Logo Treatment Redifined.

This section outlines the correct and consistent use of the The Perfect Serve logo.

Full Logo Secondary & Tertiary Treatment

The secondary treatment is a flat colour application, which is suitable for embroidery and other uses cases where gradient effects can not be achieved easily and reliably, but colour tint can be accommodated.

Area Of Isolation

A minimum area of isolation is required to assure the visibility, integrity and dignity of the The Perfect Serve brand in all communications, and in particular during co-branding situations.

Logo One Colour Usage (Flat Monotone)

Monotone Use

The monochrome variant of the logo applies in instances where stamping, embossing and solid colour backgrounds make it impractical or impossible to achieve the flat two tone effect.

Black & White

Logo Usage

The The Perfect Serve logo’s monotone application is especially important for black and white applications such as fax sheets, and other official communication materials.

Logo Minimum Size

For uncompromised viewing and maximum recognition, the TPS logo must conform to minimum size specifications.

Whenever the ‘TPS’ typographic symbol is presented in its defining lockup with the ‘ The Perfect Serve expansion it must never fall below the minimum recommendeddimensions of 20mm x 25mm.

Any exceptions to this rule require specific authorisation.

Logo Don’ts

The following rules apply to the The Perfect ServeLogo:

1. Don’t introduce a keyline to the The Perfect Serve Logo.

2. Don’t alter the colours of the The Perfect Serve Logo outside the realm of specific guidelines.

3. Don’t alter the proportion of the The Perfect Serve Logotype.

4. Don’t alter the positioning of the The Perfect Serve Logotype.

5. Don’t stretch or squash the The Perfect Serve Logo or Logotype.

6. Don’t use the The Perfect Serve Logo as an outline.