Ride, protect and share. These 3 words capture the essence of Picture Organic Clothing. But there is another story behind Picture Organic Clothing, that of a meeting between three “pals�, Julien, Jeremy and Vincent, whose backgrounds are as different as they are unusual.
Funny and playful
The Urban Adventurer
How to meet the ice
A good riding day with friends, a trip to the snow park, a few tricks on the tracks, the Friends collection draws its inspiration from sharing and enjoying riding. Discover a wide range of colors and a variety of shapes without compromising on technicality. Funny times!
In the woods, close to a campfire, near a lakeshore, or in town, the Adventure collection draws its inspiration from nature and accompanies you during your wild or urban escapes. The Adventure Line seduces with its simplicity and elegance. Despite their urban dimension, the technical products are suitable for mountain experiences. Adventure time!
Open the shutters and discover 60cm of fresh powder, look for unapproachable slopes, explore the mountain, the Expedition range is our most technical and successful product line. A line symbolized by the Welcome jacket (2 ISPO AWARDS) and a collaboration with Arva. Designers have created plain products with a closer fitting while preserving the PICTURE spirit. Take your split board and go on an expedition.
Why go for franchises concept ? Turnkey easy concept, Standardized processes, Clear and defined contract, Good profitability, Permanent support from the brand, Training for salesforce.
Raw materials Labels allow us to legitimize
Production We visit our factories at least once
and to certify the actions we take:
a year to stay in continuous contact with the people who develop Picture products.
Organic Cotton – GOTS / Organic Exchange
ISO 14001: environmental Management
95% of PICTURE products using cotton are made out of organic cotton. 5% left are made of cotton from recovery fabrics. GOTS / Organic Exchange: the most demanding certifications in the world for organic cotton.
Non toxicity of products – OEKOTEX
100 % of main fabrics are fully qualified Oekotex 100. OEKOTEX 100: the international reference label guaranteeing non toxicity of products used.
Recycled polyester – TAIWAN GREEN MARK
100 % of technical products are made with minimum of 50 % recycled polyester. (Certain technical constraints can make this data vary by more or less 10 %) TAIWAN GREEN MARK: the label of the Taiwanese government guaranteeing the traceability of recycled polyester and recycled polyamide.
A continuous improvement approach to monitor environmental impact within the company.
GOTS : social criteria respect
Besides environmental aspects, the certification guarantees respect for social criteria, linked to working conditions and security of staff.
RSL – Restricted Substances List
Factories have signed the Picture’s Restricted Substances List, according to the Reach regulation. Moreover, we are doing random tests on several products before they hit the market; to ensure they are 100% in compliance with the RSL.
90% of the Picture’s outerwear products are Bluesign Approved Fabric.
The Bluesign® system is the solution for a sustainable textile production. It eliminates harmful substances right from the beginning of the manufacturing process and sets and controls standards for an environmentally friendly and safe production.
Durable Water Repellent : PFOA/PFOS Free
PFOA (Perfluorooctanoic acid) and PFOS (perfluorooctane sulfonate) are perfluorinated chemicals (PFCs) used for durable water repellent (DWR) in the outdoor industry. Those are very hazardous to the environment and to human health. Picture’s products contain 0% of PFOA/ PFOS.
DESIGN
The fall will be softer
Our designers endeavour to recover all production off-cuts and raw materials within our chosen manufacturing partners (who meet the The impact of a product starts way before the extracPicture criteria of quality), integrating them into the linings of our tion of raw materials. It is during the design process jackets. These fabrics, normally intended to be burned, would have a that our designers choose materials to use, their disatrous carbon impact on the environment. Instead the multitude quantity, their quality and their performance. of off-cuts and waste are used to assemble a unique mulltitude of interior colours chosen randemly.
100 % of PICTURE products are designed in France
We are not perfect; working to continuously improve, and look for permanent solutions; always aiming to be more environmentaly-friendly. It is important for us that our products have strong environmentally friendly values and at the same time are financially accessible to everybody.
WARM - WATERPROOF - TRENDY - BUILT like a MOUNTAIN boot, designED like a lifestyle shoe -
- RECYCLED VIBRAM SOLE for the best grip ever - 100% water proof -100% breathable - Insulated to resist to cold temperatures - fur / Neoprene - Rubber protection - ski resort trendy shoe !!!
We started from the Eno program to launch our Lab range with innovative specifies - seamless double density fabrics with jacquard - seamless colorblocking - seamless body mapping
CONFORT - DURABILITY - TECHNICITY - Bigger density shoulder zone to resist against abrasion using the strongest 180d Nylon FD Yarn - lighter density under arm to evacuate faster moisture - lighter density on the back and front side to breath better - limited amount of seams
The best construction ever done
When I created Picture in 2008, my father quickly took on board the philosophy of the brand and my desire to redraw the world around me in fresh colours. Deeply marked by the artistic development of my father, I often find his inspiration returning in many of my designs and creations. Dad & Son is the fruit of a meeting between two generations of artists who share the same passion and the same art.
MOUNTAIN GUIDE
www.montagne-escape.com
PHOTOGRAPHER & DIRECTOR All-rounder and atypical professional photographer, Loic Lechelle is specialized in Kenya’s fauna and mountain photography. Apart from his passion for photography, Loic is also a film maker and director. Years pass on and his university course changes, he starts training in sports management and specializes in high mountain sports. He frequently explores the world’s mountains with his fellow partner Denver, a wolf-dog he adopted in Canada: The Andes (Chile, Argentina, Peru, Bolivia, Ecuador), the Rockies (Canada, USA), the Alps (Switzerland, Italy and France), Scandinavian Alps (Norway, Sweden), Aberdare (Kenya)… Lately, he’s been animating photography trainings in remote areas and in Africa’s bush and doing photo and video reports on subjects that he is passionate about, like felines protection, which he is particularly keen on.
New company comprising 4 partners who are passionate about media and the audiovisual market. Photography, international business, event coordination and audiovisual techniques are the main areas of training which make what we do credible and effective.
Contact details
riothouseprod@gmail.com 23 rue de la Tannerie www.riothouseprod.com 63119, Chateaugay. +33 (0)4 73 15 96 22 France +33 (0)6 49 83 87 90
Rip’'n Wud skis is a family owned, independent ski company born in Haute Savoie Mont-Blanc France. Rip’n Wud skis is dedicated to keep its strong Quality image that has been developed throughout the world of free skiing. Our dedication and passion for skiing in the high alpine, is what motivates us in our designs, eco material research & development. Today, Rip’n Wud skis has reached the forefront of the free skiing market as a durable, easy riding, yet high performance, top quality, eco friendly ski brand.
www.loiclechelle.com
FINANCE and ADMINISTRATION Vincent Andre Amelie Sevrin Marina Campomizzi Ceciel Overgoor Christelle Furtin Decaudin Amandine LeBhian
TEAM MANAGER Pierre Dubuy Mathias Joubert
MARKETING Florian Palluel Antoine Schmidt
LOGISTIC
SALES
Matthieu Simonnet Nicolas Miribel Aurelien Bonnefont Nadege Sohier
Julien Durant Gerald Matter Gregory Loviton Amandine Perez
DESIGN and DEVELOPMENT Jeremy Rochette Berenger Brochier Maxime Laberrigue Damien Fragnon Henry Soulier Regis Herrgott MARCEL NEZRI
• Loïc Lechelle • François Poncet • Cindy Pibeaud & Elise Tasset (make-up) • Super Lioran ski resort staff • Siman Printing Company • Ken & Lilian Group• Henry Soulier • Jonathan & Flecher • Robertson Company • The Sourcing Project aka Marcel • Seray & Seyfeli Group • The Picture Family • The Picture Distributors • Riot House Production • Friends & Parents • Press Agency 187.com AGENTS & DISTRIBUTORS ANDORRE // Birren Cédric Tel : + 33 6 81 67 53 04 Mail : snowproblemo@wanadoo.fr AUSTRALIA // Sportrade Leon Pierre Antoine Tel : +61 2 9972 4844 Mail : pal@sportrade.com.au AUSTRIA // Country Manager Kulluproducts e. U. Hammer Andreas Tel : +43 3135/52 566 - 22 Mail : andI@reecom.at / Gaish Michael Tel : +43 676/843 961 220 Mail : michi@kulluproducts.at BELARUS // UAB Sporto Technolojicos Levshunov Dmitry Mail : dmitry.levshunov@gmail.com BELGIUM/LUXEMBURG // Country Manager Bad unicorn Agency Berhin Jeremy Tel : + 32 496 788 771 Mail : jeremy@bad-unicorn.be CHINA // China Sports Champion Co.,Ltd Sun Weicheng Steven Mail : cscski@163.com CZECH REPUBLIC // McSUP s.r.o. Cemper Petr Mobile : (+420) 774 791 000 Tel : (+420)210 211 110 Mail : cemper@mcsup.cz // McSUP s.r.o. Michal Svab Mobile : (+420) 774 791 000 Tel : (+420)210 211 110 Mail : svab@mcsup.cz DENMARK // Distributeur Cool Sport A/S Ketterle Claus Tel : +45 8853 7777 Fax : +45 5663 2546 Mobile : +45 2010 3640 Mail : CK@Coolsport.dk FINLAND // Jalostamo Peltola Jukka Tel : +358 456 700 747 Mail : jukka.peltola@pss.fi / Heiskanen Henri Tel : +358 50 4989 191 Mail : henri.heiskanen@starimport.fi FRANCE // Centre Ouest/Bretagne VR POUILLE Fresh Tel : + 33 6 12 62 52 19 Mail : fresheurforfantasy@gmail.com // Sud Est Ak 5 distribution Jerome Chastrusse Tel : + 33 6 30 57 09 84 Mail : ak5distrib@gmail.com // Rhone Alpes / Auvergne Picture Organic Clothing Loviton Gregory Tel :+ 33 6 50 23 49 52 Mail : gregory.loviton@ picture-organic-clothing.com // Sud ouest Cedric Birrien Tel : + 33 6 81 67 53 04 Mail : snowproblemo@wanadoo.fr // Est/Nord Wolff Fabien Tel : + 33 6 62 82 21 10 Mail : wolff_fabien@yahoo.fr GERMANY // Country Manager Boardingate Dumarest Sebastien Tel : + 49 (0) 30 250 48 256 Mail : sebastien@boardingate.de // West Handelsagentur Töpperwein Axel Tel : +49 176- 61 77 24 96 Mail : axeltoepperwein@gmx.de GREECE // Surf Salad Maniadakis Lefteris Tel : +30 210 810 2243 Mail : lefteris@surfsalad.eu GROENLAND // Torrak K.S. Olsen Lars Mail : torrak@mac.com HONK KONG // snowboard freaks LIMITED Fan Gary Tel : 00 852 9130 88 39 or 00 86 152 194 39 84 gary@sbfsnowboard.com HUNGARIA // Ridersroom Polacsko Daniel Tel for invoice : +36 30 2100 861 Tel for logistic : +36 30 416 2752 Mail : dani.polacsko@ridersroom.hu ISRAEL // SKI-PASS Israel Itelson RoyTel : 00 972 3 53 72 204 Cell : 00 972 52 26 84 133 Mail : roy@skipass.co.il ITALIA // Country Manager Boardcore Tel : + 39 (0) 26 686 558 Mail : info@boardcore.it // Urbinati Alessandro tel cell + 39 2 69 017 189 info@boardcore.it // Governa Maurizio Mail : governa@boardcore.it JAPAN // Hasco Ebata Shige Tel : +81 (90) 9882 8440 Mail : s.ebata163@hasco.co.jp NETHERLANDS // Country Manager Arbor Europe Van de Ruit Frank Tel : + 31 (0) 646025506 Mail : frank@picture-organic-clothing.nl NEW ZEALAND // Momentum Hadfield Adam Tel : +64 03 381 0999 Mail : adam@momentumsports.co.nz NORWAY // ICON Distribution Orlien Anders Tel : 00 47 35 55 51 40 or 00 47 91 63 05 51 Mail : ao@icondistribution.no RUSSIA // Country Manager MCA Razdorskiy Jury Tel : + 7 495 73 05 962 Mail : ouzel@ss365.ru SLOVENIA // Znidarsic Gregor Tel : 0038 631 668 501 Mail : gregaznidarsic@gmail.com SPAIN // Sport Factory Garriga Defoin Javier Tel : +34 93 480 29 96 Mobile : +34 629 210 902 Mail : jgarriga@snowfactory.es SWEDEN // Frontflip AB Lundin Patrik Tel : +46 70 830 29 28 Mail : patrik@frontflip.se SWITZERLAND // Country Manager Locher Alain Tel : + 41 79 305 35 07 Mail : picture.swiss@bluewin.ch UNITED-KINGDOM // Country Manager Bright Trading Company Thompson Neil Tel : 00 44 (0)1637 870640 or 00 44 (0)7802 860554 Mail : neill@brighttradingcompany.com USA / CANADA // Country Manager Global Sales Guys Agency Carrigan Marty Tel : +1 (970) 736 0238 /+ 1 (970) 977 7779 Mail : marty@globalsalesguys.com / Palatucci Joe Tel : joe@globalsalesguys.com