WHY WEBSITE MAINTENANCE IS NECESSARY?
CUSTOMER INTEREST A properly maintained website draws in new visitors and keeps current ones interested. Your website should be customer-focused and its content should be regularly updated to stay current. Check frequently that phone numbers, address listings, prices, and services are up-to-date
SEARCH ENGINES For websites to rank well in search engines, maintenance is essential. Search engine listings place less value on websites with outdated content. Failure to make frequent changes could push you below active competitors and eventually cost your business.
CORPORATE IMAGE Your website is a public reflection of your corporate image. A poorly maintained website with lots of errors, broken links, dead pages, and outdated information projects can cause the business to decline over time. Review your website's appearance frequently and update it to reflect your brand.
CONSIDERATIONS Your website-maintenance activities need to cover some business-critical key areas. These include performance monitoring, infrastructure maintenance, routine maintenance, and risk control.
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