PHOOBETH
T H I T I N AVA KU L Creative Art Director
phoobeth.th@gmail.com +66 (0) 918806876
ABOUT ME I I I I
am am am am
a Creative a Designer a Photographer Phoobeth and I am here
I am one of an ordinary folks who fall in love with art and designing since I was a little. So, that’s why I choose to study Multimedia as my bachelor’s degree. From that I found myself more passionate about Visual Communications and all about creativities which I called that “Happiness” Please feel free to take a peak at my portfolio at what I have been experimenting. Thank you!
01
CREATIVE & ART DIRECTION
ONE
STAND
Our “One Drive Stand” idea simply summarizes what Ford’s stand point on hassle-free, paper-free and pressure-free test driving And we’re communicating it in the most entertaining way. Entertaining by giving them the storyline to feel engaged with, and doesn’t look like an advert. Before we get people to book the testdrive, let them get our message and make them feel welcomed.
FEMALE VERSION
MALE VERSION
Link to video https://youtu.be/_79H0w-oqhk
Link to video https://youtu.be/tFJtF5RSEqg
VISUAL ASSETS FOR PRINT/ONLINE I use the two main characters of the short video and design the visual to make it look like a movie poster, with 3 Ford salesperson motto on the top
Link to video https://youtu.be/eep1STlhmCA
THINK BEFORE YOU POST A series of Anti-Cyberbullying Campaign posters that promotes internet users to know the negative side of social networks and carefully think before posting anything on the internet
FORD EXPRESS SERVICE A series of Ford Express Service visual to show how happy the customers will be and how big smile they will have when they come to use Ford Express Service. I use the visual of mechanical toosl and combine with parts of the car to form a smiley mouth shape.
FORD YEAR-END-SALE RETAIL CAMPAIGN The idea behind this campaign is to give customers a sense of urgency. Because Ford Year-End-Sale provides the greatest deal, it’s so good that no matter what you’re doing, just come to Ford showroom
AIRASIA NAGOYA CAMPAIGN Copywriting for a series of AirAsia’s new Campaign posters and Billboard that promotes new route to Nagoya, Japan
DOWNY GEL BALL Key Visual Design for Downy Gel Ball Campaign under the concept of ‘Detergent Revolution’
FORD RANGER BORN READY Key Visual forThe New Ford Ranger Launch called ‘Born Ready’ Campaign
02
DIGITAL MATERIAL
FORD PRIDE OF OWNERSHIP Design a section in Ford.co.th, to make Ford owners proud that they’re driving Ford. The intension is to show the long history of the brand, convenience services and the experience of Ford drivers in various lifestyle.
CODE THEIR DREAMS Website design for Code Their Dreams which is a nonprofit campaign which aims to support and increase the interest for coding in kids
TRADITIONAL THAI WEDDING Infographic application that gives basic information about traditional thai wedding in 9 categories
MY PERSONAL PORTFOLIO Interactive website design of my personal portfolio. As I am obsessed with vintage style, this is what really represents myself as a person
03
MARKETING MATERIAL
Close
Side View
Open
Product Information
Open
Brochure/Leaflet Pocket
NAN OPTIPRO HA3 SALES KIT Design a pop-up mechanic sales kit that link with the identity of the product Client Nestle Thailand
NAN OPTIPRO HA3 BROCHURE
Darlie National Promotion Campaign
Design the cover of product brochure that links with the identity of the product
Design visual cartoon character on the cup under the theme; freshening like Darlie style.
Client Nestle Thailand
Client Darlie Thailand
ADAM’S LOVE BANNERS OOH design for Adam’s Love Thailand, the non-profit organization under Thai Red Cross Aids Research Centre Client Adam’s Love Thailand
LOGOFOLIO Examples of logos that I have designed recently
04
ILLUSTRATION
THE BEAUTY OF DIVERSITY A series of vintage postcard showing the diversity of beautiful women in the world
ME AND MY DREAMS Digital illustration of my self portraits
05
PHOTOGRAPHY
LUST A series of Photography under the concept of ‘Lust’, one sin of the Seven Deadly Sins
WOMEN OF THE TRIBE A series of portraits in ‘Exotic Tribal’ concept
CO N TAC T M E phoobeth.th@gmail.com
+66 (0) 918806876
be.net/phoobeth
@phoobeth