Letter | Message From the President |
Technology and the GI Industry A conversation with PE GI Solutions Market Presidents
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ecently PE GI Solutions President and CEO David Young sat down with Market Presidents Annie Sariego, Tracy Belsan and Cara Reymann to discuss the current state of technology in the industry and new advancements being adapted by physicians. Read their insight on the current technology landscape below.
David Young (DY): How has social media grown within the industry? Are physicians more willing to utilize it as a business tool? Annie Sariego (AS): Personally, I think it’s evolving. Physicians need our support and assistance, and we can help them get where they want to go regarding social media, among other things. In discussions I’ve had they are especially interested in using it for patient reviews. If you have a young millennial looking for a physician, they are going to do their research, and the physicians want to ensure they can manage their digital reputations on social media platforms.
thought about the impact of their online reputation, but now they are understanding that because people are home, that is the primary way to communicate and provide feedback. I think we’re certainly going to continue to see an uptick. Cara Reymann (CR): In Virginia and Maryland there is a very large practice that includes 22 offices and 134 physicians and advanced practitioners, and we have a very heavy social media presence with them since it is a unique aspect of that market. We’ve been assisting them with support for their practice marketing program and have seen that social media has been a great way to engage with the patients. We’re seeing more than 650 engagements per month on Facebook alone, so it has been very successful.
DY: What do you see as the future of telehealth post-pandemic? Will it continue to play a role in healthcare? AS: I believe the future of telehealth lies in reimbursement. It’s going to depend on how payors want to approach that in the current situation. It’s also going to be a competitive edge. If you’re in an urban and densely populated market like New York, you’ll find specific niches where it will stay due to convenience. Overall, it’s going to be practice dependent.
Tracy Belsan (TB): I believe social media has been very successful for physicians and it will be really important in the future. Physicians are interested in reputation management, search engine optimization (SEO) and what they can do for their business. I agree with Annie that patient reviews have become a big factor. Not TB: From what I’ve seen, even five years ago some David Young, President & CEO, telehealth has really trended PE GI Solutions physicians would have never downward. I don’t know of
2 PE GI Journal June 2022
GI Editorial Staff Suzette Sison Editor in Chief ssison@pegisolutions.com Kelly McCormick Digital/Managing Editor kmccormick@pegisolutions.com Contributing Writers: Lynn Hetzler, Jake Keator, Robert Kurtz and Rachael Samonski
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