Strategies | Business strategy and the bottom line |
The Corporate
Connection Use this checklist to evaluate corporate partners By Robert Kurtz
6 PE GI Journal June 2021
Reymann says. “It also gives you a foundation for comparison of partnership models. This allows you to better assess the differences between entities and their services and how these align with your approach to patient care.”
4 Essential Checklist Criteria The following are four criteria Reymann recommends gastroenterologists include in their corporate partner evaluation checklist. 1. Personal objectives. Document what you hope to achieve by taking on a corporate partner. “As you begin your research, you’ll find there’s a lot of information to process, and it’s easy to become distracted,” Reymann says. “If you spend time before you engage in discussions to identify what matters to you, you will better set yourself up for success when selecting a partner.”
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number of trends are motivating gastroenterologists to consider engaging with a corporate partner. Among them are industry consolidation, increased operating expenses, strenuous regulatory and reporting requirements, contracting complexity, new technology implementation, and, of course, the short- and long-term impact of the pandemic. Even with these factors, proceeding with a corporate partnership is rarely an easy decision, says Cara Reymann, Market President for PE GI Solutions for the mid-Atlantic region. “It can be highly emotional when you have physicians who have been owners and operators of practices and ambulatory surgery centers (ASCs) for many years. Engaging a partner means not only creating a new relationship, but possibly needing to take a different approach to your business—there is a fear of losing control that is very difficult to overcome.” When evaluating corporate partner options, using a checklist can better ensure a more disciplined process. “Having clarity on what you’re looking for and why you’re looking is one of the most valuable reasons to use a checklist,”
