Public Relations - Increase Club Membership & Retention: A Strategic Guide

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Making Your Story Newsworthy What makes a story newsworthy? Perhaps a better way to ask is “what would make a reader actually read what you write?” Sure, some people might be interested to know that your club meets every week, at XYZ location—but that doesn’t make it newsworthy, or better said, worthy of taking up valuable real estate in the news section of the local newspaper. I know, newspapers are becoming as archaic as buggy whips—but that doesn’t change the point I’m trying to make. Before I talk about what makes a story newsworthy, let’s talk a little journalistic history. Many years ago, in the predawn of the Internet, people read newspapers. . .every day. (I know what you’re thinking—save the trees, cut down on waste, whaa, whaa, whaa). Some people read more than one a day. There were dailys that reported breaking news, weeklies that reported

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