Local SEO – Shoot up your Website Traffic ●
Local search engine optimization (SEO) can be tricky.
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Most tech-savvy local-business owners have a decent idea of how to do local SEO, but diving to a deeper level can get confusing.
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You have to make sure that you’re getting listed with the right local directories.
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Plus, you have to ensure that you are optimizing for your geospecific hyperlocal neighborhood, not just the general location of your business.
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If you want local search traffic, you need to make sure that you go through each of the five issues in session.
Local SEO – Shoot up your Website Traffic Online Listing – Accuracy & Consistency ●
The most important component of local SEO is a trinity of information known as the NAP.
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NAP stands for Name, Address and Phone number.
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Some people call it the NAP+W, adding in the Website for good measure.
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The No. 1 negative local ranking factor, according to Moz, is a “listing detected at false business location.”
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The third biggest negative ranking factor is a mismatched NAP. Inaccuracies like these will kill your local SEO.
Local SEO – Shoot up your Website Traffic Accuracy of NAP ●
Local search engines use the NAP as a measuring stick of accuracy for a business’s existence.
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In order for the local search engine or directory to validate the presence of your local business, it must make sure that every point of data aligns perfectly.
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In order for a business to be legitimate, it has to have all three of these pieces of information -- name, address, and phone --and they all have to correspond in every citation across the local landscape.
Local SEO – Shoot up your Website Traffic Consistency of NAP ●
The other issue to keep in mind is consistency.The NAP must be consistent across all the local directories, mentions, citations, and listings.
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Consistent NAP information is essential to getting more citations and improving search engine rankings.
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The information on Yelp must be consistent with the information on Google+, which must be consistent with the information on Foursquare, which must be consistent with the Local Small Business Association, and on and on.
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All of local SEO begins here -- with the obvious NAP. But it goes further, with the not-so-obvious issues of accuracy and consistency.
Local SEO – Shoot up your Website Traffic Online Listing – Detailed Information ●
Creating a local listing is timeconsuming and tedious.
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But that’s exactly what a local business must do if it wants to rank.
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This is where we get into one of the oftenoverlooked features of local SEO. These directories should be filled out with as much information as possible.
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With the recent rollout of the new Google My Business platform, local search experts are insisting more loudly than ever that it’s important to fill out all your information as completely as possible.
Local SEO – Shoot up your Website Traffic Grab your reviews ●
You create your local listings, optimize your Google My Business page, pimp out your Facebook account and do all the other things that bump you to the top of local search results.
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There is one thing that you can’t completely control. Reviews. You can’t force users to post their review on Foursquare or Yelp or give you a five-star rating on Google+.
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There are plenty of ways to motivate users to give reviews.
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In exchange, you can provide them with free drinks, a shout-out on Facebook, discounts, props -- whatever.
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Reviews are so essential for local search optimization that it’s worth it to go the extra effort and ask for these things.
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