Portfolio by Phuong Nguyen

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MODMARKET RESTAURANT (opening 2009) Branding / Identity Initial concept marks for the unique restaurant catering to a health conscious audience, providing a healthy alternative to traditional fast food. The marks attempt to fuse the idea of wholesome food and the modern food experience.

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10.06.08

Phase 1: Concepts

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Mod Market

10.06.08

Phase 1: Concepts

Asterisk : Logos

One of the original design concepts for the unique restaurant, catering to the need for a quick and healthy food alternative â&#x20AC;&#x201D; serving made-to-

MODMARKET RESTAURANT (opening 2009) order salads and flatbread pizzas.

Branding / Identity

Mod Market

10.06.08

Phase 1: Concepts

One of the original design concepts for the unique restaurant, catering to the need for a quick and healthy food alternativeâ&#x20AC;&#x201D;serving made-toorder salads and flatbread pizzas.

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10.06.08

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Phase 1: Concepts

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10.06.08

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Sweet Walnuts & Chick Peas

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10.06.08

Phase 1: Concepts

Concept Name: Type of Application

MODMARKET RESTAURANT (opening 2009) Branding / Identity One of the original design concepts for the unique restaurant, catering to the need for a quick and healthy food alternative â&#x20AC;&#x201D; serving made-to-

MODMARKET RESTAURANT (opening 2009) order salads and flatbread pizzas.

Branding / Identity

One of the original design concepts for the unique restaurant, catering to the need for a quick and healthy food alternativeâ&#x20AC;&#x201D;serving made-toorder salads and flatbread pizzas.

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MODMARKET RESTAURANT (opening 2009) Branding / Identity

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NINE WEST Research and Development This oversized newspaper was designed to present research and insights into Nine Westâ&#x20AC;&#x2122;s core market, uncovered by the Business Strategy Department at Arnold New York, in a non-traditional form.

CREATIVE CAPITAL FOUNDATION Print / Online Promotion These documents (top) were designed for the Creative Capital Foundation as part of their annual publication of newly awarded grantees. Each piece gave complete background and biographical information for the respective artists and their projects. The publication was organized by medium, and all documents were available for download from the foundationâ&#x20AC;&#x2122;s website.

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1 free moment

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A LITTLE TASTE OF BLISS, EVERYDAY

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share your moment A LITTLE TASTE OF BLISS, EVERYDAY

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A LITTLE TASTE OF BLISS, EVERYDAY

find your moment

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bliss

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1 free moment

bliss

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A LITTLE TASTE OF BLISS, EVERYDAY

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A L ITT L E TAS T E O F B L IS S , EV ERY D AY

A LI T T LE TA ST E O F B LI SS, E V E RY D AY

A LI T T LE TA ST E OF B LI S S , E V E RY D AY

ONE FREE moment

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HERSHEY’S BLISS Photo Booth Concept These tickets were designed to compliment a promotional photo booth, which was to be placed in the Hershey’s store in Times Square. Customers would be invited to have their picture taken inside the booth, which would then be projected onto the store’s exclusive outdoor scrolling marquee, on rotation. Tickets were given to redeem complimentary prints.

METROPOLITAN MONTESSORI SCHOOL Messenger Newsletter This quarterly newsletter was designed for the Metropolitan Montessori School as a new way to organize the various grade levels (Primary, Lower Elementary and Upper Elementary) through the navigation of its unfolding.

DUO GUSTI Packaging Concept Desgined for a downtown gourmet restaurant serving pomme frites and gelato, the packaging reflects the youthful and casual attitude of its clients. Hand drawn patterns are juxtaposed with antique type to create a warm and familiar tone.

ARNOLD NEW YORK Food for Thought A deck of cards was designed to serve as a conversation starter, with each card displaying one of several different patterns, and a unique phrase or quote provided by clients of Arnoldâ&#x20AC;&#x2122;s.

TIMEX Trade Show Advertisement These print ads were designed to introduce the latest Timex Ironman and Expedition models within a trade show publication.

UNITED STATES TENNIS ASSOCIATION US Open ‘08 Concept Posters designed in series to build on the US Open identity—visually borrowing from currently airing TV spots, to dramatize the players as personalities to watch.

CONDÉ NAST TRAVELER Various Departments The above pages are front-of-book departments. They were designed with the intention of giving readers an insider’s look into travel, ranging from “Behind the Scenes” features to music polls surveying reader’s favorite playlists while traveling.

AMERICAN MUSEUM OF NATURAL HISTORY Dinosaurs: Ancient Fossils, New Discoveries... “Dinosaurs: Ancient Fossils, New Discoveries, New Technologies, New Ideas” was a traveling exhibition, which opened at the American Museum of Natural History in New York City in May 2005. The show attempted to address how paleontologists have discovered fossils in fresh ways.

AMERICAN MUSEUM OF NATURAL HISTORY Continued

UNIVERSITY of SOUTHERN CALIFORNIA Graduate Lecture Series A poster advertising a lecture for the Master of Fine Arts program at the University of Southern California.

ARNOLD NEW YORK Summer Party ‘08 For Arnold’s summer party this year, the characters above were drawn as a play on summertime things that are red. This was done to compliment Arnold’s logo, and to celebrate the summer. The poster was hung around the agency, and tote bags were screen-printed and given out as party favors.

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NAM NGUYEN PHOTOGRAPHY, LLC. Branding / Identity + Stationery

FILM INDEPENDENT’S LOS ANGELES FILM FESTIVAL Promotional + Program Collateral Under the direction of Film Independent’s lead designer, various promotional and program pieces were designed for the 2009 Los Angeles Film Festival. Window decals and various outdoor signage.

FILM INDEPENDENTâ&#x20AC;&#x2122;S LOS ANGELES FILM FESTIVAL Continued Program insert, DVD program cover, awards invitation and web slides.

NAM & COURTNEY NGUYEN Letterpressed Wedding Invitations

VIET NGUYEN & SILVIA SERNA Letterpressed Wedding Invitations

PERSONAL PROJECT Happy Birthday & Hooray / Huzzah (Congratulations) Cards Paper banners that serve as a quirky, new way to say “Happy Birthday” or “Congratulations”.