Why You Should Incorporate ‘Giving Back’ Into Your Marketing Strategy

FEATURE Why You Should Incorporate ‘Giving Back’ into Your Marketing Strategy

If you view your marketing efforts solely or primarily through a financial lens, we encourage you to consider a broader humanitarian approach. Caused-based marketing and charitable giving is a great way to support the local community, give back to those in need, and build better relationships. Not only will you feel good for doing it but being a socially conscious agency can help improve your marketing and sales results. Companies who strategically support local organizations boost morale among employees, while attracting more customers. As a recent Forbes article highlights, “…we’re in the middle of a do-good renaissance where brands give back. But, as brands, we know philanthropy is about more than doing good in the world. Philanthropy increases brand loyalty when you practice it genuinely. Giving back increases engagement by sharing a mission and purpose with your customer base.” Consumers want to support organizations who give back, especially if it’s to a cause they care about as well. When your agency is vocal about its values and shows your commitment to helping those around you, you’ll make current customers more loyal and gain recognition from potential new ones. Plus, you’ll set yourself apart from the competition who may not be as charitably focused. When you connect with organizations that share the same core beliefs, your reputation will elevate, and you’ll earn respect. People will know you’re committed to social responsibility, and you can experience big rewards as a result. Plus, giving back provides a boost to employee morale and can attract talent (especially younger demographics) because of your corporate culture of giving. Helping a nonprofit or charity with an event can often mean free marketing for your firm. Whether it’s on the posters around town, t-shirts handed out at the event, or “shout outs” in social media posts, your agency’s name will gain exposure. The holiday season is right around the corner. Be on the lookout for opportunities to give back. It doesn’t have to be big: volunteer at the local children’s hospital for an afternoon, host a canned food drive at the office, or donate to a local nonprofit. At the end of the day, giving back will make your team feel good — and you will likely see more sales as a result.