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PE awarded Largest Corporate Team at Get Your Rear in Gear – Philadelphia
Actor Chadwick Boseman’s passing at age 43 put a spotlight on colorectal cancer trends in younger people.
Source: facebook.com/ColorectalCancerAlliance
The 12th annual Get Your Rear in Gear – Philadelphia looked a little different than usual when it took place on July 19. This year, the event was virtual with a theme that challenged participants to complete at least 24 minutes of activity on that day (or whenever they could). Why 24 minutes? It represents the one in 24 people that develop colorectal cancer. Participants were encouraged to share their photos and videos from their 24 minutes on social media, using the hashtag #GYRIGMyWay. Physicians Endoscopy proudly participated in the event, and even won the award for Largest Corporate Team. In all, the event raised over $140,000 for the Colon Cancer Coalition, a nonprofit organization dedicated to raising screening rates and increasing awareness about colorectal cancer.
Advancing Awareness
Source: facebook.com
GI Content Where and When You Need It Read the new PE GI Journal blog
If you enjoy the articles in PE GI Journal, you should check out its online home: The PE GI Journal blog. You’ll find the articles and insight you’ve come to expect from the Journal, as well as the latest industry news and updates.
Check out the blog at endocenters.com, and sign up for our emails so you’ll never miss an update: marketing.pegisolutions.com/pegijournal. 4 PE GI Journal October 2020
In late August, colorectal cancer surged to the forefront of the news cycle due to the death of actor and Black Panther star Chadwick Boseman. At 43, Boseman is a monitory case of a growing trend of young adults being diagnosed with colon cancer. Although this brought attention to the cause, as Colorectal Cancer Alliance (CCA) CEO Michael Sapienza pointed out, the news blitz slowed down quickly and within days interest in the disease was back to its normal levels. To help keep this conversation in the public dialogue, the CCA is promoting awareness in many ways. They are developing the first-ever screening navigation tool that can fully integrate with health systems. Additionally, CCA is launching a national screening campaign as well as a coordinated public relations effort, which will have significant focus on reaching out to those that are disproportionately affected by colorectal cancer. The campaign will target the general public as well as primary care providers.
Learn more about the CCA’s efforts to promote colorectal cancer awareness at ccalliance.org.
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CCA is creating a new screening navigation tool and more
