT INTAKE
6:15am
Oats & Pharma Whey HT+
9:30am
Chicken Breast with wholemeal pasta and Broccoli
12:45pm
Turkey steak + sweet potato + broccoli
4pm
Half a cup of oats + PhD Synergy Iso-7 (PRE-WORKOUT MEAL)
5pm
PhD V-Max Pump + 5 PhD BCAA’s caps (TRAIN AT 5:30PM)
7pm
PhD Recovery 2:1 (POST-WORKOUT SHAKE)
8:30pm
Lean mince + Asparagus and maybe some sugar free jelly
11:00pm
PhD Pharma Blend 6hr
Do not make up excuses for yourself. Excuses as to why you can’t train or why you may miss a meal. Nobody else cares; you’re doing it for you. If you find yourself in a situation, such as you’re tempted to order a pizza from the takeaway, just think; is that pizza worth my goal? If you order that pizza, maybe you don’t want that dream body as much as you thought you did. Keep structure to your training. Keep a logbook and progress. When I go to the gym I can look at my log book and know exactly what exercise I’m doing, what weight I lifted last week and what I’m aiming for this week. It’s great for motivation too, every time I go to the gym I’m aiming to beat myself last week. I enjoy lifting weights, but that’s just one hour a few times a week. It’s the other 23 hours in the day which count just as much, this is the area most people fail on. You’re wasting your time in the gym if you’re not eating right. For those with medical conditions such as Crohn’s, I was fed up of been told what I can do and what I can’t. What’s possible, and what’s not. Crohn’s is an incurable disease, but with my new active life style and correct nutrition I am symptom free and I feel great. Don’t let it control you, but the other way around. This is your life, so you live your life, how you want to; you are doing this for you, nobody else! Bobby before the 12 week challenge
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JAMIE DEPAUL PhD COVER MODEL RUNNER UP
DAVE HUMPHREYS PhD COVER MODEL RUNNER UP
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PHIL LEARNEY - ARTICLE
PHIL LEARNEY PhD Strength & Conditioning Expert.
THE MOST IMPORTANT MEAL OF THE DAY PHIL LEARNEY TALKS TO US ABOUT METABOLISM AND HOW EATING BREAKFAST CAN GIVE YOUR BODY A REAL KICK START
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or the vast majority of gym members the idea of increasing metabolic rate is something that ticks most of their physique boxes. Increasing the amount of fuel you burn on a daily basis means the likelihood of those little indulgences getting stored as insulation for winter is considerably less. In addition the increased turnover of nutrients means not only can the body adapt quicker and change compositionally, but also the extra nutrients gained improve overall physiological health.
The old analogy of treating the metabolism like a burning fire still stands true but very few people have an understanding as to how this actually works. Add to this the fear instilled upon us by the media and hear say and we have a LOT of detrimental, almost fatal errors being made when people pursue this metabolic stimulation. When consulting I hear a lot of the same questions being asked and often these need clearing up to fully understand what’s happening. Just as a note too. In 18 years of consulting I am yet to meet anyone who overeats. People eat the wrong quantities at the wrong times and disrupt systems such as metabolism so effectively that much like anything else the body adapts to this disruption permanently. People DO exist that overeat but in over 13,000 sessions (estimated) I haven’t dealt with one.
BREAKFAST AND WHY WE NEED IT.
Phil’s Breakfast of choice.
Many people tell me they don’t eat breakfast as it makes them hungry for the rest of the day. Exactly. Break-FAST is exactly that. The metabolism has a baseline, what we call the Basal Metabolic Rate (BMR). This is what we need to survive and is dictated by several factors. The most notable is the amount of active muscle tissue we have on the body (more muscle, faster metabolism). This baseline may hypothetically be 2000 calories per day. When we rest the body battles to find this baseline and slows the bodies systems down accordingly, when we sleep it does this very effectively. Now this baseline has the ability to be stimulated, as once we factor in activity this individual may have the potential to burn 3500 calories or more per day. If we wake at 7 am the body starts to move and systems become active hence we now need fuel. The metabolism is slow and needs stimulated with this fuel to elevate to its daily level. We now have 2 scenarios and two outcomes. 8
“In essence the body switches into survival mode”
A. Don’t eat breakfast If we don’t eat at this point the metabolic rate tries to slow down to preserve the body. In essence the body switches into survival mode. It turns on fat storing mechanisms as it fears not acquiring food for some time. This means the next time we eat the body will try to preserve a large percentage of it as subcutaneous (body) fat. The body now needs a fuel source. It has nothing coming in so it will take the most accessible ‘reserve’ fuel we have. In most cases this will be protein. This is a great option for the body as to convert protein to energy is a far simpler process the taking stored fat (which in survival it wont release as fuel anyhow). All the muscle tissue you cardiovascular buffs don’t use on a regular basis (The stuff that resistance training hits) will be allocated as fuel.
“USE IT OR LOSE IT” The body is malnourished. There are no macro OR micro nutrients available for its systems to work effectively. There has been no elevation or stabilisation of blood sugar so the likelihood of the next meal on the agenda being riddled with high calorie dense unhealthy food is VERY high. Metabolically the body can only be stimulated so much. Because the 1500 calorie stimulation that could have started to occur hasn’t, the first meal needs repaid. We can from that point only perhaps get the body to 2000 calories per day at best.
B. Eat it and do the opposite. Simple really. Eat breakfast, kick start your metabolism and give your body the opportunity to build muscle and burn fat. When your Mum told you that breakfast was the most important meal of the day, guess what? She was right.
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PhD NEWS IN BRIEF
LATEST NEWS WHEY ZERO
THROW AWAY THE MILK BASED READY TO DRINKS, THEY ARE FULL OF HARD TO DIGEST PROTEIN AND LACTOSE!
+ 40g OF WHEY PROTEIN ISOLATE PER 500ml BOTTLE + 0.1g CARBS & 0.1g FAT + AVAILABLE IN 3 GREAT TASTING FRUIT FLAVOURS In February 2012 PhD Nutrition released Whey Zero to the eager sports nutrition market. Containing 40 grams of Whey Protein Isolate and less than 1G of Fat and Carbohydrates, Whey Zero is proving an instant success with serious gym goers. Many ready to drink protein shakes will contain 30-35 grams of protein, which is fine in itself, but take a closer look at the ingredients and you will notice that the protein mainly originates from milk and the carbohydrates all come from lactose (sometimes over 15g per drink), a carbohydrate that we are all trying to avoid drinking too much of if we want to look lean and muscular.
- CHARGED+
CONVENIENT, SINGLE SERVING GEL WITH CAFFEINE AND BETA ALANINE.
+ BETA ALANINE + PEPTOPRO® + LESS THAN 2g CARBOHYDRATES + CAFFEINE FOR INSTANT ENERGY Hot on the heels of Whey Zero came our latest addition to the convenience range of products from PhD. Charged is the ultra convenient pre-exercise gel, containing Caffeine, Beta Alanine, Pepto Pro and Taurine. With a low carb content and a seriously tangy orange flavour, Charged is the easy answer to solving pre workout fatigue. Throw one in your pocket and use 15-30 minutes before you hit the gym.
3 BATTERY +/_ BATTERY +/-3 GET’S A NEW FLAVOUR AT LAST!
From May 2012, Battery+/-3 will also be available in delicious Mixed Berry flavour. The great tasting product that can be used before, during or after exercise, containing a triple speed carbohydrate blend and a BCAA/ Glutamine stack for added support. 10
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BODYPOWER 2012 EXCITING COMPETITIONS, GREAT GIVEAWAYS, EXPERT ADVICE AND THE CHANCE TO WIN SOME BIG PRIZES!
With the success of 2011 and the PhD on-stand competition, PhD return to Body Power in 2012 with loads more free giveaways and chances to try a multitude of new products that will be launched exclusively at Body Power.
+ NEW PRODUCT LAUNCHES - EXCLUSIVELY AT BODY POWER + TASTE TEST THE WHEY ZERO AND CHARGED PRODUCTS + WIN GOODY BAGS AND PHD MERCHANDISE + MEET THE TEAM BEHIND PhD NUTRITION
The crowds gather to visit the PhD stand @ BodyPower 2011
Team PhD’s Mick Bell & Kristelle Sammons
Body Power is the largest health, fitness and nutrition expo in the UK. Taking place between the 18th - 20th of May 2012 at the National Exhibition Centre in Birmingham, UK. Visit www.bodypowerexpo.co.uk for more information.
NEW WEBSITE WWW.PHD-SUPPLEMENTS.COM GETS A NEW LOOK FOR 2012
In April this year, we will be launching our new website @ www.phd-supplements.com. After serving us well for the past few years, we felt the existing website needed a brand new look. Look out for our ‘Ask the Expert’ section, where you can put your questions to our very own strength & conditioning expert, Phil Learney.
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PRODUCT RANGE
MASS& STRENGTH
PHARMA BLEND 6HR TIMED RELEASE PROTEIN BLEND
+ FOR ALL ATHLETES SEEKING LEAN MUSCLE & RECOVERY + CONTAINS MICELLAR CASEIN + IDEAL PRE-BEDTIME SHAKE + ADDED GLUTAMINE PEPTIDES & FLAXSEED + 5 AMAZING PhD FLAVOURS
PHARMA WHEY HT+ BIO-ENGINEERED WHEY PROTEIN
+ + + + +
FOR ALL ATHLETES SEEKING LEAN MUSCLE & RECOVERY CONTAINS NO WHEAT PROTEIN OR FILLERS ADDED HYDROLYSED WHEY PROTEIN ISOLATE ADDED BCAA’S & L -GLUTAMINE 5 AMAZING PhD FLAVOURS, AVAILABLE IN 2lb, 5lb & 10lb SIZES
PHARMA GAIN MASS GAINING INNOVATION
+ GREAT FOR HARD GAINERS + CONTAINS LOW GI CARBOHYDRATES + 40G PROTEIN PER 100G SERVING + SLOW RELEASE PROTEIN BLEND + ADDED BCAA’S & L-GLUTAMINE
SYNERGY ISO-7 PREMIUM ALL IN ONE SUPPLEMENT
+ + + + +
FOR ALL ATHLETES SEEKING LEAN MUSCLE & RECOVERY METHYL-TEST STRENGTH STACK 36G PROTEIN PER SERVING CREATINE, GLUTAMINE & BCAA’S 5 AMAZING PhD FLAVOURS
V-MAX PUMP PRE WORKOUT MUSCLE ACTIVATION
+ GREAT FOR STRENGTH OR ENDURANCE ATHLETES + CONTAINS BETA ALANINE TO BUFFER LACTIC ACID + MAY ASSIST WITH STRENGTH & MUSCLE PUMP + DUAL-ACTION ARGININE STACK + 3 FRUITY PhD FLAVOURS
L-GLUTAMINE MUSCLE PRESERVATION SYSTEM
+ + + +
GREAT FOR STRENGTH OR ENDURANCE ATHLETES MAY ASSIST WITH RECOVERY FROM INTENSE TRAINING CAN BE USED IN MULTIPLE SERVINGS AND AT VARIOUS STAGES MIX EASILY INTO WATER OR JUICE
DEMAND PERFECTION
METHOXY 7 TEST ANABOLIC SUPPORT COMPLEX
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+ GREAT FOR HARD GAINERS SEEKING MASS & STRENGTH + CONTAINS METHOXYISOFLAVONE + POWERFUL MINERAL SUPPORT + CONTAINS NO BANNED PRO-HORMONES + SAFE & EFFECTIVE TO USE
PHARMA HMB ANTI CATABOLIC ACTION
+ GREAT FOR STRENGTH OR ENDURANCE ATHLETES + IDEAL FOR USE ON CALORIE RESTRICTED NUTRITIONAL PLAN
+ CAN BE USED IN MULTIPLE SERVINGS AND AT VARIOUS STAGES
+ EASY TO SWALLOW CAPSULES
ENERGY& PERFORMANCE
WAXY VOL SLOW BURNING FUEL FOR ATHLETES
+ LOW GI CARBOHYDRATES FROM BARLEY + SUPERB FOR CARB LOADING & POST EXERCISE + CAN BE ADDED TO PROTEIN SHAKES + FOR RECOVERY & ENHANCED ENERGY + 3 AMAZING PhD FLAVOURS
CREATINE MONOHYDRATE STRENGTH & ENERGY SYSTEM
+ + + + +
BATTERY +/-3 FAST ACTING GLYCOGEN REPLENISHMENT
+ CONTAINS FAST-ACTING CARBS FOR IMMEDIATE + + + +
REPLENISHMENT CAN BE USED DURING & AFTER EXERCISE ADDED BCAA’S & L-GLUTAMINE CONTAINS ELECTROLYTES FOR SYSTEMATIC RECOVERY GREAT FOR ENDURANCE & STRENGTH ATHLETES
CATALYST MULTI NUTRIENT MATRIX
+ CONTAINS RACEMIC ALA FOR ULTRA POTENCY + CONCENTRATED ANTI OXIDANT MATRIX + SPECIFICALLY DESIGNED FOR ATHLETES + EASY TO SWALLOW CAPSULES
CREATINE MONOHYDRATE FOR ALL EXPLOSIVE ATHLETES THE ONLY TRIED & TESTED FORM OF CREATINE INCREASED ENERGY FOR SHORT BURST ACTIVITY GREAT FOR RUGBY PLAYERS, WEIGHT TRAINERS & STRENGTH ATHLETES EASY TO USE, TASTELESS POWDER
WIRED PRE WORKOUT NEURO-STIMULATOR
+ + + + +
CONTAINS DMAE & L-TYROSINE PRE-WORKOUT STIMULANT BOOST ENHANCES CONCENTRATION & FOCUS CREATINE & BCAA’S FOR STRENGTH & POWER 2 GREAT PhD FLAVOURS
FLAPJACK+ CONTAINS OATS & PROTEIN FOR SUSTAINED RELEASE
+ GREAT CONVENIENCE SNACK FOR ENERGY & MUSCLE BUILDING
+ 19G PROTEIN PER FLAPJACK + HIGH CONCENTRATION OF CARBS FOR ENERGY & RECOVERY + EASY TO USE THROUGHOUT THE DAY + GREAT TASTING FOREST BERRIES FLAVOUR
SMART BAR INTELLIGENT NUTRITION
+ GREAT FOR THE HEALTH CONSCIOUS ATHLETE + NO ARTIFICIAL SWEETENERS OR PRESERVATIVES + 15G PROTEIN PER BAR + GREAT CARB SOURCE FOR SUSTAINED ENERGY + DELICIOUS TOFFEE & CARAMEL FLAVOUR 13
PRODUCT RANGE
RECOVERY RECOVERY 2:1 POST EXERCISE RECOVERY DRINK
+ + + + +
SPECIFIC POST EXERCISE RECOVERY DRINK CONTAINS WAXY VOL & FAST-ACTING CARBS FOR STRENGTH & ENDURANCE ATHLETES ADDED CREATINE, GLUTAMINE PEPTIDES & ANTIOXIDANTS 3 GREAT PhD FRUIT FLAVOURS
BCAA’S DURING & POST WORKOUT NUTRITION
+ VERSATILE PRODUCT, PROVEN INGREDIENTS + BENEFITS BOTH STRENGTH & ENDURANCE ATHLETES + TO BE USED AROUND THE WORKOUT WINDOW + GLYCOGEN SPARING & MUSCLE BUILDING + EASY TO SWALLOW CAPSULES
FAT LOSS
DIET WHEY BUILD MUSCLE, BURN FAT
+ GREAT FOR THOSE LOOKING TO REDUCE BODY FAT + HIGH PROTEIN WITH LOW CARBS + 35G PROTEIN PER SERVING + CONTAINS CLA, GREEN TEA & CARNTINE + 5 AMAZING PhD FLAVOURS, AVAILABLE IN 1kg & 2kg SIZES LEAN DEGREE THERMOGENIC FAT-LOSS
+ FAT-BURNING CAPSULE FOR MEN & WOMEN + CONTAINS CAFFEINE & GREEN TEA + WITH PHOSPHATIDYLSERINE TO SUPPORT MUSCLE + CONTAINS ALA TO HELP CONTROL APPETITE + EASY TO SWALLOW CAPSULES 14
DIET WHEY BARS BUILD MUSCLE, BURN FAT
+ + + + +
GREAT FOR THOSE LOOKING TO REDUCE BODY FAT HIGH PROTEIN WITH LOW CARBS CONTAINS CLA, GREEN TEA & CARNITINE PERFECT LOW CALORIE SNACK BAR 3 AMAZING PhD FLAVOURS
CLA THE FAT BURNING FATTY ACID
+ FAT-LOSS GEL CAP FOR MEN & WOMEN + WORKS SYNERGISTICALLY WITH LEAN DEGREE + PROVEN TO HELP REDUCE BODY FAT + EASY TO SWALLOW SOFT GELS
TONY PANG TEAM PhD
+ Charged - is the brand new pre-exercise gel from PhD Nutrition. Containing less than 2g of carbohydrates per sachet, + Charged - is the perfect, single serving convenience tool for a serious pre-workout boost. Easy to use and transport to the gym, + Charged - offers a great alternative to carrying round tubs and shakers for pre-gym use. Simply rip open the seal and consume 15 minutes prior to exercise. + Charged - is ideal for:
+ Serious athletes seeking an effective pre workout product for enhanced muscle pump and focus. + Athletes who do not want to consume high amounts of sugar before exercise. + Great for when you are tried or sluggish before training.
DEMAND PERFECTION
+ PRE-WORKOUT BOOST + BETA ALANINE + PEPTOPRO速 + 1.9g CARBS
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