OUR REACH
PHOTO 2021 International Festival of Photography was produced and delivered under the universally difficult circumstances presented by COVID-19. Melbourne was in a snap circuit-breaker lockdown in the five days leading up to the Festival opening. This increased the importance of Photo Australia’s curatorial approach of presenting works at sites with pedestrian traffic to provide accessible and meaningful experiences to the public, with the huge potential to engage millions of people across the Festival, and encourage audiences to return to the city.
IMPRESSIONS* 2,674,326
PROGRAMS DISTRIBUTED 15,000
NEW FOLLOWERS 11,000+
TOTAL REACH 1,014,175
SOCIAL MEDIA
TOTAL ENGAGEMENT 73,963 8.5K Followers
1.8K Followers
PHOTO WEBSITE
800 Followers
HOW THEY HEARD
PAGE VIEWS 366,23 USERS 61,853
*pedestrian count across top 12 artworks
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