01
SG50 CARNIVAL 2015 LOGO GUIDE
SAFE ZONE
THE ‘O’ SPACE In order to keep the logo identity uncluttered, it needs to be place in a clean enviroment. A clearance area that measures the width of ‘O’ in the ‘SG50’ should be maintained on all sides of the logo. Do not place text or clutter within this space for any applied collateral.
IE MOV NING E SCRE ;LIVE ST CA TELE
RE SPORTS H GAPO UB N I S
CARNIVAL 0 5 G S y ted b sen pre
OCBC BANK
LOGO COLOR
RIBBON & ICON
IE MOV NING E SCRE ;LIVE ST CA TELE
C : 35 M : 100 Y : 100 K : 60
C :0 M : 100 Y : 100 K :0
C :0 M : 20 Y : 85 K :0
C :0 M : 20 Y : 85 K :0
R : 92 G : 18 B :6
R : 227 G :5 B : 19
R : 254 G : 205 B : 50
R : 254 G : 205 B : 50
C :0 M:0 Y :0 K : 100
C :0 M:0 Y :0 K : 40
C : 100 M : 100 Y : 40 K :0
C : 100 M : 100 Y : 40 K : 60
C : 25 M : 50 Y : 100 K :6
C : 18 M : 55 Y : 95 K : 30
R : 28 G : 28 B : 27
R : 178 G : 178 B : 177
R : 48 G : 48 B : 98
R : 27 G : 20 B : 52
R : 191 G : 130 B : 21
R : 163 G : 102 B : 24
60%
RE SPORTS H GAPO UB SIN
CARNIVAL 0 5 G S y ted b sen pre
OCBC BANK
SG50 LOGO BACKGROUND
STADIUM (GRADIENT)
C :0 M : 100 Y : 80 K :0
C :0 M:0 Y :0 K : 60
C :0 M:0 Y :0 K : 80
C :0 M : 90 Y : 85 K :0
C : 20 M : 100 Y : 100 K : 20
C : 70 M : 15 Y : 25 K :0
C : 70 M : 15 Y : 25 K : 40
C : 100 M : 100 Y : 40 K :0
C : 100 M : 100 Y : 40 K : 60
C : 65 M : 55 Y : 50 K : 25
C : 70 M : 65 Y : 65 K : 80
R :0 G :0 B :0
R :0 G :0 B :0
R :0 G :0 B :0
R : 230 G : 51 B : 42
R : 167 G : 24 B : 21
R : 66 G : 166 B : 186
R : 47 G : 118 B : 131
R : 48 G : 44 B : 98
R : 27 G : 20 B : 52
R : 94 G : 93 B : 97
R : 35 G : 31 B : 27
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SG50 CARNIVAL 2015 LOGO GUIDE
LOGO BLACK & WHITE
LOGO ONE COLOR
LOGO REVERSE PANTONE RED 032C C :0 M : 100 Y : 80 K :0
C :0 M:0 Y :0 K : 50 E MOVI ING EN SCRE ;LIVE ST CA TELE
RE SPORTS H GAPO UB SIN
CARNIVAL SG50 y ted b sen pre
E MOVI ING EN SCRE ;LIVE ST CA TELE
C :0 M:0 Y :0 K : 100
OCBC BANK
RE SPORTS H GAPO UB SIN
CARNIVAL SG50 y ted b sen pre
OCBC BANK
50%
PANTONE RED 032C C :0 M : 100 Y : 80 K :0
E MOVI ING EN SCRE ;LIVE ST CA TELE
RE SPORTS H GAPO UB SIN
CARNIVAL SG50 y ted b sen pre
OCBC BANK
LOGO BACKGROUND USAGE GUIDE
0%
20%
70%
E MOVI ING EN SCRE ;LIVE ST
E MOVI ING EN SCRE ;LIVE ST CA TELE
RE SPORTS H GAPO UB SIN
RE SPORTS H TELECA GAPO UB SIN
CARNIVAL SG50
CARNIVAL SG50 y ted b sen pre
OCBC BANK
y ted b sen pre
WHITE TO 20% COLORED BACKGROUND - COLOR LOGO
20% TO 70% COLORED BACKGROUND - NOT RECOMMENDED FOR LOGO PLACEMENT
CARNIVAL SG50 OCBC BANK
E MOVI ING EN SCRE ;LIVE ST CA TELE
CARNIVAL SG50 y ted b sen pre
OCBC BANK
E MOVI ING EN SCRE ;LIVE ST CA TELE
RE SPORTS H GAPO UB SIN
CARNIVAL SG50 y ted b sen pre
RE SPORTS H GAPO UB SIN
OCBC BANK
70% TO 100% COLORED BACKGROUND - REVERSE WHITE LOGO
E MOVI ING EN SCRE ;LIVE ST
RE SPORTS H TELECA GAPO UB SIN
y ted b sen pre
100%
OCBC BANK
Our logo may also be used on an image and colored background with sufficient contrast. Always used the colored logo on light colored backgrounds for maximium visual imact, and an all-white version for dark backgrounds. When placing the logo onto imagery, please ensure that it is placed within an uncluttered image area to allow for maximum legibillity and visibility. Ensure that the gradient water splashes do not sink into the background.
03
SG50 CARNIVAL 2015 LOGO GUIDE
SECONDARY COLOR
C : 35 M : 100 Y : 100 K : 60
C :0 M : 20 Y : 85 K :0
C :0 M:0 Y :0 K : 100
C : 65 M : 10 Y :0 K :0
FONTS HEADLINES
CASTLE PRESS NO1 ABCDEFGHIJKLMNOPQRSTUVWZYZ abcdefghijklmnopqrstuvwxyz 1234567890 BODY COPY
NATIONAL REGULAR
ABCDEFGHIJKLMNOPQRSTUVWZYZ abcdefghijklmnopqrstuvwxyz 1234567890
Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The typography usage examples on the following pages should be followed to ensure all of our communications appear consistent.
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SG50 CARNIVAL 2015 LOGO GUIDE
MAIN MASTER VISUAL
05
SG50 CARNIVAL 2015 LOGO GUIDE
GRAPHIC ELEMENTS
BACKGROUND
TEXT BANNER
LOOK & FEEL OF SPORTING ICONS (EMC to create more icons based on proposed activities)
IE MOV NING E SCRE VE ;LI ST CA TELE
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SG50 CARNIVAL 2015 LOGO GUIDE
T-Shirt Design
MOVIENING SCREE ;LIVE ST TELECA
RE SPORTS H GAPO UB SIN
CARNIVAL SG50 y ted b sen pre
MOVIEING EN SCRE ;LIVE T AS TELEC
APORE SPORTS HU SING B
CAR SG50 NIVAL
OCBC BANK
y ted b sen pre
OCBC BANK
Banner Template BRANDING
EVENT/PROGRAM
8 & 9 AUG 2015 SINGAPORE SPORTS HUB
IE MOV ING EN SCRE ;LIVE ST CA TELE
APORE SPORTS HU SING B
CAR SG50 NIVAL y ted b sen pre
OCBC BANK
Celebrate SG50 at Our FREE
National Day Bonanza!
MOVIEING EN SCRE ;LIVE ST CA TELE
APORE SPORTS HU SING B
CAR SG50 NIVAL y ted b sen pre
OCBC BANK
For more information, visit sportshub.com.sg/sg50carnival
For more information, visit sportshub.com.sg/sg50carnival
Branding banner template includes: • Event Headline • Event Logo Identity • Singapore Sports Hub logo
Activities banner template includes: • Event Headline • Activty Name • Singapore Sports Hub logo
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SG50 CARNIVAL 2015 LOGO GUIDE
Event Activity Board Template
KIDS BOUNCING CASTLE
E MOVI ING EN SCRE ;LIVE ST CA TELE
RE SPORTS H GAPO UB SIN
CARNIVAL SG50 y ted b sen pre
OCBC BANK
For more information, visit sportshub.com.sg/sg50carnival
A-Boards / Horizontal Banners Template
Celebrate SG50 at Our FREE
8 & 9 AUG 2015
National Day
SINGAPORE SPORTS HUB
Bonanza!
DAILY PRIZES TO BE WON
from our sponso r and partners a s t OCBC Square!
IE MOV ING EN SCRE ;LIVE ST CA TELE
APORE SPORTS HU SING B
CAR SG50 NIVAL y ted b sen pre
OCBC BANK
For more information, visit sportshub.com.sg/sg50carnival