PE GI Journal - December '21

Page 7

Measure, Survey &

Communicate T

Getting patients back into your office

iStock.com/Drazen Zigic, FatCamera

he balance between relying on the healthcare world for information and patients’ reluctance to come into appointments requires walking a fine line. Bringing patients back into the office has been a struggle for physicians all over the country. How do you recall patients to make sure their healthcare isn’t put on hold? – Measure: A common theme during this time of COVID-19 is knowing the efforts made by healthcare offices to keep the public safe. Being able to measure the efforts going on within your office, then providing that information to your patients will go a long way.

Positive Outlook

Building a culture of optimism

A

fter the year that employees and employers alike have had, it is no surprise that everyone is hungry for a company culture that has

a positive outlook for future growth. Employers can choose to build a culture around various positive values, but the most important to meet this moment

– Survey: While COVID-19 seems to be the common denominator for why most patients are not coming back into the office, there is still room to run a more specific survey to address other issues patients may experience as well. – Communicate: While you can survey the concern of your patients and measure the safety efforts in your office, patients will not know about these efforts unless you communicate with them. The mode of communication can vary depending on the office. READ MORE

is optimism. Here are some strategic actions you can take to encourage a longterm workforce with a positive outlook: Value human connections above all. Building, maintaining, and valuing personal connections in your workplace is the simplest avenue to achieving an optimistic workforce. Remember that titles are subjective. Many employees, of all levels, place too much significance on titles and levels within a workplace. While levels can provide clear definition of day-to-day responsibilities, they should not define who is responsible for inspiring optimism. Feed off people’s desire for normalcy. Renewed hope from vaccines is bringing reopening and a desire to get out into the world safely.

Use this to your advantage and have face-to-face (or mask-to-mask) interactions. Don’t try to buy optimism. Strive for long-term recognition and appreciation of your staff by compensating them fairly and offering competitive benefits every day, not just on a special day. Define the type of engagement you are looking for. Set a higher, more specific target for your workplace by encouraging people to share their positive outlooks. For example, instead of asking for comments on work experience, start asking what someone’s favorite part of their position is, or if they have specific growth goals you can help them achieve. READ MORE

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