IDENTITY STYLEGUIDE
INDEX The following is a complete set of design guidelines to ensure consistency for constituent visual contact. You will find the essential visual elements of our brand - our logo, color palette, images, typography and graphics.
LOGO
1
COLOR PALETTE
2
VARIATIONS
3
TYPOGRAPHY
4
VISUAL ASSETS
5
NOTES
6
LOGO
Primary Logo
The Philadelphia City Council logo includes the City Council seal followed by a simple word mark. It has a timeless yet modern feel to it using a serif font. This is the main logo that will be used across primary brand applications. This helps our audience quickly identify City Council. It is essential to the success of the brand that the logo is always applied with care and respect in every application according to these guidelines.
1
COLOR PALETTE
Main Color Palette
The following colors will be used on all designs unless requested. Colors on desgins may change to fit the message you are trying to convey. COUNCIL BLUE
CREAMSICLE GOLD
PMS 7687C C 100 M 86 Y 15 K 3 R 26 G 66 B 138 HEX 1A428A
WARM GRAY
WARM GRAY 7C C 43 M 41 Y 45 K 5 R 150 G 139 B 131 HEX 968B83
DARK RASPBERRY
PMS 150C C 0 M 35 Y 73 K 0 R 255 G 178 B 89 HEX F3259
PMS 7434C C 32 M 93 Y 47 K 3 R 158 G 49 B 89 HEX 9E3159
BLACK
WHITE
WHITE C 0 M 0 Y 0 K 0 R 255 G 255 B 255 HEX FFFFFF
BLACK C 75 M 68 Y 67 K 90 R 0 G 0 B 0 HEX 000000
Special Color Palette
The following color palettes can be used for special occasions. Please note that you are not limited to these colors. If you have any questions or requests, please see the graphic designer.
EAGLES
PHILLIES
FLYERS
76ERS
UNION
TEMPLE
UPENN
DREXEL
PMS 316C PMS 877C PMS 425C
PMS PMS PMS PMS
540C 7688C 125C 465C
PMS 200C PMS 287C
PMS 201C WHITE
PMS 172 C BLACK WHITE
PMS 201C PMS 288C WHITE
PMS PMS PMS PMS
293C 199C 289C 877C
PMS 294C PMS 7548C
RETRO PHILLIES PMS 209C PMS 284C
2
VARIATIONS City Council Logo
The following logos are approved color combinations. These are available for use and can be saved in any file format you may need upon request. When submitting a request, please identy desired logo by letter and number on the top left corner. A1
B1
C1
D1
A2
B2
C2
D2
A3
B3
C3
D3
A4
B4
C4
D4
A5
B5
C5
D5
A6
B6
C6
D6
A7
B7
C7
D7
A8
B8
C8
D8
A9
B9
C9
D9
A10
B10
C10
D10
E1
3
E2
Clear Space
To ensure legibility, always keep a minimum clear space around the logo. This space isolates the mark from competing graphic elements like other logos or body copy that might conflict with, overcrowd, and lessen the impact of the mark.
Unapproved Logo Usage
The following are examples of how not to use the logo. Do not rotate, squash or stretch the logo or seal. Do not stack the logos or use old logos.
TYPOGRAPHY FONTS
Typography is a powerful brand tool when used consistently. The following set of typefaces best represent the classic and clean look of the brand. All variations of the fonts are acceptable to use and you are not limited to these specific fonts. AVENIR
Black
Heavy
Light
Bold
Oblique
Regular
Bold
Italic
Bold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Extra Light
Book
Demi
Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
HELVETICA
Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Roman Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
VERDANA
LUBALIN GRAPH STD
4
VISUAL ASSETS Imagery
To convey our identity beyond typography, the imegary used and selected has to fit with the brand image as well. Think of how Philadelphia feels: Bright, warm and fun.
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NOTES
6