Personal Branding Guide

Beautiful images you can be proud to share that authentically reflect you

Let’s be honest, not many of us like having our photo taken. We feel self-conscious about being the focus of attention. I understand that feeling – my happy place is behind the camera, not in front of it.

I am here to help you navigate your way into relaxed, professional photographs you will be proud to share.

I will guide you every step of the way. From our first meeting where we talk about you and your business, to your photoshoot when I will direct you to make sure you look your very best. You will be able to view the photos straight from the camera so you leave with confidence that your images authentically reflect you.

What to wear

Your wardrobe is so important for your portrait session. Whether you want a casual or more formal look, choose outfits that bring out the real you.

Style and colour are very individual choices - just make sure they represent you. If you’re bold, then be bold. Otherwise play it safe with neutral tones. In addition to your professional/business looks bring something casual... or that fabulous number from the back of your wardrobe that you’ve always wanted to be photographed in. Overall, we’ll aim for about four outfit changes for your personal branding session - but bring as many as you can carry - we can decide on the day.

Don’t forget to bring enough accessories to match your different outfits. The same rules apply here - go with what represents you - flashy, understated, loud, delicate - whatever you like. Belts, bracelets, earrings, necklaces, watches, scarves...

Finally, don’t forget your nails! Make sure they’re clean and manicured. If you are wearing nail polish, check it is not chipped and the colour works with all your looks.

... and for the guys...

You want to look the business, but you don’t need to just wear the suit and tie. Your personal branding shoot should also reflect your individuality and personal style.

It doesn’t matter if your look is Steve Jobs, Kelly Slater or Barack Obama - for your personal branding photoshoot you can be all three. Style and colour are very individual choices - just make sure they represent you. If you’re bold, then be bold. Otherwise play it safe with neutral tones.

In addition to your professional/business looks bring something a little more casual; a polo shirt and blazer, a hip tee and chinos, whatever you like. Overall, we’ll aim for about four outfit changes for your personal branding session - but bring as many as you likewe can decide on the day.

And gents, don’t forget you can do accessories too... watch, pocket square, tie, tieclip, cufflinks and a couple of belts - whatever punctuates your look for you.

Finally, your hands are going to be in the photos, so make sure your nails are clean and tidy.

“I cannot speak highly enough of the quality of every aspect of Caro’s work. She made the whole process so easy and I was treated as a valued client throughout. The photographs were all of excellent quality, with a variety to choose from and I received the final photos much faster than I had expected. Photos by Caro is amazing value for money and I highly recommend her work.”