ANYTIME ANYWHERE
A TREND BOOK
O N D I G I TA L T R A N S F O R M I N G AND THE BEAUTY WORLD
CONTENT { INTRODUCTION }
{ 6 MEGA TECH TRENDS }
{ DIGITAL TRANSFORMATION & THE BEAUTY INDUSTRY }
{ BEAUTY-TECH TRENDS }
{ INTRODUCTION }
ANYTIME
ANYWHERE
Digitalization is a key growth driver in nowadays’ society. As a result of the digital transformation, information becomes easily accessible and available ubiquitously through a heterogeneous choice of devices. Companies are therefore changing their business models, as the digital revolution is shaping the new way consumers behave.
Digital revolution has evidenced major shifts in consumers’ behavior: consumers become well-informed, equipped with the capability of selfsolving problems, and the ability to create and propagate content. The digital interconnectedness gives birth to a new generation of techsavvy consumers, whom demand more customized experiences, simplicity, as well as an instantenous and efficient responsiveness to their enquiries.
Besides, social communication is also reaching a new height of digital interconnectivity. We name this whole phenomenal “Anytime, anywhere” trend. It is not only essential for organizations to grow, but also opens many doors of opportunities for significant expansion in the future.
{ 6 MEGA TECH TRENDS }
RESHAPING
SOCIETY
{1} People and the Internet:
{2} Multi-screen Consumers:
The strong connection between people and the web has made the web a mental, social and physical extension of the society. Social media is part of this process by connecting people boundlessly and contributing to popularize new trends.
They are real consumers, but indulge in their dailylife with computers, smartphones, tablets and even watches. This poses a real challenge for business: to deliver a great, enjoyable and pleasant experience at all digital touch-point.
{3} Computing, Communications and Storage Everywhere: The ability to constantly interface anytime and anywhere with digital technology through clouds, online sharing and connected devices.
{4} The “Internet of Things�:
Interconnection and management of devices through one single platform: digital linking of inanimate objects is the next revolution after the Internet.
{5} Artificial intelligence and big data: These are the future of marketing: through the analysis and the management of vast and disparate data, we are able to catch insights and understand precisely the customers and prospects. Hence to improve business strategy and make relevant decisions.
{6} Personalization of products: Consumers want products with adaptable features that match perfectly to their needs. Moreover, these products have to be readily available at all time.
IMPACTS These big trends have a significant impact on individual lives, the way business is conducted, and function of social groups. They enable the ability to access information at anytime, on any device or the tools we want, and at wherever you are. On the contrary, it raises concerns about consumers’ privacy and the relevance of future predictions.
How the beauty industry has been shaken up by the Anytime, Anywhere trend?
Human’s perpetual demand to stay young and beautiful has made cosmetics one of the most massive industries globally. In 2014, the industry’s revenue was $56.63bil alone in the US and Euro 50bil among the 5 European countries (Germany, France, UK, Italy and Spain). Considered one of the fastest growing segments, the leaders in the beauty world quickly realize what disruptive advanced technology can bring, and how it is altering the way people experience cosmetics.
BEAUTY INDUSTRY
RESHAPING {1} The globalization of beauty trends through social media:
Social media platforms are connecting people all over the world and playing a significant role in popularizing new beauty trends.
Michelle Phan: one of the pioneer make-up demonstrators on Youtube, she created a community of more than 8 million make-up lover fans, 1.1 billion life-time views, and 350 videos uploaded to Youtube.
i-feel BEAUTY by Feeliness: a connected handheld device which collects real-time data about your skin combination and the external environment condition, it helps you mixing the right facial cream at that very moment. It also uses micro-currents and LEDs to treat wrinkles, stretch marks or blemishes.
{2} Internet of Things (IoT):
All the big brands are exploring IoT and viewing it as the opportunity to provide breakthrough solutions to enhance consumers’ experience and stay connected to their customers. New generation of customers are excited about technologies, and this forces brands to stay innovative and develop at the pace at which the industry is moving.
TECH TRENDS {3} 3D printing:
These technologies, if they are proved to work successfully, will be a huge breakthrough that change the thousands of years of make-up routine, as well as the way cosmetics are produced.
MINK: the Makeup Printer, instantly 3D printing large range of cosmetics with any color the customers desire
MODA by FOREO: the digital makeup artist device, which functions like a 3D printer which helps you to do your whole make-up look in less than 30 seconds.
{4} Cosmetics evolve to services
Improved technology and security in e-commerce have brought impactful results in improving customer experience, and let the beauty industry take steps forward in creating innovative services as part of their full package offering. Birchbox’ s “Beauty in a box”: deliver monthly cosmetics in a bento box, discovery subscription e-commerce PRIV: an on-demand beauty services App, delivering stylists, manicurists, etc., directly to your front door
BEAUTY INDUSTRY
RESHAPING {5} Augmented Reality:
Catering to the same need as changing outfits to suit different occasions, brands are now spearheading into helping people to identify quickly the right make-up looks for different activities. New technology delivers augmented reality experiences where information and tips are shown directly over people’s own faces. In the near future, this technology will become mainstream and be brands’ invaluable asset.
SEPHORA Digital Store: inspire the in-store make-up augmented reality experience
L’Oreal: 3D make-up simulator, uses a smartphone’s front-facing camera to make-up your face & let you try on products in real time
INNOVATION TREND BOOK
PHI KHANH LE ALEXANDRINE CORNELOUP
INES BENHAMOUCHE
2015