5 Reasons To Redesign Your Company Website In 2016 (Anamika Mohanti)
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While the engagement you garner on your Website is directly proportional to the amount of sales and leads you will generate but id your basic functionalities and core design elements are not not up to the mark you won't be able to retain your regular clients let alone the prospective ones. To maintain your online presence on the vast World Wide Web it has become mandatory to adapt the technological advancement and stay relevant with market ventures. Whether you want a lower bounce rate, to keep users on your site longer, or simply wish to increase your conversion rate, you should be evaluating your website performance on a regular basis to discover areas for improvement. Contemplating whether your website needs a redesign? Consider the following reasons why it might be time to take action and revamp your digital presence: Saturated Homepage The biggest mistake is inundating the user with an excessive amount of content right on the homepage of your site. You have only a few seconds to capture the interest of a website visitor, so you must be concise and to the point with the content you supply on your homepage. Ultimately, your homepage should express your core value proposition and true differentiator in the marketplace. Arduous Contact Information If you’re a B2B service provider, or if you’re a luxury ecommerce site, your contact information should be on your website. If you don’t include it, you will undoubtedly see more users dropping off your site, and your bounce-rate will shoot the sky as a consequence. With so many users on their mobile devices, they may quickly be looking for a way to reach you while they’re on-the-go, and if they’re unable to find your phone number, they’ll find an alternative company that is easier to get in touch with. Aside from catering to users on mobile, including your phone number builds trust with your consumers. Potential customers feel more comfortable when there is a way for them to reach you, ask questions before making a purchase, or speak to a customer service representative about a product they’re interested in. Responsive Website – Need of the Hour Keep in mind most visitors coming to your site for the first time are on their mobile devices. Looking into future, this isn’t going to change. In fact, the number of mobile devices users as opposed to desktops will only increase in years to come. A responsive design allows you to accommodate all of your users regardless of the platform they are using. This sort of website design provides customers with a great user-experience whether they are coming from mobile, table, or desktop. Simply put, if your website isn’t responsive, your competitors already have an advantage over
you—so it’s time to implement a responsive design now. Website Redesigns: A Worthwhile Investment Redesigning your website is one of the most powerful things you can do for your company online. At its core, a website is a communication tool. If it’s difficult for users to communicate with your brand digitally, you’re going to lose sales. By following best practices and using a strategic approach to website design, you can help your company garner an improved ROI and increased brand visibility.