DO MORE HA JUST THAN COMP COMPETE
DO MORE THAN JUST Multi-channel retail and consumer brand manifesto for 2012.
Do more than just compete –
ENGAGE, AND LEAD
, INSPIRE D.
‘The brand, the product, inspired ideas, all woven into a story that means something to the consumer – that’s when you see the real power of creativity.’ John Whalley Group Creative Director Photolink Creative Group
Quality, price and service are a given, not a strategy – today’s consumers expect you to provide all three as a matter of course. If you don’t, they’ll simply go elsewhere.
That’s why it will be only those brands and retailers who also work hard to engage, inspire and lead that come out on top in this challenging year. In 2012 it will become more important than ever to work with a creative agency that has the ability to make sure you are one of the front runners, not just part of the pack.
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Break with tradition –
MAKE A TO ORIG THINKIN HINK
RETURN GINAL NG. ‘No salesmen, no nonsense, no red tape – just your brief, and the opportunity to sit down and talk directly with all the people who will carry out that brief for you.’ David Walter Founder Photolink Creative Group
Challenging times demand a break from tradition, a move away from the ordinary and the predictable into more innovative and agile forms of marketing. Good ideas, cleverly conceived and superbly executed by a dedicated group who get to know your customer, understand your offer and love your brand as much as you do. For retailers and brands to achieve this level of marketing agility, it is vital they work with a creative agency that simply delivers original thinking, and does so with complete commitment.
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Work in partnership –
REALISE POTENTI COLLABO
THE IAL OF ORATION. Through regular communication and open dialogue, as well as the sharing of information and experience, a collaboration is formed that transforms a creative ‘supplier’ into a creative partner.
‘The whole thing, here, 100 people, 35,000 square feet and some brilliant partners – everyone working together under one roof.’ David Walter Founder Photolink Creative Group
Working in this way is proven to produce results that consistently exceed initial expectations, adding value and having significant positive impact on customer engagement and sales. As your creative partner, the right kind of agency will become – and behave as – a dedicated and expert extension of you, your team and your business.
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Combine creativity with commercialism –
ACHIEVE ACH
FOR OR LES
MORE
S.
‘Retailers and brands need to achieve more, but want to spend less – so the fact that we have a wholly-owned business in India is a massive asset to the group here.’ Jayne Riley Managing Director Photolink Creative Group
Of course the creative process is about big ideas, strong content, clever application, positive engagement – but it is also about being commercially creative. The ability to do more for less means that the best kind of integrated agency will deliver significantly more than the basic requirement, adding extra value and additional outcomes to everything they do. That’s why, throughout 2012, brands and retailers must choose their agency carefully and always demand a positive and tangible return on their investment in creativity.
‘It’s about doing everything possible to bring a brand to life – and the new kind of agency is the kind that can do it all, from start to finish.’ Joanna Halton Social Media Manager Photolink Creative Group
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Let us help you succeed in 2012 –
THE BIG IDEA DEA
It is reaching people, grabbing their attention, and giving them a meaningful and satisfying experience that will help bring success to multi-channel retailers and consumer brands during the next twelve months, and beyond.
Big ideas that are creatively conceived and commercially focussed, authentic and engaging content that is seamlessly applied across every consumer touch point – these are the things that will really make the difference. This fresh and agile approach to marketing requires a new kind of fully integrated agency, one that does it all, from start to ďŹ nish, one like Photolink Creative Group. We would love to help you succeed in 2012. We can start with just a conversation and all that costs is a little time.
Want to know more? Please contact Charles Haworth - Business Development t: 0161 273 7551 e: info@photolink.co.uk
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Photolink Creative Group Producers of outstanding creative content for some of the UK’s leading multi-channel retail brands. Visit our new website, see for yourself.
photolink.co.uk Want to know more? Please contact Charles Haworth - Business Development t: 0161 273 7551 e: info@photolink.co.uk