PHUONG NGUYEN
SELECTED WORKS OF ///
L AY E R / / /
DURATION ///
VIS I O N
GRAPHIC DESIGN
I NTE RACT IVE
...
Fal. 2015
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L AY E R
SELECTED WORKS OF ///
DURATION ///
VIS I O N
PHUONG NGUYEN
I NTE RACT IVE
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Y E A R S
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COPYRIGHT ///
Š2015 by Phuong Nguyen ALL RIGHT RESERVED. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.
DEDICATION ///
To my Mom and Dad who always support me with their devotion and endless love. To all of my graphic design fellows who give me inspiration and helpful critiques. To my best friends who always bring the happiness in my life.
FOREWORD ///
Everything has its own perspective, and I like to explore those angles. When I interact with things around me, I want to work, play, and spend time with them. Design to me, has been about thinking outside the box and exploring layers of knowledge and experience. Exploration is one of my favorite words and gives me opportunities to discover and learn many different things. Every project that I have done brings with it a lot of challenges, and I'm willing to meet all difficulties to expand myself and my creativity.
selected works of ///
PHUONG NGUYEN
CO NT ENT S
TA B LE O F
INTERACTIVE VISION
LAYER
DE L I G HT F UL M EL ODY / / /
TA ST E O F PA R A D I SE ///
SU R PA SS T H E LIM IT ///
Music Festival ... p age 0 1 4
Wine Labels ... pa g e 0 2 8
Typography Conference ... pa g e 0 4 6
LAYE R
LAYER
03
LAYE R
LAYER
02
LAYE R
01
NAT URE'S F R AGM EN T S / / /
W I N G E D A DV E N T U R E S ///
H AV E A G O O D DAY ///
Sustainability Conference ... p age 0 6 6
Transportation Branding ... pa g e 0 8 4
Mobile Application ... pa g e 1 1 2
L AY E R
06
L AY E R
05
L AY E R
04
09
T O MEET T HE TAS T E / / /
ME LT I N G MO ME N T S ///
N I G H T D R E AM ERS ///
Delicatessen Store ... p age 1 2 4
Store Rebranding ... pa g e 1 4 4
Clock Design ... pa g e 1 6 2
LAYE R
08
LAY ER
07
10
11
DI VERS E COHES ION / / /
FLO R A L P U R I T Y ///
Store Brand Collaboration ... p age 1 7 4
Honey Package Redesign ... pa g e 2 3 6
selected works of ///
PHUONG NGUYEN
TROY ALDERS VISUAL SYSTEM 01
INSTRUCTOR ///
COURSE ///
PO ST E R, I PA D S, T I C K E T S, & W E BS I T E
DELIVERABLE ///
DURATION ///
MELO DY
BRANDING + VISUAL DESIGN
D ELIGH TF U L
...
W E E K S
»
07
INTERACTIVE VISION
02
03
04
05
06
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08
09
10
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01
Spring 2014 Country music is a deep, earthy, and respected genre of folk music performed by heartland poets who write touching melodies and thought-provoking but subtle messages about life, love, and loss. Country music has always inspired me as story telling, and I wanted to emphasize the pleasant feeling. Country music reminds me of a suburban scene, and I wanted to adapt the raw and rustic lifestyle of people working with animals. The image of an artist greatly affects target audiences, so I combined those two elements of my inspiration
p a ge
and marketing to create a piece of art.
014 Âť 15
L AY E R / / /
M U S I C F E ST I VA L
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PHUONG NGUYEN
INTERACTIVE VISION
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M U S I C F E ST I VA L
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la y er . . . 0 1 11
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PHUONG NGUYEN
INTERACTIVE VISION
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M U S I C F E ST I VA L
03
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
M U S I C F E ST I VA L
03
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02
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
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M U S I C F E ST I VA L
03
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
M U S I C F E ST I VA L
03
p a ge
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
M U S I C F E ST I VA L
03
p a ge
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PHUONG NGUYEN
T H O M A S M C N U LT Y PAC K AG E D E S I G N 03
INSTRUCTOR ///
COURSE ///
WINE BOTTLES & WINE BOX
DELIVERABLE ///
PAC K AG I N G + B R A N D I N G
DURATION ///
»
05
INTERACTIVE VISION
W E E K S
PA RADISE
TA S TE O F
...
02
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Summer 2014 Twomey cellars was established in 1999 by the Duncan family, and the family has learned about farming vineyards and making wine. Twomey is named after Ray Duncan’s mother. Understanding the family’s story, I wanted to create a new wine label that could memorialize this woman. I used an image of angel’s wings flying up to heaven as a tribute to Twomey’s passing away. The new
p a ge
design portrays both respect and serenity toward the family’s history.
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L AY E R / / /
WINE LABELS
p roj e ct
la y er . . . 0 1
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PHUONG NGUYEN
INTERACTIVE VISION
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WINE LABELS
p roj e ct
la y er . . . 0 1
T WOMEY
TWOMEY
TWOMEY
TWOMEY Merlot N A P A VA L L E Y
2009
TWOMEY
Merlot
TWOMEY Chardonnay
TWOMEY TWOMEY
Chardonnay
2009
2009 N A P A VA L L E Y
N A P A
V A L L E Y
2009 N A P A
V A L L E Y
Merlot 2009 N A P A
N A P A
2009 Chardonnay TWOMEY
N A P A
V A L L E Y
V A L L E Y
N A P A
V A L L E Y
T WOMEY
TWOMEY
TWOMEY
T WOM EY
TWOMEY
V
2009
Merlot N A P A
N A PA VA L L E Y
I
N
E
Y
A
R
D
Merlot
2009
Merlot
V A L L E Y
N A P A VA L L E Y
T WOM EY V
TWOMEY
2009
V A L L E Y
The Duncan Family
Chardonnay 2009
Established in 1999
2009
E
Y
A
R
D
The Duncan Family
Chardonnay
V A L L E Y
N
Pinor Noir N A P A VA L L E Y
N A PA VA L L E Y
N A P A
I
2009 Established in 1999
T WOMEY
T WOMEY TWOMEY
T WOMEY V
I
N
E
Y
A
R
D
VINEYARD
T he Du ncan Family Established in 1999
Th e Duncan Fam ily | E st ablish ed in 1 9 9 9
Merlot
2009
Merlot
2009 N A P A
N A P A VA L L E Y
Merlot
V A L L E Y
2009
T WOMEY V
I
N
E
Y
A
R
D
Napa Valley
The Duncan Family Established in 1999
T he Du ncan Family Established in 1999
Chardonnay 2009 N A P A
Pinot Noir
2009
VINEYARD
Th e Duncan Fam ily | E st ablish ed in 1 9 9 9
Napa Valley
Pinor Noir
The Duncan Family Established in 1999
V A L L E Y
2009 N A P A VA L L E Y
TWOMEY
TWOMEY
Merlot
2009
TH E D U N C A N F A M I L Y 19 9 9
Merlot N A PA VA L L E Y
N A P A VA L L E Y
TH E D U N C A N F A M I L Y E STAB L IS H E D
IN
19 9 9
2009 Pinot Noir N A PA VA L L E Y
Merlot
2009 N A P A VA L L E Y
p a ge
IN
030 Âť 031
E STAB L IS H E D
selected works of ///
PHUONG NGUYEN
INTERACTIVE VISION
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p roj e ct
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WINE LABELS
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la y er . . . 0 1
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PHUONG NGUYEN
INTERACTIVE VISION
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la y er . . . 0 1
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PHUONG NGUYEN
INTERACTIVE VISION
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p roj e ct
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WINE LABELS
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INTERACTIVE VISION
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WINE LABELS
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PHUONG NGUYEN
INTERACTIVE VISION
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p roj e ct
04
WINE LABELS
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PHUONG NGUYEN
INTERACTIVE VISION
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p roj e ct
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WINE LABELS
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PHUONG NGUYEN
INTERACTIVE VISION
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p roj e ct
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WINE LABELS
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PHUONG NGUYEN
ARIEL GREY TYPOGRAPHY 04
INSTRUCTOR ///
COURSE ///
S URPA S S
DURATION ///
»
07
INTERACTIVE VISION
W E E K S
T HE LIMIT
TYPOGRAPHY + PRINT DESIGN
A C O N F E R E N C E B O O K , P O S T E R , M O B I L E A P P, & K I N E T I C V I D E O
DELIVERABLE ///
...
02
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04
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03
Summer 2015 Humans are claiming that they are the most intelligent creatures, and they invent and create many great things to improve their lives. However, I find that humans are quite weak and cannot do anything on their own. Therefore, I had an idea to introduce an implanted chip that can incorporate certain animals’ attributes in the nature with the human genome. A typography conference will portray how humans integrate these animals’ traits to enhance people’s
p a ge
abilities and to survive in the harsh environment.
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L AY E R / / /
TYPOGRAPHY CONFERENCE
p roj e ct
la y er . . . 0 1
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
TYPOGRAPHY CONFERENCE
03
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
TYPOGRAPHY CONFERENCE
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selected works of ///
PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
TYPOGRAPHY CONFERENCE
03
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02
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la y er . . . 0 1 11
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
TYPOGRAPHY CONFERENCE
03
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02
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la y er . . . 0 1 11
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
TYPOGRAPHY CONFERENCE
03
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02
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la y er . . . 0 1 11
selected works of ///
PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
TYPOGRAPHY CONFERENCE
03
p a ge
02
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selected works of ///
PHUONG NGUYEN
>>
INTERACTIVE VISION
TYPOGRAPHY CONFERENCE
p roj e ct
03 04 05 06 07 08 09 10
p a ge
>> 02
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la y er . . . 0 1 11
selected works of ///
PHUONG NGUYEN
01001001011100101010010100 0010010111001010100 01001001011100101010100101 0010010111001010100 01001001011100101010010101 0010010111001010100 0010010111001010100 01001001011100101010010101 0010010111001010100 01001001011100101010011001 01001001011100101010011001 0010010111001010100 0010010111001010100 01001001011100101010010100 0010010111001010100 01001001011100101010100101 0010010111001010100 0010010111001010100 01001001011100101010010101 0010010111001010100
//A PROGRAM MAKES HUMANS>> ADAPT IN EXTREME ENVIRONMENT
INTERACTIVE VISION
MCDANIEL
C E N T E R
S AN F R AN CI S CO, CA 9 4103
[B E T W E E N 3R D & 4T H ]
7 4 7 >> H OWAR D S T R E E T
M O S C O N E
CARROLL
PHIL
MAY
LULA
MATHEW
MOODY
GOMEZ
ZACHARY
MCDANIEL
TROY
CARROLL
TYPOGRAPHY CONFERENCE
p roj e ct
03 04 05 06 07 08 09 10
p a ge
During the beta testing stage of this amazing technological development many news outlets have remained silent, apparently waiting to see how the trial pans out before reporting on the matter.
On the 5th–7th October 2016, at the Embedded conference in San Francisco, an American company announced a new syringe-injectable microchip implant for humans, designed to be used as experiencing animals’ life and living in extreme different environment.
MOODY MAY
PHIL
LULA
MATHEW
ZACHARY
GOMEZ
CASTRO
FRAZIER
GERARD
TROY
ROSS
JEANNE
KAY
STOKES
CATHY
02
062 » 063
EM/ BED_DED CON_>FE >>RENCE
Computer chips aren’t just for your laptop and phone anymore. Doctors are implanting these technologies in our brains to enhance five human senses. Soon, they could give people super senses and radically improved memory and focus. Brain implants, also called neuroprosthetics, are used to restore hearing and vision loss, but as our technology and brain knowledge improve, the applications will become almost infinite. Here’s an overview of what brain implants do and how they might be used to create superhuman in extreme environments.
[ A>NEW>HUMAN>EVOLUTION ]
010 05_07 2016
01001001011100101010011100 01001001011100101010010101 0010010111001010100 01001001011100101010010101 0010010111001010100 01001001011100101010011001 0010010111001010100 01001001011100101010011001 0010010111001010100
la y er . . . 0 1 11
selected works of ///
PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
TYPOGRAPHY CONFERENCE
03
p a ge
02
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la y er . . . 0 1 11
selected works of ///
PHUONG NGUYEN
TROY ALDERS VISUAL SYSTEM 01
INSTRUCTOR ///
COURSE ///
DURATION ///
P O S T E R S , M O B I L E A P P, W E B S I T E , & S T A T I O N E R Y
DELIVERABLE ///
BRANDING + VISUAL DESIGN
W E E K S
»
07
INTERACTIVE VISION
F R AGMENT S
NATURE ' S
...
02
03
04
05
06
07
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04
Spring 2014 Nowadays, climate change is a hot issue causing tropospheric air pollution that has impacts on scales ranging from local to global. Especially, animals are the main target that face the most hazards. I wanted to portray the animals like delicate glass as they are easily broken into pieces. I emphasized the shattered glass to create the awareness for the human impact on the
p a ge
environment and animals’ life.
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L AY E R / / /
S U S TA I N A B I L I T Y C O N F E R E N C E
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
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S U S TA I N A B I L I T Y C O N F E R E N C E
03
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02
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
S U S TA I N A B I L I T Y C O N F E R E N C E
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
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S U S TA I N A B I L I T Y C O N F E R E N C E
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PHUONG NGUYEN
INTERACTIVE VISION
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S U S TA I N A B I L I T Y C O N F E R E N C E
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PHUONG NGUYEN
INTERACTIVE VISION
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S U S TA I N A B I L I T Y C O N F E R E N C E
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PHUONG NGUYEN
INTERACTIVE VISION
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S U S TA I N A B I L I T Y C O N F E R E N C E
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
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S U S TA I N A B I L I T Y C O N F E R E N C E
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
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S U S TA I N A B I L I T Y C O N F E R E N C E
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selected works of ///
PHUONG NGUYEN
T H O M A S M C N U LT Y BRAND IDENTITY 02
INSTRUCTOR ///
COURSE ///
W INGE D
DURATION ///
W E E K S
»
07
INTERACTIVE VISION
ADVENT URES
BRANDING
P R O M OT I O N A L B O O K , A P P L I C AT I O N S , & S TAT I O N E R Y
DELIVERABLE ///
...
02
03
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Fall 2014 United Airlines is a major carrier in the United States; however, during the September 11 attacks, two of the four airplanes hijacked were United aircraft, which resulted in an industry. Then, Continental Airlines merged with United and used Continental’s logo and livery. I think that United needs to move on independently and can stand on its’ own again in international market. Inspired by the pre-merger United logo, commonly nicknamed the “tulip,” I recreated
p a ge
it to help United come back to its’ root.
084 » 085
L AY E R / / /
T R A N S P O R TAT I O N R E B R A N D I N G
p roj e ct
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PHUONG NGUYEN
LOGO SKETCHES ///
INTERACTIVE VISION
02
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06
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T R A N S P O R TAT I O N R E B R A N D I N G
p roj e ct
la y er . . . 0 1
REFINED LOGOS ///
086 » 087
p a ge
REFINED LETTERFORMS ///
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
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04
T R A N S P O R TAT I O N R E B R A N D I N G
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
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04
T R A N S P O R TAT I O N R E B R A N D I N G
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INTERACTIVE VISION
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INTERACTIVE VISION
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INTERACTIVE VISION
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INTERACTIVE VISION
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INTERACTIVE VISION
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INTERACTIVE VISION
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INTERACTIVE VISION
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INTERACTIVE VISION
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INTERACTIVE VISION
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INTERACTIVE VISION
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B R YA N P I E R AT T GRAPHIC DESIGN 03
INSTRUCTOR ///
COURSE ///
H AVE A
MOBILE APP + UX DESIGN
DURATION ///
»
14
INTERACTIVE VISION
W E E K S
GO O D DAY M O B I L E A P P L I C AT I O N & P R OTOT Y P E
DELIVERABLE ///
...
02
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Spring 2014 People today are too busy to enjoy a playful day. Additionally, San Francisco is a place that has a lot of activities around, but not everyone can grasp all the events that are happening. The design of a new mobile application to synthesize diverse activities will create a better entertainment schedule. Based on favorite activities, budget, and desired distance, it helps people not to miss
p a ge
interesting events as well as outdoor activities.
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L AY E R / / /
M O B I L E A P P L I C AT I O N
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PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
M O B I L E A P P L I C AT I O N
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
M O B I L E A P P L I C AT I O N
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
M O B I L E A P P L I C AT I O N
03
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02
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05 06 07 08 09 10
p roj e ct
04
M O B I L E A P P L I C AT I O N
03
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02
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05 06 07 08 09 10
p roj e ct
04
M O B I L E A P P L I C AT I O N
03
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02
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CHRISTINE GEORGE PAC K AG E D E S I G N 02
INSTRUCTOR ///
COURSE ///
TO M E E T
PAC K AG I N G + B R A N D I N G
DURATION ///
»
07
INTERACTIVE VISION
W E E K S
T HE TAST E D E L I V E R A B L E D E L I C AT E S S E N I T E M S
DELIVERABLE ///
...
02
03
04
05
06
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07
Fall 2013 Italy always carries a diverse cultural food, and the signatures of Italian cuisine are usually pasta and pizza. The food brings a vivid red of tomatoes with a rustic yellow from wheat, and that harmony made me create a new delicatessen brand with a playful and friendly character. I illustrated many Italian cultural
p a ge
objects to show the country’s image dramatically.
124 Âť 125
L AY E R / / /
D E L I C AT E S S E N S TO R E
p roj e ct
la y er . . . 0 1
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INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
D E L I C AT E S S E N S TO R E
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
D E L I C AT E S S E N S TO R E
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
D E L I C AT E S S E N S TO R E
03
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02
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05 06 07 08 09 10
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04
D E L I C AT E S S E N S TO R E
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INTERACTIVE VISION
05 06 07 08 09 10
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04
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INTERACTIVE VISION
05 06 07 08 09 10
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04
D E L I C AT E S S E N S TO R E
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
D E L I C AT E S S E N S TO R E
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
D E L I C AT E S S E N S TO R E
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
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T H O M A S M C N U LT Y BRAND IDENTITY 02
INSTRUCTOR ///
COURSE ///
M ELTING
PAC K AG I N G + B R A N D I N G
DURATION ///
»
05
INTERACTIVE VISION
W E E K S
MO MENT S A P P L I C AT I O N S & S TAT I O N E R Y
DELIVERABLE ///
...
02
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05
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Fall 2014 The name - Poco Dolce - literally translates from Italian as “a little sweet.” Poco Dolce’s ongoing mission is to stay on the “savory side of sweet.” Poco Dolce’s artisan chocolates and confections feature only the finest all-natural ingredients. Therefore, the design direction focuses on a minimal look to enhance the elegant feel while combining the colorful look inspired by cocoa beans. These elements harmonize together to create a high quality chocolate
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brand with diverse flavors.
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L AY E R / / /
STORE REBRANDING
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STORE REBRANDING
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COMPUTER REFINEMENTS ///
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INTERACTIVE VISION
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04
STORE REBRANDING
03
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04
STORE REBRANDING
03
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05 06 07 08 09 10
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STORE REBRANDING
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STORE REBRANDING
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STORE REBRANDING
03
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T H O M A S M C N U LT Y PAC K AG E D E S I G N 03
INSTRUCTOR ///
COURSE ///
N IGH T
PAC K AG I N G + B R A N D I N G
DURATION ///
»
04
INTERACTIVE VISION
W E E K S
D REAMERS C LO C K & C O N TA I N E R
DELIVERABLE ///
...
02
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Spring 2014 NASA has always been a favorite name for astronomy and universe lovers, so I wanted to design a unique clock based on NASA’s theme that people can find a balance between space and time. The clock combines dreamy characteristics of the universe and geometric shapes of mathematics. Additionally, I added an extra feature to make the clock glow in the dark with a remote control to
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stimulate the interaction of users as an unique point.
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L AY E R / / /
CLOCK DESIGN
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CLOCK DESIGN
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CLOCK DESIGN
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04
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MICHAEL OSBORNE PAC K AG E D E S I G N 04
INSTRUCTOR ///
COURSE ///
D IVE RS E
DURATION ///
»
14
INTERACTIVE VISION
W E E K S
CO H ESIO N
PAC K AG I N G + B R A N D I N G
A E R O S TO R E B R A N D & P R I VAT E B R A N D S
DELIVERABLE ///
...
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Fall 2014 Aero is a new Target line of stores bringing a new look for consumers. This group collaborative project was to create branding that could be used across all store departments. Additionally, the team created private brands to exper-
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iment with new appearances and extend the range of consumers.
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L AY E R / / /
S TO R E B R A N D C O L L A B O R AT I O N
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INTERACTIVE VISION
TEAM MEMBERS ///
COLOR CODING ///
Phuong Nguyen, Sarah Towner, Cindy Cruz
To create a new package design for the Dutchgold Honey brand and to estabish
Store Brand an iconic design that stands out more and is easily recognizable in the market.
OVERVIEW ///
Aero Hand Care
Aero is a new upscale store, which has it's own store brand that covers three departments: food, health and beauty, and performance. Each
selected works of ///
PHUONG NGUYEN
department differs from the others both by color systems and imagery
Aero Health and Beauty
applications.
Aero Hair Care Aero Food
UNIQUE SELLING PROPOSITION ///
In order to achieve the goal of opening a more upscale store and private labels, target has newly developed systems that bring a new level of sophistication to entice people in their late 20s as well as those in their 60s.
Aero Skin Care
Aero Performance
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OVERVIEW ///
S TO R E B R A N D C O L L A B O R AT I O N
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Source is a showcase of local produce and wares from each state's epicenter city. For this private brand, we chose to test it on San Francisco and apply the city's images throughout the design.
OVERVIEW ///
Prep features local chef talent, and we featured a series of three chef-oriented lines within brand: a sushi chef Morimoto, an owner from Macrina Bakery, and a pizza specialist Anthony Mangieri. CHEFS BRANDS ///
OVERVIEW ///
Fellow Man is a high-end luxury men's line. Skincare is it's highlight, but it also features cigars as well as other gift items for men such as specialized grooming products.
OVERVIEW ///
Pantry focuses on items found in your classic home pantry. Items that can be stored for quick cooking are featured in this line, which targets the hard
176 Âť 177
p a ge
working professional.
selected works of ///
PHUONG NGUYEN
INTERACTIVE VISION
LOGO SKETCHES ///
COMPUTER REFINEMENTS ///
p roj e ct
04 05 06 07 08 09 10
S TO R E B R A N D C O L L A B O R AT I O N
03
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FINAL LOGO ///
02
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
S TO R E B R A N D C O L L A B O R AT I O N
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
S TO R E B R A N D C O L L A B O R AT I O N
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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S TO R E B R A N D C O L L A B O R AT I O N
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INTERACTIVE VISION
05 06 07 08 09 10
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INTERACTIVE VISION
05 06 07 08 09 10
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INTERACTIVE VISION
05 06 07 08 09 10
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INTERACTIVE VISION
LOGO SKETCHES ///
COMPUTER REFINEMENTS ///
p roj e ct
04 05 06 07 08 09 10
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03
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FINAL LOGO ///
02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
S TO R E B R A N D C O L L A B O R AT I O N
03
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INTERACTIVE VISION
LOGO SKETCHES ///
COMPUTER REFINEMENTS ///
p roj e ct
04 05 06 07 08 09 10
S TO R E B R A N D C O L L A B O R AT I O N
03
p a ge
FINAL LOGO ///
02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
S TO R E B R A N D C O L L A B O R AT I O N
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
S TO R E B R A N D C O L L A B O R AT I O N
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
S TO R E B R A N D C O L L A B O R AT I O N
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INTERACTIVE VISION
05 06 07 08 09 10
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02
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INTERACTIVE VISION
LOGO SKETCHES ///
COMPUTER REFINEMENTS ///
PREP
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04 05 06 07 08 09 10
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03
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FINAL LOGO ///
02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
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INTERACTIVE VISION
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INTERACTIVE VISION
05 06 07 08 09 10
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INTERACTIVE VISION
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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02
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INTERACTIVE VISION
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INTERACTIVE VISION
05 06 07 08 09 10
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
S TO R E B R A N D C O L L A B O R AT I O N
03
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INTERACTIVE VISION
05 06 07 08 09 10
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04
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03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
S TO R E B R A N D C O L L A B O R AT I O N
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
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03
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INTERACTIVE VISION
05 06 07 08 09 10
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S TO R E B R A N D C O L L A B O R AT I O N
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CHRISTINE GEORGE PAC K AG E D E S I G N 01
INSTRUCTOR ///
COURSE ///
F LO RA L
PAC K AG I N G + B R A N D I N G
DURATION ///
P URIT Y HONEY JARS &IDENTIFIER
DELIVERABLE ///
...
W E E K S
»
07
INTERACTIVE VISION
02
03
04
05
06
07
08
09
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11
11
Fall 2012 The flavor of honey is determined by the nectar of the blossom or flower that the honey bee visited. Just as people enjoy pairing various cheeses and wines, the same holds true for the Dutch Gold honey. To create a new package design for the Dutch Gold Honey brand and to estabish an iconic design that stands out more and is easily recognizable in the market, I chose a state fair theme to design a dynamic label. I created a young colorful look representing different honey flavors. In addition, I chose unique honey jars and adapted
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the label to the shape.
236 Âť 237
L AY E R / / /
H O N E Y PAC K AG E R E D E S I G N
p roj e ct
la y er . . . 0 1
selected works of ///
PHUONG NGUYEN
INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
H O N E Y PAC K AG E R E D E S I G N
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
H O N E Y PAC K AG E R E D E S I G N
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
H O N E Y PAC K AG E R E D E S I G N
03
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02
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INTERACTIVE VISION
05 06 07 08 09 10
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04
H O N E Y PAC K AG E R E D E S I G N
03
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02
244 » 245
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INTERACTIVE VISION
05 06 07 08 09 10
p roj e ct
04
H O N E Y PAC K AG E R E D E S I G N
03
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02
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PHUONG NGUYEN
SCHOOL /// ACADEMY OF ART UNIVERSITY
L O GO S
PAC K AG I N G + B R A N D I N G
DURATION ///
Y E A R S
»
04
INTERACTIVE VISION
CO LLECT IO N ICONS, LOGOS, & LOCK UP
DELIVERABLE ///
...
248 » 249
p a ge
LOGOS COLLECTION
p roj e ct
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PHUONG NGUYEN
INTERACTIVE VISION
250 » 251
p a ge
LOGOS COLLECTION
p roj e ct
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INTERACTIVE VISION
252 » 253
p a ge
LOGOS COLLECTION
p roj e ct
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INTERACTIVE VISION
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p a ge
LOGOS COLLECTION
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INTERACTIVE VISION
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LOGOS COLLECTION
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PHUONG NGUYEN
INTERACTIVE VISION
Fall 2015
To my parents who always stand by and support me all the time. After a long time period of studying, this portfolio is a precious gift that I want to give them. To my colleagues for all your informative and honest critiques and for pushing me go further and work effectively. To my fellow friends in San Francisco who hang out with me as well as give me a lot of experiences and help me complete myself. You guys are the faces that I love to see and help me learn many things in life. To my forever friends in Vietnam living a long distance from here. You guys are a part of my heart, and I appreciate every moment that we have spent together. Thanks for the meaningful support and crazy laughs, which I will always remember that happiness. To my instructors—Mary Scott, Thomas McNulty, Ariel Grey, Michael Os borne, Christine George, and John Nettleton—who enthusiastically helped me throughout every project and taught me the values of design. Without your to have been a student of yours during my time at AAU.
p a ge
guidance, I could not have completed this portfolio. I am extremely honored
258 » 259
PORTFOLIO ///
THANK YOU
PORTFOLIO ///
COLOPHON Fall 2015
Title
Phuong Nguyen
Interactive Vision
971-300-6058 phuong@phuongnguyen.design
School of Graphic Design Academy of Art University 79 New Montgomery San Francisco, CA 94105 Instructor: Mary Scott Printing
Binding
Giant Horse Printing–South San Francisco, CA
The Key Printing and Binding–Oakland, CA
Paper
Typefaces
Cover Stock: Silktouch Nuba by Skivertext® 9065
Didot
Text Stock: Finch Fine ID 100#
DinOT
End Paper: Decopaper Silver 60#, Flax Art and Design Software
Photography
Adobe Creative Cloud
Phuong Nguyen Khoi Ly