Public Relations - Increase Club Membership & Retention: A Strategic Guide

Crafting Your Message In the last issue, you learned that focusing your message to a target audience was more effective than sending out a message to “everyone.” I shared that you would get better results by knowing who your target audience was and then crafting your message to speak to their interests.

With the research on your target audience you did last month (you did do it, didn’t you?), you now know who they are, how they receive current information (newsletters, websites, social media, etc.), and what events they attend. Have you got your research handy? If not, go fetch it—I’ll wait. . .

Got it? Good! Let’s assume that your identified target audience are people in an active retirement community, between the ages of 68-75, who get together weekly over coffee and pastries. They publish a monthly newsletter, hold community events, and host a weekly bingo game.

You want to interest this group in attending an open house to learn about your Toastmasters 5