3 Ways to Build a 6-Figure Online Business
Entrepreneurs have unprecedented access to global markets, yet many have taken full advantage of their opportunities. Regardless of whether you talk about online educational opportunities or social media marketing, conditions for building a 6-figure online business are almost ideal. If you think that too many competitors exist, think again. As recently as two years ago, almost half of all U.S. businesses operated without a website. Those companies continue leaving millions of possible transactions on the table which could more than justify the cost of web development. Use the following strategies to start using the internet for your business. By adjusting your tactics, you may soon enjoy the level of success that you deserve. Define Your Brand and Message: Niche marketing tactics encourage entrepreneurs to identify and address a particular target market. To appeal to that market, business owners try to differentiate themselves from similar brands. However, such an effort often leaves prospective customers confused. Counter confusion with clarity. Make sure everyone who encounters your brand knows exactly what you do and why they need your products and services. Use plain and practical language to connect with your audience in a meaningful way. Go Beyond Social Media: Social media gives you access to billions of users and, therefore, broad swaths of your target market. In the past, simple social media marketing tactics propelled countless firms from obscurity to prominence. Now, things are more complicated as shareholders demand profits.
Although social media PPC is often affordable, you should also embrace off-platform tactics that circumvent external gatekeepers. Build your email list so you can communicate directly with prospects and customers. Also, speak on podcasts and local events to build the authority of your brand. Prioritize Value Over Sales: Distinguish your brand by delivering value to the marketplace before you ever try to close a sale. Fortunately, the internet gives you the tools to do this and, therefore, establish your brand. For starters, you should use your blog to provide guides and tutorials that address real-world problems without asking for anything in return. Similarly, you can share your expertise by producing YouTube videos and social media content that establish your credentials. Also look for opportunities to publish articles on trade and industry websites. By doing this, you will build a loyal following that will result in streams of sales and referrals. After implementing the above tips, you will probably discover additional ways to support a growing and profitable online business. Even if you have done these things, you should look for ways to improve. Ultimately, you will soon realize that your business has limitless potential. Phil Shawe is the Co-CEO of TransPerfect, a global family of companies and the world’s largest privately held provider of language and business services.