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10 digital best practices for patient engagement
K
eeping patients engaged has changed significantly just over the past 10 years. With advances in technology and forms of communication, the traditional practices of engagement are not as effective with patients now. According to Health Affairs, “disengaged patients are 3x as likely to have unmet medical needs and 2x as likely to delay medical care.” This increases the risk of poor health outcomes for disengaged patients compared to those who are engaged. Keeping current with different technological engagement practices can be difficult, but with small changes, the engagement rates can change drastically, which will lead to a healthier patient. Here are 10 tips for increasing engagement with your patients.
Use QR codes From ordering food to connecting directly to a particular website, QR codes have become a staple of daily life. However, QR codes are not just for restaurant menus. They can also be used to expedite the form-filling process. Send patients to your website to fill out forms prior to their appointment. Another option is to send the patients to a direct landing page to make an appointment with your office.
It is no secret that social media is a main contact point for most people today. If you do not have social media accounts, create them now. If you do currently have social media accounts, make sure you are posting the most accurate and necessary information. Creating a social media schedule allows you to keep track of important dates and forms of communication that need to go out to your patients. Social media not only helps communicate vital information but gives your practice verification. Using social media platforms helps retain trust with patients by communicating transparent information.
12 PE GI Journal October 2021
iStock.com/ Chainarong Prasertthai, Zinkevych, Михаил Руденко
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