Introducing PE GI Journal, the GI industry gives back and more

Introducing PE GI Journal

A new look and an expanded focus on the GI industry Physicians Endoscopy (PE) is excited to announce that EndoEconomics is now PE GI Journal. In addition to the name change, we’ve also refreshed the design of the magazine and expanded our focus. You’ll still find the thought leadership and GI industry expertise that PE is known for with an increased focus on trends and best practices in the GI industry and a fresh, modern feel.

We’ll also be delivering the PE GI Journal newsletter directly to your inbox, with regular content updates from the magazine, as well as web exclusive posts from PE. To ensure you receive these updates, please sign up at marketing.pegisolutions.com/pegijournal.

This is just a step in the evolution of PE. Stay tuned for more information about the exciting plans we have in the works for the future!

To learn more about PE and PE GI Journal, and to sign up for our newsletter, visit endocenters.com.

Supporting Our Own

Rosemary Zimmer Named President of ABCGN

Zimmer plans to increase GI nurse professional certifications Physicians Endoscopy (PE) congratulates Rosemary Zimmer, BSN, RN, CGRN, of Endoscopy Center of Western New York on her installation as President of the American Board of Certification for GI Nurses and Associates (ABCGN). ABCGN is an independent board established in 1986 and is the only organization that awards professional certification for gastroenterology nurses.

“I am excited to serve as the new president of ABCGN,” said Zimmer. “I’m passionate about GI certification and infection prevention, and my goal over the next year is to increase the number of certified GI professionals. I hope to accomplish this by promoting certification within PE’s 60 centers.”

Zimmer also noted the importance of professional standards and certification in light of the COVID-19 pandemic.

“I feel that at this time, it is more important than ever to demonstrate to our patients that the nursing professionals at PE have attained the knowledge, skills, and attitudes to provide excellence in patient care through certification,” she said. “GI certification validates nurses’ knowledge and expertise

and demonstrates dedication to nursing as a profession.”

Fundraiser collects over $50,000 for physicians fighting COVID-19 “There has never been a time any of us can recall when so donating $5,000. many need the care and expertise of those in our profesHe has seen sion simultaneously,” wrote Brett Bernstein, MD, medical firsthand how director of Eastside Endoscopy and Director of Endoscopy important this kind in the Division of Digestive Diseases and the Department of of support is during Medicine at Mount Sinai Beth Israel (MSBI) in New York, NY. a crisis. This message introduces a GoFundMe fundraiser Dr. Bern“I’ve had the stein created to support the physicians and staff at MSBI as good fortune of they met the overwhelming challenge the novel coronavirus spending my entire created in New York City. career at Beth Israel,

At the time of print, the fundraiser had collected more including my internship, than $52,000, which will be distributed to MSBI staff to pay residency, and fellowship,” for lodging and food for anyone that was forced to separate wrote Dr. Bernstein. “I from their loved ones due to their work on the front lines recall the fear I experienced when I was a housestaff officer of the COVID-19 pandemic. Among almost 250 other at Beth Israel over three decades ago at the beginning of the donors, Dr. Bernstein kicked off the fundraiser by personally AIDS epidemic. The current situation pales in comparison.”

Getting the Gold

PE GI Journal recognized with a gold award Earlier this year, the winners of the 37th annual Healthcare Advertising Awards were announced. We are proud to say that the Winter 2019 issue of PE GI Journal (then known as EndoEconomics) received a gold award in the “Physician Referral” publications category.

The Healthcare Advertising Awards are presented by the Healthcare Marketing Report, which reviewed more than 4,200 entries for this year’s awards. PE GI Journal was recognized for its excellence in creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.

Runway for a Cure

Charity fashion show raises money for Colon Cancer Coalition In February, only a few weeks before the spread of COVID-19 shut down many public gatherings, the Philadelphia chapter of Get Your Rear in Gear hosted its annual Runway for a Cure charity fashion show. This is the sixth year of the fashion show, which raises funds for the Colon Cancer Coalition (CCC), a nonprofit organization that encourages colorectal cancer screening and awareness.

Get Your Rear in Gear – Philadelphia, which along with Runway for a Cure also hosts an annual 5K run, has raised more than $3 million for the CCC since its founding in 2009. Its founder, Maria Grasso, explained its mission to The Philadelphia Inquirer: “Our primary goal is to talk about awareness, and the money we raise goes to our communication around colon cancer screening,

Expanding Our Reach

Celebrating our latest PE partnership with Digestive Disease & Endoscopy Center, PLLC On March 1, Physicians Endoscopy (PE) entered into a partnership with Digestive Disease and Endoscopy Center, PLLC in Silverdale, WA. The three-room ambulatory surgery center with five physicians is AAAHC accredited and specializes in the care and treatment of a variety of gastroenterological issues and assists in providing patients with the highest level of wellness and care. The center opened for operation in 2011, and currently performs over 6,500 procedures annually. Get the latest updates on new PE welcomes this new partners and other PE news at

member of our family! endocenters.com. saving lives, and funding research,” said Grasso. Source: facebook.com/getyourrearingear/posts/get-yourrear-in-gear-philadelphia-hosted-a-special-on-the-runway-for-a-cure-fas/10154097171779711