LOOP by Phoebe Crenshaw

FOR MY FAMILY THE GIFT OF MUSIC + THE CREATOR YOU ARE MY LIFE.

T H E P O R T F O L I O O F P H O E B E C R E N S H AW

LOOP

T H E P O R T F O L I O O F P H O E B E C R E N S H AW

INTRODUCTION Art and design establishes an organic process of give and take that gives both the artist or designer and the viewer an opportunity to be moved and also called to action. Music is the foundation of my artistic inspiration. Each project Iâ&#x20AC;&#x2122;ve embarked upon, from paintings to silkscreen prints, to designed print materials, has an accompanying mixtape that sparked a sequence of inspiration that brought that project to fruition. Mixtape enthusiasts believe that by carefully selecting and ordering tracks in a mix, an artistic statement can be created that is greater than the sum of its individual songs. This is a compilation of selected works. My artistic process and track list: re-imagine, re-think, re-focus, re-draw, remix, re-present, revise, remake...And it plays on â&#x20AC;&#x2DC;loopâ&#x20AC;&#x2122;. This is my portfolio; My design mixtape.

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INTRODUCTION

Graphic Design Finally woken Land + Chill Bridges Road Childâ&#x20AC;&#x2122;s Play Mocha Sugar + Spice warm + fuzzy love machine

Selected Projects Books Illustration Painting Printmaking

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S H O OP - SALT N PEPPA

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SAY YOU’LL BE THERE - SPICE GIRLS

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F E R GALICIOUS - FERGIE

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W I S H I - JEM

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VA L ERIE - AMY WINEHOUSE

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SAY YOU’LL BE THERE - SPICE GIRLS

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C LU MSY - FERGIE

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F I N ALLY WOKEN - JEM

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M E LT MY HEART TO STONE - ADELE

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H E WON’T GO - ADELE

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W H E NEVER WHEREVER WHATEVER - MAXWELL

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P R E TTY WINGS - MAXWELL

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R I T UAL UNION - LITTLE DRAGON

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A F T ER ALL - FINLAY QUAYE

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7 B R IDGES ROAD - THE EAGLES

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W H O LET THE DOGS OUT - BAHA MEN

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G OT TILL IT’S GONE - JANET JACKSON

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B E A LEADER - MORELLO

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TO O SWEET - MORELLO

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T W I CE - LITTLE DRAGON

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T RY A LITTLE TENDERNESS - OTIS REDDING

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I D O N’T NEED NO DOCTOR - RAY CHARLES

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S M I L E - NAT KING COLE

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O N & ON - ERYKAH BADU

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H O L D ON TO YOUR LOVE - EN VOGUE

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SAV E ME - ARETHA FRANKLIN

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I C A N’T STAND THE RAIN - MISSY ELLIOT VERSION

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SW E ET THANG - CHAKA KHAN

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A LONG WALK - JILL SCOTT

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G R AVITY - JOHN MAYER

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L E T ME KNOW - AALIYAH

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WA K E UP ALONE - AMY WINEHOUS E

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N O ONE ELSE - AMEL LARRIEUX

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T H E RE’S A LIGHT - BUSHY

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N E V ER GONNA GET IT - EN VOGUE

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H OW DEEP IS YOUR LOVE - THE BEE GEES

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I ’ D R ATHER GO BLIND - ETTA JAME S

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S O N G 1 - DJ KRUSH

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A L L THAT WE PERCEIVE - THIEVERY CORPORATION

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H E L P YOURSELF - AMY WINEHOUSE

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CO N STANT SURPRISE - LITTLE DRAGON

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T H I S LULLABYE _ ESTHERO

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B L ACK AND GOLD - SAM SPARRO

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LO O KING GLASS - LITTLE DRAGON

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M Y MOON MAN - FEIST

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A H E ART TO GIVE - FM FATALE

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H E A RTBREAKER - PAT BENETAR

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SA N DPAPER KISSES - MARTINA TOPLEY-BIRD

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A F T ERGLOW - PHAELEH

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B LU E DAYS - MARBERT ROCEL

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PASSING BY - ZERO 7

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A K I KO - GUITAR TOKYO

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T H E COSMIC GAME - THIEVERY CORPORATION

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L I G H T PATTERN - BONOBO

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T H I S WILL BE - NATALIE COLE

86_

SW E ET LADY - TYRESE

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W I N DOW SEAT - ERYKAH BADU

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F U T URE MUSIC - BIG MIKE-WILL- BABY BRO

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W I S HIN’ - HARRISON CRENSHAW

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U N T IL YOU FLY - MICHELLE CRENSHAW

LOOP - PHOTOMORPHOSIS

IT’S HARD TO MAKE IT STAY I DROWNED MY FEELINGS IN THE SEA THEN DRIED OUT OVER ON THE BEACH R ITUAL UNION - LITTLE DRAGO N

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PROJECT - PH OTOMORPHOSIS

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P H OTO C R E D - S E L F

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CLASS - TYPE 3

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D E L I V E R A B L E S - B K | M L | P ST

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LO O K - E X P E R I M E N TAL

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INSTRUCTOR - A. GREY

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C AT E G O RY - ST U D E N T WO R K

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K E Y WO R D - F R E S H

CO N C E P T - A RT I ST PROFILE

PHOTO MORPHOSIS BOOK + EVENT Photomorphosis is a book I authored and designed that showcased respected artists in the field of experimental modern photography. Camera Obscura is an event that was later birthed from the bookâ&#x20AC;&#x2122;s production, that would allow photographers to join these great artists and create together. Camera Obscura is an exhibition and three day conference on experimental photographers and photography techniques. The conference features key speakers who are prominent artists in the field. The first day is an introduction to what is considered modern experimental photography in a digitally driven era and an overview of the history of experimental photography techniques and innovative artists. The second day consists of hands on workshops where members learn the techniques and create photographic art on location. The third day is an exhibition of the art that was created in the workshops, and work by artists that were featured in the conference.

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PHOTOMORPHOSIS

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PHOTOMORPHOSIS

-2863(9'8-32 Experimental photography is a phrase that includes alternative process techniques and broadly refers to any photographic process or product falling outside the realm of either straight film, or digital photography. Alternative processes are often called modern and yet most of the processes, except for the most recent and contemporary processes, were invented over 100 years ago. The Camera Obscura convention will be held in order to teach young artists the history of many photographic processing techniques since the invention of Daquerrotype, expose them to the numerous works of contemporary photographers and give participants the opportunity to physically execute the techniques featured. All the participants will also meet and discuss the works of contemporary experimental photographers.

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Vladimir is a graduate of the San Francisco Art Institute. He studied with photographers Larry Sultan, Pirkle Jones and Jim Goldberg and painters Inez Storer, Carlos Villa, Bruce McGaw, Irene Piijoanesa, Sam Tchakalian and Pat Klein. Vladimir or Vlad as most people know him, is an experimental photographer and his works a part of several private collections, whether theyâ&#x20AC;&#x2122;re real life photography or simple natural landscapes, He continues to experiment time and again to discover new artistic dimensions and test his expertise. Collaboration with other photographers enables him to push the boundaries of modern photography.

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'=%238=4) Cyanotype is a photographic printing process that gives a cyan-blue print to all photographs. The process was popular in engineering circles well into the 20th century. The simple and low-cost process enabled them to produce large-scale copies of their work, referred to as blueprints. Two main chemicals are used in the process. When considering the cyanotype process the blue color is usually the desired effect, however there are a variety of effects that can be achieved. The effects fall into three main categories reducing, intensifying and toning. Reducing is the process of reducing the intensity of the blueish hue. To achieve this you can use Sodium Bicarbonate, Ammonia, Clorox, TSP, Borax, and Dektol. Good household material that is easily obtained is Sunlight laundry detergent. When using a reducer itâ&#x20AC;&#x2122;s greatly important to pull the cyanotype out of the weak solution and put the type into a waterbath for a bleaching effect.

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Diega Cervantez is Spanish/American. Diega was born and raised in Paris, France and currently lives in Boston, MA. She is a professional photographer who runs her own photography business and also works freelance. Her work spans four continents and over 25 countries worldwide. Diega has earned recognition and respect in the field of photography and her photographs, which have been exhibited in France and in the USA, have received numerous honors and awards in recent years. Her photographs have been awarded blue or red ribbons as well as Judge's Awards in the annual competition of the Professional Photographers of Massachusetts and New England.

The polaroid emulsion lift technique is both deceptively simple and complex. A lift is basically a Polaroid 669 print that has been soaked in hot water until the top emulsion layer floats off of the backing. Once the top layer is loose, it can be transferred and manipulated to a fresh, flat new surface receptor. This could be a rock, sheet of glass, wood and or watercolor paper to name a few. The result is quite an exciting mix of creativity exploration and an enormous potential for various dynamic manipulations of the taken image.

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Polaroid transfer is a photographic imagetransfer process, or print making technique, Polaroid transfer is a photographic which uses Polaroid film. This way an image image-transfer process, or print making can be put on textiles, cups, glass and many technique, which uses Polaroid film. other surfaces. When transfered, this way an image can be put on textiles, cups, glass and many other surfaces. Watercolor paper is generally a good paper to use for this process. Using a camera, enlarger, slide printer or Day Lab expose Polaroid film. Pull-apart type film, such as Polaroid 669 (now discontinued, or Fuji FP100c, which is readily available). Develop by pulling film from the holder. Wait about 10-15 seconds and quickly pull the film apart, not letting the two sides (the picture and the negative) touch. Put the pulled apart negative face down on paper (or other material). QIPUPNPSQIPTJT

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PHOTOMORPHOSIS

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PHOTOMORPHOSIS

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Diana Bloomfield has been an exhibiting experimental photographer for over 25 years. She has received numerous awards for her images, including the 1985 New Jersey State Visual Arts Fellowship, and several other Regional Artist Grants from the United Arts of Raleigh, NC, most recently for 2006-07. Her photographs have been included in Pinhole Photography: Rediscovering a Historic Technique, by Eric Renner. Diana also works as an independent curator and organizer of several pinhole and alternative process exhibitions, including â&#x20AC;&#x153;The Pure Light: Southern Pinhole Photography,â&#x20AC;? shown at the Southeastern Center for Contemporary Art known as SECCA, in Winston-Salem, NC in 2004.

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MAY 2011 SPEAKERS Chris Keeny Shankar Adiseshan Don Archer William Atchison Jane Astley Vladimir Zivkovic Diego Lopez Calvin Steve Irvine Diana Bloomfield Balazs Sprenc Jose Pedro Cortes Damon, Xavier Miriam Davids

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Experimental photography is a phrase that includes alternative process techniques and broadly refers to any photographic process or product falling outside the realm of film or digital photography. Alternative processes are often called modern and yet most of the processes, except for the most recent and contemporary processes were invented over 100 years ago. This convention will be held in order to teach young artists the history of many photographic processing techniques since the invention of Daquerrotype, expose them to the numerous works of contemporary photographers and give participants the opportunity to physically execute the numerous techniques featured. Participants will also interact with many contemporary experimental photographers from all corners of the globe.

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P O ST E R F R O N T + B AC K

PHOTOMORPHOSIS

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10am “What is Experimental Photography?”

(Welcome & Intro to experimental photography

10am “Exhibition of Prominent Experimental Photographers”

The historical background and development of experimental photography since the initial invention daguerreotype and different kinds of experimental processes. SPEAKERS: Chris Keeney, Event Creator

SPEAKERS: Shankar Adiseshan- Pres. of Stock Abstract Company Don Archer- Abstract Photographer Jane Astley- Abstract photographer William Atchison- Expert on experimental color

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Presentations of Motivations behind works/processes.

Participants learn how to make pinhole cameras.

SPEAKERS:

Speakers from Friday & Saturday help participants build their pinhole cameras. Participants photograph various subjects within the convention grounds and develop their photography in supplied photo labs.

Vladimir Zivkovic Diego Lopez Calvin Steve Irvine Diana Bloomfield Balazs Sprenc Jose Pedro Cortes Xavier Damon Miriam Davids

1pm Break - lunch boxes will be provided at various vending locations within center 2pm “Application of Alternative Processes in Contemporary Photography”

1pm

Break - lunch boxes will be provided at various vending locations within center

2pm

Silent Auction A silent auction will be held for those participants that are interested in purchasing any works from the experimental photographers featured at the conference.

Participants learn how to create emulsion lifts. Participants photograph various subjects within the convention grounds. Speakers from Friday & Saturday help participants with the emulsion process Participants learn how to make photograms. Participants collect various objects within the convention grounds. Speakers from Friday & Saturday help participants develop their photograms. 2pm

Event Ends

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P O STC A R D + OT H E R M A I L E R M AT E R I A L S

PHOTOMORPHOSIS

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

31_

S H O OP - SALT N PEPPA

32_

SAY YOU’LL BE THERE - SPICE GIRLS

33_

F E R GALICIOUS - FERGIE

34_

W I S H I - JEM

35 _

VA L ERIE - AMY WINEHOUSE

36_

SAY YOU’LL BE THERE - SPICE GIRLS

37 _

C LU MSY - FERGIE

38_

F I N A LLY WOKEN - JEM

39 _

M E LT MY HEART TO STONE - ADELE

40_

H E WON’T GO - ADELE

41 _

W H E NEVER WHEREVER WHATEVER - MAXWELL

42_

P R E TTY WINGS - MAXWELL

43_

R I T UAL UNION - LITTLE DRAGON

44_

A F T ER ALL - FINLAY QUAYE

45_

7 B R IDGES ROAD - THE EAGLES

46_

W H O LET THE DOGS OUT - BAHA MEN

47 _

G OT TILL IT’S GONE - JANET JACKSON

48_

B E A LEADER - MORELLO

49 _

TO O SWEET - MORELLO

50_

T W I CE - LITTLE DRAGON

51_

T RY A LITTLE TENDERNESS - OTIS REDDING

52 _

I D O N’T NEED NO DOCTOR - RAY CHARLES

53 _

S M I L E - NAT KING COLE

54_

O N & ON - ERYKAH BADU

55_

H O L D ON TO YOUR LOVE - EN VOGUE

56_

SAV E ME - ARETHA FRANKLIN

57 _

I C A N’T STAND THE RAIN - MISSY ELLIOT VERSION

58_

SW E ET THANG - CHAKA KHAN

59 _

A LO NG WALK - JILL SCOTT

60_

G R AVITY - JOHN MAYER

61 _

L E T ME KNOW - AALIYAH

62_

WA K E UP ALONE - AMY WINEHOUSE

63 _

N O ONE ELSE - AMEL LARRIEUX

64_

T H E RE’S A LIGHT - BUSHY

65_

N E V ER GONNA GET IT - EN VOGUE

66_

H OW DEEP IS YOUR LOVE - THE BEE GEES

67 _

I ’ D R ATHER GO BLIND - ETTA JAMES

68_

S O N G 1 - DJ KRUSH

69 _

A L L THAT WE PERCEIVE - THIEVERY CORPORATION

70 _

H E L P YOURSELF - AMY WINEHOUSE

71_

CO N STANT SURPRISE - LITTLE DRAGON

72 _

T H I S LULLABYE _ ESTHERO

73 _

B L ACK AND GOLD - SAM SPARRO

74 _

LO O KING GLASS - LITTLE DRAGON

75 _

M Y MOON MAN - FEIST

76 _

A H E ART TO GIVE - FM FATALE

77_

H E A RTBREAKER - PAT BENETAR

78 _

SA N DPAPER KISSES - MARTINA TOPLEY-BIRD

79 _

A F T ERGLOW - PHAELEH

80_

B LU E DAYS - MARBERT ROCEL

81_

PASSING BY - ZERO 7

82_

A K I KO - GUITAR TOKYO

83_

T H E COSMIC GAME - THIEVERY CORPORATION

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L I G H T PATTERN - BONOBO

85_

T H I S WILL BE - NATALIE COLE

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SW E ET LADY - TYRESE

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W I N DOW SEAT - ERYKAH BADU

88_

F U T URE MUSIC - BIG MIKE-WILL- BABY BRO

89 _

W I S HIN’ - HARRISON CRENSHAW

90_

U N T I L YOU FLY - MICHELLE CRENSHAW

LOOP - HAMPTON SUITES IDENTITY

PRETEND LIKE IT’S THE WEEKEND NOW AND WE COULD PRETEND IT ALL THE TIME YEAH B ANANA PANCAKES - JACK JO H N S O N

stylish

homey

personality

trendy

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P R OJ E C T - H AMPTON IDENTITY

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P H OTO C R E D - S E L F

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C L ASS - I D E N TITY 2

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D E L I V E R A B L E S - B K | W E B | PAC

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LO O K - M I N I M A L

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I N ST R U C TO R - T. HEDGEPETH

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C AT E G O RY - ST U D E N T WO R K

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K E Y WO R D - R E L A X AT I O N

CO N C E P T - VAC AT I O N

HAMPTON BRAND IDENTITY The objective of this project was to re-design the current brand of a company and design an accompanying brand guidelines book. The main goal of the new Hampton Inn and Suites identity was to more accurately illustrate the value of the company’s hotel experience. The first step was dropping “Inn and Suites” and calling the hotel chain simply, “The Hampton.” I also wanted to make it appeal to younger adults who love to stay in and enjoy a luxury hotel experience without the luxury cost. I designed a website and hotel toiletry packaging system to accompany the new identity and guidelines book. USP: Bringing luxury comfort to the hotel experience. According to my Mom, this was the perfect project for me because I’m incredibly froogle and I am a “bon-bon girl” or someone with expensive taste who would love to do nothing more than lay around, pamper myself and eat chocolates all day...

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HAMPTON SUITES IDENTITY

Pearl Street New York, NY 10038

HAMPTON

The

HAMPTON

The March 20, 2011 Edward Willington Executive Producer R.E. Congress 2011 Anaheim, CA 90230

Michael Chandron

Dear Mr.Willington:

55 Old Tully Road San Jose, CA 95111

This is to offer you the best services and hospitality of our hotel. We know itâ&#x20AC;&#x2122;s a bit tough to catch such a busy scheduled person like you, but you will be delighted to know that The HamptonÂŽ is one of the most popular and best hotels in the city. Here are the special offers just for you and your guests as we need your business. Silver Member : Annual membership, 15% discount on every visit. Gold Member : Five year membership, 25% discount on every visit and 1 week free package every year. Platinum Member : Life Membership 50% discount on every visit and 2 weeks free package every year. So, in order to avail these offers we would love for you to contact us at our address or various contact numbers which are enclosed with this letter. We patiently hope to receive your business.

Sincerely,

Michael Chandran General Manager The Hampton Hotel

HAMPTON

The

320 Pearl Street New York, NY 10038 t: 1.800.Hampton f: 703-480-6916 Hampton.com

MICHAEL CHANDRON General Manager 55 Old Tully Road, San Jose, CA 95111 t: 408-298-7373 f: 408-291-0303 Chandran@ Hampton.com

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HAMPTON SUITES IDENTITY

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HAMPTON SUITES IDENTITY

Welcome

Company History

The Hampton Brand Guidelines

Company History

A unique and affordable home away from home. Unique Selling Position

We love having you here.®

Our Story Hampton Hotels, including Hampton Inn and Suites, Hampton Inn and Hampton by Hilton are the various names of Hampton Hotels, which is trademarked and owned by Hilton Worldwide. Most Hampton hotels are independently owned by various franchisees, but some are owned by the Hilton Hotels Corporation. Hampton Inn is considered a full-service hotel which offers an on-site restaurant and amenities such as bell services and concierge office. Generally, the Hampton Inn hotel brand caters to the budget-minded business and leisure traveler. In March 2009 the hotel’s chain comprised of more than 1,600 hotels. The vast majority of the Hampton’s properties are located in the United States however, the international locations include Canada, Costa Rica, Ecuador, the United Kingdom, and Mexico City, Mexico. The Hampton Inn offers each guest a luxury experience comparable to Hilton locations. 1.2

Tagline

Key Adjectives Luxury Comfort Homey Relaxing Pottery Barn Modern Fresh Affordable Trendy Young Simple

1.3

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Check In

Corporate Identity

The Hampton Brand Guidelines

Corporate Identity

Identity The proper implementation of our visual identity is essential for promoting, maintaining and protecting the equity and value of our brand. These guidelines have been created to direct the implementation of The Hampton’s visual brand expression. They are meant to provide a technical understanding of the structure and makeup of our new signature and uniform all future brand communications decisions. The specifications outlined in these guidelines will ensure both a consistent and exceptionally strong brand presentation. The signature combines two of the most important visual elements of our brand—the Hampton wordmark and the Hampton symbol. This is our new, unique signature.

2.2

2.3

The Hampton Brand Guidelines

The Hampton Brand Guidelines Corporate Identity

Corporate Identity

Full color signature

Signature The Hampton signature is a graphic representation of our organization and the values for which it stands. It identifies us by displaying an image that is strong and credible. Reproducing the signature in numerous circumstances may be challenging. In order to provide the greatest degree of flexibility, multiple signatures have been created to satisfy reproduction methods. Whenever possible, only use the full-color dimensional version of the signature. Position, size, color and the spacial and proportional relationships of the signature elements are determined and should not be altered in any way.

1 color signature

Reversed signature

2.5

2.4

The Hampton Brand Guidelines

Corporate Identity

Specifications The Hampton signature is the product of proportional and specifically drawn elements. Both the size and position of each element is determined by “x,” which is defined by the cap height of the “T” of the word “The” in the wordmark. A minimum clear space requirement has been established to ensure the prominence and the clarity of The Hampton’s signature. It is essential that the clear space remain free of all graphics, photography and typography for maximum brand recognition. To ensure its legibility, the minimum reproduction size of The Hampton signature is .5x in height for print applications and 75 pixels width x 29 pixels in height for web/electronic media. When reduced or enlarged, the signature must always be scaled proportionally.

2.6

Clear space

26 mm.

Minimum size

2.7

HAMPTON SUITES IDENTITY

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HAMPTON SUITES IDENTITY

The Hampton Brand Guidelines

Color Usage

Color Palette Color provides a strong visual link to our brand across a wide range of applications. Hampton Grey and Hampton Blue serve as our primary corporate colors for all brand communications. A secondary color palette has also been created for use in presentations and other corporate materials where additional color is necessary to differentiate numerous levels of information for various media.

3.2

3.3

Accomodations

ColorUsage

The Hampton Brand Guidelines

Inanppropriate Use

Brand Equity In order to maintain the equity and value of the brand, the Hampton signature must never be altered or redrawn. The examples on this page demonstrate common mistakes that are made when others apply the signature. In order to maintain the equity and value of the brand, the Hampton signature must never be altered or redrawn. Avoid using backgrounds that compromise the legibility of the of the Hampton identity. When using the signature with a background that might interfere, consider these options: select a different image or less active part of the image; screen the background image or choose another signature variation such as the 1â&#x20AC;&#x201C; color positive or white reverse. Some common misuses are shown on this page.

5.2

HAMPTON

The

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the hampton hotel

http://www.hampton.com

HAMPTON

The

Reservations

Specials & Packages

Amenities

Meetings & Special Occasions

Book Your Next Hampton Experience Search Within: 15

City:

State/Province: Select Check In: Day

Country: USA

Month

Check Out: Day

Month

Guest Rooms: 1– 4

Welcome to The Hampton

The Hampton is full-service hotel which offers an on-site restaurant and amenities such as b services and a concierge. The Hampton hotel brand caters to the budget-minded business an traveler. The Hampton offers each guest a luxury experience comparable to Hilton locations.

we love having you here.®

HAMPTON SUITES IDENTITY

Directory

bell nd leisure

http://www.hampton.com

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L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

HAMPTON SUITES IDENTITY

D E CO R AT I V E PAT T E R N I D E AS FO R PAC K AG I N G

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

HAMPTON SUITES IDENTITY

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

31_

S H O OP - SALT N PEPPA

32_

SAY YOU’LL BE THERE - SPICE GIRLS

33_

F E R GALICIOUS - FERGIE

34_

W I S H I - JEM

35 _

VA L ERIE - AMY WINEHOUSE

36_

SAY YOU’LL BE THERE - SPICE GIRLS

37 _

C LU MSY - FERGIE

38_

F I N A LLY WOKEN - JEM

39 _

M E LT MY HEART TO STONE - ADELE

40_

H E WON’T GO - ADELE

41 _

W H E NEVER WHEREVER WHATEVER - MAXWELL

42_

P R E TTY WINGS - MAXWELL

43_

R I T UAL UNION - LITTLE DRAGON

44_

A F T ER ALL - FINLAY QUAYE

45_

7 B R IDGES ROAD - THE EAGLES

46_

W H O LET THE DOGS OUT - BAHA MEN

47 _

G OT TILL IT’S GONE - JANET JACKSON

48_

B E A LEADER - MORELLO

49 _

TO O SWEET - MORELLO

50_

T W I CE - LITTLE DRAGON

51_

T RY A LITTLE TENDERNESS - OTIS REDDING

52 _

I D O N’T NEED NO DOCTOR - RAY CHARLES

53 _

S M I L E - NAT KING COLE

54_

O N & ON - ERYKAH BADU

55_

H O L D ON TO YOUR LOVE - EN VOGUE

56_

SAV E ME - ARETHA FRANKLIN

57 _

I C A N’T STAND THE RAIN - MISSY ELLIOT VERSION

58_

SW E ET THANG - CHAKA KHAN

59 _

A LO NG WALK - JILL SCOTT

60_

G R AVITY - JOHN MAYER

61 _

L E T ME KNOW - AALIYAH

62_

WA K E UP ALONE - AMY WINEHOUSE

63 _

N O ONE ELSE - AMEL LARRIEUX

64_

T H E RE’S A LIGHT - BUSHY

65_

N E V ER GONNA GET IT - EN VOGUE

66_

H OW DEEP IS YOUR LOVE - THE BEE GEES

67 _

I ’ D R ATHER GO BLIND - ETTA JAMES

68_

S O N G 1 - DJ KRUSH

69 _

A L L THAT WE PERCEIVE - THIEVERY CORPORATION

70 _

H E L P YOURSELF - AMY WINEHOUSE

71_

CO N STANT SURPRISE - LITTLE DRAGON

72 _

T H I S LULLABYE _ ESTHERO

73 _

B L ACK AND GOLD - SAM SPARRO

74 _

LO O KING GLASS - LITTLE DRAGON

75 _

M Y MOON MAN - FEIST

76 _

A H E ART TO GIVE - FM FATALE

77_

H E A RTBREAKER - PAT BENETAR

78 _

SA N DPAPER KISSES - MARTINA TOPLEY-BIRD

79 _

A F T ERGLOW - PHAELEH

80_

B LU E DAYS - MARBERT ROCEL

81_

PASSING BY - ZERO 7

82_

A K I KO - GUITAR TOKYO

83_

T H E COSMIC GAME - THIEVERY CORPORATION

84_

L I G H T PATTERN - BONOBO

85_

T H I S WILL BE - NATALIE COLE

86_

SW E ET LADY - TYRESE

87 _

W I N DOW SEAT - ERYKAH BADU

88_

F U T URE MUSIC - BIG MIKE-WILL- BABY BRO

89 _

W I S HIN’ - HARRISON CRENSHAW

90_

U N T I L YOU FLY - MICHELLE CRENSHAW

L O O P - E VA N W I L L I A M S PA C K A G I N G

NOBODY WANTS TO GO HOME NOW BABY THERE'S TOO MUCH GOIN' ON H EARTACHE TONIGHT - THE EAG L E S

tradition

warm

heritage sophistication

01_

P R OJ E C T - E VA N W I L L I A M S

04_

PHOTO CRED - SELF

07_

CONCEPT - A NEW O L D

02_

C L ASS - PAC K AG E

05_

CATEGORY - STUDENT WORK

08_

LOOK - AMERICAN V I N TAG E

03_

I N ST R U C TO R - T. M c N U LT Y

06_

DELIVERABLES - PACKAGING

09_

KEYWORD - HERITAG E

EVAN WILLIAMS PACKAGING Evan Williams is a brand of straight bourbon whiskey bottled in Bardstown, Kentucky at the Heaven Hill distillery. Tradition holds that Evan Williams rolled the first barrel out of his Louisville distillery in 1783, thereby assuring himself a place in history as Kentucky's first commercial distiller. For this project, I was assigned to design both an evolutionary and revolutionary version of liquor packaging for the brand and create a display that also functioned as gift packaging. USP: Reclaiming Southern bourbon. Baseball, barbecue, and great liquor are very important to any southern or Midwest gal such as myself, so this project was especially fun. It brought back warm memories of summers with my family in my hometown of St.Louis MO. Miss you Pawpaw...

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

E VA N W I L L I A M S P A C K A G I N G

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

UPDATE TOP LABEL VISUAL AUDIT The main concern of this brand’s packaging redesign is restablishing Evan Williams brand bourbon whiskey as the original pioneer of Kentucky bourbon, reclaiming its southern heritage and distancing itself from Jack Daniels, whose design aesthetic is heavily influenced by the Evan Williams brand, whish started nearly 100 years earlier. The brand is being elevated to show American whiskey lover’s pride, and to remind other brands that copy cats can never do it better than the original.

Renew flourishes used Update distressed display type Possibly remove altogether? Sealed black wax top?

UPDATE TOP STICKER LABEL Remove altogether. Create some kind of wax seal (not red) or stamp sticker label that will indicate years aged or “sour mash” indication for this particular brand of aged EW bourbon.

UPDATE TYPOGRAPHY Update typography for brand identity and overall typography on packaging. Re-organize and establish a greater sense of hierarchy. Address combination of script/ display type and serif typefaces.

UPDATE VINTAGE BORDERS & FLOURISHES Possibly use vintage border all the way around product label, or break up the label into one front label and one back label.

UPDATE LABEL COLOR Possibly getting rid of the black. Possibly incorporating creme or warmer paper label, using fine quilaity paper. Deckeled edge?

P R O C E SS B O O K - V I S UA L AU D I T O F C U R R E N T PAC K AG I N G

E VA N W I L L I A M S PA C K A G I N G

PHOEBE CRENSHAW

DESIGN BRIEF

CLIENT

INSTRUCTOR_Thomas McNulty

COURSE_ Package Design 4

Revolutionary and Evolutionary Packaging Redesign Evan Williams

BACKGROUND

FACTS

PRODUCT LINE TARGET AUDIENCE PRICE RANGE USP COMPETITORS

KEY ADJECTIVES

TYPE EXPLORATIONS

INSTRUCTOR_Thomas McNulty

* It’s signature look copied by Jack Daniels, even square bottle shape and black label. * America's second largest selling Kentucky Straight Bourbon whiskey. * Kentucky's first commercial distiller. * Came out almost 100 years before Jack Daniels.

New Caldonia Bold 42/ 39 + 0 Tracking

Various lines of aged Kentucky bourbon whiskey (4 years, 7 years, 12 years etc.) flavored liquors such as cherry and honey flavored whiskey, bbq sauces, spice rubs and apparel. Young to mature adults who enjoy bourbon whiskey and value high quality American distiller heritage.

Moderate to expensive depending on how many years the bourbon has been aged. Reclaiming the heritage of Southern bourbon. DIRECT

INDIRECT

Jack Daniels Jim Bean Maker’s Mark Wild Turkey

Elijah Craig Knob Creek Hudson Basil Hayden

Evan Williams Evan Williams

Evan Williams

Baskerville 42/ 39 + 0 Tracking

Century Old Style Bold 42/ 40 + 0 Tracking

“American Vintage” American Bold Elegant Warm Reverent

Create evolutionary and revolutionary packaging designs and a display that captures the essence of the Evan Williams’ vintage Kentucky bourbon brand and its consumers.

Evan Williams

INSTRUCTOR_Thomas McNulty

Evan Williams

EvanWilliams

Century Old Style Bold 42/ 40 + 0 Tracking

COURSE_ Package Design 4

Baskerville Old Face 42/ 39 + 0 Tracking

SEMESTER_ Spring 2012

DECKLE EDGE

Evan Williams

Bell MT 42/ 39 + 0 Tracking

REFINED SKETCHES (evolutionary)

SKETCHES (evolutionary)

EvanWilliams Centaur 43/ 39 + 0 Tracking

Evan Williams

Caslon Pro Bold 42/ 39 + 0 Tracking

PHOEBE CRENSHAW

SEMESTER_ Spring 2012

Baskerville Old Face 42/ 39 + 0 Tracking

COURSE_ Package Design 4

1783 Evan Williams is a brand of bourbon whiskey bottled in Bardstown, Kentucky at the Heaven Hill distillery. The whiskey is aged for a minimum of four years and is sold for a relatively modest price. Tradition holds that Evan Williams rolled the first barrel out of his Louisville distillery in 1783, thereby assuring himself of a place in history as Kentucky's first commercial distiller. Most distillers in Evan Williams' time were farmers who practiced distilling as a way to turn a profit from excess corn they couldn't sell any other way but Williams was purely a distiller. He likely bought grain from neighboring farmers, then cooked it up at his distillery, which stood at the foot of 5th Street near the Ohio River. It was a practical location when it came time to roll the filled whiskey barrels down the embankment to the wharf where they were loaded onto outgoing vessels bound first for St. Louis, then down the Mississippi to New Orleans.

Vintage Country/ Southern Sophisticated Expensive Historic OBJECTIVE

PHOEBE CRENSHAW

Evan Williams Kentucky Straight Bourbon Whiskey

PROJECT FOUNDER FOUNDED YEAR

SEMESTER_ Spring 2012

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

E VA N W I L L I A M S PA C K A G I N G

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

Front bottle label & back label.

E VA N W I L L I A M S PA C K A G I N G

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

P R O C E SS B O O K - S K E TC H FO R R E VO LU T I O N A RY PAC K AG I N G

E VA N W I L L I A M S PA C K A G I N G

PHOEBE CRENSHAW

CLIENT

INSTRUCTOR_Thomas McNulty

PROJECT

Revolutionary and Evolutionary Packaging Redesign

FOUNDER

Evan Williams

FOUNDED YEAR BACKGROUND

FACTS

PRODUCT LINE TARGET AUDIENCE PRICE RANGE USP COMPETITORS

KEY ADJECTIVES

OBJECTIVE

PHOEBE CRENSHAW

SEMESTER_ Spring 2012

PHOEBE CRENSHAW

SEMESTER_ Spring 2012

Evan Williams is a brand of bourbon whiskey bottled in Bardstown, Kentucky at the Heaven Hill distillery. The whiskey is aged for a minimum of four years and is sold for a relatively modest price. Tradition holds that Evan Williams rolled the first barrel out of his Louisville distillery in 1783, thereby assuring himself of a place in history as Kentucky's first commercial distiller. Most distillers in Evan Williams' time were farmers who practiced distilling as a way to turn a profit from excess corn they couldn't sell any other way but Williams was purely a distiller. He likely bought grain from neighboring farmers, then cooked it up at his distillery, which stood at the foot of 5th Street near the Ohio River. It was a practical location when it came time to roll the filled whiskey barrels down the embankment to the wharf where they were loaded onto outgoing vessels bound first for St. Louis, then down the Mississippi to New Orleans. * It’s signature look copied by Jack Daniels, even square bottle shape and black label. * America's second largest selling Kentucky Straight Bourbon whiskey. * Kentucky's first commercial distiller. * Came out almost 100 years before Jack Daniels. Various lines of aged Kentucky bourbon whiskey (4 years, 7 years, 12 years etc.) flavored liquors such as cherry and honey flavored whiskey, bbq sauces, spice rubs and apparel. Young to mature adults who enjoy bourbon whiskey and value high quality American distiller heritage. Moderate to expensive depending on how many years the bourbon has been aged. Reclaiming the heritage of Southern bourbon. DIRECT

INDIRECT

Jack Daniels Jim Bean Maker’s Mark Wild Turkey

Elijah Craig Knob Creek Hudson Basil Hayden

“American Vintage” American Bold Elegant Warm Reverent

Create evolutionary and revolutionary packaging designs and a display that captures the essence of the Evan Williams’ vintage Kentucky bourbon brand and its consumers.

INSTRUCTOR_Thomas McNulty

COURSE_ Package Design 4

PHOEBE CRENSHAW

SEMESTER_ Spring 2012

REFINED SKETCHES (revolutionary)

RUBDOWN

COURSE_ Package Design 4

DISPLAY SKETCH (revolutionary)

INSTRUCTOR_Thomas McNulty

1783

Vintage Country/ Southern Sophisticated Expensive Historic

COURSE_ Package Design 4

Evan Williams Kentucky Straight Bourbon Whiskey

INSTRUCTOR_Thomas McNulty

COURSE_ Package Design 4

SEMESTER_ Spring 2012

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

E VA N W I L L I A M S PA C K A G I N G

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

E VA N W I L L I A M S PA C K A G I N G

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

t K e n t u c ky D i s t i l l e r

est. 1783

Evan Williams BOURBON WHISKEY ol

GOVERNMENT WARNING: [1] ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. [2] CONSUMPTION OF ALCOHOLIC BEVERAGES MAY CAUSE HEALTH PROBLEMS OVER TIME.

anniversary anniversary ed

collection

Evan Williams is aged to taste smoother. you’ll understand why this aging was worth every minute. visit www.evanwilliams.com

yle s ou r m

for 4 0 ye

This 125th anniversary collection Kentucky bourbon whiskey was distilled in and bottled by Old Evan Williams Distillery located in Bardstown, Kentucky 4004. 950 ml

100 proof . 50% alc/vol

E VA N W I L L I A M S PA C K A G I N G

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

31_

S H O OP - SALT N PEPPA

32_

SAY YOU’LL BE THERE - SPICE GIRLS

33_

F E R GALICIOUS - FERGIE

34_

W I S H I - JEM

35 _

VA L ERIE - AMY WINEHOUSE

36_

SAY YOU’LL BE THERE - SPICE GIRLS

37 _

C LU MSY - FERGIE

38_

F I N ALLY WOKEN - JEM

39 _

M E LT MY HEART TO STONE - ADELE

40_

H E WON’T GO - ADELE

41 _

W H E NEVER WHEREVER WHATEVER - MAXWELL

42_

P R E TTY WINGS - MAXWELL

43_

R I T UAL UNION - LITTLE DRAGON

44_

A F T ER ALL - FINLAY QUAYE

45_

7 B R IDGES ROAD - THE EAGLES

46_

W H O LET THE DOGS OUT - BAHA MEN

47 _

G OT TILL IT’S GONE - JANET JACKSON

48_

B E A LEADER - MORELLO

49 _

TO O SWEET - MORELLO

50_

T W I CE - LITTLE DRAGON

51_

T RY A LITTLE TENDERNESS - OTIS REDDING

52 _

I D O N’T NEED NO DOCTOR - RAY CHARLES

53 _

S M I L E - NAT KING COLE

54_

O N & ON - ERYKAH BADU

55_

H O L D ON TO YOUR LOVE - EN VOGUE

56_

SAV E ME - ARETHA FRANKLIN

57 _

I C A N’T STAND THE RAIN - MISSY ELLIOT VERSION

58_

SW E ET THANG - CHAKA KHAN

59 _

A LONG WALK - JILL SCOTT

60_

G R AVITY - JOHN MAYER

61 _

L E T ME KNOW - AALIYAH

62_

WA K E UP ALONE - AMY WINEHOUS E

63 _

N O ONE ELSE - AMEL LARRIEUX

64_

T H E RE’S A LIGHT - BUSHY

65_

N E V ER GONNA GET IT - EN VOGUE

66_

H OW DEEP IS YOUR LOVE - THE BEE GEES

67 _

I ’ D R ATHER GO BLIND - ETTA JAME S

68_

S O N G 1 - DJ KRUSH

69 _

A L L THAT WE PERCEIVE - THIEVERY CORPORATION

70 _

H E L P YOURSELF - AMY WINEHOUSE

71_

CO N STANT SURPRISE - LITTLE DRAGON

72 _

T H I S LULLABYE _ ESTHERO

73 _

B L ACK AND GOLD - SAM SPARRO

74 _

LO O KING GLASS - LITTLE DRAGON

75 _

M Y MOON MAN - FEIST

76 _

A H E ART TO GIVE - FM FATALE

77_

H E A RTBREAKER - PAT BENETAR

78 _

SA N DPAPER KISSES - MARTINA TOPLEY-BIRD

79 _

A F T ERGLOW - PHAELEH

80_

B LU E DAYS - MARBERT ROCEL

81_

PASSING BY - ZERO 7

82_

A K I KO - GUITAR TOKYO

83_

T H E COSMIC GAME - THIEVERY CORPORATION

84_

L I G H T PATTERN - BONOBO

85_

T H I S WILL BE - NATALIE COLE

86_

SW E ET LADY - TYRESE

87 _

W I N DOW SEAT - ERYKAH BADU

88_

F U T URE MUSIC - BIG MIKE-WILL- BABY BRO

89 _

W I S HIN’ - HARRISON CRENSHAW

90_

U N T IL YOU FLY - MICHELLE CRENSHAW

LOOP - LITTLE TIKES IDENTITY

GIVE A LIL’ TIME FOR THE CHILD WITHIN YOU DON’T BE AFRAID 2 BE YOUNG LOVE YOU - THE FREE DESIGN

family

fun bold

graphic

bright

01_

P R OJ E C T - L I T T L E T I K E S

04_

PHOTO CRED - SELF

07_

02_

C L ASS - I D E N T I T Y 1

05_

DELIVERABLES - IDENTITY | BK

08_

LOOK - MINIMAL + BOLD

03_

I N ST R U C TO R - D. H AY D E N

06_

CATEGORY - STUDENT WORK

09_

KEYWORD - NOSTALGIA

CONCEPT - FAMOUS PRODUCT

LITTLE TIKES BRAND IDENTITY This was a brief identity project. The goal was to re-design the identity of a company that reminded us of our childhoods and give it a youthful, yet modern appearance. I chose Little Tikes because it’s such an iconic company when it comes to toys and play sets. The Little Tikes red car that allows you to ride around your backyard like Fred Flinstone is their most memorable product, so I decided to create a digital illustration of that product, and use it as the brand’s main identity. I also designed a brand guidelines book to accompany the identity and stationery system. OBJECTIVE: Have fun. I presented my process book via a flashcard set I designed.

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

LITTLE TIKES IDENTITY

Thomas G. Murdough 2180 Barlow Rd. Hudson, OH

little tikes

Dear Alex,

The cover letter should tell the employer the name of the job you are seeking, what makes you a good candidate for the position and how you plan to get in contact with the employer in hopes of obtaining Thomas G. Murdough 2180 Barlow Rd. Hudson, OH

want to mention the name of the job you are seeking and you should also mention any mutual contact you have within the company. This should be a short paragraph so that the intent of the letter stands

In the second paragraph you will want to augment what the employer can already read in the resume. You need to sell yourself to the employer and make him or her want to contact you. It is important to such as internships or co-ops. Break down the text into two or three paragraphs.

contact the employer. Give the employer at least a week. You have a responsibility to follow up. You can also send an e-mail or a fax to follow up on the hard copy of your resume and cover letter.

Sincerely,

little tikes

Thomas G. Murdough Founder Little Tikes Co.

Thomas G. Murdough Founder

Corporate Office 2180 Barlow Rd. Hudson, OH 44236 330.656.3906 2180 Barlow Rd. Hudson, OH 44236 Customer S er vice 800. 321. 0183 w w w. l i t t l e t i k e s . c o m

w w w. l i t t l e t i k e s . c o m

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

LITTLE TIKES IDENTITY

Introduction

Signature

The proper implementation of our visual identity is essential for promoting, maintaining and protecting the equity and value of our brand.

The Little Tikes signature is a graphic representation of our organization and the values for which it

symbol

strong and credible.

These guidelines have been created to direct the implementation of Little Tikes’ visual brand expression. They are meant to provide a technical understanding of the structure and makeup of our new signature and uniform all future brand communications decisions.

little tikes

Signature Elements The signature combines two of the most important visual elements of our brand– the Little Tikes wordmark and the Little Tikes symbol. The diagram to the right illustrates the graphic features that make the signature unique.

signature

little tikes

ensure both a consistent and strong brand presentation. Position, size and color, as well as the spacial and proportional relationships of the signature elements are predetermined and should not be altered.

Clear Space

Signature Colors

Clear space is the area around the signature that must be free of all other logos, symbols, text or other graphic elements.

“x,” as a unit of measurement surrounding each side of the signature. The distance of “x,” equals the height of the ascenders in the Little Tikes wordmark. A minimum clear space requirement has been established to ensure the prominence and clarity of the Little Tikes signature. It is essential that the signature clear space remain free of all graphics, photography and typography for maximum brand recognition.

wordmark

little tikes

When reproducing the signature under some circumstances, challenges may arise. In order to provide the greatest degree of created to satisfy a variety of reproduction methods. There is only one signature with multiple color variations.

4– color process dimensional signature

Whenever possible use only the full color dimensional version of the signature. The main signature is provided in the 4–color process (CMYK for print) and RGB for electronic use.

little tikes

SpotColors

CMYKColors For process-color reproduction, the CMYK conversions are shown that best match the Pantone colors. WebColors 8-Bit color monitors are virtually a thing of past. Both Netscape and Internet Explorer automatically snap to web-safe when an 8 system is sensed. Given these factors, you not limit the web palette to web-safe.

little tikes

x 1– color positive signature

SpotColors When spot-color printing is available you should use the listed Pantone colors for greatest impact.

little tikes 3– color Pantone signature

Process Colors

RGBColors

Hex Colors

Pantone 1235

C0 M100 Y100 K0 R255 G182 B18 GGB612

Pantone 2617

C84 M100 Y0 K13 R73 G14 B111

490E6F

Pantone 122

C0 M 52 Y100 K0

R233 G131 B0

E98300

Pantone 320

C0 M14 Y80 K0

R252 G212 B80

FCD450

Pantone 369

C100 M0 Y30 K2

R0 G154 B166

009AA6

Pantone 144

C67 M0 Y98 K5

R88 G16624 B

58A618

Color Palette Color provides a strong visual link to our brand across a wide range of applications. Little Tikes Red and Little Tikes Yellow serve as our corporate colors for all brand communications. A secondary color palette has been created for use in presentations and other corporate materials where additional color is necessary

White reverse signature (shown on black background

PrimaryColorPalette Little Tikes Red Pantone 1235

Little Tikes Yellow Pantone 2617

SecondaryColorPalette Pantone 144

Pantone 122

Pantone 320

Pantone 369

Thecolors sh own throughout these guidelines avehnot been evaluatedbyPANTONE, Inc.for accuracy and m ay not ma tch thePANTONEColorStandards.PANTONE is a registered trademark of Pantone, Inc.

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

Minimum Size Minimum size refers to the smallest size at which the Little Tikes signature may be reproduced and still maintain legibility. To ensure its legibility, the minimum reproduction size of the Little Tikes signature is .25” in height for print applications and 75 pixels width x 29 pixels in height for web and electronic media. When reduced or enlarged, the wordmark must always scale proportionally with the symbol.

Minimum size for print applications

.25”

little tikes

.25”

little tikes

Minimum Size for screen applications

little tikes

75 pixels in width x 29 pixels in height

Typography Typography is a cornerstone of our visual identity. Little TIkes has chosen the Myriad font family as the primary typeface for all of our brand communications. A variety of weights shown at right will provide Myriad Pro is a system font and is very consistent in many desktop applications.

Unacceptable Background Use

Myriad Pro Regular

Myriad Pro Condensed

ABCDEFGHIJKLMNOPQRSTUV WX YZ abcdefghijk lmnopqrstuv wx yz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Italic

Myriad Pro Condensed Italic

ABCDEFGHIJKLMNOPQRSTUVWX YZ a b cd e f g h i j k l m n op qrstu v wx y z 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Semibold

Myriad Pro Condensed Bold

A B C D E F GH I J K L M NOP QRST U V WX YZ abcdefghijk lmnopqrstuv wx yz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Myriad Pro Condensed Italic

Myriad Pro Condensed Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

little tikes

The examples on this page demonstrate some common mistakes that are made when applying the signature. Avoid using such backgrounds because they compromise the legibility of the of the Little Tikes identity. When using the Little Tikes signature with a background that might interfere, consider less active part of the same image; screen the background image or choose another the 1– color positive or white reverse.

LITTLE TIKES IDENTITY

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

LITTLE TIKES IDENTITY

little tikes

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

31_

S H O OP - SALT N PEPPA

32_

SAY YOU’LL BE THERE - SPICE GIRLS

33_

F E R GALICIOUS - FERGIE

34_

W I S H I - JEM

35 _

VA L ERIE - AMY WINEHOUSE

36_

SAY YOU’LL BE THERE - SPICE GIRLS

37 _

C LU MSY - FERGIE

38_

F I N A LLY WOKEN - JEM

39 _

M E LT MY HEART TO STONE - ADELE

40_

H E WON’T GO - ADELE

41 _

W H E NEVER WHEREVER WHATEVER - MAXWELL

42_

P R E TTY WINGS - MAXWELL

43_

R I T UAL UNION - LITTLE DRAGON

44_

A F T ER ALL - FINLAY QUAYE

45_

7 B R IDGES ROAD - THE EAGLES

46_

W H O LET THE DOGS OUT - BAHA MEN

47 _

G OT TILL IT’S GONE - JANET JACKSON

48_

B E A LEADER - MORELLO

49 _

TO O SWEET - MORELLO

50_

T W I CE - LITTLE DRAGON

51_

T RY A LITTLE TENDERNESS - OTIS REDDING

52 _

I D O N’T NEED NO DOCTOR - RAY CHARLES

53 _

S M I L E - NAT KING COLE

54_

O N & ON - ERYKAH BADU

55_

H O L D ON TO YOUR LOVE - EN VOGUE

56_

SAV E ME - ARETHA FRANKLIN

57 _

I C A N’T STAND THE RAIN - MISSY ELLIOT VERSION

58_

SW E ET THANG - CHAKA KHAN

59 _

A LO NG WALK - JILL SCOTT

60_

G R AVITY - JOHN MAYER

61 _

L E T ME KNOW - AALIYAH

62_

WA K E UP ALONE - AMY WINEHOUSE

63 _

N O ONE ELSE - AMEL LARRIEUX

64_

T H E RE’S A LIGHT - BUSHY

65_

N E V ER GONNA GET IT - EN VOGUE

66_

H OW DEEP IS YOUR LOVE - THE BEE GEES

67 _

I ’ D R ATHER GO BLIND - ETTA JAMES

Mocha

68_

S O N G 1 - DJ KRUSH

69 _

A L L THAT WE PERCEIVE - THIEVERY CORPORATION

70 _

H E L P YOURSELF - AMY WINEHOUSE

71_

CO N STANT SURPRISE - LITTLE DRAGON

72 _

T H I S LULLABYE _ ESTHERO

73 _

B L ACK AND GOLD - SAM SPARRO

74 _

LO O KING GLASS - LITTLE DRAGON

75 _

M Y MOON MAN - FEIST

76 _

A H E ART TO GIVE - FM FATALE

77_

H E A RTBREAKER - PAT BENETAR

78 _

SA N DPAPER KISSES - MARTINA TOPLEY-BIRD

79 _

A F T ERGLOW - PHAELEH

80_

B LU E DAYS - MARBERT ROCEL

81_

PASSING BY - ZERO 7

82_

A K I KO - GUITAR TOKYO

83_

T H E COSMIC GAME - THIEVERY CORPORATION

84_

L I G H T PATTERN - BONOBO

85_

T H I S WILL BE - NATALIE COLE

86_

SW E ET LADY - TYRESE

87 _

W I N DOW SEAT - ERYKAH BADU

88_

F U T URE MUSIC - BIG MIKE-WILL- BABY BRO

89 _

W I S HIN’ - HARRISON CRENSHAW

90_

U N T I L YOU FLY - MICHELLE CRENSHAW

LOOP - THE SPOT APP

WEIßT DU DEINE HAARE WAREN ROT ODER VIELLEICHT WAREN SIE SCHWARZ WEIßT DU, WEIßT DU You know your hair was red or m aybe it was black you know, yo u k n ow ( I NSTRUMENTAL WITH LOOPING VO C A LS ) S O WEIT - URBS

P R OJ E C T - T HE S P OT

04_

PHOTO CRED - SELF

07_

02_

C L ASS - P R I N T 3

05_

DELIVERABLES - APP | WB | BK

08_

LOOK - COFFE HOUSE

03_

I N ST R U C TO R - R . S P E N C E R

06_

CATEGORY - STUDENT WORK

09_

KEY WORD - NATURAL

01_

CONCEPT - SKETCH BOOK

THE SPOT SUSTAINABLE PROJECT The Spot is a sustainability certification organization that I created with my friend and fellow designer, Vilmunder Sveinsson. Our mission was to help the everyday consumer “spot out” local cafés in the San Francisco area that incorporate and exemplify sustainable practices such as buying produce from local suppliers, composting and reducing water, paper and energy waste. We were then asked to give a presentation to the Living Principles organization. Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment. Sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony. Establishing sustainability is important because it makes sure we have and will continue to have the water, materials and other resources to protect human health and our environment.

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

THE SPOT

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

THE SPOT

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

THE SPOT

Map COFEE SHOPS ROASTERS

Cafes Top 25 Roasters Search Map

BACK

Top 25

SAVE LOCATION

Cup of Joe’s

1. Blue Bottle 2. Cup of Joe’s 3. It’s A Grind 4. Farm Table 5. Sugar Café 6. Café Bean BACK

SAVE LOCATION

8.5

Energy Star Dishwaher Uses Local Coffee Suppliers Paperless Payroll

Since 1971 Cup of Joe’s Cafe has been committed to ethically sourcing coffee beans from local suppliers and using energy efficient espresso machines, coffee presses and other sustainable...

BACK

COMPLETE CRITERIA

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

TOP 25 Sustainable Spots ABOUT CERTIFICATION LOCAL CAFÉS SUSTAINABILITY MAP TOP 25 BLOG

1. FARM TABLE //MISSON 754 Post St 415.676.6676

8.5 Energy Star Dishwaher Uses Local Coffee Suppliers Paperless Payroll Recycled Coasters Ethically Traded Staff Treatments

COMPLETE CRITERIA Farm Table is a hip new cafe on Post Street. They’re most memorable features were their Energy Star dishwasher, their paperless payroll, and commitement to using ethically traded coffee beans and local roasters. We all run into these scenarios as such on a dialy basis, some parked cars, and in some instances some driving on the bike lanes but this cafe is easilly accessible...

THE SPOT

WELCOME TO THE SPOT SAN FRANCISCO

NEW SPOTS

ABOUT CERTIFICATION LOCAL CAFÉS SUSTAINABILITY MAP TOP 25

NEW SPOTS //MISSON Farm Table 754 Post St 425.676.6676 //NOB HILL Cup of Joe’s 800 Sutter St. 415.768.7789 Sugar Café 760 Sutter St. 415. 657.3345

BLOG

We all run into these scenarios as such on a dialy basis, some parked cars,and in some instances some driving on the bike lanes. I don’t see cars parking on the sidewalk because they are just ‘running into the store or wherever, for a quick second” this leaves riders to make a decision between moving vehicles, fellow cyclist and more than likely an unpleasant and a possible dangerous experience. We all run into these scenarios as such on a dialy basis, some parked cars,and in some instances some driving on the bike lanes. I don’t see cars parking on the sidewalk because they are just ‘running into the store or wherever, for a quick second” this leaves riders to make a decision between moving vehicles, fellow cyclist and more than likely an unpleasant and a possible dangerous experience. We all run into these scenarios as such on a dialy basis, some parked cars,and in some instances some driving on the bike lanes. I don’t see cars parking on the sidewalk because they are just ‘running into the store or wherever, for a quick second” this leaves riders to make a decision between moving vehicles, fellow cyclist and more than likely an unpleasant and a possible dangerous experience. We all run into these scenarios as such on a dialy basis, some parked cars,and in some instances some driving on the bike lanes.

//MISSON Farm Table 754 Post St 425.676.6676 //NOB HILL Cup of Joe’s 800 Sutter St. 415.768.7789 Sugar Café 760 Sutter St. 415. 657.3345

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

MILLION Every year America alone cuts over 20 million trees down to make disposable cups. Swaths the size of Panama are lost every year due to deforestation.

PROJ ECT:

BILLION

It takes 17.5 trillion BTU (British Thermal used in America every year. That could power 192 thousand homes a year.

STU DE NT:

PA C K A G E D E S C R I P T I O N :

Vilmundur Sveinsson Phoebe Crenshaw

A mobile application that allows you to find and spot sustainable coffeehouses in San Francisco. Based on a rating system that gives each coffeehouse a rating on the scale 0-10. The application provides all basic information such as opening hours, wi-fi, seating are, etc. Alon with a short paragraph that gives you a little sense on what the coffeehouse is all about. The application also gives you the choice of checking in, allowing friends to know where they could find you.

ENVIRONMENTAL PROTECTION

HELPING THE ENVIRONMENT For this category we have reached 1 level because we are encouraging the environment and to minimize the waste and power.

PROJ ECT:

TRILLION

It takes 12 billion gallons of water to make every year. That equals 16 thousand olympic size swimming pools.

cups count for 900 million pounds of solid waste thrown in the landfill every year.

SOCIAL EQUITY

ECONOMIC HEALTH

CHANGING MINDS

GOOD WEALTH

BREAKING BARRIERS

We reached 3 levels in social equity.

We have reached 2 levels in economic health because we are supporting local roasters, local cafe owners and local farmers. This is really healthy for the local economy.

We feel like this idea can go across states, and in fact all over the globe. Itâ&#x20AC;&#x2122;s really adaptable to any city or region in the world and there for we have reached level 2 in this category.

people what an important role for the are pushing cafe owners to make the most out of the social environment.

STU DE NT:

PRODUCT DESCR I PTION:

Vilmundur Sveinsson Phoebe Crenshaw

L I V I N G P R I N C I P L E S P R E S E N TAT I O N

MILLION Landfills are a big problem in the world. Every year we consume more, and we throw

CULTURAL VITALITY

THE SPOT

PROJ ECT:

STU DE NT:

PA C K A G E D E S C R I P T I O N :

Vilmundur Sveinsson Phoebe Crenshaw

ENERGY

WATER

This category is used to encourage food service facilities to move toward the goal of becoming carbon-neutral and using only sustainable sources of energy. This is achieved through using more energy

This category is used to promote water

The goal of this section is to encourage

facilities. It takes 12 billion gallons of used in America every year. That equals 16 thousand olympic size swimming pools.

and let people know they are welcome. First and foremost be a spot for people to socialice and communicate. They are also encouraged to give back to the community.

PROGRAMMABLE THERMOSTAT

ENERGY STAR DISHWASHER

GIVING BACK TO COMMUNITY

ENERGY STAR AIR CONDITIONER

WATERLESS URINALS

PET FRIENDLY

ENERGY STAR CEILING FAN

AUTOMATIC FAUCETS

OUTDOOR SEATING

WEATHER STRIPPING

LIMITED OUTDOOR LANDSCAPING

FREE WI-FI

LED LAMPS

GREY WATER REUSE FOR PLUMBING

READING MATERIAL

usage and generating on-site renewable clean sources of energy.

SOCIAL

ENCOURAGING SUSTAINABLE LIFESTYLE

OCCUPANCY SENSORS IN RESTROOMS ENERGY STAR REFRIGERATOR

CHEMICALS

FOOD

Air and water pollution are major issues facing our society. The goal of this section is to help food service facilities decrease their contribution to climate change, indoor air pollution, the polluting of waterways, soil degradation and human health hazards.

The goal of this section is to help food service facilities become more aware of their influence of the food supply chain.

CLOSE TO PUBLIC TRANSPORT

ORGANIC FOOD AND BEVERAGE

RECYCLED FURNISHINGS

BIKE RACK

VEGETARIAN FED LIVESTOCK

REUSABLE OR SALVAGED FURNISHINGS

SUSTAINABLE DELIVERIES

NO HORMONES OR ANTIBIOTICS IN MEAT

INSULATION

SOY BASED INKS // PRINTED MATERIALS

AMERICAN HUMANE CERTIFIED

CONCRETE FLOORS

ORGANIC FLOWERS AND PLANTS

VEGETARIAN OPTIONS ON MENU

SUSTAINABLE CLOTHING

FOOD FROM LOCAL FARMS

factory farming, meat production, the cost of the transportation of food, pesticide use, fish depletion, , etc. “The Spot” wants to encourage these facilities to support organic, sustainable and local family farms.

FOOD FROM REGIONAL FARMS

PROJ ECT:

STU DE NT:

PRODUCT DESCR I PTION:

Vilmundur Sveinsson Phoebe Crenshaw

FURNISHING The goal of this section is to encourage food service facilities, especially those that are new establishments, to make environmentally responsible purchasing decisions when considering furnishings and building materials.

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

THE SPOT

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

PROJ ECT:

STU DE NT:

PRODUCT DESCR I PTION:

Vilmundur Sveinsson Phoebe Crenshaw

Map

Cup of Joe’s

Top 25

1. Blue Bottle

COFEE SHOPS ROASTERS

2. Cup of Joe’s 3. It’s A Grind Cafes

4. Farm Table

Top 25

8.5

5. Sugar Café

Since 1971 Cup of Joe’s Cafe has been

Roasters

Energy Star Dishwaher Paperless Payroll

6. Café Bean

beans from local suppliers and using

BACK

Search Map

PROJ ECT:

BACK

SAVE LOCATION

STU DE NT:

PA C K A G E D E S C R I P T I O N :

Vilmundur Sveinsson Phoebe Crenshaw

L I V I N G P R I N C I P L E S P R E S E N TAT I O N

SAVE LOCATION

COMPLETE CRITERIA

THE SPOT

WELCOME TO THE SPOT SAN FRANCISCO CERTIFICATION LOCAL CAFÉS SUSTAINABILITY MAP TOP 25 BLOG

We all run into these scenarios as such on a dialy basis, some parked cars,and in some instances some driving on the bike lanes. I don’t see cars parking on the sidewalk because they are just ‘running into the store or wherever, for a quick second” this leaves riders to make a decision between moving vehicles, fellow cyclist and more than likely an unpleasant and a possible dangerous experience. We all run into these scenarios as such on a dialy basis, some parked cars,and in some instances some driving on the bike lanes. I don’t see cars parking on the sidewalk because they are just ‘running into the store or wherever, for a quick second” this leaves riders to make a decision between moving vehicles, fellow cyclist and more than likely an unpleasant possible dangerous experience. We all run into these scenarios as such on a dialy basis, some parked cars,and in some instances some driving on the bike lanes. I don’t see cars parking on the sidewalk because they are just ‘running into the store or wherever, for a quick second” this leaves riders to make a decision between moving vehicles, fellow cyclist and more than likely an unpleasant and a possible dangerous experience. We all run into these scenarios as such on a dialy basis, some parked cars,and in some instances some driving on the bike lanes.

WELCOME TO THE SPOT SAN FRANCISCO CERTIFICATION

LOCAL CAFÉS SUSTAINABILITY MAP TOP 25 BLOG

I don’t see cars parking on the sidewalk because they are just ‘running into the store or wherever, for a quick second” this leaves riders to make a decision between moving vehicles, fellow cyclist and more than likely an unpleasant possible dangerous experience. We all run into these scenarios as such on a dialy basis, some parked cars,and in some instances some driving on the bike lanes. I don’t see cars parking on the sidewalk because they are just ‘running into the store or wherever, for a quick second” this leaves riders to make a decision between moving vehicles, fellow cyclist and more than likely an unpleasant and a possible dangerous experience. We all run into these scenarios as such on a dialy basis, some parked cars,and in some instances some driving on the bike lanes.

Farm Table 754 Post St 425.676.6676 //NOB HILL Cup of Joe’s 800 Sutter St. 415.768.7789 Sugar Café 760 Sutter St. 415. 657.3345

//MISSON Farm Table 754 Post St 425.676.6676 //NOB HILL Cup of Joe’s 800 Sutter St. 415.768.7789 Sugar Café 760 Sutter St. 415. 657.3345

TOP 25 Sustainable Spots ABOUT CERTIFICATION LOCAL CAFÉS SUSTAINABILITY MAP TOP 25 BLOG

1. FARM TABLE //MISSON

8.5 Energy Star Dishwaher

COMPLETE CRITERIA Farm Table is a hip new cafe on Post Street. They’re most memorable features were their Energy Star dishwasher, their paperless payroll, and commitement to using ethically some parked cars, and in some instances some driving on the bike lanes but this cafe is easilly accessible...

PRODUCT DESCR I PTION:

Vilmundur Sveinsson Phoebe Crenshaw

STU DE NT:

PRODUCT DESCR I PTION:

Vilmundur Sveinsson Phoebe Crenshaw

//MISSON Farm Table 754 Post St 425.676.6676 //NOB HILL

Paperless Payroll Recycled Coasters

STU DE NT:

NEW SPOTS

754 Post St 415.676.6676

Ethically Traded

PROJ ECT:

//MISSON

NEW SPOTS

ABOUT

PROJ ECT:

NEW SPOTS

ABOUT

Cup of Joe’s 800 Sutter St. 415.768.7789 Sugar Café 760 Sutter St. 415. 657.3345

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

THE SPOT

INTRODUCTION

OUR MISSION IS TO HELP THE EVERYDAY CONSUMER TO SPOT OUT LOCAL CAFES IN THE SAN FRANCISCO CA AREA THAT SUPPORT THE RULES OF A SUSTAINABLE LIFESTYLE. DRIVE CAFE OWNERS TO CHANGE THEIR BEHAVIOR INTO A SUSTAINABLE PRACTICE.

PROBLEM

SOLUTION

CRITERIA

APPLICATION

WEBSITE

APPLICATION

CRITERIA

SOLUTION

COFFEE ROASTERS

PROBLEM

COFFEE HOUSE

INTRODUCTION

WEBSITE

APPLICATION

CRITERIA

SOLUTION

as consumer make a sustainable decision, the market has to follow eventually.

PROBLEM

the environment, society and you and your java addiction

INTRODUCTION

we know there must be a lot at stake here. One thing that’s definitely at stake is our desire to get a tasty, healthy, perky, fairly-traded, and eco-friendly brew to sip.

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

4.2kg COFFEE CONSUMPTION IN THE US 2010

in the US, Finland, United Kingdom, Canada, and Australia.

APPLICATION

WEBSITE

means of a French infantry captain who nurtured one small plant on its long journey across the Atlantic. This one plant, transplanted to the Caribbean Island of Martinique, became the predecessor of over 19 million trees on the island within 50

and is the only third world countrie in the top 30. It is also noticable that within the highest 25, only three countries are from outside Europe. That is Brazil,

CRITERIA

declaring it a truly Christian beverage.

person per year. Highest consumption is 26.5 lbs in Finland. When looking at the consumption data around the world, Scandinavia really stands out, with all the nordic contries highest ranked over the world. Few other countries stand

SOLUTION

Venetian trade merchants. Once in Europe this new beverage fell under harsh criticism from the Catholic Church. Many felt

PROBLEM

roasted beans were crushed, and then boiled in water, creating a crude version of the beverage we enjoy today.

INTRODUCTION

know today as Ethiopia. A popular legend refers to a goat herder by the name of Kaldi, who observed his goats acting unusually frisky after eating berries from a bush. Curious about this phenomenon, Kaldi tried eating the berries himself. He found that these berries gave him a renewed energy. The news of this energy laden fruit quickly spread throughout the region. Hearing about this amazing fruit, Monks dried the berries so that they could be transported to distant monasteries. They reconstituted these berries in water, ate the fruit, and drank the liquid to provide stimulation for a more awakened time for prayer. bian Peninsula, and were first cultivated in what today is the

12kg FINLAND

found its way to the rest of the tropical regions of South and

world, with the average person consuming

then colonized United States by the Continental Congress, in protest of the excessive tax on tea levied by the British crown.

all follow at the top of the ranking.

2.8kg

3kg

UNITED KINGDOM

AUSTRALIA

if compared to other western countries and countries in Europe. The average person consumes 2.8 kilograms in the UK. Maybe they prefer a cup of tea with their breakfast.

The average consumption is around 3

5.7kg CANADA

cans. But in a global comparison they are not consuming a lot. Ranked in the top 25 with 5.7 kilogram consumption per person.

INTRODUCTION

PROBLEM

SOLUTION

CRITERIA

APPLICATION

WEBSITE

THE SPOT

farmers get in the commodity market. Finding double-certified public used to drinking swill. If you’re drinking canned Folgers ings. And if you’re up for a challenge, you might look for triple certification (organic, fair trade, and shade grown), but those are rather tough to find, especially locally.

APPLICATION WEBSITE

WEBSITE

THOUSAND AS OF 2010. IN THE DENSE

organic or fair trade options. If you had a big Starbucks habit,

come with a lot of little privileges, like free wi-fi, locally baked goods, and friendly owners who listen to what you want—and

is roasted on the other side of the world? The carbon footprint from the shipping is something we can easily give up. If you are brewing at home then you should get to know your local

LARGE CITY IN THE UNITED STATES AFTER NEW YORK CITY, WITH A POPULATION OF 805

CRITERIA

APPLICATION

single blend that’s both fair trade and organic), Starbucks has also been charged with unfair and predatory business practices that drives out local businesses, as well as union-busting. In general, stay away from the big chains and stick to locals.

SOLUTION

CRITERIA

APPLICATION

SAN FRANCISCO IS THE MOST DENSELY SETTLED CITY IN THE STATE OF CALIFORNIA AND THE SECOND-MOST DENSELY POPULATED

ticides, and so you don’t have to drink pesticides. Why fair

PROBLEM

SOLUTION

CRITERIA

SOLUTION

Organic and fair trade Step away from Starbucks Local business

PROBLEM

can be fixed or done better. Such as:

tions such as Kraft, Nestle, Sara Lee and Procter & Gamble. -

INTRODUCTION

world’s most commonly traded commodity after crude oil. Over the last decade or so few things have been touch on when it comes to more sustainable practice, such as fair-trade. But

INTRODUCTION

For The Spot, it’s the environmental and social impact of their

tainable practice. Yes they might have organic and fair trade, Do they use energy saving light bulbs or dishwashers? Solarpower? Do they have bike racks? Indoor/outdoor seating? Pet

NORTHERN END OF SAN FRANCISCO PENINSULA ARE OVER 600 CAFE’S THAT OFTEN GIVE

shop good for socializing?

CONSUMERS A HEADACHE WHERE TO GO FOR A CUP OF COFFEE.

INTRODUCTION PROBLEM SOLUTION CRITERIA APPLICATION WEBSITE

cups count for 900 million pounds of solid waste thrown in the landfill every year.

WEBSITE

MILLION Landfills are a big problem in the world. Every year we consume more, and we throw

APPLICATION

used in America every year. That could power 192 thousand homes a year.

CRITERIA

TRILLION It takes 17.5 trillion BTU (British Thermal

SOLUTION

BILLION It takes 12 billion gallons of water to make every year. That equals 16 thousand olympic size swimming pools.

PROBLEM

MILLION Every year America alone cuts over 20 million trees down to make disposable cups. Swaths the size of Panama are lost every year due to deforestation.

DISPOSABLE CUPS USED IN THE US IN 2010

INTRODUCTION

have a huge environmental impact. It is estimated that Americans consumed 58 billion paper cups according to the paper industry in 2010. Our concern isn’t just for these paper cups to end up in a landfill, but all the amount of wood consumed, number of trees cut down, energy used and water consumed for making these cups. Instead of using these cups we can encourage consumers and cafe’s to bring their own reusable cups if they are on the go, otherwise have them sit down in a nice and warm environment were they can sip on a

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

THE SPOT

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

31_

S H O OP - SALT N PEPPA

32_

SAY YOU’LL BE THERE - SPICE GIRLS

33_

F E R GALICIOUS - FERGIE

34_

W I S H I - JEM

35 _

VA L ERIE - AMY WINEHOUSE

36_

SAY YOU’LL BE THERE - SPICE GIRLS

37 _

C LU MSY - FERGIE

38_

F I N A LLY WOKEN - JEM

39 _

M E LT MY HEART TO STONE - ADELE

40_

H E WON’T GO - ADELE

41 _

W H E NEVER WHEREVER WHATEVER - MAXWELL

42_

P R E TTY WINGS - MAXWELL

43_

R I T UAL UNION - LITTLE DRAGON

44_

A F T ER ALL - FINLAY QUAYE

45_

7 B R IDGES ROAD - THE EAGLES

46_

W H O LET THE DOGS OUT - BAHA MEN

47 _

G OT TILL IT’S GONE - JANET JACKSON

48_

B E A LEADER - MORELLO

49 _

TO O SWEET - MORELLO

50_

T W I CE - LITTLE DRAGON

51_

T RY A LITTLE TENDERNESS - OTIS REDDING

52 _

I D O N’T NEED NO DOCTOR - RAY CHARLES

53 _

S M I L E - NAT KING COLE

54_

O N & ON - ERYKAH BADU

55_

H O L D ON TO YOUR LOVE - EN VOGUE

56_

SAV E ME - ARETHA FRANKLIN

57 _

I C A N’T STAND THE RAIN - MISSY ELLIOT VERSION

58_

SW E ET THANG - CHAKA KHAN

59 _

A LO NG WALK - JILL SCOTT

60_

G R AVITY - JOHN MAYER

61 _

L E T ME KNOW - AALIYAH

62_

WA K E UP ALONE - AMY WINEHOUSE

63 _

N O ONE ELSE - AMEL LARRIEUX

64_

T H E RE’S A LIGHT - BUSHY

65_

N E V ER GONNA GET IT - EN VOGUE

66_

H OW DEEP IS YOUR LOVE - THE BEE GEES

67 _

I ’ D R ATHER GO BLIND - ETTA JAMES

68_

S O N G 1 - DJ KRUSH

69 _

A L L THAT WE PERCEIVE - THIEVERY CORPORATION

70 _

H E L P YOURSELF - AMY WINEHOUSE

71_

CO N STANT SURPRISE - LITTLE DRAGON

72 _

T H I S LULLABYE _ ESTHERO

73 _

B L ACK AND GOLD - SAM SPARRO

74 _

LO O KING GLASS - LITTLE DRAGON

75 _

M Y MOON MAN - FEIST

76 _

A H E ART TO GIVE - FM FATALE

77_

H E A RTBREAKER - PAT BENETAR

78 _

SA N DPAPER KISSES - MARTINA TOPLEY-BIRD

79 _

A F T ERGLOW - PHAELEH

80_

B LU E DAYS - MARBERT ROCEL

81_

PASSING BY - ZERO 7

82_

A K I KO - GUITAR TOKYO

83_

T H E COSMIC GAME - THIEVERY CORPORATION

84_

L I G H T PATTERN - BONOBO

85_

T H I S WILL BE - NATALIE COLE

86_

SW E ET LADY - TYRESE

87 _

W I N DOW SEAT - ERYKAH BADU

88_

F U T URE MUSIC - BIG MIKE-WILL- BABY BRO

89 _

W I S HIN’ - HARRISON CRENSHAW

90_

U N T I L YOU FLY - MICHELLE CRENSHAW

LOOP - FUCHSIA POSTER SERIES

I HAD A LITTLE LOVE NOW I’M BACK FOR MORE 2 BECOME 1 - SPICE GIRLS

01_

P R OJ E C T - F UC H S I A P OST E R S

04_

PHOTO CRED - SELF

07_

02_

C L ASS - T Y P E 4

05_

DELIVERABLES - POSTERS

08_

LOOK - VARIOUS

03_

I N ST R U C TO R - L . N G

06_

CATEGORY - STUDENT WORK

09_

KEY WORD - EXPLORATION

CONCEPT - COLOR ASSOCIATIONS

FUCHSIA TYPOGRAPHIC POSTER SERIES This was a series of typographic posters that explored color association. The series was inspired by the color fuchsia. I chose fuchsia, because I’ve always been fascinated with this unique species of flower and I have an obsession with vibrant colors and found the abundance of contrasting symbolic meanings, connotations and associations humerous and incredibly interesting. Any color that’s associated with romance, loyalty, engineering, poison, youth, rage and menstrual cycles, (though the latter two are frequently recognized as being synoymous), deserves some recognition. COLOR SYMBOLISM + ASSOCIATIONS Royalty

Sensual

Sharing

Romance

Electric

Female Genitalia

Femininity

Expressive

Loyalty

Youth

Fabulous

Vanity

Passion

Beautiful

Sophistication

Eroticism

Expensive

Poison

Luxury

Cool (in temp)

Rage

Homosexuality

Extreme

Friendship

Sympathy

Mardi Gras

Engineering

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

FUCHSIA POSTER SERIES

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

is for Circus.

TITLE

T Y P E FAC E + T E C H N I Q U E

DESCRIPTION

C is for Circus

Type created by found objects based on Childsplay.

The concept is to evoke the emotion of childhood nostalgia by using an iconic reference to food, illustrative flashcards, and activities typically related to childhood.

FUCHSIA POSTER SERIES

S H AW N A N D R E WS

PA R K E R POSEY

M AT T H E W MC CONAUGHEY

J AS O N LONDON

MILA JOVOVICH

S ec o n d Li n e : C o m pa n i es i n ass o c i at i o n, P ro d u ct i o n C o m pa n y, W r i t er, Sta r Acto r, T i t le, Ot h er m a i n acto rs (o n es m en t i o n ed Fo u rt h Li n e : O r i g i n a l C o n c ept d es i g n, C o n c ept P u b li s h er, Sto ry C r eat i o n, S c r een p lay w r i t ers, P ro d u c ers, D i r ecto r s ec o n d Li n e : C o m pa n i es i n ass o c i at i o n, P ro d u ct i o n C o m pa n y, W r i t er, Sta r Acto r, T i t le, Ot h er m a i n acto rs (o n es m en t i o n ed Fo u rt h Li n e : O r i g i n a l C o n c ept d es i g n, C o n c ept P u b li s h er, Sto ry C r eat i o n, S c r een p lay w r i t ers, P ro d u c ers, D i r ecto rs Fi rst Li n e : P u b li s h i n g C o m pa n y (e.g. Wa r n er B ro s) Pst ep 5)

JUNE

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

FUCHSIA POSTER SERIES

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

FUCHSIA POSTER SERIES

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

TITLE

T Y P E FAC E + T E C H N I Q U E

DESCRIPTION

Romance

Type created by found objects based on Baskerville.

The concept is to illustrate how the act of presenting flowers to a special someone evokes feelings of passion, love, romance, and other emotional associations with the color fuchsia.

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

B7B:3

B G > 3 4/1 3 B 3 1 6 < 7 ? C 3

23A1@7>B7=<

:WQY 6S`S

6O\R QO`dSR bg^S POaSR ]\ 4cbc`O ;SR 1]\RS\aSR

BVS Q]\QS^b Wa caW\U acUUSabWdS ZO\UcOUS O\R O `STS`S\QS b] T]]R W\ ]`RS` b] WZZcab`ObS a][S Oaa]QWObW]\a eWbV bVS Q]Z]` [OUS\bO W\QZcRW\U YW\YW\Saa O\R aSfcOZ Sf^Z]`ObW]\a acQV Oa caW\U T]]R Rc`W\U W\bW[OQg

FUCHSIA POSTER SERIES

B7B:3

B G > 3 4/1 3 B 3 1 6 < 7 ? C 3

23A1@7>B7=<

9O[O Acb`O

2WUWbOZZg [O\W^cZObSR bg^S POaSR ]\ CPc\bc

BVS Q]\QS^b Wa caW\U a[]YS b] WZZcabÒbS bVS 9O[O AcbÒ 7b Wa Q]\aWRS`SR aOQ`SR O\R ZWYS [OUS\bO Wa QcZbcÒZZg Oaa]QWObSR eWbV `WbcOZ `][O\QS aSRcQbW]\ O\R bVS WbS[a caSR b] Q`SObS acQV Ob[]a^VS`Sa W S W\QS\aS

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

B7B:3

B G > 3 4/1 3 B 3 1 6 < 7 ? C 3

23A1@7>B7=<

2WdO

6O\R QO`dSR bg^S POaSR ]\ 4`SSeOg 0ZOQY

BVS Q]\QS^b Wa caW\U [ObS`WOZa acQV Oa UZWbbS` b] WZZcab`ObS a][S Oaa]QWObW]\a eWbV bVS Q]Z]` [OUS\bO W\QZcRW\U RWdOa R`OU _cSS\a bVS S\bS`bOW\[S\b W\Rcab`g O\R OZZ bVW\Ua UZO[]c`]ca

FUCHSIA POSTER SERIES

B7B:3

B G > 3 4/1 3 B 3 1 6 < 7 ? C 3

23A1@7>B7=<

ASf 6OW`

2WUWbOZ WZZcab`ObW]\ POaSR ]\ :OdS\RO`WO

BVS Q]\QS^b Wa caW\U O\ W[OUS b] WZZcab`ObS bVS WQ]\WQ ^V`OaS ÂµaSf VOW`Â¶ O\R [OUS\bOÂ¸a Q]Z]` Oaa]QWObW]\a eWbV aSf O\R W\bW[OQg

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

B7B:3

B G > 3 4/1 3 B 3 1 6 < 7 ? C 3

23A1@7>B7=<

6]ZRW\U =\ 0g O BV`SOR

;ObS`WOZ caSR b] T]`[ bg^S POaSR ]\ 3[[O AQ`W^b

BVS Q]\QS^b Wa caW\U [ObS`WOZa b] WZZcab`ObS bVS Q]\QS^b ]T Z]dS bVOb¸a PO`SZg `S[OW\W\U W\ bOQb

FUCHSIA POSTER SERIES

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

TITLE

T Y P E FAC E + T E C H N I Q U E

DESCRIPTION

Death

Type created by found

The concept is showing how death is used

objects based on Helvetica.

in young adultsâ&#x20AC;&#x2122; vernacular and its numerous connotations. Death is used to describe an experience that is incredibly unpleasant and is said for comedic affect i.e. "My period last week was death."

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

FUCHSIA POSTER SERIES

B7B:3

B G > 3 4/1 3 B 3 1 6 < 7 ? C 3

23A1@7>B7=<

:cab

4]c\R ]PXSQba caSR b] T]`[ bg^S POaSR ]\ 5ZORWTWZbVSTbS

BVS Q]\QS^b Wa caW\U ]PXSQba b] WZZcab`ObS bVS Q]\QS^b ]T Zcab O\R Wba [O\WTSabObW]\a :cab T]` W\RWdWRcOZa O\R OZa] [ObS`WOZ ^]aaSaaW]\a Wa ac^S`TWQWOZ O\R aSSYa W\abO\b U`ObWTWQObW]\ aW[WZO` b] bVS Sf^S`WS\QS ]T ^c`QVOaW\U O\ SfQSaa ]T RSaWU\S` aV]Sa

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

31_

S H O O P - SA LT N PEPPA

32_

SAY YO U ’ L L BE THERE - SPICE GIRLS

33_

F E R G A L I C I O US - FERGIE

34_

WISH I - JEM

35 _

VA L E R I E - A MY WINEHOUSE

36_

SAY YO U ’ L L BE THERE - SPICE GIRLS

37 _

C LU M SY - F ERGIE

38_

F I N A L LY WO KEN - JEM

39 _

M E LT M Y H E ART TO STONE - ADELE

40_

H E WO N ’ T G O - ADELE

41 _

W H E N E V E R WHEREVER WHATEVER - MAXWELL

42_

P R E T T Y W I N GS - MAXWELL

43_

R I T UA L U N I ON - LITTLE DRAGON

44_

A F T E R A L L - FINLAY QUAYE

45_

7 B R I D G E S ROAD - THE EAGLES

46_

W H O L E T T HE DOGS OUT - BAHA MEN

47 _

G OT T I L L I T ’ S GONE - JANET JACKSON

48_

B E A L E A D E R - MORELLO

49 _

TO O SW E E T - MORELLO

50_

T W I C E - L I T TLE DRAGON

51_

T RY A L I T T L E TENDERNESS - OTIS REDDING

52 _

I D O N ’ T N E E D NO DOCTOR - RAY CHARLES

53 _

S M I L E - N AT KING COLE

54_

O N & O N - E RYKAH BADU

55_

H O L D O N TO YOUR LOVE - EN VOGUE

56_

SAV E M E - A RETHA FRANKLIN

57 _

I C A N ’ T STA ND THE RAIN - MISSY ELLIOT V ERSION

58_

SW E E T T H A NG - CHAKA KHAN

59 _

A LO N G WA LK - JILL SCOTT

60_

G R AV I T Y - J OHN MAYER

61 _

L E T M E K N OW - AALIYAH

62_

WA K E U P A LONE - AMY WINEHOUSE

63 _

N O O N E E L S E - AMEL LARRIEUX

64_

T H E R E ’ S A L IGHT - BUSHY

65_

N E V E R G O N NA GET IT - EN VOGUE

66_

H OW D E E P I S YOUR LOVE - THE BEE GEES

67 _

I ’ D R AT H E R GO BLIND - ETTA JAMES

68_

S O N G 1 - DJ KRUSH

69 _

A L L T H AT W E PERCEIVE - THIEVERY CORPORATION

70 _

H E L P YO U R SELF - AMY WINEHOUSE

71_

CO N STA N T SURPRISE - LITTLE DRAGON

72 _

T H I S LU L L A BYE _ ESTHERO

73 _

B L AC K A N D GOLD - SAM SPARRO

74 _

LO O K I N G G L ASS - LITTLE DRAGON

75 _

M Y M O O N M AN - FEIST

76 _

A H E A RT TO GIVE - FM FATALE

77_

H E A RT B R E A KER - PAT BENETAR

78 _

SA N D PA P E R KISSES - MARTINA TOPLEY-BIRD

79 _

A F T E R G LOW - PHAELEH

80_

B LU E DAYS - MARBERT ROCEL

81_

PASS I N G BY - ZERO 7

82_

A K I KO - G U I TAR TOKYO

83_

T H E COS M I C GAME - THIEVERY CORPORATION

84_

L I G H T PAT T ERN - BONOBO

85_

T H I S W I L L B E - NATALIE COLE

86_

SW E E T L A DY - TYRESE

87 _

W I N D OW S E AT - ERYKAH BADU

88_

F U T U R E M U SIC - BIG MIKE-WILL- BABY BRO

89 _

W I S H I N ’ - H ARRISON CRENSHAW

90_

U N T I L YO U FLY - MICHELLE CRENSHAW

LOOP - KINGDOM

A DOG AINT NOTHIN’ IF HE DON’T GOT A BONE WHO LET THE DOG’S OUT - BAH A M E N

01_

P R OJ E C T - K I N G D O M I D E N T I T Y

04_

PHOTO CRED - SELF + SPAUGH

07_

02_

C L ASS - PAC KAG E D E S I G N 4

05_

DELIVERABLES - ID | PAC

08_

LOOK - SIMPLE HIPSTER TRENDY

03_

I N ST R U C TO R - T. M c N U LT Y

06_

CATEGORY - STUDENT WORK

09_

KEY WORD - COOL

CONCEPT - URBAN ANIMAL KINGDOM

KINGDOM BRAND IDENTITY Eco-friendly food, products and practices are growing into quite the trend which is inspiring people to concentrate more heavily on the various materials and foods they bring into their home. Kingdom is an eco-friendly retail pet store that captures the essence of San Francisco’s trendy, modern, pet-loving atmosphere. Kingdom would allow young earth-conscious pet lovers to purchase high-end products that support a green lifestyle. This was a collaborative design project and the objective was to establish a brand and then design packaging for its sub brands. Each of Kingdom’s sub brands, Terrain (for dogs, cats and rodents) Lagoon (for terrarium animals) Haven (for various bird species) and Oasis Pet Bakery, would consist of a line of organic and all-natural pet food and supplies. In the following spreads I’ve featured the design work I contributed: Kingdom and sub brand identities, and the packaging design for Haven and Terrain.

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

KINGDOM

11655 New Haven Ave San Francisco, CA 94102

March 20, 2012 Dear Mr.Willington:

Michael Chandron 55 Old Tully Road San Jose, CA 95111

This is to offer you the best services and hospitality of our pet bakery. We know itâ&#x20AC;&#x2122;s a bit tough to catch such a busy scheduled person like you, but you will be delighted to know that KINGDOMÂŽ is one of the most popular and best stores in the city. Here are special offers just for you and your pets as we need your business. Silver Member : Annual membership, 15% discount on every visit. Gold Member : Five year membership, 25% discount on every visit and 1 week free package every year. Platinum Member : Life Membership 50% discount on every visit and 2 weeks free package every year. So, in order to avail these offers we would love for you to contact us at our address or various contact numbers which are enclosed with this letter. We patiently hope to see you soon! Sincerely,

Michael Chandran

General Manager KINGDOM Pet Store 11655 New Haven Ave San Francisco, CA 94102

11655 New Haven Ave San Francisco, CA 94102 t: 1.800.KINDGOM f: 415-480-6916 KINGDOM.com

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

KINGDOM

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

Lagoon

haven

Oasis PET

BAKERY

haven

O asis

PET BAKERY

KINGDOM

PET BAKERY

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

KINGDOM

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

KINGDOM

01_

P R OJ E C T - T E R R A I N + H AV E N

04_

PHOTO CRED - SPAUGH

07_

02_

C L ASS - PAC K AG E D E S I G N 4

05_

DELIVERABLES - ID | PAC

08_

LOOK - SIMPLE HIPSTER TRENDY

03_

I N ST R U C TO R - T. M c N U LT Y

06_

CATEGORY - STUDENT WORK

09_

KEY WORD - CLEVER

CONCEPT - URBAN ANIMAL KINGDOM

KINGDOM PT 2 TERRAIN+ HAVEN PACKAGING TERRAIN The concept behind the Terrain sub brand was to create a product line that showcased the awesome personalities of America’s highly domesticated animals: cats, dogs, hamsters, bunnies gerbils, etc. Cats and dogs are particularly known for their unique personalities that often leave us chuckling and loving them more with each interesting interaction. Humerous photography in conjunction with an interesting array of typefaces gave the packaging a modern and unique appearance that would make any pet owner wish Terrain’s products were actually for them as well. HAVEN The concept behind Haven was to create a product line that captured the beauty and elegance of various species of birds. The feathers of birds in particular come in such a broad array of colors shapes and sizes. The birds‘ species association with flight, air, lightness, etc, inspired the color pallette and detailed illustrations of birds were incorporated to showcase their unique appearance.

My beautiful dog Egypt

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

T E R R A I N + H AV E N

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

T E R R A I N + H AV E N

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

T E R R A I N + H AV E N

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

T E R R A I N + H AV E N

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

And my adorable Mozart !

T E R R A I N + H AV E N

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

T E R R A I N + H AV E N

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

T E R R A I N + H AV E N

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

T E R R A I N + H AV E N

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

T E R R A I N + H AV E N

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

31_

S H O OP - SALT N PEPPA

32_

SAY YOU’LL BE THERE - SPICE GIRLS

33_

F E R GALICIOUS - FERGIE

34_

W I S H I - JEM

35 _

VA L ERIE - AMY WINEHOUSE

36_

SAY YOU’LL BE THERE - SPICE GIRLS

37 _

C LU MSY - FERGIE

38_

F I N A LLY WOKEN - JEM

39 _

M E LT MY HEART TO STONE - ADELE

40_

H E WON’T GO - ADELE

41 _

W H E NEVER WHEREVER WHATEVER - MAXWELL

42_

P R E TTY WINGS - MAXWELL

43_

R I T UAL UNION - LITTLE DRAGON

44_

A F T ER ALL - FINLAY QUAYE

45_

7 B R IDGES ROAD - THE EAGLES

46_

W H O LET THE DOGS OUT - BAHA MEN

47 _

G OT TILL IT’S GONE - JANET JACKSON

48_

B E A LEADER - MORELLO

49 _

TO O SWEET - MORELLO

50_

T W I CE - LITTLE DRAGON

51_

T RY A LITTLE TENDERNESS - OTIS REDDING

52 _

I D O N’T NEED NO DOCTOR - RAY CHARLES

53 _

S M I L E - NAT KING COLE

54_

O N & ON - ERYKAH BADU

55_

H O L D ON TO YOUR LOVE - EN VOGUE

56_

SAV E ME - ARETHA FRANKLIN

57 _

I C A N’T STAND THE RAIN - MISSY ELLIOT VERSION

58_

SW E ET THANG - CHAKA KHAN

59 _

A LO NG WALK - JILL SCOTT

60_

G R AVITY - JOHN MAYER

61 _

L E T ME KNOW - AALIYAH

62_

WA K E UP ALONE - AMY WINEHOUSE

63 _

N O ONE ELSE - AMEL LARRIEUX

64_

T H E RE’S A LIGHT - BUSHY

65_

N E V ER GONNA GET IT - EN VOGUE

66_

H OW DEEP IS YOUR LOVE - THE BEE GEES

67 _

I ’ D R ATHER GO BLIND - ETTA JAMES

68_

S O N G 1 - DJ KRUSH

69 _

A L L THAT WE PERCEIVE - THIEVERY CORPORATION

70 _

H E L P YOURSELF - AMY WINEHOUSE

71_

CO N STANT SURPRISE - LITTLE DRAGON

72 _

T H I S LULLABYE _ ESTHERO

73 _

B L ACK AND GOLD - SAM SPARRO

74 _

LO O KING GLASS - LITTLE DRAGON

75 _

M Y MOON MAN - FEIST

76 _

A H E ART TO GIVE - FM FATALE

77_

H E A RTBREAKER - PAT BENETAR

78 _

SA N DPAPER KISSES - MARTINA TOPLEY-BIRD

79 _

A F T ERGLOW - PHAELEH

80_

B LU E DAYS - MARBERT ROCEL

81_

PASSING BY - ZERO 7

82_

A K I KO - GUITAR TOKYO

83_

T H E COSMIC GAME - THIEVERY CORPORATION

84_

L I G H T PATTERN - BONOBO

85_

T H I S WILL BE - NATALIE COLE

86_

SW E ET LADY - TYRESE

87 _

W I N DOW SEAT - ERYKAH BADU

88_

F U T URE MUSIC - BIG MIKE-WILL- BABY BRO

89 _

W I S HIN’ - HARRISON CRENSHAW

90_

U N T I L YOU FLY - MICHELLE CRENSHAW

L O O P - P R I N T + I L L U S T R AT I O N + B O O K A R T S

ROCK PAPER SCISSORS WAIT BEST OUT OF THREE MAMA SAID THE GREATEST THINGS IN LIFE ARE FREE D O YOU - MIGUEL

01_

P R OJ E C T - S E L E C T E D WO R KS

04_

PHOTO CRED - SELF

07_

02_

C L ASS - N /A

05_

DELIVERABLES - VARIOUS

08_

LOOK - VARIOUS

03_

I N ST R U C TO R - N /A

06_

CATEGORY - FINE ART

09_

KEY WORD - EXPRESSION

CONCEPT - VARIOUS

BOOK ARTS ILLUSTRATION PAINTING PRINTMAKING The following is a selection of original fine art pieces and hand crafted books.

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

B O O K A R T S + I L L U S T R AT I O N + PA I N T I N G + P R I N T M A K I N G

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

HANDMADE JOURNALS

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

HANDMADE JOURNALS

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

HANDMADE JOURNALS

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

BOOKS

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

BOOKS

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

BOOKS

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

BOOKS

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

BOOKS

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

01_STUDIES 9 - 11X17” GOUACHE + PENCIL ON BRISTOL 02_STUDIES 10 - 11X17” GOUACHE ON BRISTOL 0 3 _ ( N E X T PAG E ) S T U D I E S 1 5 - 1 1 x 1 7 ” G O U AC H E O N B R I S TO L

PA I N T I N G

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

PA I N T I N G

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

I L L U S T R AT I O N

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

I L L U S T R AT I O N

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

I L L U S T R AT I O N

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

PRINTMAKING - LETTERPRESS

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

PRINTMAKING - LETTERPRESS

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

PRINTMAKING - PRESSURE PRINT

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

PRINTMAKING - PRESSURE PRINT + SILKSCREEN

L O O P - T H E P O R T F O L I O O F P H O E B E C R E N S H AW

PRINTMAKING - SILKSCREEN

T H E P O R T F O L I O O F P H O E B E C R E N S H AW

END

LOOP

31_

C R E ATO R

32_

M O M + DA D

33_

BIG BRO

34_

B I G , L I T T L E BRO

35 _

HOMMA

36_

M OT H E R

37 _

GRANNY

38_

TO N DA C ASE

39 _

BIG BREW

40_

T E G A N A M ENDOLARE

41 _

ST E P H A N I E COHEN

42_

B R I T TA N Y McCLAIN

43_

JA N E L L E L EE

44_

A L E X I S M c LEOD TORRES

45_

G A RY LY L E S JR

46_

K E N DA L L ROBINSON

47 _

PAU L C A RTER II

48_

R E G I N A L D SYLVESTER

49 _

M A R I A N A PAZ

50_

E L L I OT T R AN

51_

F E L I C I A “ F RANCINE PEFKO”

52 _

Q U I N CY G HOLAR

53 _

DA N I E L “ B OO” MORALES

54_

J I L L “ B E A N” CARREON

55_

H I L A RY “ H I LZY” CARREON

56_

A DA M AG U ILAR

57 _

B R O C K E RT FAMILY

58_

KAT I E B R O CKERT

59 _

M AT T S C H EFKE

60_

T Y L E R J E N SEN

61 _

F R A N C E S O’NEIL

62_

K R I ST E N K ELLEY

63 _

M I C H A E L B ABTUNDE

64_

E DWA R D ARCHER

65_

A R C H E R FAMILY + ED “PEANUT” ARCHER

66_

J OS E V E L ASQUEZ

67 _

DA N P OT R UCH

68_

F R A N K CO GLITORE

69 _

DAV I D LO CKWOOD

70 _

A L E X V E N EGAS

71_

B R E T T G R OSSMAN

72 _

DAV I D H A KE

73 _

DA R R E L L HAYDEN

74 _

TO D D H E D GEPETH

75 _

T H O M AS M cNULTY

76 _

M A RY S COTT

77_

A N I T R A N OTTINGHAM

78 _

ARIEL GREY

79 _

R E N E E D ‘A RCY

80_

B O B S LOT E

81_

TO M S I E U

82_

J E SS I E H AWTHORNE FICKS

83_

C A I T L I N CORKER

84_

CO R K E R FAMILY

85_

Z I S N E R FA MILY

86_

PORA RITH

87 _

J U ST I N B E NETTE

88_

L I SA H E G N ER

89 _

SA N D R A R OORDA

90_

JAC K I I G A RCIA

TO NAME A FEW

ACKNOWLEDGEMENTS

I TAKES A WHOLE VILLAGE TO RAISE 1 CHILD PEACE, LOVE, BLESSINGS + THANKS TO EVERY ONE WHO PLAYED A ROLE IN MY AMAZING, CHALLENGING, INSPIRING + LIFE CHANGING JOURNEY INTO THE WORLD OF FINE ART + DESIGN + THE PEOPLE WHO HAVE LOVED ME IN GENERAL. YOUR SUPPORT MEANS THE WORLD TO ME AND I’M BLESSED TO HAVE YOU IN MY LIFE. LOVE YOU ALL.

T H E P O R T F O L I O O F P H O E B E C R E N S H AW

COLOPHON

T Y P E FAC E S G OT H A M HOMEMEADE APPLE PIE S O F T WA R E ADOBE CS2 E B O O K BY B LU R B C L ASS P O RT FO L I O G R 4 6 0 I N ST R U C TO R J E R E M Y STO U T CAMERA CANON REBEL S P E C I A L T H A N KS TO ST. M O N I C A CO M M U N I T Y

TRUE.