2019 Shao’s Protfolio-final.pdf 1 2019/2/21 13:45
YUNG-HSIANG SHAO PORTFOLIO
C M
2013
Y CM MY CY C MY
2019 邵 詠翔 個人作品集
插畫
ILLUSTRATION
04
05
Contents
刊物
PUBLICATION
10
撐住門
17
PPW 明信片刊物
12
母雞
19
美感細胞 教科書改造計畫
14
2018 台 中 花 博吉祥物
21
禮物展
Hold The Door
Mu-Ji
2018 Taichung World Flora Mascot
PPW (post per week)
Aestheticell
The Gift
品牌
BRANDING
25
台北中山 意 舍 酒 店
29
賀眾牌
35
棒吧堅果 棒
amba Taipei Zhongshan
ACUO
HAVE A GOOD BAR
影片
VIDEO
04
你不是真正的快樂
06
漏油醬油碟逐格影片
08
未來手機
You Are Not Truly Happy
Toxic Tuna
Bespoke Phones
展覽
EXHIBITIONS
04
設計是什麼
06
食物說
08
香腸派對
08
閃點車輪餅
What is Design?
Edible Tales
Sausage Social
Flashpoint Pie
工作經驗
WORK EXP. 我叫邵詠翔
民 國 八十 年 出生 於 台灣台南
崑 山 科 技 大 學，視 覺 傳 達 設 計系 畢 業 設計就像調色盤
需 要 什麼 顏 色，就 擠 一 點 上去
20112013
2012
不 過 我 特別 喜 歡 三個 顏 色
紅色，對 於事情 的 執著與 熱 情
藍 色，冷 靜 的思考 問 題 的 來 源
黃 色，討 論 問 題 時 的 幽 默 想 法 這 三種 單 純 的 顏 色
其 實 就 能 創 造 出 許 多色 彩 Yung-Hsiang Shao 0927503908
06
07
About Shao
picachu.shao@gmail.com
所以 設計其 實 不 需 要 想 太 多 堅 持喜 歡三種 顏色 就 能 畫出 一 幅 好 畫
凌銘設計藝術學苑 Illustratur 課程 講師
凌銘設計藝術學苑 暑期設計營 助教
20132017
王艾莉設計
Graphic Designer
2017-
ArcheX
2018
Graphic Designer
得獎記錄
AWARDS RECORD 2012
第二十一屆 時 報 金 犢 獎
電視廣告類 -旺 旺 集 團 公 益 廣 告 設 計 項 作品「流水篇」
2013
2015
高雄放視大 賞 第 三 屆
2016
第三名
作品「Spotline 科 學 設 計」
2016
全國技專校 院 學 生 實 務 專 題 製 作 競 賽 作品「Spotline 科 學 設 計」 商品設計群 類 別 第 三 名
Adobe Illustratur
設計是什麼 ? 設計師的奇幻世界
Adobe Photoshop
英 國 倫 敦 Tent London 設 計 展 - Case Project
Adobe InDesign
快樂氣球機
Adobe Premiere Pro
食物計畫
Adobe After Effect
Cheer Vendor
高雄青春設 計 節
(視覺傳達設 計 類 )
北美館 禮物展
Tent London-Case Project
2016
錸德文教基 金 會 金 獎
SKILLS
What is Design?
跨領域類 銅獎
作品「Spotline 科 學 設 計」
技能
The Gift Exhibition
2018台中花 博 吉 祥 物 設 計
多媒體類 入圍
2013
2014
2015
平面類 金獎
2013
EXHIBITION EXP.
優勝獎 佳作 2013
展覽經驗
The Food Project 微型圖書館
Little Free Library 2017
慰安婦人權運動 AMA
插畫
ILLUSTRATION
08
09
ILLUSTRATION
10
撐住門
12
母雞
14
2018 台 中 花 博 吉 祥 物
Hold The Door
Mu-Ji
2018 Taichung World Flora Mascot
撐住門
Hold The Door 在歐美國家，大家會在進門的時候，習慣向後看一下是否有
別人要進來，如果有，通常大家都會推著門一下，方便後面 的人進來，這個習慣稱之為「Hold the Door」。這是一個隨 時隨地都可以做到的簡單動作，是一個對家人、朋友甚至陌
生人表示友好、禮貌的行為。想讓這個世界變得更美好？ 讓我們從「Hold the Door」做起！
Holding the door open for someone is something they just do in old movies, right? Guess again. Holding the door open is a polite and thoughtful act you can easily do for your family, friends and even strangers, every day. Whether you’re at school, the grocery story, at work, or at home, those around you will certainly appreciate your good manners.
10
11
Hold The Door
母雞
Mu-Ji 人們用自己最熟悉的語言去理解這個世界，但是這個世界 上有約七億八千五百萬人不識字、患有失讀症或其他學習 障礙，我們是否曾想過，他們的世界是甚麼樣子的？
We understand the world through the language we’re most familiar
STEVE JOBS was dyslexic
with, however, there’s approximately 785 million people who is illiterate, dyslexic or lives with learning disabilities. Ever thought about what their world would be like? “另一種語言，就如同用另一種視野看人生”- 費德里柯·費里尼 “A different language is a different vision of life.” – Federico Fellini
EINSTEIN
was dyslexic but his IQ is...
160
LEFT-RIGHT
REVERSAL UPSIDE DOWN
/10
HAVE DYSLEXIA
12
13
Mu-Ji
2018 台 中 花 博
2018 Taichung World Flora 臺中市政府成功申請到2018年國際園藝博覽會的主辦權，
並舉辦了「百卉徵妍 2018花博在臺中 CI設計高手徵件」活
動。特別邀請王艾莉設計團隊參與競賽，以台中的道路作 為識別標誌的想法，並使用了台中特有的花卉及蔬果當做 這次吉祥物的選擇，希望能帶給大家不一樣的感覺。
Taichung World Flora Exposition invited Alice Wang Design to join the competition for the CIS design of the 2018 Taichung World Flora Exposition. The logo design inspiration is based on the roads in Taichung, and using the endemic flowers and vegetables / fruits to created the character mascots, hoping to bring some different vibes to people.
14
15
2018 Taichung World Flora Mascot
TaiwanCherry
Taiwan Pine
Taiwan Rice
Persimmon
Taiwan Lily
Pear
Ponkan
刊物
PUBLICATION
16
17
PUBLICATION
18
PPW 明 信 片 刊 物
20
美感細胞 教科書改造計畫
22
禮物展
PPW (post per week)
Aestheticell
The Gift
PPW 明 信 片
PPW (post per week) PPW是一張明信片，也是一份生活刊物，每周1張、每月4 張、每年52張，每周不定時出刊。PPW不報導最新設計或
流行資訊，而是由編輯團隊挑選、篩選出我們最興趣的資
訊。內容包括設計、藝術、建築、生活旅行、展覽等。PPW
是一種新型態的刊物，除了強調「閱讀」，我們同時希望讀
者們可以感受收到明信片的那種喜悅，並且收藏、回味、分 享或展示每張PPW！
A lifestyle publication and also a postcard, PPW is published 1 time a week, 4 times a month and 52 times a year. In addition to informing our readers of the latest products and trends, our editors select custom content that specifically fits our readers’ interests in the fields of design, art, architecture, life and travel, exhibitions, and more. PPW is a new type of publication — besides focusing attention on reading, we also want our readers to feel the joy that comes with receiving a postcard. We hope that our readers will collect, savor, share, or display every PPW they receive!
18
19
PPW
分享
Share PPW獨特的設計形式，使讀者們在收到每期PPW後，只要將印有自己地
址的區塊撕下，又是另一張完整的明信片，因此可以再轉寄給他人，跟親 朋好友分享PPW。
PPW’s unique design allows our readers to re-mail and share their postcard with friends and family. By simply ripping off the postcard’s previously-addressed section, the reader can recreate a brand new postcard.
美 感 細 胞 教 科 書 改造計畫
Aestheticell
美感細胞團隊繼第一季教科書再造計劃順利成功後，又發
起了第二次的募資活動，成功的在短短三個月內就順利達 標，也從原本只能針對單科，一舉擴大到五科（國文、英
文、數學、社會、自然與生活科技），更邀請到知名的設計 師們一起來合作，負責自然課本設計的王艾莉團隊則透過 互動設計和排版方式，讓學生親自體驗自然原理的奧妙。
After the success of re-created the text book project, HOUTH invited different famous designers to join this project again, and created the brand new text book for 5 different subjects. Alice Wang and her design team created the Science text book through the Interaction design, the students can experience the Science from the text book by themselves.
20
21
Aestheticell
禮物展
The Gift 因應兒藝中心的成立，將以《禮物》 （The Gift）作為開幕展
覽及各項相關教育、宣傳活動之主題。《禮物》主題之提
出，主要取其英文「gift」所同時具備的「禮物」及「天賦」 的雙重意義，除視兒藝中心的成立作為北美館獻給所有台
北市民的禮物之外，亦透過策展及各項教育活動的安排， 讓參加的小朋友探索並了解藝術創作如何被視為神祕且難
得的禮物。在此，兒藝中心作為啟發創造力及探索藝術表 現的空間，如同禮物般被領受、分享與傳播。
Founded in response to children's arts center, will be "a gift" (The Gift) as the theme of the opening of the exhibition and related educational, promotional activities. That "gift" theme, whichever is the English major "gift" that also have a "gift" and "talent" in the double meaning, as the children in addition to the establishment of the museum as an arts center dedicated to all the people present outside of Taipei, also through the arrangement of the curatorial and educational activities for participants to explore and understand how children are treated as mysterious and artistic rare gift.
22
23
The Gift
品牌
BRANDING
24
25
BRANDING
26
台北中山意舍酒店
30
賀眾牌
36
棒吧堅果棒
amba Taipei Zhongshan
ACUO
HAVE A GOOD BAR
台北中山意舍酒店
amba Taipei Zhongshan 意舍以環保、科技、創意三大DNA創新市場定位，將現代人
們關注的話題、科技喜好的習性、內心輕鬆的想望，融入在
飯 店的軟硬 體當中，意舍為每一段 旅程激發出無限的驚
喜。集結新一代設計飯店概念，意舍揉合功能與樂趣，打造
出一個簡單舒適的空間。環保材料和全天然產品的使用， 則是意舍倡導健康、永續環境的一份用心。
Designed for the savvy urban traveler who appreciates creativity, connectivity and conservation, amba HOTELS & RESORTS adds an element of fun to travel through its modern, playful design, inviting social areas, and energetic team.The next-generation design hotel concept, amba integrates form, function, and fun to create simple, comfortable spaces with a designer twist. Eco-friendly materials and all natural products are used to advocate for a healthy, sustainable environment.
26
27
amba Taipei Zhongshan
28
29
amba Taipei Zhongshan
賀眾牌
ACUO 賀眾牌以商用機種為名，於各大公家機關、醫院、機場及各
級學校都能看見賀眾牌飲水機，更積極拓展家庭淨水市場，
設立「賀眾牌家庭淨水」部門，開發一系列美觀、實用的家
用淨水器、電解水機、飲水機、開水機、濾芯�等多元化產 品；在符合每個家庭需求的同時、堅持提供每一滴的好水。
At ACUO, we are truly proud of the reputation we have developed through our exceptional standards of R&D, quality assurance, competitive pricing and seamless services. We have continually meet client expectations and gained recognition from governmental institutions, globally renowned corporations and major infrastructures, such as international airports, hospitals and prestigious universities on top of many homes and families.
30
31
ACUO
32
33
ACUO
34
35
ACUO
棒吧
HAVE A GOOD BAR 為什麼我們總要在口味和健康之間做出抉擇？ 找到讓嘴巴
和身體都喜歡的能量，就這麼難？棒吧的創作初衷很簡單， 既要滿足吃貨的嘴，又要被吃貨的健身教練所認可，好吃 又沒有罪惡感。
從概念到誕生歷時515天，現在才和你見面的棒吧，每一 支，都在看不見的地方默默下足功夫，經過1600多次配方的
進化，爭取更好的原料和更好吃的味道。使用整套德國專
業設備，保證每個生產環節都嚴謹無污染。正是因為在每
個你看不到的地方都做到了夠棒，棒吧才可以稱之為棒吧。
Why should we choose between health and taste? Can't food be enjoyable and nutritious? We think so! That's why we made Good Bar: tasty snacks fit for foodies and wholesome enough for health nuts. Delicious and guilt-free. After nearly two years in the making, we're excited to bring you Good Bar. We've poured a lot of love and care into every single bar, and tested over 1,600 recipes on our quest for the best ingredients and flavors. Made with German technology, our bars meet the highest food safety standards. And, because our bars are made with 100% goodness, our name says it all: Good Bar.
36
37
HAVE A GOOD BAR
38
39
HAVE A GOOD BAR
影片
VIDEO
42 44 46
40
41
VIDEO
You Are Not Truly Happy 你不是真正的快樂
Toxic Tuna
漏油醬油碟逐格影片
Bespoke Phones 未來手機
你不是真正的快樂
You Are Not Truly Happy 《女也 Herstory with Mayday》，是由相信音樂發行的音
樂概念專輯，召集十組女歌手自選臺灣樂團五月天的十首
歌曲重編演繹，其中找來鄧紫棋演唱《你不是真正的快樂》 這首歌，且專輯企劃也特別與王艾莉設計團隊合作拍攝新
的音樂錄影帶，希望賦予歌曲全新的想像與畫面感。
《女也 Herstory with Mayday》is a concept album released by B'in Music Co. Ltd, recordings by 10 female singers to perform 10 different songs from the Taiwanese band - Mayday, and the music video was produced by the design team from Alice Wang Design. Hoping to give to the song the brand new imagination.
42
43
You Are Not Truly Happy
漏 油 醬 油 碟 逐 格 影片
Toxic Tuna
全球三分之一的船運量是在運輸石油。除了大部份的貨船都 是使用「重油」做為燃料之外，這些裝載石油的巨大油輪容 易發生漏油意外，造成了許多近年來最嚴重的環保危機。
下一次當你使用這個醬油碟品嘗生魚片時，請好好思考一 下，當這些漏由事件發生在你們認為很遙遠的地方，其實影 響的範圍是全球性的，甚至是我們桌上的食物！
The shipping of oil accounts for over ⅓ of the world’s shipping capacity. In addition to using heavy oil as their fuel, the massive tankers that transport the oil are susceptible to oil spills that are responsible for some of the worst environmental crises of our era. The next time you dip your sashimi into this sauce dish, think again. While oil spills often happen in remote areas, the consequences are global and even influence the food on our plates.
44
45
Toxic Tuna
未來手機
Bespoke Phones
Rate Your Friends
Filter Your Friends
人有千百種，有著不同的目標，不同的生活習慣，但為什麼
除了能依姓名排列手機通訊錄，是否還能依照評分?
在社交平台上可以依照喜好程度過濾你的"朋友"，那麼手
眾用途做設計，我們是否能夠想想還有哪些未被量產商品
給你朋友們評分，用不同的方式來整理你的通訊錄。
有特定評分以上的好友才會被接通。
我們使用的電子產品卻越來越相似 ? 除了為大眾市場，大 滿足的功能及需求?
喜好程度? 親密程度?
機上是否能有一樣的功能? 將手機調整至不同的級別，只
Instead of sorting your according to names, would you prefer to sort
If we can filter our "friends" on social networking platforms, then why
People are encouraged to be diverse, to develop unique personalities
your contact list according to rating? closeness? likes and dislikes? Give
not on our phone? Adjust your phone to different levels (1-5) according
and lifestyle choices, yet the functions on the devices we hold are
your friends ratings and sort your contact list in a new way.
to different situations and only calls from friends above certain ratings
becoming increasingly similar. Instead of designing for the generic market, can phone developers offer bespoke phones with customized hardware and software catering the unmet needs?
46
47
Bespoke Phones
will get through!
12:31 PM
1
2
3
Fiona,Taylor Francis,Roberts
2014
Gina,Williams Jeff,Smith
Kelly
Manager
Patty,Martin Manager Phil,White Kelly Phoebe,Jones Rebbacca,Clark Richard, Jackson Sirius, Black
31%
4
5
Off The Clock 自從 3G 上網普及化，我們已經不再有離線的時間，上下班 的界線也因此跟著模糊了。能不能有支手機是可以上我們 重新擁有下班的時間? 現在只需要將公司的識別證抽出，手
機的內容就會恢復成你個人的手機，也同時會封鎖你所有 公司同事的通訊。
Ever since 3G replaced dial-up and broadband, we are never offline, which also means we are never off work. Can there be a phone that allows us to get off work? Now you can simply pull our the office ID card, the phone returns to becoming your personal phone and you're disconnected from your boss and colleagues!
One For All 很多人現在都同時擁有很多份工作，手機是否也能跟著我 們更換身份時同時切換呢? 插入不同的公司識別證，手機
就會載入不同工作所需要的通訊錄及資料，其他不相關的
聯絡人則是會被封鎖。家人及朋友想共用一台手機時也能 使用這功能。
Many people have multiple jobs now and instead of owning multiple phones, is it possible to have a phone that switches between jobs? Each time a different ID is inserted into the phone, the necessary contacts and data related to the job will be loaded and others will be blocked. This function is also suitable for family and friends sharing one device.
48
49
Bespoke Phones
3G
03:05 PM
52%
A.P. MORGAN NO. IB0001654
3G
03:05 PM
A.P. MORGAN Name Matthew Cruise Department Investment banking Position Investment banicer Staff No. IB0001654 Date of issue 24.04.2013
52%
展覽
EXHIBITIONS
52 54 56 58
50
51
EXHIBITIONS
What is Design? 設計是什麼
Edible Tales 食物說
Sausage Social 香腸派對
Flashpoint Pie 閃點車輪餅
設計是什麼
What is Design? 到底什麼是「設計」？生活周遭的東西是怎麼來的？「設計 師」又是誰？其實設計跟生活息息相關，生活中所用到的東西
都是經過「設計」而產生，設計的靈感來源處處都是，只要用 不同的角度來看世界，任何東西都能變成一件很棒的作品！
What is “Design”? Where everything in life came from? And who is the “designer”? Actually the design is everywhere in our daily life, everything we use has been designed, the inspiration is from everywhere and everything, which can be an amazing artwork if we try to see the world in a different way.
52
53
What is Design?
食物說
Edible Tales 食物說展覽集結二十三位來自世界各地的設計師及藝 術
家，透過他們的作品來替食物說故事。展覽分為四大主題，
跨域展出顛覆既有的食物規則，發展食物的玩性，探討飲
食背後的社會責任，以及對食物未來的期許和具備爭議的 未來趨勢。
Inviting over 23 designers and artists from all over the world, the exhibition is categorized into four main topics, displaying an array of interdisciplinary works. Some works aim to capsize fixed principles of food while others are purely developing the playful quality of food; some works investigate the social responsibility behind food, and some harbor hope for the future of food and explore its highly controversial trends.
54
55
Edible Tales
香腸派對
Sausage Social 當人情味十足的臺灣遇上文質彬彬的紳士英國該如何擦出 火花？不如就來聊聊共同的美食文化「香腸」 。英國食物設計 雙人組合 Bompas & Parr 從眾多臺灣小吃裡選出最難忘的 美味 ‒ 台式烤香腸，將其進行改造計劃。
Inspired by Taiwan's rich culinary history and with a touch of British
seasoning, Bompas & Parr's sausage-based experience seeks to re-enchant the market as the both the centre of culture and a portal to a
new world through beguiling storytelling and design. Each artistic, theatrical and culinary offering is drawn from universal food experiences and globally celebrated ingredients.
56
57
Sausage Social
Taipei
閃點車輪餅
豬肉鬆
Flashpoint Pie 設計師Martí Guixé以「決定型演算法」為設計基礎，遵循其
Pork flakes
色，經過程式重新排列，於是輸出了「T=T版本」閃點車輪
宜蘭/花蓮
自富含了當地經典的食物文化。跟隨餅皮的圖示，依序一口
Spring onion pie
程式定律及 線性思考模式，輸入部分臺灣地區的食物特 餅。「T=T版本」就像是一塊臺灣地圖，不同的地理位置，各
一口品嚐這份味覺地圖，即使無法親身蒞臨，仍然可以透
豬肉鬆
臺北
桃園 / 新竹
Taoyuan /Hsinchu 豆干
Ilan /Hualien
Dougan
蔥油餅
過味蕾來暢遊臺灣。
The T=T Flashpoint Pie follows the idea of Deterministic Algorithms
臺中
where the behavior is lineal, every step has a next step and a previous
Taichung
one. In this case the Pie is based in a travel sequence through the Taiwan geography defined by its most topical or relevant regional foods. The Pie graphic indicates an eating protocol which is transformed in the experience of tastes through a coordinated sequence. The taste trip is then referred as a single travel experience with no moving.
芋頭 Taro
臺東
Taitung 池上米
Chihshang rice
臺南 / 高雄
Tainan /Kaohsiung 虱目魚丸
Milk fish / Fish ball
58
59
Flashpoint Pie
2019 Shao’s Protfolio-final.pdf 1 2019/2/21 13:45
C M Y CM MY CY CM Y
To be continued...