Design Team

Our Designers

Design is at the heart of ADF. Our products are tested, polished and perfected. Our service is considered to deliver the most value. Our passion is for innovation, driven always to improve. We take care and we take pride. We sweat the smallest detail, to meet our highest standard. It’s how we ensure trust in our brand, and a refined experience in the home.

Our Australian design team have been recognized internationally with multiple iF Design Awards, Good Design Awards and Red Dot Awards.

In 2021, the iF World Design Guide rated Phoenix as one of the Top 25 design companies worldwide in the Bath category (Top Labels 2017-2021), a true testament to the team’s utterly uncompromising approach to design excellence.